Financial Advisor PR
Get quoted in the media
Build authority, increase your citability in AI search tools, strengthen your reputation with prospects, and earn the high-authority backlinks that boost your SEO, with weekly opportunities to be quoted in popular consumer media outlets, industry trade publications, and on Wealthtender.
Included with eligible Wealthtender subscription plans.
Why get quoted
A high-impact, low-cost way to build authority and rank higher
Getting quoted in major publications and popular websites is an effective way to build authority, strengthen your online reputation, boost your SEO to rank higher in search results, and improve your citability in AI search tools like ChatGPT and Gemini. And it no longer requires a considerable outlay of time and money.
Many writers include a link back to your website; Building natural backlinks from high-authority sites is one of the most impactful ways to strengthen your SEO and rank higher in search engines, an advantage that compounds over time. AI search tools rely less on links and more on your name simply appearing in reputable publications.
Turn every quote into a marketing opportunity
- Create social media posts highlighting your callout quote
- Preview the article in your client and prospect newsletters
- Add it to the media mentions page on your website
- Share it with COIs in your niche and local reporters
How it works
From quote request to published feature
Wealthtender does the sourcing and delivery. You bring the expertise.
Writers submit requests
We have established relationships with writers and editors who need quotes from financial professionals.
Delivered to your inbox
Requests land straight in your inbox, including requests for articles published on Wealthtender. You choose which to answer.
You get quoted
Your callout quotes build authority and demonstrate your experience, with backlinks and SEO/AEO benefits that help you rank higher in search results and appear more prominently in AI search.
Questions & answers
Everything advisors ask about getting quoted
For advisors on a tight budget, free services once offered a way to get quoted, but responses were infrequent as reporters were often overwhelmed with submissions, and increasingly, many AI-generated ones. One well-known free service, HARO, was discontinued as of January 2025.
On the other end of the spectrum, PR agencies charge thousands of dollars a month, or hundreds of dollars per quote placement they secure on your behalf.
With an eligible Wealthtender subscription plan, you gain opportunities every week to get quoted on wealthtender, popular consumer media outlets, and industry trade publications. Here is how Wealthtender compares:
| Service provider | Typical cost |
|---|---|
| Wealthtender | $59/month |
| Qwoted (Qwoted.com) | $99/month |
| Vetted (JoinVetted.com) | $350+/article |
| Quote service | Cost | Best for |
|---|---|---|
| HARO (discontinued Jan 2025) | Free | Advisors with ample time but no budget. Historically a 5 to 10% success rate. |
| Vetted | $350+/article | Advisors who want opportunities delivered on a platter, though the cost is steep. |
| Wealthtender | Included in an eligible plan ($59) | Advisors who can afford a modest monthly cost to get quoted and build backlinks. Anticipate a 30 to 50% success rate. |
The benefits of getting quoted vary by the type of media outlet where you are featured. Hiring a PR firm may suit large advisory firms prepared to pay several thousand dollars a month for national exposure, while services like Vetted charge a few hundred dollars per article. Many advisors today take advantage of low-cost options that can produce comparable results. Here is a summary by outlet type:
| Benefits by outlet type | National media | Local TV & newspaper | Popular websites & blogs |
|---|---|---|---|
| Examples | MSN, USA Today | LA Times, CBS 13 | Wealth of Geeks |
| Brand recognition | Yes | Locally, yes | Maybe |
| Visibility / traffic | Greatest on day 1, quick decline | Greatest on day 1, quick decline | Evergreen, can grow over time |
| Added benefits | Brand prestige, “featured on” | Local rapport and expert status | Highly engaged, loyal readers |
| Odds your quote is used | 5% to 10% | 15% to 25% | ~50% |
| Odds of a link to your site | Least likely | More likely | Most likely |
Advisors in the Wealthtender community: whenever we know of an article featuring quotes from advisors in our community, we publish a social post with the hashtag #wealthtenderquotes on LinkedIn and X, tagging each advisor quoted. On LinkedIn, search #wealthtenderquotes and filter for results that mention your name. On X, we will tag you when we know you have been quoted.
For anyone who gets quoted, we do not always know when or where an article is posted, so a few good habits help:
- Google Alerts: set an alert for your own name at google.com/alerts to monitor when your name appears online.
- Muck Rack: search for the writer’s profile; most of the time their recent articles are listed there regardless of where published. Examples: Liam Gibson, Opher Ganel.
- Ask the writer: reporters value professionals who respond with thoughtful insights, and are usually happy to share a link once published.
Nope. Writers can often spot AI-generated content faster than anyone, especially when they receive multiple responses with identical or very similar wording. There is a time and place for AI, but building your authority in the media is an opportunity for your voice to be heard.
Email yourfriends@wealthtender.com to request access to submit quote requests and quickly connect with 500+ financial advisors and CFPs in the Wealthtender community who can offer expert insights for your next article.
“My first experience using Wealthtender to source quotes was quite productive. The request was almost immediately sent out to financial advisors and CFPs, and responses began coming in less than an hour after I sent my request. The quotes received were qualitative, and every person who reached out is an expert in their field.”
A senior finance editor, after their first request through Wealthtender
Your request is distributed to roughly 500 financial advisors (about 80% CFPs) across the US, including specialist advisors in dozens of categories:
- Age & life stage (Gen X/Y/Z, divorce, new parents, widows)
- Occupation (business owners, educators, freelancers, tech pros)
- Ethnicity (African American, Asian American, Hispanic, Indian American)
- Planning specialties (ADHD, LGBTQ, special needs, student loans)
Recent quotes
Advisors in the Wealthtender community, featured in the media
When articles publish featuring quotes sourced from our advisors, we post on X and LinkedIn tagging each advisor along with a link to the article. Search the hashtag #wealthtenderquotes to browse examples.
Recent media requests & published articles featuring advisor quotes
Not yet a member?
Join Wealthtender with an eligible plan and gain weekly opportunities to get quoted on Wealthtender, in major consumer publications, and beyond.
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Media opportunities and results vary by advisor, plan, effort, timing, and outlet, and success rates shown are illustrative rather than guaranteed. Third-party services and links are provided for convenience and are not endorsements. Wealthtender is a trusted, independent financial directory and educational resource governed by our Editorial Policy, Integrity Standards, and Terms of Use. While we receive compensation from featured professionals (a natural conflict of interest), we operate with integrity and transparency to earn your trust.