Looking for a Financial Advisor Who Offers 100% Digital Services? Get to Know Archer Investment Management.

Brian Thorp
Brian Thorp is the founder and CEO of Wealthtender and Editor-in-Chief. Prior to founding Wealthtender, Brian spent nearly 22 years in multiple leadership roles at Invesco. With over 25 years in the financial services industry, Brian is applying his experience and passion at Wealthtender to help more people enjoy life with less money stress.

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The world has changed. Has your financial advisor changed with it?

If the idea of commuting back and forth to meet your financial advisor in their office feels a little antiquated, you’re not alone. In a world that’s moved online, finding an advisor who offers 100% digital services means more time in your day to prioritize family, your career, or whatever matters most.

Beyond the time saved by meeting with your advisor online, a 100% digital advisor also means no stacks of paperwork, and no more shuffling through filing cabinets.

Ultimately, what’s most important is finding a financial advisor who truly understands your unique needs, and who has the experience and credentials to help you achieve your goals.

Archer Investment Management is a financial planning firm designed for the next generation. With its 100% digital services and highly qualified team of financial advisors who serve technology professionals and families with complex planning needs, Archer Investment Management is raising the bar to deliver a client experience that sets them apart.

What to Expect When You Become an Archer Investment Management Client

When you first meet with your financial advisor, you’ll learn how the Archer Investment Management team builds financial plans to help their clients feel confident about the future. Your advisor will listen to your concerns and goals so they can truly personalize a plan tailored to your unique circumstances.

In your second meeting, the real work begins with a thoughtful analysis of your personal finances, including your income, savings, and investments. Your financial plan starts to take shape, aligned to your goals with a timetable you can expect to achieve them.

Next, your financial advisor will provide you with full access to your personalized financial plan online, and they will help you implement it every step of the way. The team at Archer Investment Management also encourages their clients to reach out anytime, so whenever you have a question, you can always get answers.

On an annual basis, your financial advisor will meet with you to review your progress together. They will offer recommendations and help with any adjustments to ensure you’re on track to reach your goals.

Getting Started with Archer Investment Management

If you’re thinking about becoming a client of Archer Investment Management, it’s easy to schedule a free introductory call. This is a great way to get your questions answered and determine if they’re a good fit for your individual needs. Simply visit their calendar to schedule a call at a time convenient for your schedule.

📈 Get to Know Archer investment Management

This page is organized into sections to help you quickly find the information you need and get answers to your questions:

  1. Q&A with Richard Archer, Founder of Archer Investment Management
  2. Quick Facts About Archer Investment Management
  3. Get Answers to Your Questions About Archer Investment Management

– Q&A With Richard Archer, Founder of Archer Investment Management –

Three Questions with Richard Archer, CDAA, CFA, CFP, MBA

We asked financial advisor and Archer Investment Management founder, Richard Archer, to answer a few questions to help us learn more about what makes his firm unique.

Q: The Archer Investment Management website describes your firm as 100% digital. Can you explain what this means and how it helps the clients who work with you?

Richard: We’ve always served clients across the country, so moving to 100% digital services over the last year wasn’t a challenge. In fact, we’ve found even our local clients prefer to interact fully digitally. 

Our clients are busy with jobs, kids, and life and don’t want to fight traffic or find it easier to meet with us while at home where they are comfortable and have access to all of their financial files. 

Get to Know Archer Investment Management

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Being 100% digital is more than just Zoom meetings, though.  We also provide:

  • Paperless account transfer, onboarding, and maintenance
  • Online meeting calendars so clients and prospects can choose meeting types and times that fit their schedules and needs
  • Online financial plans and investment performance portals and smartphone apps so clients can watch their assets daily
  • Direct texting to our team.  Many of our younger clients prefer texting to emails and phone calls.  Surprisingly, we’ve also found our retiree clients are now texting us as well!
  • We adopt the latest technology – whether it’s for portfolio management, communication, research, or our website.  We like letting technology help us deliver faster and more comprehensive client service, investment management, and financial planning.

Q: For technology professionals interested in hiring a financial advisor, what advantages can they gain by choosing to work with Archer Investment Management versus an advisor without a focus in this area?

Richard: Over the years, we’ve seen our client base growing primarily from tech professionals as Austin expanded with employers like Tesla, Amazon, Apple, Oracle, and Dell.  We enjoy working with them and they’ve referred their friends and co-workers to us, so we developed expertise to meet their needs. 

We’ve had clients change jobs, go through IPOs, receive complex equity compensation, go to startups, and have their firms purchased.  Each change has brought them different challenges and opportunities.  We’ve worked closely with them to help maximize their wealth, sometimes through strategic diversification from a large single stock position, and to minimize their taxes by carefully planning such things as when and how to exercise their incentive stock options (ISOs). 

We also conduct a comprehensive employee benefits review to show our clients how to maximize the value of the benefits they’re receiving.

This year, we’ve had a lot of interest in digital assets and cryptocurrencies, so we earned our Certified Digital Asset Adviser (CDAA) designations.  We now offer direct cryptocurrency investments and monitoring for clients who want more exposure to this burgeoning, but very risky, space. 

Q: Unlike many financial advisors, you also offer services to manage your clients’ investment accounts through their employers, including 401(k) plans and stock options. Can you explain how this works and when it makes sense for your clients to consider this service?

Richard: Yes.  As part of our forward-looking technology adoption, we’re able to directly manage clients’ employer retirement and equity compensation accounts. Through our complex trading systems, we integrate 401ks, 403bs, restricted stocks accounts, etc. into clients’ investment portfolios to help minimize taxes and fees.  

We have a special link we send that provides us the ability to directly trade these accounts, but not to withdraw money or to have access to logins and passwords.

Q: Can you describe how you build investment portfolios and the types of investments you select for your clients?

Richard:  We spend a lot of time with clients discovering risk tolerance and financial and life goals.  We build a professional portfolio to help achieve their goals without taking more risk than they’re comfortable with, all while keeping fees and taxes as low as possible.

One way to do that is by investing in low-fee, tax-efficient Dimensional Fund Advisors (DFA) index funds. DFA Funds have a special investment tilt and some meaningful trading and operations advantages that historically have provided excess returns over traditional plain-vanilla index funds.

We have an increasing list of clients who seek environmentally sustainable investments, and we now offer models that have been screened for common environmental, social, and governance (ESG) criteria.  We even have the option to drill down and exclude specific individual stock names or micro-sectors from portfolios. To lean into sustainability even further, this year we’ve purchased carbon offsets at a firm level and for our clients as gifts and are currently renewing our Certified B Corporation status.

In both our traditional and sustainable portfolios, we provide global asset allocations beyond just US large-cap stocks and bonds, which we see heavily overweighted in many portfolios clients transfer in.  We also use our systems to optimize asset location (not just allocation) to minimize taxes and trading costs.  Optimizing asset location is a powerful way we use technology to save clients meaningful money in ways not easily done without superior systems.

We also believe the long-term benefits of digital assets are too great to ignore.  For clients who wish to have them, we can add sophisticated cryptocurrency exposures.

📗 Quick Facts About Archer Investment Management

Year Founded:2008
Wealthtender Profile Page:Archer Investment Management
Founder: Richard Archer, CDAA, CFA, CFP, MBA
Financial Advisor Locations:Austin, Texas (HQ), Charlotte, NC

🙋‍♀️ Have Questions About Archer Investment Management?

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About the Author
Brian Thorp, Founder and CEO of Wealthtender profile picture

Brian Thorp

Founder and CEO, Wealthtender

Brian and his wife live in Texas, enjoying the diversity of Houston and the vibrancy of Austin.

With over 25 years in the financial services industry, Brian is applying his experience and passion at Wealthtender to help more people enjoy life with less money stress.

Connect with Brian on LinkedIn

To make Wealthtender free for readers, we earn money from advertisers, including financial professionals and firms that pay to be featured. This creates a conflict of interest when we favor their promotion over others. Learn more. Wealthtender is not a client of these financial services providers.
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