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Emily Rassam, CFP®, CRPS, AIFA, NSSA, CDAA

Intentional, Heart-Centered Financial Planning for High-Achieving Professionals

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Archer Investment Management Emily Rassam, CFP®, CRPS, AIFA, NSSA, CDAA
Charlotte, NC

Serving Clients Nationwide

Intentional, Heart-Centered Financial Planning for High-Achieving Professionals

22 Certified Advisor Reviews™
5 out of 5 Stars
Jump to Reviews

(800) 840-5946

Website

Areas of Focus

  • Compensation Planning
  • Employee Stock Options
  • Equity Compensation Options
  • Estate Planning
  • Financial Life Planning
  • High Net Worth
  • Inherited Wealth
  • Investment Management
  • LGBTQ Couples
  • Retirement Planning
  • Social Security
  • Socially Responsible Investing
  • Taxes
  • Women & Wealth

About Emily Rassam, CFP®, CRPS, AIFA, NSSA, CDAA

I’m Emily Rassam, Senior Financial Planner for Archer Investment Management. We are a 100% Digital and Virtual firm serving clients nationwide.

I have a true passion for helping clients make sense of their financial lives and develop clear plans to achieve their goals. Before Archer Investment Management, I spent 14 years at investment firms in New York and North Carolina working with families, executives, and institutional retirement clients.

In my downtime, I enjoy traveling, cooking, reading, and hiking with my son, daughter, husband, and 2 dogs. I currently serve as a mentor and run lead for Tri It for Life, an organization empowering women of all ages and athletic abilities to train for their first triathlon. I also serve on the board of YMCA Emerging Leaders in Charlotte, serve as a foster home for ABC Basset Hound rescue, and I am a Regional Leader and Carolinas Chapter Chair for WIPN (WE Inspire, Promote, Network) wipn.org, a women's leadership and networking group for women in the retirement industry.

I am a Certified Digital Asset Advisor, Certified Financial Planner ®, Chartered Retirement Plans Specialist, Accredited Investment Fiduciary Analyst, and National Social Security Advisor.

Professional Designations

  • Accredited Investment Fiduciary Analyst (AIFA)
  • Certified Digital Asset Advisor (CDAA)
  • CERTIFIED FINANCIAL PLANNER ®
  • Chartered Retirement Plans Specialist (CRPS)
  • National Social Security Advisor (NSSA)

Affiliations

  • CFP Board
  • Fee Only Network
  • Financial Planning Association
  • National Association of Personal Financial Advisors

Primary Location

100 N Tryon St, Charlotte, NC 28202, USA

Video

Meeting Options

  • Video Conference
  • Phone
Book Intro Call

Compensation Methods

  • Fee Only
  • Percentage of Assets Managed

What to expect in the first meeting

Click the 'Book Intro Call' button above to get started. We start with a complimentary meeting—giving us a chance to get to know each other, your ideas for the future, and how we can work together. There is no cost or obligation. You will know exactly how we can help you before you pay us a single penny. If we are not a good fit for each other, we will recommend an alternative for you.

Offers Investment Management

Yes

About Archer Investment Management

HOW WE CAN HELP

Investment Management | Retirement Planning | Social Security Maximization | College Savings and Selection | Financial Risk Assessment | Employee Benefits Review | Detailed Executive Compensation Planning (Options, etc.) | Life Insurance | Disability Insurance | Long-Term Care Insurance | Cryptocurrency Investing

HOW IS ARCHER INVESTMENT MANAGEMENT DIFFERENT?

📍We only take on a limited number of clients. This means you’ll always get remarkable service and extremely personalized recommendations for your finances.

📍We are a 100% fully digital firm. We operate paper-free and we pay thousands of dollars per year to use industry-leading technology. The world-class technology we use helps us minimize your taxes, trade costs, and maintain your custom Riskalyze (™) risk target.

📍We are a fiduciary. Fiduciary is a fancy word that has a simple (and important!) meaning... we don’t get paid to steer you into buying overpriced investment products you don’t want or need.

Education

B.S. Business Administration, Business Administration and Management, SUNY Geneseo

Volunteer Experience

Investopedia Top 100 Financial Advisor 2023 | I was also honored as one of Rochester's FortyUnder40 in 2012. I currently serve as a mentor and run lead for Tri It for Life, an organization empowering women of all ages and athletic abilities to train for their first triathlon. I also serve on the board of YMCA Emerging Leaders in Charlotte, serve as a foster home for ABC Basset Hound rescue, and I am a Regional Leader and Carolinas Chapter Chair for WIPN (WE Inspire, Promote, Network) wipn.org, a women's leadership and networking group for women in the retirement industry.

Hobbies and Interests

  • Animal Rescue
  • Cooking
  • Cycling
  • Family
  • Hiking
  • Reading
  • Running
  • Swimming
  • Traveling
  • Wine

SEC Lookup

View Disclosure

Who We Serve

  • Baby Boomers
  • Blended Family
  • Corporate Executives
  • Couples
  • Dual Income Family
  • Financial Independence Retire Early (FIRE)
  • Gen X
  • Gen Y / Millennials
  • Gen Z
  • Intergenerational Families
  • LGBTQ
  • LGBTQ Couples
  • Living in Retirement
  • Parents
  • Single Women
  • Technology Professionals
  • Travel Lovers
  • Widow
  • Women in Transition
  • Women Professionals
  • Women’s Finance
  • Young Families

To make Wealthtender free for readers, we earn a nominal monthly fee from financial advisors and firms in exchange for marketing services (including being featured on this profile page), subject to terms of use. This compensation creates a natural conflict of interest when we favor their promotion over others. Wealthtender is not a client of these advisors or firms. Testimonials may not be representative of other clients’ experiences and do not guarantee future performance or success.

Write a Review


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What a relief !!

✅ Wealthtender Certified Advisor Review™
May 9, 2025
Really great experience working with Richard, Emily and team. We were thinking we were in fairly good shape for retirement but having Archer map it all out for us was a huge help. We now have a well documented plan that tells us when and how we can do retirement.
Relationship to Financial Advisor: Client as of May 9, 2025
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Ric R.
Ric R.

Archer Investment is worth the investment

✅ Wealthtender Certified Advisor Review™
Mar 26, 2025
From the very first phone call I knew I had been directed to the right investment managment firm. Rich was very welcoming and explained exactly how the process would work. Emily was amazing in developing and reviewing my financial plan. She explained things in a way that I could understand. I felt so much better about my financial well being after our phone call. I think they are very smart about their planning and investing strategies. Prior to this I had not had a financial plan and was worried about how best to invest to carry me through retirement. It feels comforting to consolidate my accounts into one spot. The amount of time Archer Investment has spent with me has been so valuable to me. They truly want to get to know you and your goals in order to better serve you. As a newer divorced, working woman, I can’t tell you how nice the process has been. Everyone I’ve interacted with has been kind, responsive and patient. I will recommend them to friends and family.
Relationship to Financial Advisor: Client as of Mar 26, 2025
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for A Rhea
A Rhea

Archer is the BEST. Early retirement is finally possible!

✅ Wealthtender Certified Advisor Review™
Mar 3, 2025
Working with Emily, Richard, and the rest of the Archer team has been an absolute game-changer for my financial well-being. From our very first meeting, their friendliness and professionalism put me completely at ease. I feel like they genuinely care about my goals, and they've been incredibly patient in answering all my (many!) questions. If you are anything like me starting this process with no idea what the heck your financial goals are, don't worry, they will gently guide you. They do a thorough intake process over several meetings to identify goals, risk tolerance, and get to know clients. I had a scattered mess of accounts due to changing employers and random investments over the years. Now all of those accounts are organized and manageable from a single place. Their expertise in the tech startup industry is invaluable to navigate company stock options and instill confidence when exercising. What truly sets them apart is their high quality tooling. I love love love that they have everything in a secure cloud with custom dashboards, and all signatures are electronic - no more printing and mailing, thank goodness! They also pre-fill any necessary forms with my personal info which is a huge timesaver. Their responsiveness is truly remarkable; I’ve always received incredibly fast replies. This level of dedication is rare and greatly appreciated. Last but not least, I get to sit back and watch my investments grow. For the first time in my life, I can see a path to early retirement. I wholeheartedly recommend Archer Investment Management to anyone seeking a trustworthy, knowledgeable, and highly responsive financial planning service.
Relationship to Financial Advisor: Client as of Mar 3, 2025
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Maggie
Maggie

Comprehensive Financial Care

✅ Wealthtender Certified Advisor Review™
Nov 11, 2024
My wife and I have been working with the Archer team for several months now. They really took the time to get to know us and find what is important to us, so that they could cater our portfolio to our actual priorities and plans. It felt like they asked all the right questions, in the right order and really listened and used those answers to craft our financial plan. I also love the feeling that we our financial needs are receiving comprehensive care. The Archer team routinely considers all the different ways that financial choices affect us (taxes, estate planning, vacation planning, gifting, etc.) and advises us on all those different subjects. Finally, I've been very impressed with the team of professionals that Archer has assembled. Whatever we need in the moment, there's a teammate who's good at that and jumps in to help us take the next steps. PEACE OF MIND.
Relationship to Financial Advisor: Client as of Nov 11, 2024
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Brad Turpin
Brad Turpin

Personalized to our lifestyle

✅ Wealthtender Certified Advisor Review™
Oct 26, 2024
Richard and Emily are a fantastic team! We reached a point in our life that we thankfully had options for our money, investments, and the way we wanted to live our lives. Their approach is personalized to understand your relationship with finances and tailored to how you want to enjoy your money now and into the future. We had considered ourselves smart with our finances, but the Archer team exceeded our expectations and opened up several opportunities to maximize our potential. We got support & recommendations for exactly how to allocate, invest, and yes spend our money the way we wanted our lifestyle to be. This approach gave us the peace of mind knowing our future was secure, our 3 kids college was within reach, and our "fun" spending on family and vacations was a balanced way for us to enjoy the long journey. And on top of that, they make the process simple and as easy as possible. So glad we found this team.
Relationship to Financial Advisor: Client as of Oct 26, 2024
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Danny Julia
Danny Julia

Thankful we found this team!

✅ Wealthtender Certified Advisor Review™
Sep 3, 2024
We have really enjoyed working with Archer Investment Management. We reached out to them because we wanted financial guidance and reassurance as we move toward reaching education goals for our children and retirement goals for ourselves. We knew we needed to diversify some of our assets but had no idea how to do so in a financially savvy way. Before meeting with the Archer Team, we had concerns about the value wealth management would bring to the table. Those concerns were quickly squashed after meeting with the team. They pointed out things we hadn’t thought of and questions we hadn’t asked ourselves to help create more specific goals than we would have set for ourselves. They kindly and patiently walked us through creating a plan that fit our comfort level and helped us take the steps needed to put that plan in action. If any of this sounds overwhelming, I can’t reiterate enough how much patience and support we received. It never felt overwhelming. We are so relieved to now have the support of these specific experts to help us stay on track to hitting our goals.
Relationship to Financial Advisor: Client as of Sep 3, 2024
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Kim
Kim

Values-based financial advising

✅ Wealthtender Certified Advisor Review™
Aug 14, 2024
We recently started working with Archer Investment Management and have been extremely pleased so far. They started off by getting to know us holistically - our values, our goals, our priorities - and from there have been helping us to build a comprehensive plan that is tailored to our particular personalities and lifestyles. They have gone above and beyond in providing advice and research for various scenarios we have now and may face in the future, and in general we have found the team to be relatable, knowledgeable, and highly helpful.
Relationship to Financial Advisor: Client as of Aug 14, 2024
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Dan
Dan

Mindful Coaching for a Reluctant Investor

✅ Wealthtender Certified Advisor Review™
Aug 5, 2024
The Archer team has been very patient and understanding with me - someone very reluctant to make changes in my existing investment accounts. Knowing it is time to get all my financial planning in the best possible shape for retirement, I've been very pleased with the gentle guidance offered for the best possible outcomes. I look forward to continued work with AIM.
Relationship to Financial Advisor: Client as of Aug 5, 2024
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for A.C.
A.C.

Our skepticism was put to rest

✅ Wealthtender Certified Advisor Review™
Jul 19, 2024
Moving to the retirement phase of our lives was bringing a degree of anxiety we were not accustomed to. Working with archer Investments, in particular Emily, has allowed us to feel comfortable with our decisions. The wealth of knowledge and creative thinking is a welcomed breath of fresh air.
Relationship to Financial Advisor: Client as of Jul 19, 2024
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Deborah
Deborah

I was quite literally afraid of getting help and of all that it involved. It's been wonderful. No kidding: best decision ever!

✅ Wealthtender Certified Advisor Review™
Jul 10, 2024
I'm not finance-oriented by any measure, but luck came my way for once and I found myself having enough assets to need some help. Only I didn't know what kind of help I needed and it's easy to get overwhelmed quickly and I was on like year number whatever of being overwhelmed and I just kicked that can down the road every year. After a short search, I found Archer's team and quickly just pushed other options off the table and signed on. They've actually been able to simplify things in a way that makes me feel like I can manage my life and not worry about it all for the first time in years. I basically had all eggs, but no basket. Now I have a comprehensive plan from some incredible staff and I actually love the process instead of dreading the matter. Simply put, Archer has changed how I view my own finances and what used to be a cause of stress for me is now a giant sigh of relief. I said in the title it was the best decision ever and I mean it: this has 100% seriously no-fingers-crossed changed my life. If you're like me and you've been debating if you even need this kind of help, then yes… yes, you do!
Relationship to Financial Advisor: Client as of Jul 10, 2024
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Scott
Scott

Comprehensive financial planning

✅ Wealthtender Certified Advisor Review™
Jul 1, 2024
Working with Emily, Richard, and the team has been great! Their insight has been invaluable for me across a variety of domains. Their approach builds from goals backwards -- we met together to outline short-and-longterm goals and then used those goals to create a plan across a variety of decisions, from home ownership to car insurance to investment and much more. Richard and Emily truly do a great job of drawing me into the loop, ensuring that the financial plan we develop reflects my goals and wishes. Before settling with Archer Investments, I talked with a number of other advisors and none of them had the combination of professionalism, attention to detail, and comprehensive services offered by Archer.
Relationship to Financial Advisor: Client as of Jul 1, 2024
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Ben
Ben

Most thorough and personable financial planners and wealth managers

✅ Wealthtender Certified Advisor Review™
Apr 4, 2024
George and I had been with an investment firm that promised many things they never got to deliver. We are so grateful to have found Archer Investments. Emily,Richard and all of the staff are extremely knowledgeable and so personal. We feel like family to them.We also feel so comfortable with our financial planning that has transpired, feeling confident in our long range plans, short term goals, the security of having ample insurance and medical coverage along with complete documents (POA’s, wills, healthcare POA’s, everything to make any transition smooth for our family). It is a tremendous relief to have everything in place. Their wealth of knowledge and attention to detail is impeccable. We feel so blessed to have found them and highly recommend their comprehensive services.
Relationship to Financial Advisor: Client as of Apr 4, 2024
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Andrea and George
Andrea and George

Great listeners and thought partners!

✅ Wealthtender Certified Advisor Review™
Mar 14, 2024
I found the team at Archer Investment Management to know only be strong at the nuts and bolts of financial advising, but they really listen. The onboarding process was very thorough, and it’s clear that they listen really well because the plan felt tailored; it was NOT plug and play. Also, we had great conversations where they felt like thought partners not just experts telling me what to do. I truly value our partnership.
Relationship to Financial Advisor: Client as of Mar 14, 2024
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Michael
Michael

Helpful right from the beginning

✅ Wealthtender Certified Advisor Review™
Mar 14, 2024
Working with Richard and Emily was a different experience right from the beginning. Rather than jumping into our current investments, risk tolerance and coming up with a cookie cutter plan, they took the time to get to know US. Asking the right questions and listening to our background, our goals, what is important to us, really helped build a relationship. It has helped to move forward with our financial planning especially when big decisions need to be made. They make themselves available to answer our many questions. I am happy we have chosen AIM.
Relationship to Financial Advisor: Client as of Mar 14, 2024
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Chad J.
Chad J.

Superb Clarity & Attention

✅ Wealthtender Certified Advisor Review™
Jun 28, 2022
Emily is so bright and has a deep understanding of her business. She is very good at explaining things to a layperson with the right amount of detail and clarity. I’ve been working with her for several years and I couldn’t be happier. I feel like our nest egg is safe and productive. I really couldn’t be happier to be her client.
Relationship to Financial Advisor: Client as of Jun 28, 2022
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Deb D
Deb D

5 Stars

✅ Wealthtender Certified Advisor Review™
Jun 27, 2022
My husband and I trust Emily with our money she is honest and is very helpful and she knows how to listen to what we want and come up with a plan.
Relationship to Financial Advisor: Client as of Jun 27, 2022
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Terry R.
Terry R.

We are comfortable with Emily

✅ Wealthtender Certified Advisor Review™
Jun 27, 2022
We have been very very pleased with Emily. We moved with Emily from her previous firm to Archer because we trust her. We have had many financial advisors over the years. Emily is the first one my wife has connected with. Emily explains things in a way that she understands and appreciates. Emily knows us and is always available. She is now also helping my two daughters. I cannot recommend her enough.
Relationship to Financial Advisor: Client as of Jun 27, 2022
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Tom K
Tom K

Trust is very important these days

✅ Wealthtender Certified Advisor Review™
Jun 24, 2022
I've been working with Emily for a few years now. She is a wonderful, kind and caring person. She has helped me tremendously in understanding the world of Financial planning. I am retiring next year in 2023 and feel very comfortable my retirement goals have been met. Trust is very important in selecting a Financial planning professional. I have every confidence in Emily's guidance to make sure I have met my goals and can retire with peace of mind. She is a true professional and I'm happy to have her managing my money.
Relationship to Financial Advisor: Client as of Jun 24, 2022
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Kelly T.
Kelly T.

Emily Said I Could Retire!

✅ Wealthtender Certified Advisor Review™
Jun 23, 2022
We've worked with Emily for a few years now, and have been so impressed. She is a wealth of knowledge and a way of being able to answer a lay person's questions in a very thorough and understandable manner. She can answer any question you throw at her with detail and clarity. She is honest, credible and trustworthy. She is very knowledgeable about the technology she has available to use and is able to provide strong visuals and projections to help with making decisions. She is always willing to meet and discuss a given topic or to provide an update on our portfolio. We'll forever remember Emily as the person who said we could retire. That's a hard decision to make and she was able to clearly show us the path. I'd highly recommend Emily to work with as a Financial Advisor.
Relationship to Financial Advisor: Client as of Jun 23, 2022
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Kay
Kay

Emily Rassam rocks!

✅ Wealthtender Certified Advisor Review™
Jun 22, 2022
Having worked with Emily as a default advisor assigned to me, I could not have been luckier in our alignment. Emily has consistently made herself available as I have sought guidance, performed well in adverse markets, and provided the balanced approach maximizing returns with moderate risk. She is well versed across all investment vehicles and takes the time to discuss strategies and their merits. From humble beginnings she has helped grow my total portfolio in a responsible manner while being respectful of the principles that guide my decision making. As she transitioned to her current firm (AIM), she has proven to operate with integrity and dignity by honoring her obligations to her previous firm. With her ability to blend traditional wisdom and financial thought leadership with current understanding of regulations and opportunities, Emily can and will deliver on your financial goals with a clear, well round plan and ongoing communication. If you're not investing your money through Emily, you should be.
Relationship to Financial Advisor: Client as of Jun 22, 2022
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Daniel C.
Daniel C.

Why I trust Emily...

✅ Wealthtender Certified Advisor Review™
Jun 22, 2022
Emily has been a lifesaver for me in so many ways. I needed a Financial Advisor that I could trust, and I could not be more pleased. She is honest, provides great advice, guidance and always goes the extra mile for her clients. She is always professional, knows what is going on in the industry and what services the company offers I could benefit from. I retired at the end of 2018, but before I did, I met with Emily, and we went over what my retirement would look like. There is no one else I would trust with my financial future. This advisor/client relationship is the best I've ever had. She keeps me on the right road! I appreciate her so much.
Relationship to Financial Advisor: Client as of Jun 22, 2022
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Elaine
Elaine

5 Stars

✅ Wealthtender Certified Advisor Review™
Jan 9, 2018
I've worked with Richard for years and found him to be a caring and knowledgable expert. Since his firm is independent, he is unbiased and only recommends what is in the client's best interest. Highly recommended for getting your retirement plan on track so you can focus on other things and he is an expert in college planning and financial aid. Great firm!
Relationship to Financial Advisor: This reviewer has never been a client.
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Claire Akin
Claire Akin
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Please see important disclosures below awards View Disclosures

Wealthtender Awards

Emily Rassam, CFP®, CRPS, AIFA, NSSA, CDAA received the 2025 Wealthtender Voice of the Client Highly Rated Advisor award.
Emily Rassam, CFP®, CRPS, AIFA, NSSA, CDAA received the 2025 Wealthtender Voice of the Client Highly Rated Advisor award.

Award Disclosures

Wealthtender awarded Emily Rassam, CFP®, CRPS, AIFA, NSSA, CDAA with its 2025 Voice of the Client Highly Rated Advisor Award on 06/01/25. Rating criteria based on eligible client reviews published on Wealthtender between 1/1/24 and 06/01/25. Although Archer Investment Management compensates Wealthtender for marketing services (including eligibility to be considered for this award), Wealthtender’s award criteria is objective and not influenced by compensation. This award is not a guarantee of future performance or success and client reviews may not be representative of the experience of all past or future clients. ↗️ View additional award details and FAQs (wt.reviews/awards)