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With Testimonial Marketing Studio, it’s easy to create marketing designs that incorporate the disclosures required for regulatory compliance. Please refer to this help article for compliance tips when promoting a single review and to learn how Testimonial Marketing Studio streamlines the process.

Yes. Since Google Reviews lack the proper disclosures to satisfy SEC Marketing Rule requirements, we created a tool that makes it easy to import Google Reviews to Wealthtender and add the clear and prominent disclosures required by the SEC. These reviews then become accessible in Testimonial Marketing Studio to unlock their full potential and promote them online. Learn more about Google Reviews for financial advisors.

Yes. Both the SEC and FINRA permit financial advisors to collect and promote testimonials. Testimonial Marketing Studio is designed to incorporate all regulatory disclosures, plus any firm disclosures that may be requested.

The SEC guidance for advisor testimonials can be found in the SEC Marketing Rule, while FINRA Rule 2210(d)(6) outlines the rules for registered representatives. It’s important for hybrid or dually registered advisors to concurrently satisfy their obligations for testimonials pursuant to both the SEC and FINRA guidelines. Fortunately, FINRA’s requirements fit easily within the SEC Marketing Rule framework. Beyond the SEC Marketing Rule disclosure requirements for testimonials, hybrid or dually registered advisors should also ensure online reviews meet the following FINRA requirements:

• If the review discusses the investment advice you provide or investment performance, the review must prominently disclose: the fact that the testimonial may not be representative of the experience of other customers; the fact that the testimonial is no guarantee of future performance or success; and, if more than $100 in value is paid for the testimonial, the fact that it is a paid testimonial.
• If the review discusses a technical aspect of investing, the reviewer must have the knowledge and experience to form a valid opinion.

FINRA requires that disclosures be provided in close proximity to the review or through a clearly marked hyperlink accompanying the testimonial. Accordingly, FINRA-required disclosures not already addressed within SEC-required disclosures can simply be included alongside the SEC-required disclosures in promoted testimonials, including projects created inside Testimonial Marketing Studio.

Absolutely! When your firm signs up with Wealthtender, we’re happy to set you up with a dedicated Testimonial Marketing Studio account that includes administrative privileges to create Studio projects showcasing the reviews earned by your advisors. Have questions? Contact Wealthtender founder Brian Thorp by email (brian@wealthtender.com) or schedule a Zoom call.

Absolutely! We love partnering with marketing agencies. In fact, that’s what our Wealthtender Certified Consultant partnership program is all about. Whether you’re interested in establishing a formal partnership or simply desire access to your advisory firm clients’ Wealthtender accounts, including Testimonial Marketing Studio, we’re happy to support your efforts. Contact Wealthtender founder Brian Thorp by email (brian@wealthtender.com) or schedule a Zoom call.