Bruce Greenwald

Comprehensive family office services that put your best interests first

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Rosehaven Family Office Bruce Greenwald
Park City, UT

Serving Clients Nationwide

Comprehensive family office services that put your best interests first

Areas of Focus

  • Estate Planning
  • Financial Life Planning
  • Investment Management
  • Retirement Planning
  • Taxes

About Me

When it comes to entrusting a professional to manage and preserve wealth for your family—experience is everything, and so are strong relationships. Bruce Greenwald founded Rosehaven Family Office to create and implement a process for families to manage their wealth.

A Founding Partner and Managing Director, Bruce is passionate about connecting families with what matters to them—helping to maximize their wealth to make a difference and evolve their vision for the future. With over four decades of experience as a banker, financial professional, and entrepreneur, Bruce believes in the power of building bridges. His expertise in creating pathways toward opportunities enables families to understand their wealth’s power and purpose—now and for generations to come. Bruce has advised families about their wealth since 1999.

In Bruce’s prior professional career as a trader and risk manager, he managed risk at some of the largest corporations and banks in the world, including British Petroleum, Republic National Bank of New York, and Morgan Stanley. He also has been a frequent speaker at conferences, focusing on risk management strategy.

With the understanding of being an entrepreneur, Bruce is also the co-founder of MGO-One Seven, a registered investment advisory firm with offices nationwide. As a member of the Park City Angel Network, Bruce additionally serves as an advisor for start-up companies in Utah. He believes that purpose comes with community service and has recently served on the Board of Trustees for the People’s Health Clinic in Park City, Utah and The Jewish Federation of Utah.

Bruce and his wife Natalie enjoy taking part in Park City’s active community, especially skiing, hiking, and biking.

Primary Location

1375 Deer Valley Drive, Suite 215, Park City, Utah 84060

Additional Locations

📍 Park City, Utah

📍 Cleveland, Ohio


Meeting Options

  • Video Conference
  • In-Person
  • Phone

Compensation Methods

  • Advice-Only
  • Fee Only
  • Flat Fee
  • Percentage of Assets Managed

What to expect in the first meeting

Click the 'Book Intro Call' button above to schedule a free introductory call. We'll get to know each other and I'll listen to understand your unique circumstances so we can determine the best way to proceed. I look forward to speaking with you.

Offers Investment Management


About our Firm

Our proactive, solution-based approach to generational wealth management provides the framework for affluent families across the United States to leave lasting legacies. As a boutique family office, Rosehaven strives to provide ultimate service levels to the families we work for, going far beyond traditional wealth management to support nearly every facet of your life.

Rosehaven Family Office offers a team of highly specialized, multi-disciplinary professionals to align your wealth and affluent success with your vision for your family’s legacy.

Led by Managing Director Bruce Greenwald, who spent over 40 years as a banker, trader and financial professional, the Rosehaven Family Office team acts as consultants and problem solvers, overseeing all aspects of your financial wellness and bringing other specialists to the table as needed.

Our team of professionals – which includes tax specialists, estate planning attorneys, portfolio managers, investment bankers and life insurance specialists – works in harmony to support our clients’ unique needs. We partner with only the best in the business to ensure all of your needs are met.


Weatherhead School of Management at Case Western Reserve University, MBA, Finance | Ithaca College BS, Economics

Hobbies and Interests

  • Cycling
  • Family
  • Hiking
  • Skiing

Who We Serve

  • Baby Boomers
  • Business Owners
  • Corporate Executives
  • Couples
  • Dual Income Family
  • Gen X
  • Intergenerational Families
  • Living in Retirement

To make Wealthtender free for readers, we earn a nominal monthly fee from financial advisors and firms in exchange for providing access to the benefits described here (including being featured on this profile page), subject to these terms. This compensation creates a natural conflict of interest when we favor their promotion over others. Wealthtender is not a client of these advisors or firms. Testimonials may not be representative of other clients’ experiences and do not guarantee future performance or success.