Areas of Focus
-
Employee Stock Options
-
Equity Compensation Options
-
Estate Planning
-
Financial Life Planning
-
High Net Worth
-
Inherited Wealth
-
Investing
-
Investment Management
-
Retirement Planning
-
Setting Up Retirement Accounts
-
Social Security
-
Socially Responsible Investing
-
Taxes
About Me
Hi, I'm Eric Rodriguez. I was born and raised in San Jose, CA. My dad was a business owner and mom was in education. I grew up playing soccer and was recruited to play Division 1 collegiate soccer at San Jose State University. After I graduated, I had the opportunity to spend time with the New England Revolution (Major League Soccer) in Boston. I loved soccer, but knew playing with the reserves in MLS was probably not going to pay the bills. After soccer, a friend led me to an opportunity in the financial services industry.
Growing up, money management and investing was always a major challenge in our family. We went through cycles of having money, then losing it all, and then starting the cycle over again—for decades. The financial struggle was real and caused a lot of pain, as it does with so many families. Ultimately, my experiences motivated me to break the cycle and eventually become a Certified Financial Planner™.
I earned my Personal Financial Planning Certificate from UCLA, became a CFP® and founded WealthBuilders, LLC to help people protect and grow their wealth.
WHY I AIM HIGH
My beautiful family, that is it. We love to spend time together, eat good food, go to the beach and parks, and stay active. Our weekends are filled up with kids’ activities, sports, family, and fun.
My wife of 15+ years is Edita and we have two children, Camila and Cash.
We love to travel domestically and internationally. Disneyland, Maui, and Cabo are our favorites at moment. Edita and I love a good happy hour and spending quality time with friends and family. Our goal is to continue saving for our financial future and build a legacy for our family.
Professional Designations
-
CERTIFIED FINANCIAL PLANNER™ Professional
Affiliations
-
Financial Planning Association
-
National Association of Personal Financial Advisors
-
The AGC
Primary Location
111 C Street, Encinitas, CA 92024
Meeting Options
- Video Conference
- In-Person
- Phone
Compensation Methods
-
Fee Only
-
Hourly Rate
-
Percentage of Assets Managed
-
Subscription
What to expect in the first meeting
Click the 'Book Intro Call' button above to schedule a free introductory call. We'll get to know each other and I'll listen to understand your unique circumstances so we can determine the best way to proceed. I look forward to speaking with you.
Offers Investment Management
Yes
About our Firm
FINANCIAL LIFE PLANNING AND INVESTMENTS MANAGEMENT FOR ALL OF YOUR LIFE TRANSITIONS.
YOU ARE A FOUNDER OR A HIGH EARNER AND HAVE EQUITY COMPENSATION.
YOU MAY BE ASKING ...
✅ How do I plan for taxes and investments when I have a liquidity event?
✅ Am I on track to retire?
✅ How should I be investing for my future and managing my financial life?
YOUR HIGH-INCOME YEARS ARE CRITICAL TO YOUR FINANCIAL WELL-BEING AND SECURITY
These are also some of your busiest years. I got you! It feels great to make good income/have a liquidity event, but it can also be stressful when it’s not being properly managed. I will provide you with a financial roadmap to set you up for success, share unbiased advice to help you grow your nest egg, and also show you how to keep and grow those hard earned dollars.
WealthBuilders is a fee-only, fiduciary Registered Investment Advisor – this means I am only compensated by my clients and am legally required to put their interests first.
INVESTMENT MANAGEMENT
I’m a CFP® with 19+ years of experience in financial services. I help people that are in or near retirement reach their goals by focusing on their aspirations and values, and by providing investment advice that is based on evidence—not emotion.
I apply principles from academic research and financial science to manage globally diversified, asset class portfolios for individuals and families with unbiased advice.
PERSONAL FINANCIAL PLANNING
This is where we dive deep to make sure we address each of the key areas of a financial plan to help you protect and grow your wealth. I practice Financial Life Planning which is a stronger approach to traditional financial planning that is more values-based and life-centered.
I align your core values, beliefs, and goals to your fully customized Wealth Plan. My goal is to help you develop a more successful and satisfying relationship with money.
Education
San Jose State University, BA, Communications/Business
Hobbies and Interests
- Beach
- Family
- Sports
- Traveling
Who We Serve
-
Baby Boomers
-
Corporate Executives
-
Couples
-
Democrats
-
Divorce
-
Dual Income Family
-
Engineers
-
Entrepreneurs
-
Families
-
Gen X
-
Gen Y / Millennials
-
Living in Retirement
-
Sales Professionals
-
Technology Professionals