For financial advisors on a very tight budget, free services like HARO offer opportunities to get quoted in the media.

But advisors responding to HARO requests can expect to hear back from reporters infrequently as they are often overwhelmed with responses they have to sift through, some legitimate, and increasingly, many AI-generated.

With considerable noise and competition, it can feel challenging to stand out.

On the other end of the spectrum, you’ll find PR agencies that charge thousands of dollars a month or hundreds of dollars per quote placement they secure on your behalf.

When you sign up for a monthly Wealthtender Growth ($49/month) or AGC/Elite ($149/month) subscription plan, you gain opportunities every month to get quoted on wealthtender.com, MSN.com, popular finance websites, and media outlets affiliated with the Associated Press and local newspapers for no additional cost.

Here’s a comparison of Wealthtender to two “get quoted in the media” services:

Service Provider	Typical Cost
Wealthtender	$49/Month
Qwoted (Qwoted.com)	$99/Month
Vetted (JoinVetted.com)	$350+/Article

Quote Services	Cost	Best For:
HARO	Free	Advisors with ample time, but no budget. Anticipate 5 to 10% success rate.
Vetted	$350+/Article	Advisors who want quote opportunities delivered on a platter. But the cost is steep.
Wealthtender	Included in $49/mo. Plan	Advisors who can afford the modest monthly cost to get quoted and build backlinks. Anticipate 30-50% success rate.

Gain National Media Recognition.
And So Much More.

Getting quoted in major publications and popular websites is an effective way to build authority, strengthen your online reputation, and boost your SEO to rank higher in online search results.

Financial advisors who sign up for a Wealthtender Growth or AGC/Elite subscription plan enjoy exclusive opportunities to gain national media recognition on sites like MSN.com, hundreds of newspapers nationwide through Associated Press syndication, and popular finance websites.

Here’s How it Works:

Wealthtender has established relationships with freelance writers for media outlets and others who own popular personal finance websites.

When writers need quotes from financial professionals, they submit requests to Wealthtender with the details which are then delivered straight to your inbox. Financial advisors also receive quote requests from Wealthtender for articles published directly on wealthtender.com that are often syndicated to MSN.com and Associated Press affiliates, too.

Getting Quoted Helps Advisors Grow Faster:

Callout quotes in articles published online build authority and generate interest with SEO benefits that help you rank higher in search results. Once you’ve been quoted in an article, there are several ways you can turn your feature into a powerful marketing opportunity, including:

• Creating social media posts highlighting your callout quote
• Previewing the article in your newsletter sent to clients and prospects
• Adding the article to your ‘media mentions’ page on your website
• Syndicating (republishing) the article on your own website (ask permission first)
• Sharing the article with COIs in your niche and local reporters

The benefits of getting quoted vary by the type of media outlet where you’re featured.

Hiring a public relations firm may be suitable for large advisory firms prepared to pay several thousand dollars a month for national media exposure. And you can expect SEO agencies and services like Vetted to charge a few hundred dollars for each article where you get quoted, or a require a monthly retainer.

On the other hand, many advisors today take advantage of free or very low-cost services that can produce comparable results. 

Let’s look at a summary of the benefits of getting quoted by the type of media outlet:

Media Benefits by Outlet Type	National Media	Local TV & Newspaper	Popular Websites & Blogs
Examples →	MSN, USA Today	LA Times, CBS 13	Wealth of Geeks
Brand Recognition	Yes	Locally, Yes	Maybe
Visibility / Traffic	Greatest on Day 1; Quick Decline	Greatest on Day 1; Quick Decline	Evergreen; Can Increase Over Time
Addt’l Benefits	Brand Prestige; “Featured On”	Establish rapport; Become local expert	Highly engaged readers / loyal fans
How to Get Quoted	PR firm, SEO agencies, HARO, Wealthtender	Your own outreach efforts, HARO	Wealthtender, HARO
Odds Your Quote is Used	Varies: 5% to 10%	Varies: 15% to 25%	Varies: 50%
Odds You Get a Link to Your Site	Least Likely	More Likely	Most Likely

Advisors in the Wealthtender Community:

For advisors who respond to quote opportunities via Wealthtender, whenever we know of an article featuring quotes from advisors in our community, we’ll put out a social media post with the hashtag #wealthtenderquotes on LinkedIn and Twitter tagging each advisor who is quoted. ↗️ View Recent Examples

LinkedIn: Sign into LinkedIn, and in the search bar, you can search for #wealthtenderquotes and then you’ll see an option to filter for results where your name is mentioned.

Twitter/X: We’ll @tag you when we know you’ve been quoted, too. 

Anyone Who Gets Quoted in the Media:

We don’t always know when/where articles get posted if writers aren’t writing for us or if they don’t notify us, so other recommendations to discover when you’ve been quoted that applies to advisors in the Wealthtender community, and anyone for that matter, include:

Google Alerts: Setting up a Google Alert (https://www.google.com/alerts) for your own name is a great way to monitor for your name appearing on the internet. Of course, sometimes it may be people with the same name or not relevant, but it’s a good habit to keep tabs on what’s being said about you online, and often if you’re quoted in a publication, your name could show up in the alert.

Muck Rack: One of the best ways to know when you’ve been quoted in the media is to search for the writer’s profile on Muck Rack. Most of the time, regardless of where the article is published, it will appear in the listing of the writer’s most recent articles. Muck Rack Profile Examples: Liam Gibson | Opher Ganel

Ask the Writer: Writers are busy, but they also truly value and appreciate professionals who respond with thoughtful insights that help them prepare and strengthen their articles.

Nope. Writers can often spot AI-generated content faster than anyone, especially when they receive multiple responses with identical or very similar verbiage. There’s a time and a place for AI. Building your authority in the media is an opportunity for your voice to be heard.