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Wealthtender’s Finance Blog Startups to Watch in 2020

By  Brian Thorp

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With more than 2,000 personal finance blogs in the U.S. alone, it can be difficult for newer blogs and amateur bloggers to stand out and get noticed.

But with millions of people looking for help with money matters on the internet everyday, new finance blogs sharing the diverse perspectives and unique life experiences of their founders play an important role extending the reach and impact delivered by the personal finance community.

Wealthtender is committed to raising awareness of up and coming finance blogs and celebrating the success of amateur bloggers as they grow through the startup stage to reach new milestones and help more people achieve their financial goals.

Logo map of finance blog startups to watch

Introducing Wealthtender’s Finance Blog Startups to Watch

Rising from Amateur Blog to Becoming a Business

With the launch of Wealthtender’s Finance Blog Startups to Watch, we’re excited to help introduce more people to the newest finance blogs and their founders. We also hope hearing directly from these creators will encourage anyone who has been thinking about starting a finance blog to take the next step. As you’ll read in this article, many of these founders have already moved beyond amateur blogger status on their path to building a sustainable business for themselves while delivering significant value to their fans and followers.

This article is organized in sections based on the month and year each site was launched. For example, sites launched in 2019 are in the “Class of 2019” section.

In many instances, we’ve included feedback from well established and successful finance blog owners who kindly agreed to review these new sites. We believe their thoughts and suggestions are valuable for the founders of these new blogs along with all readers who either own a finance blog today or are thinking of taking the first step on their own journey from amateur blog to business owner.

Twice a year, we’ll update this article to introduce you to the newest finance blogs with fresh feedback from successful blog owners. If you’re interested in participating in our 2021 Startups to Watch article, we encourage you to add your personal finance blog to the Wealthtender directory to be among the first notified when we call for submissions.

Wealthtender congratulates all new finance blog founders on the launch of your sites and we wish you the greatest success in the years to come. Thank you for becoming a part of the personal finance community dedicated to helping people enjoy life more with less money stress on their path to financial freedom.

Finance Blog Startups to Watch: Class of 2020

TicTocLife

www.tictoclife.com

Launched: May 2020 (U.S.A)

Wealthtender Profile: wealthtender.com/blogs/tictoclife/

Founder Name: Chris

Site Description: During the COVID-19 outbreak of 2020, we finally cemented significant changes to our career tracks. We changed our focus from day-to-day career-building to evaluating larger goals and plans. We wanted to set our eye on giving something back and discovering the more to living than work. TicTocLife is our story of how that has transpired. We’ve been working to earn our financial independence since before it was the cult topic it is today. Earning financial freedom is the first step in the process of early retirement which we detail throughout what we publish.

What inspired you to launch your site: The pandemic and looming recession can be the source of a smoulder for folks considering the advantages of reaching for financial independence or early retirement. In difficult situations, people are more likely to reconsider what they’ve taken for granted. We hope that sharing our story of taking steps into retirement, through a stage of pre-retirement, inspires others to consider what’s possible. We’ll take some twisting turns through psychology, personal finance tactics, and detail everything we’re dealing with along the way.

Favorite Article: The Difference Between Frugal and Cheap: Frugality Earns Profit

Why is this your favorite article: “The Difference Between Frugal and Cheap: Frugality Earns Profit” is our most popular article to date. It’s also the most linguistically fanciful, celebrating the inanity of small wins like selling a toothbrush but leaving the reader with what we hope is a life lesson in building a Frugality Muscle. The article takes a turn by revealing personal mistakes, putting on display how we’re all prone to choose cheap sometimes.

What advice do you have for future blog owners: Start it! At first, it doesn’t have to be a blog website. Got an idea in your head? Write it out on paper or digitally. Hit it while it’s fresh and you’re driven. Don’t get lost in the minutiae of websites. Write! Once you’ve something you love, build the site.


Bella Wanana

www.bellawanana.com

Launched: May 2020 (Canada)

Wealthtender Profile: wealthtender.com/blogs/bella-wanana/

Founder Name: Bella Wanana

Site Description: Bella Wanana is a passionate personal finance writer. She hopes to share her personal finance knowledge with the rest of the world, one blog post at a time.

What inspired you to launch your site: After successfully helping my close family members with their personal finance, I felt the burning desire to help as many people as I possibly can.

Favorite Article: Tuition Hacks 101

Why is this your favorite article: This is my favourite article because it provides valuable and practical tips for students who are looking to save money with their tuition. With the looming student debt crisis, such a blog post is timely. The contents are easily digestible, and the specific personal examples also make the blog post more personable.

What advice do you have for future blog owners: 1. Be genuinely passionate about the topic you want to write about. 2. Be patient, because success doesn’t come overnight.


The Ambitious Dollar

www.theambitiousdollar.com

Launched: March 2020 (U.S.A)

Wealthtender Profile: wealthtender.com/blogs/the-ambitious-dollar

Founder Name: Audra Kershner

Site Description: The Ambitious Dollar is a personal finance and professional development blog dedicated to those who are ready to be honest with themselves, take charge of their life, and start reaching their goals. We believe in embracing your shortcomings. We believe in capitalizing on your strengths. And, most importantly, we believe in keeping yourself open to the tough love we all need to hear sometimes.

What inspired you to launch your site: The inspiration for The Ambitious Dollar came from the Founder and CEO’s experience while completing her MBA. Audra Kershner has a firm belief that all people should feel confident in taking control of their finances, and that personal finance and wealth management information should not be limited to formal education avenues.

Favorite Article: Why You Should Stay the Course in the Market but not Your Job

Why is this your favorite article: This article represents the idea that ‘staying the course’ isn’t always in your best interest. It’s important to open yourself up to the idea that if you want to change your life for the better, you need to be open to doing things differently.

What advice do you have for future blog owners: I wish I would have started this years ago! Time is the most important resource in your life – so use it wisely. Don’t let fear or anxiety get in the way of you trying things. Even the millionaires of the world had to start somewhere, and most of them didn’t strike gold the very first time. But they did learn, and knowledge is power.

Mentor Feedback: If you are looking for actionable financial advice, and some personal and professional growth, then The Ambitious Dollar is a must. From the informative and easy to read articles, to the incredibly helpful infographics, The Ambitious Dollar will drastically help you improve your finances. The clean and easy to use layout of the website makes it simple to find information that is relative to you so you can start growing financially and professionally right away. I also love how Audra provides you with actionable next steps in each of her posts.

Joel Parker

www.financialfreedomcommunity.com (Launched August 2016)

Logical Dollar

www.logicaldollar.com

Launched: March 2020 (Denmark)

Wealthtender Profile: wealthtender.com/blogs/logical-dollar/

Founder Name: Anna Barker

Site Description: LogicalDollar aims to help people become financially empowered and in control of their money to put them on the path to financial freedom. This is based on the premise that effective money management doesn’t have to be complicated. In fact, it’s – dare I say it – logical.

What inspired you to launch your site: I’ve always been a strong believer in the need for people to take control of their finances, purely based on the freedom it gives you. At the same time, I consistently heard people in my life saying things like “investing is too complicated” or commenting on their “normal” credit card debt. These points just seemed crazy to me but the fact they kept getting mentioned indicated a real need for people to have more information on these issues. So I thought why not provide that information myself!

Favorite Article: The Only Three Budget Categories You Need to Stick to Your Budget

Why is this your favorite article: One of the main reasons why many people struggle to stick to their budget is because of over-complicating the process. This article sets out exactly why (and how) keeping it simple is the best way to approach this, making your budget easier to manage and more likely that you’ll follow it in the long term.

What advice do you have for future blog owners: Patience is definitely key when it comes to growing your blog. Your audience will come, although it can take time, so don’t expect to rock the financial world on day one. At least the process of getting there is fun though!


Literally Broke

www.literallybroke.com

Launched: February 2020 (U.S.A)

Founder Name: Scarlett McCarthy

Site Description: Personal finance that’s written with female-identifying artists and creatives in mind.

What inspired you to launch your site: In 2019 I increased my net worth by 15k on a 35k salary and got really into personal finance in the process. But while I was getting into personal finance I found a conspicuous lack of advice for artists and creatives like me. So I did what anyone would do and starting a blog! Literally Broke is written with artists and creatives in mind, but it can be a resource for anyone who is looking to maximize their financial wellness.

Favorite Article: A Conversation with Tiffany Ferguson

Why is this your favorite article: Tiffany Ferguson is a YouTuber whose series “Internet Analysis” breaks down trending topics like VSCO girls and minimalism in a way that is both theoretical and (dare-I-say) accessible. Last year she opened up about her student loans and credit card debt with her 500k subscribers. Since then she’s paid off over 10k in credit card debt. I found Tiffany’s videos while on my own personal finance journey and talking with her about student loans, Democratic Socialism, and personal finance was really affirming. It solidified my passion for making personal finance accessible and intersectional.

What advice do you have for future blog owners: Just start! I read so many blogs, books, and watched YouTube videos but I wish I had just started sooner. Nothing prepares you for actually running a blog besides running a blog.

Mentor Feedback: I LOVE that this site has such a tight focus – it’s for artists and creatives who tend to have with fluctuating income. This is a great way to stand out in a crowded niche like personal finance. Make everything on your blog about your reader and you will succeed. (Additional feedback shared privately.)

Emma

www.moneycanbuymehappiness.com (Launched January 2015)

Qube Money

www.blog.qubemoney.io

Launched: January 2020 (U.S.A)

Wealthtender Profile: wealthtender.com/blogs/qube-money/

Founder Name: Scott Henderson

Site Description: To help Americans control their spending, learn to budget proactively, eliminate debt, work together with your partner and live financially well.

What inspired you to launch your site: As we build our app, we not only wanted to create an incredible budgeting product, we wanted to create incredible educational information around helping users with their personal finances.

Favorite Article: The Difference Between Proactive and Reactive Budgeting

Why is this your favorite article: It breaks down how budgeting is not a passive act. Instead, it requires being proactive and taking the time to plan. Whereas most budgeting apps are passive and reactive, Qube Money is a proactive budgeting tool.

What advice do you have for future blog owners: Don’t worry about being the best blog upfront or ranking for the top keywords. You need to write the most amazing article ever created on the topic, the promote the heck out of it. Over time you will start to be known for your desired topic.


Finance Blog Startups to Watch: Class of 2019

Wealth Twins

www.wealthtwins.com

Launched: December 2019 (U.S.A)

Founder Name: Nadia Busseuil

Site Description: Wealth Twins is a site dedicated to showing others how to become Financially Independent. We write about investing, money management (savings and debt) and how to earn more money. We explain complicated subjects in a way that is not intimidating for others to understand.

What inspired you to launch your site: My twin and I were inspired to launch Wealth Twins because we wanted to share our story and knowledge with others. Improving your personal finances shouldn’t be difficult to understand especially if you are looking to start investing. We came from humble beginnings and improved our wealth and want to help others do the same. We use our knowledge from Wall Street and growing up in one of the most expensive cities in the world, to help others grow their wealth.

Favorite Article: Dividend Investing Strategies

Why is this your favorite article: This is my favorite article because we discuss the only way to make passive income using the stock market. Dividend investing can be used by many people to improve their finances with very little money. This article explains what a dividend is and 3 beginner friendly strategies to use when you want to get started.

What advice do you have for future blog owners: Keep writing. In the beginning it is difficult but as time goes on the articles will become easier to write. We are still learning but it takes us a lot less time to produce a blog post.


Simple Money Lyfe

www.simplemoneylyfe.com

Launched: December 2019 (U.S.A)

Founder Name: Drew Cheneler

Site Description: A personal finance website that helps Americans make the most of their money. From offering credit advice to teaching others how to make money online, and everything in between, Simple Money Lyfe address all aspects of personal finance.

What inspired you to launch your site: I was not satisfied with the generic advice on how to successfully repair your credit. The industry often faces negative backlash; however, the last three to four years have been pivotal for the credit repair industry. The industry is finally gaining integrity and putting their customers first. It is a nice change of pace, especially when most Americans do not have a ‘good’ credit score.

Favorite Article: Best Credit Repair Companies

Why is this your favorite article: This article breaks down the complexities of repairing your credit and lists reputable credit repair firms that are known to help their customers. These companies provide customers with a great experience and provide tailored credit advice so Americans can improve their credit score. Overall, it is a great introduction to the credit repair industry.

What advice do you have for future blog owners: Enjoy the grind. It takes time to launch a blog; however, the people you meet and the opportunities afforded to you are life-changing. I never knew how tight-knit the blogging community is, and I find myself learning something new everyday.


Budgeting Around the World

www.budgetingaroundtheworld.com

Launched: December 2019 (U.S.A)

Wealthtender Profile: wealthtender.com/blogs/budgeting-around-the-world/

Founder Name: Amber McGill

Site Description: This blog is for budding Money Moguls and travel enthusiasts. My vision is for this platform to inspire, educate, and prepare the next financially secure world-traveled generation. I will share tools and resources that will allow you to make informed decisions about money and travel to help you leave a legacy for generations to come.

What inspired you to launch your site: After getting questions about how I am able to afford traveling consistently I realized that I had figured out something that many of my peers had not – budgeting. I wanted to share the advice that I’ve been giving to friends and family with people all around the world.

Favorite Article: $20k in 2020

Why is this your favorite article: My viewers can go on this journey with me. The fact that I’m writing about what I’m doing as I’m doing it makes this my favorite part of the blog. People have also taken on this challenge for their year, and I was not expecting that this would inspire others to do the same.

What advice do you have for future blog owners: Take your time launching. Make sure you are solid in your content, your scheduling to keep producing content, and your setup if you post videos.


Making of a Millionaire

www.benlefort.com

Launched: December 2019 (Canada)

Wealthtender Profile: wealthtender.com/blogs/ben-le-fort/

Founder Name: Ben Le Fort

Site Description: My Site has 3 primary features. 1. Personal finance articles. 2. Financial calculators and free tools for my visitors. 3. Personal finance courses and education.

What inspired you to launch your site: I created several free personal finance courses and one full length, paid personal finance course. I needed a “home base” for people to find my courses.

Favorite Article: 6 Things You Need to Know About Personal Finance

Why is this your favorite article: It serves as a starting point for anyone who is just getting started with learning about personal finance. For each of the “6 things, the reader needs to know” I also provide an action item. Something they can do right now to start improving their financial situation.

What advice do you have for future blog owners: Think about your reader when you are creating content. How is the content your creating helping your reader and making their life better?

Mentor Feedback: Ben Le Fort is writing great posts in a way that really works well for casual blog readers, from solid subtitle hierarchies, to the use of bold and bullets to break up text. I think Ben should consider moving to Wordpress.com for a free hosting solution that will better suit his needs as he grows the site, saving him some future migration hassles and risk to search performance. I love that he already has a one-week bootcamp, a video course, and a 30-day challenge, any of which he could add to his end of post call-to-action as a great way to build his newsletter audience.

Tom Drake

www.maplemoney.com (Launched February 2009)

Annie’s Inspo

www.anniesinspo.com/

Launched: November 2019 (U.S.A)

Founder Name: Lindsey Morris

Site Description: Annie’s Inspo was created to motivate and inspire women. Using side hustles to launch them into financial freedom. About living the best quality life and enjoying the finer things all while balancing life.

What inspired you to launch your site: I was tired of being in debt and wanted out! When I started seeing myself climb out of debt, I wanted to share the knowledge I learned along the way so people don’t have to struggle like I did.

Favorite Article: 10 Best Steps to Drastically Cut Your Monthly Expenses in 2020

Why is this your favorite article: Because it can inspire anyone to cut their spending.

What advice do you have for future blog owners: Be consistent, people will find your work.


Money By Jake

www.moneybyjake.com

Launched: November 2019 (U.S.A)

Founder Name: Jake Allen

Site Description: Money By Jake takes a modern approach to money, breaking down technical barriers and making it easier for people to make, invest, and mange their money.

What inspired you to launch your site: Money remains a taboo topic, even in the tightest of circles. I want to change that and get people like me – mid-20s to mid-30s millennials navigating a growing career, family, and planning for the future – talking about money in honest, constructive, and progressive ways.

Favorite Article: How I Created a $2 Million Retirement by Age 28

Why is this your favorite article: It’s the most personal article I’ve written. I talk about my career, my salary, my savings, and everything I do to plan for and build wealth. I hope it can be used as a template for others seeking to find future financial security.

What advice do you have for future blog owners: Just get started. Write a lot, publish a lot, and continually work to improve and grow.


Vision to Wealth

www.marilynwest.com

Launched: October 2019 (U.S.A)

Founder Name: Marilyn West

Site Description: Vision to Wealth is a financial blog to encourage and empower millennials to take advantage of their financial journey. We provide 1:1 coaching, financial literacy through our blog, and support through social media.

What inspired you to launch your site: To encourage others to start their journey and to show my community, it’s not about your income, and it’s about your commitment.

Favorite Article: 7 Things So You Won’t Give Up By February

Why is this your favorite article: It’s my favorite article because it encourages others to start their journey and provide them the motivation and tools to stay committed to the process.

What advice do you have for future blog owners: Stay connected to your why and mission. If you do, your content will remain authentic, and you will forever attract your tribe.


The Snowman’s Guide

www.snowmansguide.com

Launched: September 2019 (Canada)

Wealthtender Profile: wealthtender.com/blogs/the-snowmans-guide-to-personal-finance/

Founder Name: Steven Arnott

Site Description: The Snowman’s Guide to Personal Finance was written to help Canadians understand how to get the most from their money. We explore psychology, philosophy and money in an approachable way, without jargon and with no background required. The goal is to help you spend your money stress-free and enjoy your life today. All while ensuring you can continue your lifestyle in the future.

What inspired you to launch your site: I found there was a lot of great content focused for Americans, but less that catered to Canadians. I also wanted to provide a simple introduction to personal finance that beginners wouldn’t be intimated or overwhelmed by. I believe a base level of financial literacy can help improve the quality of life for so many people and I hope to contribute to that mission.

Favorite Article: Where to Start with Your Money: Major Life Events

Why is this your favorite article: This is the first of three articles that are the collection of everything I know in personal finance organized in the easiest way for people to pick and choose what’s relevant for them. I find one of the largest challenges in teaching personal finance is to make it relevant to people so they know what they should and shouldn’t focus on. This article and the following two aim to do this by segmenting personal finance ideas into relatable sections.

What advice do you have for future blog owners: Identify your reason for creating a blog and focus on this in times of challenge. It can take years to reach a sizable audience, so it’s important to have the motivation and mission to help you continue.


Money in Matrimony

www.moneyinmatrimony.com

Launched: September 2019 (U.S.A)

Wealthtender Profile: wealthtender.com/blogs/money-in-matrimony/

Founder Name: Danielle Davis

Site Description: Money in Matrimony provides practical steps to teach married couples how to improve their money habits by changing their mindsets. My goal is to encourage and inspire readers by providing them with the tools to:

  • Speak life into their current financial situation and create a more positive mindset
  • Improve the dynamic of their marriage as it relates to communication and finances
  • Learn how to better manage their finances, earn more money, and save for the future

What inspired you to launch your site: Money in Matrimony began out of my passion for helping others with their personal finances. I launched this site as a community for married couples who want to improve their money habits, strengthen their communication as it relates to money and change their money mindsets. Since money and the sometimes-negative actions that result from the differences in opinion surrounding money often lead to divorce, I thought this would be a great way to intertwine each of these areas. However; this is NOT just your average personal finance website. This site gives you the best of three worlds- Money, Marriage and Mindset!

Favorite Article: Everything You Need to Know to Improve Your Money Mindset

Why is this your favorite article: This is my favorite article because it purely focuses on mindset. Money mindset is a person’s individual thoughts and beliefs about money. Think of mindset as the foundation. If we don’t tackle the foundation first, then all of the other tools and resources, such as spreadsheets and budgeting apps, etc. will be ineffective. A mindset shift must occur first and then everything else should follow.

What advice do you have for future blog owners: I would advise any blogger to join relevant accountability groups. These can be either free or paid groups. Trying to figure out tech, social media, systems, etc. as a new blogger can be very stressful. Therefore, you want to find a mixed range of bloggers who you can bounce ideas off of, exchange feedback and suggestions with, and can point you in the right direction when you are stuck.

Mentor Feedback: I love the “Get ready to transform your life!” tagline. It’s upbeat and encouraging. When viewed on a desktop, the three main categories at the top make it easy to see what the site is about. Readers can quickly go to the topic that interests them most, or view recent blog posts. There are multiple opportunities to opt in for the checklist on the home page, which is good. Another plus is that the articles include Pinterest-friendly images, which is important, and the text is broken up nicely with formatting to make it more appealing to read. Overall, it seems like this will be a good resource for couples interested in a positive money mindset.

Jackie Beck

www.jackiebeck.com (Launched February 2011)

Stack Your Dollars

www.stackyourdollars.com

Launched: September 2019 (U.S.A)

Founder Name: Martina

Site Description: Stack Your Dollars was created to help others make better personal finance decisions, save for their future, and live a debt-free lifestyle. It not only teaches ways to save and make more money, but also topics like how to use a credit card or write a check. The #1 mission of this website is to help others become financially stable and not feel stressed around the topic of money.

What inspired you to launch your site: Going through life, including the military life, I’m constantly seeing the struggles of my peers around me. Watching others make horrible financial decisions, I’ve always wanted to just take them aside and educate them; however, people don’t take kindly to unsolicited advice. This is why I created my website, I can put all the information and resources here that I wish people knew about. In this way, they can chose to read it and take the advice or simply ignore it.

Favorite Article: How To Live On $2500 A Month: Budget Breakdown

Why is this your favorite article: It’s hard to chose one article as my “favorite”, but I believe my budget breakdown really shows people how they can lower their cost of living. It serves as a real example that it’s possible to live on a frugal budget, and I did this in one of the most expensive cities in America! I’m hoping that the article inspires others to start taking control of their finances.

What advice do you have for future blog owners: I’m a part of blogging groups and see others that try to find a money-making topic to write about – don’t do that! Write what you know and are passionate about and you’ll engage your readers better.


Started At 50

www.startedat50.com

Launched: August 2019 (U.S.A)

Wealthtender Profile: wealthtender.com/blogs/started-at-50/

Founder Name: Becky Heptig

Site Description: Basic Personal Finance Through the Lens of Faith. Topics will include how to get started handling your money, how to be a good steward of your money, a life of generosity, and what the Bible says about money with a sprinkling of our own experiences in retirement and caring for aging loved ones.

What inspired you to launch your site: My husband and I spent many years making poor choices with our money which eventually affected our marriage and our family. Our turnaround came first through Dave Ramsey (about age 50) and then with our discovery of the FI community. Our journey took us from thinking we would NEVER get out from under the debt we were creating every day just to live to retiring at 63. Not early by most standards, but early for us! Now, my passion is to help others gain the skills needed to put their finances in order and create a life of good stewardship and generosity. My hope is to keep others from walking through the same pain it took for me to get my financial house in order.

Favorite Article: OUR STORY – THE GOOD, THE BAD AND THE …HOW DID WE GET HERE?!

Why is this your favorite article: This article is “Our Story”. It has already had a big impact on people because of its message of hope. It communicates the message of “It’s Not Too Late”. It’s never too late to make positive changes for your future.

What advice do you have for future blog owners: Don’t be afraid to try and don’t give up. It’s been hard to figure out how to do just the basics of blogging, but it’s so rewarding to read a comment from someone who’s financial trajectory has been changed by your words.

Mentor Feedback: First of all, I love the name. It’s easy to remember and speaks directly to the intended personal finance audience. From a user experience standpoint the site has a clean, simple feel, which I’m sure is much appreciated for users that might be navigating around a personal finance website for the first time in their lives. On a deeper level, I think the mission of this site is important. It’s easy to get caught up in thinking that personal finance websites are only for the young or the currently wealthy. The reality is that it’s for everyone, and it’s never the wrong time to get started!

Bobby Hoyt

www.millennialmoneyman.com (Launched January 2015)

Handful of Thoughts

www.handfulofthoughts.com

Launched: July 2019 (Canada)

Wealthtender Profile: wealthtender.com/blogs/handful-of-thoughts/

Founder Name: Maria

Site Description: Handful of Thoughts is part financial independence, part personal finance, with some momma/parenting stuff sprinkled throughout. It is all experience-based with no guru expertise.

What inspired you to launch your site: As a new mom, I wanted to create a resource for moms that would help them learn about their money. So many of my friends did not understand basic financial topics and often just defaulted to someone else to take care of their money. I firmly believe that by taking control of your money you can take control of your time.

Favorite Article: Financial Freedom Mindset

Why is this your favorite article: The reason this post is my favourite is because it demonstrates that there is so much more to money than numbers. When I first set out on my journey towards financial freedom I thought it was all about the numbers and the end goal. This post details a pivotal mindset shift that I experienced that changed the trajectory of my financial independence journey. It is full of actionable takeaways that the reader can use to reflect on their own financial freedom mindset.

What advice do you have for future blog owners: Just start. It won’t be perfect in the beginning but you can’t improve unless you start and keep making progress.


Financial Wolves

www.financialwolves.com/

Launched: July 2019 (U.S.A)

Founder Name: Kyle

Site Description: The alpha and beta perspectives to help you make money with side hustles.

What inspired you to launch your site: I’m passionate about making extra money. It’s much harder to make more money than it is to cut expenses. Therefore, I’m here to do the dirty work to help you find the right side hustles and strategies to increase your income.

Favorite Article: How to Make Money Online: 5 Ways to Make Over Six Figures Online

Why is this your favorite article: This is a full guide to my philosophy and my DNA for increasing my income. It outlines the best ways to help you make more money.

What advice do you have for future blog owners: Play the long game. Generally speaking, blogging isn’t a business that scales overnight. You need to develop repeatable habits of hard work and persistence with content. Ensure you create quality content. Your product is your content.


The Logic of Money

www.thelogicofmoney.com

Launched: July 2019 (U.S.A)

Wealthtender Profile: wealthtender.com/blogs/the-logic-of-money/

Founder Name: Austin Weyenberg

Site Description: The Logic of Money is a personal finance education site that writes about saving money, debt, retirement planning, credit cards, and credit building/repair.

What inspired you to launch your site: I launched The Logic of Money because I have had a passion for finance for a long time and I wanted to do my part to help encourage financial literacy. It is unfortunate that in today’s world, so many people don’t understand the importance of money and I want to help bring awareness to that.

Favorite Article: How Much Money Do You Need to Retire: Are you on track?

Why is this your favorite article: This is my favorite article because it makes people realize how important saving and investing really is. Retirement is something everyone will do or want to do someday. Not everyone has a desire to buy a car or buy a house and not even one needs to pay down student loans. Everyone will at some point retire however and this article puts that into perspective.

What advice do you have for future blog owners: Don’t get into blogging to try to make a quick buck. If you are truly passionate about something and just want to share it with the rest of the world, then starting a blog might make sense for you.

Mentor Feedback: I love the name as it appeals to a very specific person — someone who views themselves as logical. And the overall look of the site (with its blocks and low-key color scheme) goes along well with the name. That said, I’m not too sold on the bright green that appears as an accent color throughout the site. Also, in the top menu, the menu options text is very small and could be difficult to read for some. Also, I notice that some posts do not have an author associated with them (e.g. https://www.thelogicofmoney.com/pros-cons-secured-credit-cards/). From both a user experience and an SEO perspective, I would recommend associating an author with each post. When it comes to important topics that affect my life like money, I definitely want to know who’s creating the content.

Logan Allec

www.moneydoneright.com (Launched February 2017)

Educator FI

www.educatorfi.com

Launched: July 2019 (U.S.A)

Wealthtender Profile: wealthtender.com/blogs/educator-fi/

Founder Name: Ed

Site Description: Educator FI focuses on the pursuit of financial independence from an educator perspective. It’s about building wealth while doing work that matters by recognizing our professional advantages and making intentional changes. I share a mix of educator specific finance information and real examples from our journey to financial independence.

What inspired you to launch your site: Public educators typically do the work out of passion and dedication to students but don’t talk about finances. This leads to the constant pervasive myth that educators are doomed to poverty. My wife and I were clueless about money into our 40s. Then, we started learning and have turned our finances around. It has made a huge difference to our quality of life and job satisfaction. I wanted to share that with other educators and support those who aren’t necessarily trying to escape their jobs, but want to do it without constant money stress.

Favorite Article: Unexpected Benefits of Downsizing Your Home To Save Money

Why is this your favorite article: This one isn’t educator specific, but it’s about the most significant step we’ve taken to change our financial lives. It also illustrates that by taking intentional action related to our finances, we were actually able to increase our quality of life while dramatically accelerating our financial independence timeline. Far too often we equate spending with success and happiness. Our experience shows that the opposite can be (and often is) true!

What advice do you have for future blog owners: Get clear as soon as you can about the purpose of your blog and focus on that. Blogging will take more time and persistence than you expect, so you need to be passionate about those goals. Do not expect instant success with traffic or money. Write what will help your readers and success will come with time.

Mentor Feedback: Educator FI fills a void in information for teachers and other educators on the path to FI (and money in general). The site is clean, easy to read, and the articles are in-depth. I love the charts and tables in many articles. Solid content, with a solid mission.

Robert Farrington

www.thecollegeinvestor.com (Launched September 2009)

Cash for Tacos

www.cashfortacos.com

Launched: April 2019 (U.S.A)

Founder Name: Melody Fanslau

Site Description: Cash for Tacos is a blog dedicated to helping people spend wisely, save intentionally and create a life they love. At Cash for Tacos, we believe in pushing readers to think differently about how they approach their money while providing them the tools and insights they need to balance saving for their future and living their life now.

What inspired you to launch your site: I launched Cash for Tacos because I wanted to shout from the rooftops how taking control of your finances can feel so empowering. Before I started on this journey, I had no clue that by making conscious, intentional financial decisions, I could start using my money to help me create a life I wanted instead of simply living a life to make money. After this realization, putting it into practice, and not only seeing, but feeling the results, I became passionate about personal finance and had to share my excitement and learnings with others.

Favorite Article: It’s OK to Feel Guilty About Spending Money

Why is this your favorite article: I love this article because of its honesty. I was struggling with feelings of guilt after spending money and I couldn’t figure out why. This article takes the reader on a journey through my thought process with the hope that it will resonate and help others work through their own feelings of guilt.

What advice do you have for future blog owners: Let your truth shine. Your experiences, good and bad, are what differentiate you from other bloggers. When sharing your experiences, you might be surprised at how many readers relate to exactly how you felt when you were frustrated, and how your own solutions can help them on their path.

Mentor Feedback: “Cash for Tacos” is fun and easy to remember the brand name from a typically boring subject. The navigation is easy to use and not overwhelming to a visitor. Every blog post has a call-to-action (CTA) to the mailing list, so you convert one-time visitors to a loyal fan-base.

Larry Ludwig

www.larryludwig.com (Launched Investor Junkie December 2009; Sold July 2018)

Budget to be Free

www.budgettobefree.com

Launched: March 2019 (U.S.A)

Founder Name: Samara

Site Description: Sharing my story of my journey to become debt free and teaching what I learn along the way.

What inspired you to launch your site: I like personal finance since I found out about it in my twenties. I am always reading books, blogs, and listening to podcasts. I finally got the courage to write what I know and share my story. I want to help others to budget so they can be free to do what they want to do.

Favorite Article: 10 Ways to Have Fun on a Budget without Breaking the Bank

Why is this your favorite article: I wrote this article after I taught a webinar on this subject in the BeFree Circle. I push past my shyness and gave out some good information.

What advice do you have for future blog owners: I would say just start. Don’t compare yourself to others. Also join Facebook Groups that are in your industry and get an accountability partner. Use YouTube to help you with setting up your blog and learning other stuff. Also research other blogs or Pinterest to help you out.


FI by REI

www.fibyrei.com

Launched: February 2019 (U.S.A)

Wealthtender Profile: wealthtender.com/blogs/fi-by-rei/

Founder Name: Andrew Kerr

Site Description: Achieve Financial Independence through Real Estate Investing – Andrew shares his process of house hacking and real estate investing that got him to lean FIRE in 2016. He also has weekly case studies of house hackers featured on his podcast, The House Hacking Podcast.

What inspired you to launch your site: I had people asking me how I built the financial stability and lifestyle I now have, and how they can do it as well. In addition, people would ask is there one thing I could do that will make a big impact. My answer to these questions is to now point folks to the blog and podcast.

Favorite Article: House Hacking – The Ultimate Guide about Doing a House Hack

Why is this your favorite article: It is a simple quick read on the one single change that we can make, that has a huge impact on your life financially.

What advice do you have for future blog owners: Plan your content out, and then execute on producing consistent quality.


AJ Mobile Money – Mobile Money Nation

www.ajmobilemoney.com

Launched: February 2019 (U.S.A)

Founder Name: AJ

Site Description: I review financial apps for investing, checking, savings, HSA’s, Cash Back Apps, and more. My goal is to help and motivate people to get started with investing. Investing for Beginners, to put it simply.

What inspired you to launch your site: I didn’t grow up learning much about personal finance or investing. As I began to learn more and share this information with friends, I realized how few were actually investing, and I was often explaining how things worked. I was also usually the first in my friend groups to know about a specific application or financial account and make referrals to them. So I decided to start a YouTube Channel and Blog initially to have a resource to share with my friends, but also to take the information I was learning and share it with more people! I want every person in America to get started with investing!

Favorite Article: Why Stock Back Apps Are the Best Investment Apps for New Investors

Why is this your favorite article: It takes away the “I don’t have any money to invest” excuse.

What advice do you have for future blog owners: Talk about what you’re interested in, and try to find a way to make money talking about things you would discuss with a friend or family member even if you didn’t have the Blog. If you do this you will always have something to talk about, and when you’re not making a lot of money starting off, it won’t feel so bad.


Government Worker FI

www.governmentworkerfi.com

Launched: January 2019 (U.S.A)

Founder Name: GovWorker

Site Description: Government Worker FI is a website focused on personal finance and financial independence for government employees.

What inspired you to launch your site: I couldn’t find many voices in the financial independence movement that talked about how to account for pensions and the potential loss of a pension with early retirement.

Favorite Article: Gluten free for less: How we feed our family of 5 for $1.25 per person per meal on a gluten free diet

Why is this your favorite article: I’m proud of our grocery budget. We keep our grocery spending less than $600 per month on average for our family of five!

What advice do you have for future blog owners: I’d encourage future blog creators to not compare themselves to other bloggers. Instead celebrate your own writing!


The Curious Frugal

www.thecuriousfrugal.com

Launched: January 2019 (Canada)

Founder Name: Suchot Sunday

Site Description: The Curious Frugal is a personal finance website dedicated to helping moms live well on a budget, learn to manage their money, and find flexible work-from-home jobs.

What inspired you to launch your site: I have been frugal and a saver for as long as I can remember. I graduated university debt-free, and started investing when I was 20 years old. Because I’m more careful with money, I’ve been able to take time off, go on longer trips, take sabbaticals, and still save money on a part-time income. This summer my husband and I will have our mortgage completely paid off and be fully debt free! From realizing how many people are in debt or on a budget, I want to help particularly moms who might be overwhelmed with financial stuff, to learn more about personal finance in a very supportive environment.

Favorite Article: Side hustle ideas: How I made $2,300 at home while my toddler napped

Why is this your favorite article: This article is perfect for my readers! They are mainly moms who want to work from home or have a side gig so they can spend more time at home with their kids. I go into detail about one particular side hustle I started when my daughter was just a baby, and still work at two years later. There are also many other side gig options in this article, all of them flexible and perfect for moms that want to work from home.

What advice do you have for future blog owners: If you’re interested in starting a finance blog, start now. Start with one post. Even if you don’t have a lot of time, it’s better to get your site up there and have it start aging. You can work on it and improve it over time. There’s no perfect time, but now is pretty darn good.


Just Start Investing

www.juststartinvesting.com/

Launched: January 2019

Wealthtender Profile: wealthtender.com/blogs/just-start-investing/

Founder Name: Kevin

Site Description: Just Start Investing has a goal to make personal finance easy. Whether we’re providing information on investing, credit cards, budgeting, banking, or any other personal finance topic, we provide it in a straight-forward and actionable way. We’re proud to have been featured in Forbes, Business Insiders, MSN Money, Yahoo Finance, and other major publications.

What inspired you to launch your site: I realized that a lot of people feared personal finances, especially investing, because they thought it was confusing or complicated. On Just Start Investing, we’re cutting out the jargon as much as we can to cut straight to the point and help readers take control of their finances.

Favorite Article: 3 Fund Portfolio: The Lazy Way to Invest

Why is this your favorite article: This article is a 101 guide to create a 3 fund portfolio, which is otherwise known as a lazy portfolio. It provides the information to help you create one of your own, but also the rationale on why it can be a good strategy. It was one my first articles and favorite finance topics to talk about, and to this day it’s still one of my favorites.

What advice do you have for future blog owners: Just get started. Whether it’s investing, learning a new hobby, or creating a blog, the first step is usually the hardest.

Finance Blog Startups to Watch: Class of 2018

Budget Girl

www.budgetgirl.com

Launched: November 2018 (U.S.A)

Founder Name: Sarah Wilson

Site Description: Who runs the world? Every woman can and should empower themselves to master their money, regardless of their income. Here at Budget Girl, you’ll find resources and tips on living a frugal, full and fearless life, from making your first budget to building your legacy. I’ve got free personal finance resources on debt payoff, making money, investing and diversifying your income and more: all to help you build the life of your dreams. 

What inspired you to launch your site: I’ve had a presence online as a financial YouTube vlogger for nearly six years, which has been incredible for connecting with other people passionate about improving their money habits and lives. Creating the site was a way to provide more value for my online community in a place where I can have full ownership over the space and mold it into a place that will serve my readers.

Favorite Article: How to Deal with Personal and Professional Jealousy

Why is this your favorite article: This article deals with something that all women (and men) deal with, but no one talks about openly – personal and professional jealousy. Especially as women, we are never supposed to admit to this emotion and therefore we have very little practice dealing with it in a healthy and productive way. The content of this piece would not have been successful in video format due to the nature of it. I exposed some unattractive but very natural parts of myself and how I worked through it and the response was over a hundred messages from people reaching out and saying they had dealt with or were dealing with the same issue and thanked me for being transparent about struggling with it. I think it helped a lot of people, which is incredibly rewarding.

What advice do you have for future blog owners: Websites are not cheap. They may have been at one time, but it’s not the case anymore. Budget for hosting, themes, security, having to hire a graphic designer or web specialist to help out if something breaks, e-newsletter services, and more. And don’t ignore basic SEO.

Mentor Feedback: Great domain, you need to work on site speed, Page Speed Insights gives you a 0 or a 1, and that’s going to be bad for user experience as well as SEO. Your first contentful paint takes 9.5 seconds. Consider making a “start here” page to give people a starting point to help them gain an understanding how how to navigate the site. Use a stronger call to action on your newsletter signup links – “budget fun” is vague. Your description of Budget Girl does seem to appear anywhere on the site and would be a great start for a Start Here page. The Subscribe button at the top of the page just jumps you to the bottom of the page, I think it’s missing a form to fill out? Or maybe you mean to show the side bar where it says “Join My Mailing List!” It’s unclear. The content on the site is great and once you get the speed worked out, it’ll get a chance to really shine.

Jim Wang

www.wallethacks.com (Launched September 2015)

The Fioneers

www.thefioneers.com

Launched: September 2018 (U.S.A)

Founder Name: Jessica

Site Description: Our motto at the Fioneers is “The journey should be remarkable as the destination.” This means that while we are focused on reaching financial independence, we are enjoying the journey along the way. We don’t want to throw away the next ~10 years of our lives just to reach financial independence earlier. Instead, we want to discover our passions and create a life that will allow us to achieve both. Since starting our journey, we have already begun to achieve incremental freedom along the way. This freedom will only increase over time. We’ve begun to leverage it to design a life that we want to live today.

What inspired you to launch your site: We started the Fioneers as a way to track our nontraditional journey to financial independence. We felt like we had a different FI message. Ours is a message of small shifts and transforming your life along the way. Then, when you hit your FI number, you don’t actually need to change anything about your lifestyle.

Favorite Article: Slow FI: The Real YOLO

Why is this your favorite article: We coined the term “Slow FI” as a way to describe an approach to financial independence that balances the enjoyment of the journey with the goal of reaching full FI. Slow FI encompasses every intentional decision that someone makes on their journey to FI to make their life better (even if it doesn’t necessarily make financial sense). This includes mini-retirements, part-time work, semi-retirement, seasonal work, finding an enjoyable job that pays less, starting your own business, etc. This idea is countercultural, and we’ve heard from many readers that it has impacted the way they are pursuing FI.

What advice do you have for future blog owners: Learn to enjoy the process of writing! Regardless of whether I ever make money from the blog, I love creativity, personal growth, and the resulting community interactions.

Mentor Feedback: I like the overall clean and minimalist theme of the site, as well as easy access to social media and about page. The domain name is great, short and easy. The top menu is also clean, with just 4 categories to pick from. Great motto “The journey should be remarkable as the destination.”, which should have its place on the homepage. It is great that you are keeping with a frequent writing schedule, and both your voices are present on the site. I love that the posts are on much broader topics than just money, because it is about a global life journey and not just the growth of your bank account.

Pauline Paquin

www.reachfinancialindependence.com.com (Launched July 2012)

The Frugal Physician

www.thefrugalphysician.com

Launched: July 2018 (U.S.A)

Founder Name: Disha

Site Description: I help physicians and other high income professionals pay off their student loans and build a solid plan for financial success. I am a mother, a wife, and a primary care physician trained in internal medicine. My family was the typical physician household that inflated our lifestyle right out of residency. We found ourselves deep in student debt and unhappy, even though we supposedly had everything. Reluctantly at first, we found the utility of frugality and it turned out to be the best thing that ever happened to us. We paid off over $200k in student loans in a year and a half and are now swiftly making our way toward financial freedom.

What inspired you to launch your site: I always wanted to learn how to be good with money but I got lost in the weeds more often then not. Then, I found the key steps and my family was able to pay off $100k of student loans in 6 months. I was astounded that it was relatively simple. So, I decided to write an essay about it. Then, I needed a place to publish it, so I started a blog. Since then, the positive response has been overwhelming and I am encouraged to keep it going!

Favorite Article: How I paid $100,000 on Student Loans in 6 months!

Why is this your favorite article: This was the first article I ever wrote on the site and the one that started this whole journey. It is still my favorite.

What advice do you have for future blog owners: Write quality material consistently and devote some time to promoting it. While blogs are time consuming, I’ve found the process to be so incredibly rewarding. I don’t plan on giving it up anytime soon!

Mentor Feedback: The Frugal physician features a female physician working to get out of debt while becoming more intentional with spending decisions. Her writing challenges readers to become more intentional with their money without feeling judged. The blog is visually appealing with colorful pictures that stay on theme and well broken up text. The transparency, personal photos, sidebar showing where she has been featured, and highlighting her Plutus award nomination all add credibility for readers.

Chris Mamula

www.caniretireyet.com (Launched October 2011)

The Poised Lifestyle

ThePoisedLifestyle.com

Launched: March 2018 (U.S.A)

Founder Name: Sahirenys Pierce

Site Description: The Poised brand and blog is focused on helping millennial women balance their finances and their lifestyle with purpose. You will find personal finances blogs and videos as well as recipes and lifestyle tips to promote saving money and time.

What inspired you to launch your site: As a Latina millennial mom, I saw a gap of information and guidance in the personal finance space. I decided to share my financial knowledge and share some personal content to help inspire and motivate others on their financial journey.

Favorite Article: The High-5 Banking Method

Why is this your favorite article: It amazes me that in every heartache there is still a lesson to be learned. I created the High-5 Banking Method right after my 6-month-old son’s successful open-heart surgery. During this incredibly stressful time, I realized how valuable it was to have your banks separated for specific purposes. I was able to save for my son’s surgery and not have to deal with the financial stresses during this time.

What advice do you have for future blog owners: Speaking from the heart of experiences you’ve gone through is the best way to help others with their finances. Giving basic stats and making people feel bad about their spending habits won’t make a difference in the world. Be authentic and sympathetic to the human factor of managing money. That is the best advice that I constantly remind myself of when creating content.


Disclaimer: The information in this article is not intended to encourage any lifestyle changes without careful consideration and consultation with a qualified professional. This article is for reference purposes only, is generic in nature, is not intended as individual advice and is not financial or legal advice.

2 replies on “Wealthtender’s Finance Blog Startups to Watch in 2020”

Awesome to see this list updated (and thanks for the feature!)—we’re excited to find some other new entrants to the personal finance, investing, and FIRE writing community.

The pandemic age is certainly going to shake things up. Hopefully, we all have some mistakes and wisdom to share with our readership!

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