Ayad Amary, MBA, CFP®, AIF

A goals-based plan connects the dots and brings purpose to your wealth and work.

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Wealthcare of The Lehigh Valley Ayad Amary, MBA, CFP®, AIF
, Pennsylvania

Serving Clients Nationwide

A goals-based plan connects the dots and brings purpose to your wealth and work.

Rated 5 out of 5
8 Certified Advisor Reviews™
Rate this Advisor

Areas of Focus

  • Estate Planning
  • Financial Life Planning
  • Investment Management
  • Retirement Planning
  • Taxes

About Me

Hi, my name is Ayad Amary (pronounced “E-yad”), and I am the primary point of contact within the client relationship.

After spending over 20 years in the financial industry with such firms as TIAA, Vanguard, and Scottrade, I decided to join Wealthcare Capital Advisory Partners as an independent affiliate by founding Wealthcare of the Lehigh Valley in 2021 — a fee-only, financial planning firm. As a fiduciary, I oversee the goals-based financial planning process for my clients by providing objective advice, guidance, and solutions designed to help them reach their long-term financial and life objectives.

My experience over the years has taught me many things. Above all, I learned that this business is a people business. I really enjoy getting to know people on a professional and personal level with an unwavering commitment to their success. This is why I centered my practice around financial planning and developing deep relationships with my clients by limiting the number of families I serve. It is a quality over quantity approach. I will take time to get to know your financial situation, life goals, challenges you may be facing, and what is most important to you.

“What is the purpose of your money” is a question I often ask. Aligning your financial goals with your life goals is the major foundation of my planning process. Along the way, I share my own personal and professional experiences, just as you share your life stories with me.

I am proud to call the Lehigh Valley, PA area my home for almost my entire life. I currently reside in Bethlehem, Pa along with my wife Caroline and our three daughters, Marina, Georgina, and Lucia.

Professional Designations

  • Accredited Investment Fiduciary (AIF)
  • CERTIFIED FINANCIAL PLANNER™ Professional

Affiliations

  • CFP Board

Primary Location

3477 Corporate Parkway suite 100, Center Valley, PA 18034, USA

Meeting Options

  • Video Conference
  • In-Person
  • Phone

Compensation Methods

  • Fee Only
  • Percentage of Assets Managed

What to expect in the first meeting

Click the 'Book Intro Call' button above to schedule a brief introductory call to discuss my services and see if there is mutual interest in moving forward.

Offers Investment Management

Yes

About our Firm

Wealthcare Capital Management (Wealthcare) is a very different kind of financial advisory firm. We pioneered a new way of providing financial life guidance, using Goals-Based Wealth Management. The cornerstone of our patented goals-based investing process is quite simply to help our clients, above all else, to make the most of their life.

✅ A Simple Approach: We help you understand and identify your most important life goals. And then we align your financial plan and your investments with those goals.

✅ Our Process: Wealthcare’s patented process is designed to help you reach your life goals while minimizing unnecessary investment risk or needlessly sacrificing your life now. Our process is dynamic and continual, as is life, and it will guide you through the entirety of your financial life.

Education

DeSales University, Master of Business Administration - MBA, Finance | Bloomsburg University of Pennsylvania, BSBA, Marketing

Volunteer Experience

Giving back to my community is vitally important and I am currently serving on the Board of two non-profits: Victory House of Bethlehem and The American Amarian Charity Society. Recently, through my affiliation with Victory House, I developed a pro bono financial coaching program for recovering homeless men as they transition back into society. One of my passions is helping those in need and teaching underserved communities about financial literacy.

Badges

Languages

  • Arabic
  • English

Hobbies and Interests

  • Family
  • Hiking
  • Reading
  • Volunteering
  • Working Out

Who We Serve

  • Baby Boomers
  • Corporate Executives
  • Couples
  • Dual Income Family
  • Educators
  • Gen X
  • Intergenerational Families
  • Living in Retirement
  • Physicians

To make Wealthtender free for readers, we earn a nominal monthly fee from financial advisors and firms in exchange for providing access to the benefits described here (including being featured on this profile page), subject to these terms. This compensation creates a natural conflict of interest when we favor their promotion over others. Wealthtender is not a client of these advisors or firms.

Write a Review


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Solid Personal Investment Knowledge and Experience, Client Needs and Goals Drive the Decisions .

✅ Wealthtender Certified Advisor Review™
Rated 5 out of 5
January 16, 2023

Title: Solid Personal Investment Knowledge and Experience, Client Needs and Goals Drive the Decisions

Ayad is very smart, very knowledgable and is a pleasure to work with. He asks astute questions and gives close attention to the client’s individual situation and needs when developing strategies and recommendations. His clear explanations ensure that the client is comfortable with the decisions that they reach together. He is clearly a man who loves his work and takes satisfaction in the good service he provides his clients. After he left his previous employment, I sought him out and now feel much more confident about my financial decisions.

◼ Relationship to Financial Advisor:Current Client
◼ Compensation:This reviewer received no compensation for this review.
◼ Conflicts of Interest:There are no material conflicts of interest.
Avatar for Maryanne Maletz
Maryanne Maletz

Peace of Mind

✅ Wealthtender Certified Advisor Review™
Rated 5 out of 5
January 11, 2023

That’s what Ayad has done for me and my husband. We recently retired and because of Ayad’s wise advice, we feel confident we can thoroughly enjoy our retirement. But most important, Ayad is an exceptional human being who truly cares for his clients. We feel he has a true call to help people from all walks of life.

We look forward for many years of his guidance and expertise to navigate these turbulent financial times!

◼ Relationship to Financial Advisor:Current Client
◼ Compensation:This reviewer received no compensation for this review.
◼ Conflicts of Interest:There are no material conflicts of interest.
Avatar for Maria Teresa Donate
Maria Teresa Donate

Smart, sound advice and great to work with

✅ Wealthtender Certified Advisor Review™
Rated 5 out of 5
December 19, 2022

We’ve recently started working with Ayad and have been very happy and impressed with his approach to financial management. He really took the time to understand our goals and structured a plan that benefits us. On top of that, he’s a genuinely great person to work with.

◼ Relationship to Financial Advisor:Current Client
◼ Compensation:This reviewer received no compensation for this review.
◼ Conflicts of Interest:There are no material conflicts of interest.
Avatar for Paul Leese
Paul Leese

Excellence in financial planning

✅ Wealthtender Certified Advisor Review™
Rated 5 out of 5
December 12, 2022

When Ayad migrated out of his previous firm we reached out to him so we could continue his high-quality service. Ayad is extremely knowledgeable in all things financial and his skilled management of our retirement assets puts us at ease. He carefully guided us through the sharp, pandemic-driven market downturn and wisely positioned our assets for growth on the market rebound. In the current period of volatility, we have every confidence in Ayad’s strategy to protect our assets and by doing so, he keeps us in our financial comfort zone.

◼ Relationship to Financial Advisor:Current Client
◼ Compensation:This reviewer received no compensation for this review.
◼ Conflicts of Interest:There are no material conflicts of interest.
Avatar for anonymous
anonymous

Many Thanks!

✅ Wealthtender Certified Advisor Review™
Rated 5 out of 5
December 12, 2022

In these turbulent times it is important to my husband and myself to have a financial advisor who is communicative, trustworthy and looks at the long view. Ayad is all of those. He is very approachable and explains things thoroughly. There are no surprises.

◼ Relationship to Financial Advisor:Current Client
◼ Compensation:This reviewer received no compensation for this review.
◼ Conflicts of Interest:There are no material conflicts of interest.
Avatar for Johanna Forte
Johanna Forte

5 Star Financial Planning

✅ Wealthtender Certified Advisor Review™
Rated 5 out of 5
December 9, 2022

From the beginning, even helping with budgeting on a daily/monthly Basis Ayad has been wonderful! We have a sound system now for automatic contributions and as a self-employed person for most of my life, it is great to see now that I will have money waiting for me when I retire! Looking forward to our continued work together and the education and knowledge Ayad provides as a valuable resource for my financial freedom and future!

If you are unsure about your own financial future look no further. Ayad will break everything down for you in a way that you understand and make it digestible to you. He is willing to think outside of the box and help you save in ways perhaps you haven’t thought about already! Don’t delay, time is of the essence to make sure you have security in this financially focused world.

◼ Relationship to Financial Advisor:Current Client
◼ Compensation:This reviewer received no compensation for this review.
◼ Conflicts of Interest:There are no material conflicts of interest.
Avatar for Kate D.
Kate D.

Totally confident in our retirement

✅ Wealthtender Certified Advisor Review™
Rated 5 out of 5
December 9, 2022

We have worked with Ayad for many years. I retired five years ago and, despite the volatile economy of recent years, we are very confident we can live comfortably and financially stress-free for the rest of our lives. That is an incredible place to be. Much of that is because Ayad provides excellent financial management services so we don’t have to think about it. Great advisor and genuinely nice guy.

◼ Relationship to Financial Advisor:Current Client
◼ Compensation:This reviewer received no compensation for this review.
◼ Conflicts of Interest:There are no material conflicts of interest.
Avatar for Paul Pierpoint
Paul Pierpoint

5 Stars

✅ Wealthtender Certified Advisor Review™
Rated 5 out of 5
August 31, 2022

Becoming a widow at 65 was not part of my life plan. I wasn’t sure how I was going to face all of the things that needed managing going forward. One of the first people I spoke with was Ayad and I immediately experienced a level of support that offered comfort and clarity. Ayad was transparent and explained my finances to me in a way I could understand and let me know he would be there for me every step of the way. When I retired, Ayad sat through my exit counseling with me and again, caringly, helped me to make the decisions that would best suit me, providing me with clear explanations and encouragement. Ayad is more than a financial advisor to me. He is a kind and caring soul. I consider him an extension of my family. I trust him and his expertise in guiding me toward living my best life.

◼ Relationship to Financial Advisor:Current Client
◼ Compensation:This reviewer received no compensation for this review.
◼ Conflicts of Interest:There are no material conflicts of interest.
Avatar for Kimberly Maniscalco
Kimberly Maniscalco