Wealthtender Subscribers:

↗️ View New Media Opportunities

Recent Media Mentions:

↗️ View Gallery of Published Articles

Financial Advisor PR: Get Quoted in the Media

Getting quoted in major publications and popular websites is an effective way to build authority, strengthen your online reputation, and boost your SEO to rank higher in online search results.

And fortunately, getting quoted in the media no longer requires a considerable outlay of time and money.

While seeing your name featured in publications offers a nice ego boost, advisors who regularly get quoted online gain SEO benefits to rank higher in search results and increase their authority and credibility with prospects and clients.

Many writers and reporters will also include a link in their article to your website. Building natural backlinks from websites with high domain authority is one of the most impactful ways to strengthen your SEO and rank higher in search engines.

Once you’ve been quoted in an article, there are several ways you can turn this into a powerful marketing opportunity, including:

✅ Creating social media posts highlighting your callout quote

✅ Previewing the article in your client and prospect newsletters

✅ Linking to the article on your website’s media mentions page

✅ Sharing the article with COIs and local reporters

Why Wealthtender vs. Other “Get Quoted in the Media” Services?

For financial advisors on a very tight budget, free services like HARO offer opportunities to get quoted in the media.

But advisors responding to HARO requests can expect to hear back from reporters infrequently as they are often overwhelmed with responses they have to sift through, some legitimate, and increasingly, many AI-generated.

With considerable noise and competition, it can feel challenging to stand out.

On the other end of the spectrum, you’ll find PR agencies that charge thousands of dollars a month or hundreds of dollars per quote placement they secure on your behalf.

When you sign up for a monthly Wealthtender Growth ($49/month) or AGC/Elite ($149/month) subscription plan, you gain opportunities every month to get quoted on wealthtender.com, MSN.com, popular finance websites, and media outlets affiliated with the Associated Press and local newspapers for no additional cost.

Here’s a comparison of Wealthtender to two “get quoted in the media” services:

Service ProviderTypical Cost
Wealthtender$49/Month
Qwoted (Qwoted.com)$99/Month
Vetted (JoinVetted.com) $350+/Article
Quote ServicesCostBest For:
HAROFreeAdvisors with ample time, but no budget. Anticipate 5 to 10% success rate.
Vetted$350+/ArticleAdvisors who want quote opportunities delivered on a platter. But the cost is steep.
WealthtenderIncluded in $49/mo. PlanAdvisors who can afford the modest monthly cost to get quoted and build backlinks. Anticipate 30-50% success rate.

Gain National Media Recognition.
And So Much More.

Getting quoted in major publications and popular websites is an effective way to build authority, strengthen your online reputation, and boost your SEO to rank higher in online search results.

Financial advisors who sign up for a Wealthtender Growth or AGC/Elite subscription plan enjoy exclusive opportunities to gain national media recognition on sites like MSN.com, hundreds of newspapers nationwide through Associated Press syndication, and popular finance websites.

Here’s How it Works:

Wealthtender has established relationships with freelance writers for media outlets and others who own popular personal finance websites.

When writers need quotes from financial professionals, they submit requests to Wealthtender with the details which are then delivered straight to your inbox. Financial advisors also receive quote requests from Wealthtender for articles published directly on wealthtender.com that are often syndicated to MSN.com and Associated Press affiliates, too.

Getting Quoted Helps Advisors Grow Faster:

Callout quotes in articles published online build authority and generate interest with SEO benefits that help you rank higher in search results. Once you’ve been quoted in an article, there are several ways you can turn your feature into a powerful marketing opportunity, including:

  • Creating social media posts highlighting your callout quote
  • Previewing the article in your newsletter sent to clients and prospects
  • Adding the article to your ‘media mentions’ page on your website
  • Syndicating (republishing) the article on your own website (ask permission first)
  • Sharing the article with COIs in your niche and local reporters
Does getting quoted in larger vs. smaller publications matter?

Hiring a public relations firm may be suitable for large advisory firms prepared to pay several thousand dollars a month for national media exposure. And you can expect SEO agencies and services like Vetted to charge a few hundred dollars for each article where you get quoted, or a require a monthly retainer.

On the other hand, many advisors today take advantage of free or very low-cost services that can produce comparable results. 

Let’s look at a summary of the benefits of getting quoted by the type of media outlet:

Media Benefits by Outlet TypeNational MediaLocal TV & NewspaperPopular Websites & Blogs
Examples →MSN, USA TodayLA Times, CBS 13Wealth of Geeks
Brand RecognitionYesLocally, YesMaybe
Visibility / TrafficGreatest on Day 1; Quick DeclineGreatest on Day 1; Quick DeclineEvergreen; Can Increase Over Time
Addt’l BenefitsBrand Prestige; “Featured On”Establish rapport; Become local expertHighly engaged readers / loyal fans
How to Get QuotedPR firm, SEO agencies, HARO, WealthtenderYour own outreach efforts, HAROWealthtender, HARO
Odds Your Quote is UsedVaries: 5% to 10%Varies: 15% to 25%Varies: 50%
Odds You Get a Link to Your SiteLeast LikelyMore LikelyMost Likely
How can I find out when I’ve been quoted in the media?

Advisors in the Wealthtender Community:

For advisors who respond to quote opportunities via Wealthtender, whenever we know of an article featuring quotes from advisors in our community, we’ll put out a social media post with the hashtag #wealthtenderquotes on LinkedIn and Twitter tagging each advisor who is quoted. ↗️ View Recent Examples

LinkedIn: Sign into LinkedIn, and in the search bar, you can search for #wealthtenderquotes and then you’ll see an option to filter for results where your name is mentioned.

Twitter/X: We’ll @tag you when we know you’ve been quoted, too. 

Anyone Who Gets Quoted in the Media:

We don’t always know when/where articles get posted if writers aren’t writing for us or if they don’t notify us, so other recommendations to discover when you’ve been quoted that applies to advisors in the Wealthtender community, and anyone for that matter, include:

Google Alerts: Setting up a Google Alert (https://www.google.com/alerts) for your own name is a great way to monitor for your name appearing on the internet. Of course, sometimes it may be people with the same name or not relevant, but it’s a good habit to keep tabs on what’s being said about you online, and often if you’re quoted in a publication, your name could show up in the alert.

Muck Rack: One of the best ways to know when you’ve been quoted in the media is to search for the writer’s profile on Muck Rack. Most of the time, regardless of where the article is published, it will appear in the listing of the writer’s most recent articles. Muck Rack Profile Examples: Liam Gibson | Opher Ganel

Ask the Writer: Writers are busy, but they also truly value and appreciate professionals who respond with thoughtful insights that help them prepare and strengthen their articles.

Is it ok for me to respond to a reporter with an AI-generated response?

Nope. Writers can often spot AI-generated content faster than anyone, especially when they receive multiple responses with identical or very similar verbiage. There’s a time and a place for AI. Building your authority in the media is an opportunity for your voice to be heard.

Not Yet a Member?

Join Wealthtender and gain opportunities every month to get quoted on Wealthtender, MSN, popular finance websites, media outlets affiliated with the Associated Press, and local newspapers.

↗️ Join Wealthtender