🎯 Inbound Lead Generation. Search Engine Optimization.
SEC-Compliant Online Reviews.

Join a community of top financial advisors who have chosen Wealthtender as their digital marketing partner.
Collect and promote online reviews to strengthen your reputation and send positive trust signals to search engines.
Get quoted in popular publications and major media outlets to build authority and strengthen your SEO.
Gain visibility on the first financial advisor online review website visited by 500,000 consumers annually.

Looking for Advisory Firm Solutions?

Wealthtender Intro (< 9 Minutes)

Maximize Your Online Reach. Minimize Your Effort.

Wealthtender is the industry’s first SEC-compliant online reviews platform and #1 find-an-advisor directory not sponsored by a wealth management firm, credentialing organization, or industry association.1

“Wealthtender is really setting the bar higher. My profile is really kind of beautiful… and I’ve gotten a couple of clients from Wealthtender as well. So overall, a big fan!”

Indianapolis, IN

Registered Investment Advisor

Based in Indiana

How Our Independence Benefits Consumers and Advisors

Why have hundreds of advisors joined Wealthtender in the last year?

Wealthtender is an essential digital marketing platform for advisors to get found online and convert more prospects into clients

🔍 Get Found on Wealthtender

Nearly 500,000 people visited Wealthtender in the last year seeking financial guidance

You gain immediate visibility in the #1 find-an-advisor directory and in your local guide

Get discovered in resources important to your business and popular with prospects, resulting in “multiple shots on goal”

🚀 Convert More Prospects

Grow your prospect pipeline with impactful SEO to rank higher on Google while strengthening your online reputation

Accelerate the trust-building process with the industry’s first SEC-compliant testimonial marketing platform

Build authority and stand apart from other advisors when you’re quoted on MSN, Wealthtender, and popular media outlets

✅ Outsized ROI. Low Monthly Cost

Plans start around $1/day with annual billing discount.

Choose the Done-for-You option at checkout and we’ll set up your profile at no additional cost

Wealthtender is the highest-rated solution in the 2023 T3/Inside Information Advisor Software Survey, category: Digital Marketing Tools – Lead Capture

Supercharge your SEO with a profile page on Wealthtender.

Thousands of people visit wealthtender.com each month to discover financial advisors and improve their financial health.

A Top 5 Marketing Strategy

Your profile page benefits from our industry-leading Domain Authority to strengthen your SEO. “Paid web listings” like Wealthtender rank as a Top 5 Marketing Strategy in the Kitces Research Survey on Advisor Marketing.

Multiple Shots on Goal

Unlike basic find-an-advisor sites that limit your visibility to one directory, you’re featured in local guides and specialist showcases that often rank on the first page of Google for search terms popular among people looking for an advisor.

Free Done-for-You Setup

Sign up for any plan and we’ll create your SEO-optimized profile page on Wealthtender at no additional cost. Sign in to personalize and manage your profile anytime. Prefer to set up your profile page on your own? That’s easy, too.

Designed for Compliance

Wealthtender is designed with compliance at its core. We love making compliance officers smile. Our founder is a member of the National Society of Compliance Professionals with over 25 years of industry experience.

View Advisor Profiles on Wealthtender

“We have seen more immediate impact from Wealthtender than the ‘big’ marketing firm we are spending thousands on.”

SEC Registered Investment Advisor

Headquartered in Austin

Convert more prospects into clients with online reviews.

The new SEC Marketing Rule is a game-changer for advisors. Wealthtender is the first SEC-compliant financial advisor review platform.

Certified Advisor Reviews™

Certified Advisor Reviews help consumers make smarter hiring decisions when choosing a financial advisor. Advisors can opt in or turn off Certified Advisor Reviews at any time. Learn more.

Your Stars Shine on Google

About one week after receiving 5 reviews, advisors can expect to see their gold stars appear in Google search results with their Wealthtender profile page. These positive trust signals are powerful with prospects.

Reviews on Your Website

Wealthtender provides easy-to-use widgets to collect and/or display client reviews on your website, in addition to your Wealthtender profile page. Add a testimonials page to your website with just a few clicks. Learn more.

Compliance Friendly

Before a new review is published, a notification is sent to the financial advisor (or compliance designee) to provide appropriate disclosures. Once added, the review is published. Watch the 7-minute demo video.

“I reviewed Wealthtender and their client review process, and I am good with it, I actually, really like their process.”

Lynchburg, Virginia

Chief Compliance Officer, Barron’s 2022 Top 100 RIA Firm

Headquartered in Virginia

Your reviews on Wealthtender send positive trust signals to Google.

Collect reviews compliantly on Wealthtender. Rank higher in search engines. Accelerate the trust-building process with prospects.

Certified Advisor Reviews - Wealthtender Testimonial Marketing
Success Story

Learn how United Financial Planning Group grows its business with a testimonial marketing strategy powered by Wealthtender.

How Wealthtender Compares

Lower Cost. More Benefits. Wealthtender is the Leader in SEC-Compliant Testimonial Marketing.

Solution Provider  width=  width=  width=
Company Website (Link) Wealthtender Indyfin Amplify Reviews Testimonial IQ
T3/Advisor Software Survey User Rating (2024) 8.03 (Extraordinary) Not Rated Not Rated Not Rated
PRICING
Lowest Monthly Cost (1 Advisor) $39/mo. $99/mo. $99/mo. $299/mo.*
Multi-Advisor Discounts Yes (↗️ Learn More) Unknown Yes * Per Office
INBOUND LEAD GEN BENEFITS
Consumer Website URL wealthtender.com indyfin.com N/A N/A
Quarterly Consumer Traffic ** 154,000 141,000 N/A N/A
Domain Authority (SEO Strength) ** 62 22 N/A N/A
Advisor Directory Listing with Client Reviews Yes Yes N/A N/A
Gold Stars Appear in Google Search Results Yes No N/A N/A
Convert Google Reviews to SEC-Compliant Testimonials Yes No N/A N/A
Review Sync™ (Sync Firm Reviews to Advisor Profiles) Yes No N/A N/A
ADVISOR WEBSITE BENEFITS
Embed/Display SEC-Compliant Testimonials Yes (↗️ Learn More) No Yes No
⚠️ DANGER ZONE: HIGH REGULATORY RISK ***
Enable Consumers to Submit Google Reviews No No Yes Yes
ADMINISTRATION FEATURES
Dashboard to Manage Reviews Yes Yes Yes Yes
ADDITIONAL BENEFITS
Get Quoted in the Media Yes (↗️ Learn More) No No No
Get Featured in Local Guides Yes (↗️ View Examples) No No No
Gain Recognition for Areas of Specialization Yes (↗️ View Examples) No No No
Online Advisor Community Yes (↗️ Learn More) No No No
View Table Disclosures

** Domain Authority as of Sept 2023 (Source: Moz) & Estimated Monthly Consumer Traffic as of August 2023 (Source: Similarweb)

*** Tools that enable consumers to submit Google Reviews introduce advisory firms to significant regulatory risk. In FINRA Regulatory Notice 17-18, FINRA offers guidance for Registered Representatives applicable to social networks (e.g., Facebook, LinkedIn, Google Reviews), stating: “FINRA does not regard unsolicited third-party opinions or comments posted on a social network to be communications of the broker-dealer or the representative for purposes of Rule 2210, including the requirements related to testimonials in paragraph (d)(6).”

Based on this language, FINRA makes it clear that the act of solicitation triggers disclosure requirements not supported by the Google Reviews platform.

Should SEC Registered Investment Advisors not subject to FINRA oversight expect the SEC to take a more lenient stance?

We don’t believe so and don’t think it’s worth the risk. Wealthtender believes it’s highly likely the SEC will take issue in upcoming exams and sweeps with advisors proactively soliciting reviews on platforms known to be incompatible with the Marketing Rule.

With its principles-based rule intended to ensure consumers gain important information to make more informed decisions, we don’t expect the SEC to look favorably upon a rampant proliferation of advisor reviews on platforms incapable of addressing the Marketing Rule’s prohibitions and disclosure expectations.

We could update our platform tomorrow to enable consumers to submit their reviews to Google. That’s not the issue. We’re simply not in the business of ‘doing it anyway’ and asking for forgiveness later.

We designed our platform for 100% compliance with the SEC Marketing Rule. We’re not here to get cute or help advisors bend the rules. We’re here to empower advisors to abide by them and succeed with compliant testimonial marketing.

Maximize your ROI with additional digital marketing benefits.

Gain access to valuable perks and resources offered exclusively to advisors in the Wealthtender community.

Get Quoted in the Media

Enjoy opportunities to gain national media recognition in publications like MSN and popular websites. Build authority. Gain backlinks. Strengthen your online reputation. Learn more.

Content Boost Library

Access 100+ articles on a broad range of topics, plus new articles monthly, to create or expand the content library on your website. Turn your website into a powerful marketing tool. Preview Content Boost.

Ask an Advisor Showcase

Respond to reader questions and prompts important to your business in showcase articles published on MSN and Wealthtender. View examples featuring Stephanie, Zack, Sara, and Michael.

And More…

Advisors who sign up for any subscription plan are invited to join the private Wealthtender community with access to additional benefits, resources, and exclusive member deals.

“Here are some differences in my website since working with Wealthtender:

My domain rating tripled. The number of backlinks doubled. Website visits doubled. I was quoted in multiple articles.

Los Angeles

Independent Financial Advisor

Based in California

Choose the best plan for you at a low monthly cost.

Maximize your digital marketing ROI for around $1/day. Get started in just two minutes.

↗️ View and Compare Plan Benefits


Join AGC, The #1 Online Community for Financial Advisors

The AGC™ is a safe, collaborative community for financial advisors to grow personally and professionally alongside their peers.

Online Community

The AGC™ is a private online network where you can interact, engage, and collaborate with like-minded advisors.

Webinars + Workshops

Focused on personal growth, marketing, content creation, practice management, and more!

Resource Library

A community-built library of resources (templates, deliverables, checklists, etc.) to help advisors grow.

By Advisors, For Advisors

In 2019, Justin Castelli, CFP® & Taylor Schulte, CFP®, set out to create a private community for financial advisors like none other. Learn more.

📰 AGC In the News: AGC, The # 1 Online Community for Financial Advisors, Enters Its Next Stage of Growth by Joining Wealthtender


A Message from Our Founder

Hi there! 👋

Thanks for your interest in joining Wealthtender.

Since launching Wealthtender in 2019, we’ve worked tirelessly to become the #1 find-an-advisor directory1 and online reviews website, helping thousands of Americans each month discover the right financial advisors for their individual needs.

Today, Wealthtender is an essential digital marketing platform helping hundreds of advisors accelerate their growth and convert more prospects into clients.

In 2023, we joined forces with The AGC to offer solo advisors an online community for collaboration with other advisors focused on growing together personally and professionally.

Our Independence Benefits Consumers and Advisors

Wealthtender is not sponsored by a national wealth management firm, credentialing organization, or industry association. Our independence lets us feature financial advisors with a greater diversity of backgrounds and experience than sites limited to a single firm or professional designation.

Of course, we take great pride in helping consumers learn the potential benefits of hiring advisors who have earned advanced credentials. In fact, we’ve published articles on more than 35 professional designations that describe the credentialing requirements and showcase advisors in our community who hold the designation.

(Before you invest a single dollar in digital marketing, I encourage you to take full advantage of the free benefits available to you through your industry affiliations and credentialing organizations. These directory listings often include a link to your website that can strengthen your SEO.)

Wealthtender Generates Long-Term ROI for Advisors at a Low Monthly Cost

Most directory listings published by industry associations and credentialing organizations are offered to members as a courtesy, providing few details about advisors, and limited value to consumers.

At Wealthtender, on the other hand, our singular focus on becoming the #1 find-an-advisor website explains how we earned our industry-leading Domain Authority1 and successfully launched Certified Advisor Reviews™, the first SEC-compliant online review platform.

We also reach more consumers each month who visit wealthtender.com and read our syndicated content on popular finance websites in our network and through our partnership with MSN than any other find-an-advisor website.

A Top 5 Marketing Strategy for Around $1/Day

By joining Wealthtender, you benefit from a top 5 marketing strategy2, according to Kitces.com research.

Along with many additional benefits to help you generate the maximum ROI from your digital marketing investment, joining Wealthtender is a smart complement to your marketing activities that work well, and a replacement worth considering for those that don’t.

For less than the cost of one tank of gas each month, you’re pumping high-octane marketing fuel into your business to accelerate your growth and get more clients online.

When you join Wealthtender, your digital marketing investment compounds over time, paying dividends when an increasing number of your future clients find you directly online. And when they do, your advisory fee is yours to keep.

The Highest-Rated Solution in Our Category

In March 2023, the annual T3/Inside Information Advisor Software Survey of more than 3,300 advisors was published and previewed on the main stage at the T3 Technology Tools for Today conference in Tampa. (Get the 2023 Report)

Wealthtender is prominently recognized in the ‘Mighty Mites’ category that showcases solutions that have achieved ‘an extraordinary average user rating‘. Wealthtender also stands out as the highest-rated solution in the ‘Digital Marketing Tools – Lead Capture’ category. 

We’re grateful to our growing community of financial advisors for taking the time to participate in the survey and sharing their experience with other advisors interested in finding the best digital marketing tools to grow their business.

Let’s Chat

How can I help you today? Schedule a Zoom meeting or reach out anytime and let’s discuss how Wealthtender can help you get more clients online. And if you’re interested in learning more about The AGC, let me know or check out The AGC website and register for our next Open House and Q&A with community founders Taylor Schulte and Justin Castelli.

Ready to get started? Choose your plan and join today.

PS: For personalized insights with tips to help you get more clients online, request your free digital marketing report from Wealthtender. Simply fill out this brief form, and we’ll email your personalized report to you within one business day.

Brian Thorp Wealthtender CEO

Brian Thorp
Wealthtender Founder & CEO
LinkedIn Profile
Email: brian@wealthtender.com
Phone: (512) 856-5406


1 What makes Wealthtender #1?

Wealthtender is the #1 find-an-advisor directory not sponsored by a wealth management firm, credentialing organization, or industry association.


2 Read the Kitces Study

According to a 2020 industry benchmarking study conducted by Michael Kitces at Nerd's Eye View, paid web listing platforms like Wealthtender rank as a category among the Top 5 Most Cost-Effective Marketing Strategies for advisors.

Standout Strategies #4 & #7 for Top Marketing Performers are benefits offered by Wealthtender. Plus, your online reviews can increase new client referrals #1.


Financial advisors who join Wealthtender are positioned to lead the industry in attracting new clients throughout the historic transfer of trillions of dollars in wealth from Baby Boomers to Millennials over the next decade.


Have Questions?

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Snail Mail

Wealthtender, Inc.
1900 West Gray
Suite 132015
Houston, Texas 77019

Email

yourfriends@wealthtender.com

Phone

Tel: (512) 540-3811
Fax: Just Kidding