How Financial Advisors Can Use Online Directories to Rank Higher in Search Results

Given the prominent role online search now plays in the lives of Americans, it’s important to establish your presence on Google since they control a majority of searches conducted online.

How Financial Advisors Can Use Online Directories to Rank Higher in Search Results

Fortunately, setting up your Google My Business page is an easy and free way to improve your visibility in search results. 

But an increasing number of searches are now taking place on voice-activated search engines like Amazon Alexa and Apple’s Siri. And millions of additional searches are taking place each day across dozens of other platforms.

This reinforces the importance of being proactive in your efforts to manage what people see on the first page of Google when they search for you. 

What does Google say about the importance of being featured in articles and directories?

Local results are based primarily on relevance, distance, and prominence. A combination of these factors helps us find the best match for your search.

If you don’t have time to manage your online presence on your own, you may want to consider digital marketing platforms and service providers that can automatically sync your professional bio and business information across dozens of directories and voice-activated search platforms.

To succeed as a financial advisor, you need a robust marketing plan that combines digital marketing strategies with traditional sales and advertising tactics.

By ensuring your information is listed consistently across dozens of online directories, your local SEO will benefit and you’ll increase your likelihood of appearing higher in local search results.

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