We believe everyone deserves help with money matters from someone they can trust, no matter their income or stage of life. Learn what we think and how we’re helping people find a trusted guide who can help them reach their money goals.

1️⃣ Looking for a Financial Advisor? It’s Time to “Unzip”

For many people who are thinking about hiring a financial advisor, the first question they’re likely to be asked on other websites is to enter their zip code. We believe that’s antiquated. Here’s why:

✅ The US Postal Service invented zip codes in 1963 to more efficiently route our mail, not to help people choose a financial advisor. 

✅ Where someone lives should be a factor when choosing a financial advisor, not necessarily the primary factor.

✅ People deserve to work with the best financial advisor for their individual needs, even if they live hundreds of miles away.

The best financial advisor for many people might live 600 miles away. And that’s OK! They don’t need to limit their search to a local zip code. With Wealthtender, everyone can start by prioritizing their most important needs and discover advisors who specialize in helping people just like them. As a result, they can feel more confident the advisor they hire is their perfect match whether they live down the street or across the country.

2️⃣ We Don’t Sell Your Personal Information

When people look for a financial advisor on many other websites, they’re often asked to fill out a form with personal information about their income and savings. When they submit the form, this information is immediately sold to 3 financial advisors who will start calling and emailing right away in the hopes of winning the business.

Wealthtender is different.

When people find financial advisors on Wealthtender that they think may be a good fit, they can easily contact them through a button on their Wealthtender profile page or book an introductory call.

3️⃣ Wealthtender is as Easy to Use as Netflix

Finding a financial advisor may not be as fun as choosing a movie to watch on Netflix, but Wealthtender makes it just as easy.

Throughout our website, visitors can easily scroll up and down to view different categories of advisors, then swipe left or right to learn more about advisors and their areas of specialization within each category. Categories include occupations and industries, age and life stage, advisor credentials, types of investing, culture, religion, ethnicity, and more.

We empower people to find an advisor based on what’s most important for their unique circumstances and individual needs.

4️⃣ You’ll Find Lots of Certified Financial Planners on Wealthtender

Wealthtender encourages people to hire financial advisors who demonstrate their commitment to advanced education and who always put the best interests of their clients first.

The Certified Financial Planner (CFP) designation is considered one of the most distinguished credentials an advisor can earn. Our guide to CFP professionals educates people on the benefits of hiring a CFP and showcases CFPs with offices around the country and various areas of specialization.

5️⃣ You’ll Also Find Financial Advisors and Coaches with Additional Credentials

Beyond the CFP designation, Wealthtender features a series of articles and guides about more than 35 professional credentials popular among financial advisors and coaches.

Depending upon the unique needs of visitors to our site, they may find it more beneficial to choose an advisor or coach with a specialist designation that demonstrates their knowledge in an area of particular interest.

6️⃣ We Help People Save Money When Hiring a Financial Advisor

In recent years, the cost of hiring a financial advisor has generally improved as the industry adopted a fiduciary mindset and moved to a more transparent pricing structure. And most people aren’t aware that many advisors now offer alternative ways to pay like flat fees and hourly rates that could be much cheaper than paying a percentage of assets under management.

Wealthtender articles helps people understand the different ways they can pay a financial advisor with guides showcasing advisors who offer more affordable payment options to their clients.

7️⃣ Visitors to wealthtender.com Can Find Advisors Who Live Near Them

While we encourage people to find the best financial advisor for their unique needs, even if they live far away, we know many people prefer to work with someone they can meet in person and who lives nearby.

Wealthtender is growing quickly and visitors to wealthtender.com are likely to find financial advisors on Wealthtender who live in their community.

8️⃣ Everyone Deserves to Read Honest Reviews of Financial Advisors Before Hiring One

You can easily find reviews online to help you evaluate doctors and lawyers, but when it comes to choosing a financial advisor, you’ve been out of luck, until recently.

Thanks to a new Securities and Exchange Commission (SEC) rule that became effective in 2021, financial advisors are now permitted to invite their clients to write online reviews. By sharing their own experiences, clients and acquaintances of advisors can help other people make more informed and educated hiring decisions.

The SEC wants to ensure that online reviews of financial advisors include important information such as whether or not the reviewer was compensated, if the reviewer is a client or not, and any significant conflicts of interest.

Wealthtender is the first financial advisor online review platform designed to comply with the new SEC rule. You can read our press release here announcing the launch of Certified Advisor Reviews.

A Note from Our Founder

Hi there! Thanks for visiting Wealthtender.

If you’ve spent time on the most popular search engines lately, you likely share my frustration that advertisements often outnumber links to the useful resources we’re hoping to find.

With millions of people searching the internet every day looking for help with money matters from people they can trust, we want Wealthtender to end the frustration for everyone who is ready to enjoy life more with less money stress.

With Wealthtender, you’ll spend less time scrolling through search results and more time getting to know trusted financial professionals who are committed to helping you reduce financial stress, improve your financial health, and increase your wealth.

There’s no pressure, and we encourage you to engage on your own terms. You’ll discover financial professionals whose unique perspectives and diverse life experiences offer you considerable choice when selecting those you want to connect with or follow. And with authentic reviews provided by their clients, you’ll learn firsthand how these advisors established their reputation as a trustworthy resource for help with money matters.

We’re just getting started on our mission to help people enjoy life more with less money stress. If you have feedback to share or ideas on how we can improve Wealthtender, I would love to hear from you. Please drop me a line or give me a ring anytime.

If you’re an individual advisor or in a leadership role at a regional or national wealth management firm interested in growing your business, please give me a ring or shoot me an email. I look forward to connecting with you soon.

Thank you.

Brian Thorp
Founder and CEO, Wealthtender
(512) 856-5406