Alec Prinze, CFP®, AAMS®

Sophisticated Wealth Management to Serve Your Individual Needs

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Prinze Foundational Planning Alec Prinze, CFP®, AAMS®
Gold River, CA

Serving Clients Nationwide

Sophisticated Wealth Management to Serve Your Individual Needs

Areas of Focus

  • Estate Planning
  • Financial Life Planning
  • Investment Management
  • Retirement Planning
  • Taxes

About Me

Alec Prinze specializes in providing comprehensive wealth management to a select group of high-net-worth families, individuals such as tech industry executives, and recipients of sudden wealth. He intentionally limits the size of his practice to just 100 clients due to the demands of wealth and complex financial situations that require more sophisticated strategies and a greater investment of his time.

His patience and empathy go a long way in building close professional relationships with his clients, and they appreciate his responsiveness and willingness to always go the extra mile.

On any given day, you will find Alec developing and revising financial plans to attempt to maximize cash flow while mitigating risk and tax exposure; evaluating, designing, implementing and reviewing client portfolios; and consolidating assets and optimizing intergenerational wealth transfers.

As an Accredited Asset Management SpecialistSM, he is well-versed in key areas such as investments, insurance, tax, retirement, and estate planning issues. He puts tax efficiency at the forefront of all portfolio construction and collaborates with his clients on using charitable giving strategies to preserve their wealth.

Alec also understands that family wealth is often concentrated in a single stock, inherited or earned, during a successful business career. He can provide a variety of strategies that can help hedge, monetize, diversify or transfer the position while managing the tax implications.

In addition, Alec educates and guides sudden wealth recipients on prudently managing and preserving assets acquired through the sale of a business, lottery, divorce or a legal settlement. He provides financial strategies designed to maximize impact and mitigate tax liability.

Alec wants his clients to be confident with their wealth, empowering them to make a positive impact on their community, country and world. His motivation to give back is a personally powerful one. While growing up, his family was reliant on the goodwill of others, and they were grateful for what they received. To this day, Alec returns the favor by helping others in need. He offers financial advice to his fellow veterans, regardless of their financial status.

Alec affiliated with Raymond James and founded Prinze Foundational Planning in September 2022, drawn by Raymond James’ ability to provide the wide range of products and services that his clients need, while offering him the flexibility to objectively serve the best interests of his clients without being tied to sales quotas or proprietary products.

Previously in his career, Alec was a financial advisor at Edward Jones, where he mentored and led advisors new to the industry. His analytical approach stems from his time working as a derivatives operations specialist for State Street Bank & Trust. Prior to entering financial services, he was the operations manager for Elevation Ten Winery. He served for four years in the United States Marine Corp as a corporal and field artillery cannoneer.

Alec graduated with a Bachelor of Science degree in international business from California State University, Sacramento. He holds Series 7 and 66 licenses, as well as a life and health insurance license.

Alec is originally from the small town of Linden, California, and now resides in the Greater Sacramento area with his wife, Alisa; their children, Theodore, Eloise and Nora; their dog, Zeus; and their cat, Gus.

Alec is an avid wine and culinary enthusiast and a builder and collector of all things Lego. He is fascinated by the development processes of movies and video games, describing himself as a huge nerd. He loves creating things with his family and watching their collaborative work bring something new to life. Alec was on the rowing crew in high school, leading to a lifelong desire of spending peaceful times on the water. He also loves taking family trips, and, depending on the season, you can find them on either the east or west coast or somewhere exotic.

Diversification does not guarantee a profit nor protect against loss. Raymond James does not provide tax or legal services. Please discuss these matters with the appropriate professional.

Professional Designations

  • Accredited Asset Management Specialist (AAMS)

Primary Location

2377 Gold Meadow Way, Suite 100, Gold River, CA 95670

Meeting Options

  • Video Conference
  • In-Person
  • Phone

Compensation Methods

  • Percentage of Assets Managed

What to expect in the first meeting

Click the 'Book Intro Call' button above and complete the brief form to schedule an introductory call. We'll get to know each other and I'll listen to understand your unique circumstances so we can determine the best way to proceed. I look forward to speaking with you.

Offers Investment Management


About our Firm

The complexities of the financial world require sophisticated wealth management and a partner to assist you who is as dedicated to pursuing your specific goals as you are.

When it comes to managing your wealth, our team can help guide you through today’s challenging financial landscape with professional skill and can do so with comprehensive plans that are designed to align with your specific investment requirements.

Our client-focused approach makes the difference between chasing returns versus a personalized wealth management experience tailored to you.

✔️ Dynamic Thinking Makes a Difference

We haven’t helped our clients succeed in the management of their financial affairs by espousing general advice. In fact, we consider ourselves architects of your financial life, personally consulting with you prior to employing hand-selected strategies with the intent of meeting your financial goals.

Best-fit investment ideas come from collaboration and truly knowing our clients – and that’s what you’ll find here.

✔️ Visionary Strategists Aligned With You

With something as important as wealth management, we believe having trusted counsel and tailored guidance is vital to success. We personally deliver knowledge in collaboration with your other selected counterparts that can elevate the management of your financial life.

✔️ Success Belongs to a Class Of Its Own

There’s a difference between extraordinary and extra ordinary. We know you fall in the former category and understand how to serve the needs of those with distinction.

Our experienced team aims to help you propel forward with a sophisticated, well-crafted plan.


Raymond James financial advisors may only conduct business with residents of the states and/or jurisdictions for which they are properly registered. Therefore, a response to a request for information may be delayed. Please note that not all of the investments and services mentioned are available in every state. Investors outside of the United States are subject to securities and tax regulations within their applicable jurisdictions that are not addressed on this site. Contact our office for information and availability.

Investment advisory services offered through Raymond James Financial Services Advisors, Inc. Prinze Foundational Planning is not a registered broker/dealer and is independent of Raymond James Financial Services. Securities offered through Raymond James Financial Services, Inc., member FINRA / SIPC.


Sacramento State College of Business Administration, Bachelor’s Degree, International Business

Hobbies and Interests

  • Cooking
  • Family
  • Movies
  • Traveling
  • Video Games
  • Wine

Who We Serve

  • Baby Boomers
  • Business Owners
  • Corporate Executives
  • Dual Income Family
  • Gen X
  • Intergenerational Families
  • Living in Retirement

To make Wealthtender free for readers, we earn a nominal monthly fee from financial advisors and firms in exchange for marketing services (including being featured on this profile page), subject to terms of use. This compensation creates a natural conflict of interest when we favor their promotion over others. Wealthtender is not a client of these advisors or firms. Testimonials may not be representative of other clients’ experiences and do not guarantee future performance or success.