About Empower

Empower combines cutting-edge technology and financial tools with experienced people to create the smart, easy way to help transform your financial future. Serving personal investors, workplace investors, plan sponsors, and financial professionals, Empower is the 2nd largest retirement services company in the US¹, helping 19.5M people manage $2T in assets under administration².

Whether you’re saving for your honeymoon or for your empty nest, Empower products and solutions can help you save smarter and spend better. And if you have $100,000 or more in investable assets, it may be time to consider focused wealth management.

Empower Personal Strategy®
Experience a tailored investing strategy that adjusts with your changing needs. Working one-on-one with a financial advisor backed by a team of specialists, you’ll get a custom portfolio, tax optimization, personalized financial planning, and much more.

Unbiased human advice

When you choose Empower Personal Strategy, you work one-on-one with a financial advisor who is supported by a team of financial planning specialists focused on refining and strengthening your strategy. Depending on your account balance, you may also gain access to advanced planning specialists, including estate planning, retirement planning, and education planning, designed to help align your financial plan with your evolving financial goals. As investment fiduciaries, we provide objective, unbiased advice at the center of every financial recommendation. Getting started begins with an in-depth financial review, where your advisor takes the time to understand your unique priorities and long-term vision. From your very first conversation, our focus is on you and the future you’re building.

Unique diversification method

Empower’s unique diversification approach is designed to help manage risk while supporting long-term growth. At the core of this strategy is Smart Weighting™, our proprietary U.S. stock indexing methodology that emphasizes balanced exposure across sectors, sizes, and styles rather than relying solely on traditional market-cap-weighted indexes. By avoiding over concentration in the largest companies, Smart Weighting™ seeks to enhance diversification and provide stronger mitigation against the stock market bubbles that can develop within conventional indexing strategies, helping you stay more balanced through changing market conditions. Diversification does not ensure a profit or protect against loss.

Tax guidance and filing

Empower takes a proactive, personalized approach to tax management designed to help you keep more of what you earn. Your advisor works with you to construct a tax-efficient portfolio, optimize your assets, and implement precise tax-loss harvesting strategies that strategically realize losses to help offset gains. Through intelligent asset location, we determine where each investment can work hardest for you - whether in taxable, tax-deferred, or tax-free accounts - so your overall plan is aligned for maximum tax efficiency. Professional tax filing support is right at your finger tips from your dashboard, and when you invest $250K or more, you receive a Personalized Tax Report, bringing tax guidance and execution together in one streamlined experience.

Track everything in your dashboard

With the Empower Personal Dashboard, you can view and manage your entire financial life in one secure, convenient place. From investments to banking and retirement, connect all your accounts and gain a comprehensive view of your financial picture. The dashboard’s powerful financial planning tools help you better understand your risk level, see exactly where your money is invested, and model different retirement scenarios as you plan for life’s biggest milestones. Whether you’re refining long-term goals or building strong daily money habits through expense tracking and ongoing monitoring, the Empower Personal Dashboard simplifies budgeting, planning, and retirement tracking. These tools are free for you to use, whether you work with us or not.

Transparent advisory fee

For Empower Personal Strategy clients, we charge an annual advisory fee as a percentage of your total assets under management (AUM), using a tiered fee structure. No hidden fees, no trailing fees, and no trade commissions. Your “all-in” cost is a combination of our advisory fee and any ETF expense ratios.³


Schedule a complimentary call to learn more about our products and see how we can help.




1 Pensions & Investments DC Recordkeeper Survey (2025). Ranking measured by total number of participants as of December 2024.
2 As of December 31, 2025. Assets under administration (AUA) refers to the assets administered by Empower. AUA does not reflect the financial stability or strength of a company.
3 There are no commissions to buy or sell stocks. Our average exchange-traded fund (ETF) expense ratio is 0.06% but can be lower or higher depending on account size and your Personal Strategy portfolio. Advisory fees do not include underlying fund expenses, brokerage fees, or other costs that may apply. Please review our full fee schedule for details.

Personal Strategy® advisory services are available when you invest $100,000 or more with us.

Empower Private Client advisory services are available when you invest $1,000,000 or more with us.

Wealthtender ("Promoter") has entered into a written agreement with Empower Advisory Group, LLC ("EAG"), through which Promoter will be paid $2652 annually to manintain this profile. Promoter is not a client of EAG. Promoter is not affiliated with EAG or its affiliates and Promoter’s services consist solely of referrals of prospective clients.

No fees or other amounts will be charged to Personal Strategy clients, prospective clients, or any other clients of Promoter or EAG as a result of this arrangement. Investors should conduct their own research and seek advice before making investment decisions. For more information about EAG, refer to its Form ADV through the SEC’s website or linked here:

Advisory services are provided for a fee by Empower Advisory Group, LLC (EAG). EAG is a registered investment adviser with the Securities and Exchange Commission (SEC) and an indirect subsidiary of Empower Annuity Insurance Company of America. Registration does not imply a certain level of skill or training. Investing involves risk. Past performance is not indicative of future returns. You may lose money. Advisory fees are calculated based upon the amount of assets being managed (as detailed further in the Empower Advisory Group, LLC Form ADV).).


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