🔎 Firm Focus

Discovery Wealth Planning

Cash Flow & Investment Planning, Tax Strategies, Insurance Guidance - Age 55+

25 Certified Advisor Reviews™

đź“Ť Vienna, VA | Retirement-Focused Personal Financial Planning | Cash Flow Planning, Investment Advice, Tax Strategies & Insurance Guidance for Ages 55+

Schedule a Call

20+

Years of Experience

Fiduciary

Duty

Fee-Only

Pricing

Ages 55+

Client Focus

Ideal Client Profile

Who we serve

I help clients in or near retirement figure out how to make their money last as long as possible while paying the least amount in income taxes.

Age 55+

We excel in serving those who are financially independent (or will be soon).

Learn More

DIY Investors

Best for those who want to keep control and manage their own investments

Learn More

Get to know us

About Discovery Wealth Planning

When you choose to work with Discovery Wealth Planning, you work directly with the firm's founder, Chris Urban. Chris employs a life-centered approach to helping clients achieve their financial goals. He takes time to understand each client's current situation, goals, values and purpose before proposing strategies to grow and protect their wealth. His specialties include retirement income planning, tax planning and investment management.

Chris has more than 20 years of experience in the financial services industry. Prior to founding Discovery Wealth Planning, Chris served as a wealth advisor at an investment advisory firm in Northern Virginia. He previously held various roles in the capital markets and investor services divisions at a large institutional firm, working in both Boston and Los Angeles.

Chris is a CERTIFIED FINANCIAL PLANNER™ practitioner and a Retirement Income Certified Professional (RICP®) and a Tax Planning Certified Professional™. Chris has a bachelor's degree in finance from Bentley University in Waltham, Massachusetts, and a Master of Business Administration from Boston University.

Chris lives in Vienna, Virginia, with his wife Lauren and daughters Avery and Sienna. In his free time, he enjoys running, biking, playing golf and pickleball, and watching college football and golf on TV.

(703) 281-3735

Website

What Our Clients Are Saying

View All
Working with Chris Urban has genuinely changed my life. Before meeting Chris, I never felt that I truly understood my finances. I often felt overwhelmed, uncertain, and as though I was simply a number rather than an individual with my own circumstances, goals, and concerns. Chris changed all of that. He is incredibly kind, patient, thorough, and never makes me feel uncomfortable asking questions.

Jennifer Kaye, August 2026

Chris Urban is EVERYTHING you want in a Financial planning, Retirement Planning and Tax Strategist and 'uniquely' holds professional credentials/certifications in all three (CFP, RICP and TPCP)! As a near retiree... these are the professional qualities I seek out for helping me SET THE CONDITIONS for a SUCCESSFUL retirement! On top of that, he is also an amazing human being who genuinely cares about me and my family as well as our financial/retirement success.

J.T.L., January 2026

Chris took the time to clearly understand our specific goals, our current financial assets and provided us with a comprehensive plan that was easy for us to understand and to implement in clear, manageable steps. We were also impressed with his compensation structure which consisted of a very fair flat fee for the initial plan and then the flexibility of being able to seek his ongoing counseling and advice on an hourly basis going forward.

Dan and Margie, November 2025

Testimonials provided by current Discovery Wealth Planning clients and may not be representative of the experiences of other clients. The clients were not compensated, nor are there material conflicts of interest. View a complete list of reviews on our Wealthtender profile.

What We Do

Services

I offer independent and unbiased personal financial advice via a service model that is different than (at least) 99% of other financial advisors.

  1. Hourly, Retirement-Focused Personal Financial Planning

    Cash Flow Planning, Investment Advice, Tax Strategies, and Insurance Guidance for Ages 55+

  2. Tax Planning

    It’s not enough to simply build wealth, you also must maintain it. We work to help minimize your taxes and maximize your outcomes with a focus on reducing your lifetime tax liability.

  3. Investment Planning

    Using information gained through our personal conversations with you, we develop a custom investment plan and allocation target. In building the plan, we are guided by your specific objectives and tax considerations. It is this plan that guides all portfolio decisions.

See how I can help

Watch

What We Do

At Discovery Wealth Planning, we aim to clarify and simplify your financial life. We want you to have the confidence to enjoy your retirement without any stress associated with your money.

Learn More

Conversation

In conversation with Chris Urban, CFP®, RICP®, TPCP®

Founder & Financial Planner

WT

Wealthtender

What makes your approach different?

Chris Urban

Many financial planners and financial advisors suggest they offer comprehensive personal financial planning but tie their fee to the amount of assets you have for them to manage and/or a product sale for a product you may or may not actually need. I view myself more as a Consultant. We will look at all aspects of your financial life in a comprehensive Initial Engagement followed by what I like to think of as (optional) On-Demand Financial Planning. I want clients to come back who are finding value in the advice received and not simply because they are being charged an ongoing fee. There are several hundred thousand financial advisors in the U.S. and very few offer this approach.

CU
WT

Wealthtender

What's one piece of advice you find yourself giving most often?

Chris Urban

Keep it simple... reduce the number of financial institutions you have relationships with, reduce the number of accounts, reduce the number of investments, reduce the unnecessary complexity and fees. Focus on the elements of your planning that you can control (at least to some extent).

CU
WT

Wealthtender

What does a typical first meeting with you look like?

Chris Urban

It's a 30-minute introductory meeting, typically via Zoom. This can be scheduled in my calendar directly on the Discovery Wealth Planning website.

CU
WT

Wealthtender

What do you enjoy most about working with your clients?

Chris Urban

I enjoy hearing people's stories and the plans they have for their retirement and how I might help them achieve their goals. Much focus is placed on the technical aspects of financial and retirement planning but the behavioral and psychological elements are equally as important.

CU
Get to know Chris Urban

Answers

Frequently Asked Questions

Yes, at all times.

People in or near retirement, typically age 55+

Schedule an introductory call

View the Fees page on the Discovery Wealth Planning website. I am (intentionally) very transparent.

Meet the Founder

Chris Urban, CFP®, RICP®, TPCP®

When you choose to work with Discovery Wealth Planning, you work directly with the firm’s founder, Chris Urban. Chris employs a life-centered approach to helping clients achieve their financial goals. He takes time to understand each client’s current situation, goals, values and purpose before proposing strategies to grow and protect their wealth. He offers Cash Flow Planning, Investment Advice, Tax Strategies, and Insurance Guidance.

Chris has more than 20 years of experience in the financial services industry. Prior to founding Discovery Wealth Planning, Chris served as a wealth advisor at an investment advisory firm in Northern Virginia. He previously held various roles in the capital markets and investor services divisions at a large institutional firm, working in both Boston and Los Angeles.

Chris is a CERTIFIED FINANCIAL PLANNER® practitioner, a Retirement Income Certified Professional (RICP®) and a Tax Planning Certified Professional (TPCP®). Chris has a bachelor’s degree in finance from Bentley University in Waltham, Massachusetts, and a Master of Business Administration from Boston University.

Chris lives in Vienna, Virginia, with his wife Lauren and daughters Avery and Sienna. In his free time, he enjoys running, biking, playing golf and pickleball, and watching college football and golf on TV.

Next Steps

Ready to get started?

Schedule a call with our firm’s founder.

Schedule an Intro Call Visit Website

Discovery Wealth Planning LLC (DWP) is a registered investment advisor offering advisory services in Virginia, Maryland, Washington, D.C. and in other jurisdictions where exempt. Registration does not imply a certain level of skill or training.

The information on this site is not intended as tax, accounting or legal advice, as an offer or solicitation of an offer to buy or sell, or as an endorsement of any company, security, fund, or other securities or non-securities offering. This information should not be relied upon as the sole factor in an investment making decision.

Past performance is no indication of future results. Investment in securities involves significant risk and has the potential for partial or complete loss of funds invested. It should not be assumed that any recommendations made will be profitable or equal any performance noted on this site.

The information on this site is provided “AS IS” and without warranties of any kind either express or implied. To the fullest extent permissible pursuant to applicable laws, Discovery Wealth Planning LLC disclaims all warranties, express or implied, including, but not limited to, implied warranties of merchantability, non-infringement, and suitability for a particular purpose.

DWP does not warrant that the information on this site will be free from error. Your use of the information is at your sole risk. Under no circumstances shall DWP be liable for any direct, indirect, special or consequential damages that result from the use of, or the inability to use, the information provided on this site, even if DWP or a DWP authorized representative has been advised of the possibility of such damages. Information contained on this site should not be considered a solicitation to buy, an offer to sell, or a recommendation of any security in any jurisdiction where such offer, solicitation, or recommendation would be unlawful or unauthorized.