Wealthtender Newsroom

We believe everyone deserves help with money matters from someone they can trust, no matter their income or stage of life. Learn what makes Wealthtender unique.

Media Highlights

More Media Coverage
Wealthtender mention on Kitces.com Nerds Eye View
Bankrate September 2020 Wealthtender
Financial Ducks in a Row Wealthtender Feature
Press Releases

Wealthtender Announces Partnership with Abundo Wealth for Financial Advisor Ratings and Reviews to Coincide with One Year Anniversary of SEC Marketing Rule – May 4, 2022

(Read on PRWeb)

Wealthtender Launches First Financial Advisor Review Platform Designed to be Fully Compliant with New SEC Marketing Rule – May 4, 2021

(Read on PR Newswire)

Journalist Resources

Media Contact: Brian Thorp | Wealthtender founder and CEO | brian@wealthtender.com | (512) 856-5406

Media Resources (Logos, Trademarks, Hi-Res Images): Please refer to this Shared Google Drive for hi-res founder and CEO photos (Brian Thorp) and Wealthtender logos and trademarks.

Get to Know What Makes Wealthtender Unique:

1️⃣ Looking for a Financial Advisor? It’s Time to “Unzip”

For many people who are thinking about hiring a financial advisor, the first question they’re likely to be asked on other websites is to enter their zip code. We believe that’s antiquated. Here’s why:

✅ The US Postal Service invented zip codes in 1963 to more efficiently route our mail, not to help people choose a financial advisor. 

✅ Where someone lives should be a factor when choosing a financial advisor, not necessarily the primary factor.

People deserve to work with the best financial advisor for their individual needs, even if they live hundreds of miles away.

The best financial advisor for many people might live 600 miles away. And that’s OK! They don’t need to limit their search to a local zip code. With Wealthtender, everyone can start by prioritizing their most important needs and discover advisors who specialize in helping people just like them. As a result, they can feel more confident the advisor they hire is their perfect match whether they live down the street or across the country.

2️⃣ We Don’t Sell Your Personal Information

When people look for a financial advisor on websites like Smart Asset, they’re asked to fill out a form with personal information about their income and savings. When they submit the form, this information is immediately sold to 3 financial advisors who will start calling and emailing right away in the hopes of winning the business.

Wealthtender is different. We believe everyone deserves better.

When people find financial advisors and coaches on Wealthtender they think may be a good fit, they can easily contact them through a button on their Wealthtender profile page or book an introductory call.

And if people don’t find their perfect financial advisor on Wealthtender, they can let us know and we’ll do our best to suggest ideas they can consider to find an advisor or coach who may not be on Wealthtender yet.

3️⃣ Wealthtender is as Easy to Use as Netflix

Finding a financial advisor may not be as fun as choosing a movie to watch on Netflix, but Wealthtender makes it just as easy.

Throughout our website, visitors can easily scroll up and down to view different categories of advisors, then swipe left or right to learn more about advisors and their areas of specialization within each category. Categories include occupations and industries, age and life stage, advisor credentials, types of investing, culture, religion, ethnicity, and more.

We empower people to find an advisor based on what’s most important for their unique circumstances and individual needs.

4️⃣ You’ll Find Lots of Certified Financial Planners on Wealthtender

Wealthtender encourages people to hire financial advisors who demonstrate their commitment to advanced education and who always put the best interests of their clients first.

The Certified Financial Planner (CFP) designation is considered one of the most distinguished credentials an advisor can earn. Our guide to CFP professionals educates people on the benefits of hiring a CFP and showcases CFPs with offices around the country and various areas of specialization.

5️⃣ You’ll Also Find Financial Advisors and Coaches with Additional Credentials

Beyond the CFP designation, Wealthtender features a series of articles and guides about more than 20 professional credentials popular among financial advisors and coaches.

Depending upon the unique needs of visitors to our site, they may find it more beneficial to choose an advisor or coach with a specialist designation that demonstrates their knowledge in an area of particular interest.

6️⃣ We Help People Save Money When Hiring a Financial Advisor

In recent years, the cost of hiring a financial advisor has generally improved as the industry adopted a fiduciary mindset and moved to a more transparent pricing structure. And most people aren’t aware that many advisors now offer alternative ways to pay like flat fees and hourly rates that could be much cheaper than paying a percentage of assets under management.

Wealthtender helps people understand the different ways they can pay a financial advisor with guides showcasing advisors who offer more affordable payment options to their clients.

7️⃣ Visitors to wealthtender.com Can Find Advisors Who Live Near Them

While we encourage people to find the best financial advisor for their unique needs, even if they live far away, we know many people prefer to work with someone they can meet in person and who lives nearby.

Wealthtender is growing quickly and visitors to wealthtender.com are likely to find financial advisors on Wealthtender who live in their community.

8️⃣ Everyone Deserves to Read Honest Reviews of Financial Advisors Before Hiring One

You can easily find reviews online to help you evaluate doctors and lawyers, but when it comes to choosing a financial advisor, you’re mostly out of luck. Fortunately, this is changing.

Thanks to a new Securities and Exchange Commission (SEC) rule that became effective in 2021, financial advisors are now permitted to invite their clients to write online reviews. By sharing their own experiences, clients and acquaintances of advisors can help other people make more informed and educated hiring decisions.

The SEC wants to ensure online reviews of financial advisors include important information such as whether or not the reviewer was compensated, if the reviewer is a client or not, and any significant conflicts of interest.

Wealthtender is the first financial advisor online review platform designed to comply with the new SEC rule. You can read our press release here announcing the launch of Certified Advisor Reviews.

We look forward to helping people read honest reviews of financial advisors in 2022 as the industry completes the SEC’s required prerequisites currently underway.

9️⃣ Many People Don’t Need a Financial Advisor or Coach

We understand what our competitors don’t: Not everyone needs a financial advisor. Some people may be better served working with a financial coach. Others may prefer a DIY approach to managing their money with the help of personal finance blogs, podcasts, their creators, and communities.

And that’s why we’re proud to be building a community of financial professionals and educators who collectively can offer the education and solutions people need to be smarter with their money. Working together, we can help people find the resources best for their needs, not ours.

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The Team

Brian Thorp Wealthtender CEO

Brian Thorp

Founder and CEO

Brian Thorp is CEO and founder of Wealthtender. He and his wife live in Texas, enjoying the diversity of Houston and the vibrancy of Austin.

With over 25 years in the financial services industry, Brian is applying his experience and passion at Wealthtender to help more people enjoy life with less money stress.

Peter Mansfield

Managing Editor

Peter is a fintech marketing professional with a highly successful track record helping early stage ventures in areas including payments, credit/prepaid, and lending.

His portfolio includes Marqeta, BillFloat, Wallaby Financial (acquired by BankRate), UNest, PropertyBridge (acquired by Moneygram) and Vertical Finance.

Derek S. Moore

Designer & Developer

Derek has over 15 years of experience with front-end development, web design. His core development technologies are HTML, CSS, JavaScript, PHP, and WordPress.

His core design technologies are paper, pen, Sketch, Figma, and the ever-powerful browser-based design.

About Wealthtender

We believe everyone deserves help with money matters from someone they can trust, no matter their income or stage of life.

Our modern community of financial advisors, coaches and educators understand the world has changed and know the power of digital marketing to grow their business.

Wealthtender helps people find the best financial advisors, educators and resources determined by their individual needs, not their zip code.

Wealthtender reaches thousands of people each month who visit wealthtender.com, follow us on social media and subscribe to our newsletter.

Our Numbers


More than 35,000 pageviews each month


200+ financial advisors and coaches in our network


Over 800 articles on an array of personal finance topics on site

The Opportunity


More than 300,000 financial advisors and coaches in the US


120 Million US households need help managing finances


80% of consumers motivated to seek help for major life events