Hi, I'm Eric Leider. I founded Enduring Financial with a vision that wealth management should extend beyond investment returns to create meaningful, lasting impact. As a CERTIFIED FINANCIAL PLANNER™, Registered Life Planner, & Behavioral Financial Advisor, I bring technical expertise that empowers values-driven families to align their finances with what matters most to them.
Professional Designations
Behavioral Financial Advisor (BFA)
CERTIFIED FINANCIAL PLANNER ®
Registered Life Planner (RLP)
Affiliations
CFP Board
Fee Only Network
Kinder Institute of Life Planning
Kingdom Advisors
National Association of Personal Financial Advisors
XY Planning Network
Primary Location
McKinney, TX 75071
Meeting Options
Video Conference
In-Person
Phone
Compensation Methods
Fee Only
Flat Fee
Hourly Rate
Offers Investment Management
Yes
About Enduring Financial
At Enduring Financial, we're an independent planning-first advisory firm partnering with high-earning, values-driven families to align financial success with meaningful purpose.
Based in Dallas, Texas, we're a fiduciary flat fee financial advisor, serving values-driven families like you nationally.
We blend modern financial strategies with thoughtful stewardship principles, helping you build wealth that reflects your core values without unnecessary complexity. Our approach combines technical expertise with genuine care.
Who We Serve
You're a thoughtful, values-driven family (Age 30-50). You've worked hard to achieve financial success.
You're ready to transform your financial achievement into something that endures beyond just wealth.
But you have questions centered around...
▪️ VALUES
How do we align our finances with core values and raise children who carry on our stewardship mindset?
▪️ BLINDSPOTS
What financial planning strategies are we missing that could help us build an enduring family legacy?
▪️ DELEGATION
Who can we partner with on our financial journey so we can focus more on family and meaningful impact?
▪️ LOWER TAXES & INCREASE IMPACT
What tax-efficient approaches can help us be more purposeful and maximize our charitable giving?
--
We give purpose-focused professionals the clarity and confidence to make financial decisions that support their families today while creating a legacy that endures for generations to come.
Contact us today. We look forward to getting to know you.
Education
Occidental College, Bachelor of Arts (B.A.), Economics (Business/Management)
To make Wealthtender free for readers, we earn a nominal monthly fee from financial advisors and firms in exchange for marketing services (including being featured on this profile page), subject to terms of use. This compensation creates a natural conflict of interest when we favor their promotion over others. Wealthtender is not a client of these advisors or firms. Testimonials may not be representative of other clients’ experiences and do not guarantee future performance or success.
Wealthtender exists to help people discover trusted and authentic financial professionals and educators who may be a good fit based on their unique needs and circumstances.
Your honest reviews help people decide which financial professionals and educators may be best suited to their individual needs.
The majority of people trust reviews as much as personal recommendations, so what you write in your review should reflect your own opinion and experience.
Tips for Writing a Helpful Review
Be descriptive. Instead of just saying what you like or dislike, share why. What have you enjoyed most or least about your experience with the provider? Have they helped you overcome a difficult financial challenge or strengthened your knowledge about particular money matters? The more details, the better!
Be honest. Your rating and review should reflect your actual experience.
Stay relevant. Ensure your review is helpful to others by avoiding off-topic discussions or personal opinions not relevant to your direct experience.
Make your review easy to read. Reviews should be readable to others. Use proper grammar, avoid excessive capitalization or punctuation, and be sure to check your spelling.
Be yourself. Don’t post as, or pretend to be, someone else, and do not say you’re associated with a person or organization with which you are not.
Be nice. Don’t write abusive, hateful, threatening, or harassing content. Avoid personal threats, hate speech, obscenities, or inflammatory language.
Respect the privacy of others. Don’t post information that can be used to identify another individual or compromise their privacy.
Report abuse. Thank you for helping us ensure reviews on Wealthtender are helpful to everyone. If you suspect possible violations of our guidelines or believe a review is inappropriate, please email support@wealthtender.com with a link to the provider’s profile, indicating the review in question and the reason you believe it violates our guidelines.
Wealthtender reserves the right to remove reviews that violate its guidelines and/or regulations issued by the Federal Trade Commission, Securities and Exchange Commission, FINRA, and other regulatory agencies. Further, financial advisors are subject to individual firm policies and rules prescribed by federal and state regulators that may result in reviews being removed, not published, or potentially modified upon the documented request submitted by an advisor, compliance officer, or other firm professional to maintain compliance with federal and state regulations.
If you submit a review on Wealthtender, the Federal Trade Commission has issued guidance to ensure you always maintain the right and ability to request reviews be removed from any online review website, including Wealthtender. To request the removal of a review you submitted on Wealthtender, please send an email to support@wealthtender.com using the same email address you utilized when submitting the review. Please include in your email a link to the profile on Wealthtender where your review is published.
In addition to your review being published on Wealthtender, you acknowledge your review may also be published by your financial advisor on their website, social media accounts, and/or profile pages on other directory websites.
The reviews posted on Wealthtender are individual and subjective opinions. The opinions expressed in reviews are those of the reviewer and not of Wealthtender, Inc. Wealthtender does not endorse any of the opinions expressed by reviewers.