Bryan Gum, CFP®, RLP®

Financial planning for entrepreneurs & pro athletes| Fiduciary

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Lighthouse Planning Bryan Gum, CFP®, RLP®
Kansas City, MO

Serving Clients Nationwide

Financial planning for entrepreneurs & pro athletes| Fiduciary

13 Certified Advisor Reviews™
5 out of 5 Stars
Jump to Reviews

Areas of Focus

  • Business Owners
  • Cash Flow
  • Education Funding
  • Estate Planning
  • Financial Life Planning
  • Giving
  • Insurance
  • Investment Management
  • Retirement Planning
  • Taxes

About Bryan Gum, CFP®, RLP®

Hi, I’m Bryan Gum! For the last 10+ years , I have had the privilege of guiding hundreds of clients through financial decisions both big and small.

As a Certified Financial Planner® Professional and Registered Life Planner®, I help clients integrate their wealth with their vision of a well-lived life.

My process combines the EVOKE® life planning method & evidence-based investment strategy. This unique approach builds the framework for clients to get crystal clear about what matters most, and then align their financial resources to support that vision.

At the end of the day, we all must answer the question…

“What is it you plan to do with your one wild and precious life?”

My Approach

I help clients clarify what matters most, and then build a financial life to support it.

▪️ Clarifying your vision of an ideal life using the EVOKE® method

▪️ Building a cash flow plan that reflects your priorities

▪️ Optimizing decision making to protect your time

▪️ Managing investments using an evidence-based approach

▪️ Optimizing lifetime taxes, and thinking holistically about risk and legacy

▪️ Creating space for rest, creativity and meaning

Beyond The Work

Outside of Lighthouse, you’ll find me spending time with my wife Jillian, daughter Goldie, and our dog Lando. I love staying active, playing soccer & padel, and diving into something creative (gardening, writing music, photography).

Professional Designations

  • CERTIFIED FINANCIAL PLANNER ®
  • Registered Life Planner (RLP)

Affiliations

  • CFP Board
  • XY Planning Network

Primary Location

Kansas City

Video

Meeting Options

  • Video Conference
  • In-Person
  • Phone

Compensation Methods

  • Fee Only
  • Flat Fee
  • Percentage of Assets Managed

What to expect in the first meeting

Click the 'Book Intro Call' button above to schedule a free exploration meeting. This is a calm, honest conversation to see if working together makes sense. I look forward to speaking with you.

Offers Investment Management

Yes

About Lighthouse Planning

At Lighthouse Planning, we believe financial planning is about more than money—it’s about aligning your money with the life you’re meant to live.

As a Financial Life Planning firm, we guide our clients through the EVOKE® process, as taught by the Kinder Institute of Life Planning, helping you uncover what truly matters most. Because when your financial decisions reflect your deepest values, clarity and confidence follow.

The world is noisy, and it’s easy to let logic and fear drown out the quiet voice inside — the one that knows exactly where you want to go. We help you tune in, map out your vision, and design a financial life plan that supports the journey ahead.

From cash flow to investments, taxes, risk management, and estate planning, we take a truly comprehensive approach — ensuring every financial decision moves you toward a life well-lived.

A partnership rooted in trust, kindness, and clarity.

Your money should reflect your life… not the other way around.

You’ve worked hard to build something meaningful. You’re earning a strong income or have found success in your business… But with that success comes complexity, questions, and a sense that it’s time to be more intentional.

We’re here to help you clarify what matters most:

✔ Clarify your priorities
✔ Envision a meaningful life
✔ Align money with values
✔ Organize your finances
✔ Create a personalized plan
✔ Invest with clarity and confidence

We Might Be A Good Fit If:

✔ You’re running a busy life and business, and want a steady partner to keep you focused financially.

✔ You’re facing big money questions and want a clear, actionable path forward.

✔ Your financial foundation is strong, but you’re unsure what’s missing or how to prioritize and optimize.

✔ You want to feel more aligned with your partner on how to use your money to build your shared life.

✔ You’re seeking a thoughtful advisor with a network of trusted pros—CPAs, attorneys, agents, therapists, and more.

Education

Kansas State University, Bachelor of Science (B.S.), Marketing, Economics

Hobbies and Interests

  • Family
  • Working Out

Who We Serve

  • Business Owners
  • Entrepreneurs
  • Gen X
  • Professional Athletes

Wealthtender® is a trusted, independent financial directory and educational resource governed by our strict Editorial Policy, Integrity Standards, and Terms of Use. While we receive compensation from featured professionals (a natural conflict of interest), we always operate with integrity and transparency to earn your trust. Wealthtender is not a client of these providers. Testimonials may not be representative of other clients’ experiences and do not guarantee future performance or success.

Write a Review


By clicking submit, you acknowledge this review is based on your own experience and reflects your genuine opinion. You also agree to our review policy, privacy policy, and terms and conditions, and give this financial advisor permission to publicly display your review on their website.

5 Stars

✅ Wealthtender Certified Advisor Review™
Mar 23, 2026
Under Bryan Gum's leadership, Lighthouse Planning has helped my wife and I speak hopefully about finances and the future! And, Lighthouse only makes money when you do. Give Bryan a call!!
Relationship to Financial Advisor: Client as of Mar 23, 2026
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Mike Wilhoit
Mike Wilhoit

5 Stars

✅ Wealthtender Certified Advisor Review™
Feb 9, 2026
Bryan has led us through a process to clearly define what we want the remaining years of our life to be and has helped us create a plan to fulfill those dreams with carefully discerned tweaks to our money management. The guessing is gone! We know exactly what we can do while maintaining the funds to weather any emergency that arises. With his help, I have restructured my relationship with savings. I no longer feel guilty when I use our savings (full disclosure -- this is a journey and I'm on my way!) because the expenses we are using these funds for are in The Plan. Peace of mind... a healthy relationship with money... a plan aligned with what we are called to give to family & community... these are the gifts we have received working with Lighthouse Planning.
Relationship to Financial Advisor: Client as of Feb 9, 2026
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Michelle Kratofil
Michelle Kratofil

5 Stars

✅ Wealthtender Certified Advisor Review™
Feb 1, 2026
We’ve had the privilege of working with Bryan for many years and are incredibly thankful for his guidance. He’s helped us not only manage and plan our financial goals, but also approach our decisions with care, clarity, and a holistic perspective. We are forever grateful!
Relationship to Financial Advisor: Client as of Feb 1, 2026
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Lauren Little
Lauren Little

5 Stars

✅ Wealthtender Certified Advisor Review™
Dec 12, 2025
We cannot say enough wonderful things about working with Bryan. From the very beginning, he has helped us navigate life planning at a young age in a way that feels both empowering and achievable. He’s guided us through everything—from building a smart path toward retirement, to planning for our daughters’ college educations and future weddings, to our investment and tax strategy, and so much more. What truly sets him apart is how deeply intentional his approach is. He’s not just managing numbers; he’s helped us reflect on what really matters to us and align our financial decisions with our values and long-term priorities. He consistently challenges my husband and me to think strategically about our choices today and how they shape our future. We consult Bryan frequently, and he’s always available to help us navigate all of our big or small financial decisions. His guidance and forward-thinking strategy give us confidence and peace of mind at each step of the way knowing our decisions align with the life we’re striving to build.
Relationship to Financial Advisor: Client as of Dec 12, 2025
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Tracy Lynn
Tracy Lynn

5 Stars

✅ Wealthtender Certified Advisor Review™
Dec 8, 2025
My husband and I have worked with Bryan for over 10 years. This past year with him being more than just a ‘money manager’ but more of a life planner has been incredible. We feel so encouraged & assisted to bring our dreams to life. Meetings surrounding life planning & how to LIVE life while also saving for the future is so important. We feel so lucky to have had Bryan work alongside us for so many years & to look back & see how far we’ve come with his help. I would suggest & encourage anyone to work with Lighthouse!!
Relationship to Financial Advisor: Client as of Dec 8, 2025
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for ali happer
ali happer

5 Stars

✅ Wealthtender Certified Advisor Review™
Nov 23, 2025
Bryan is a financial planner who I recommend to anyone who will listen. He helps us see our financial situation clearly, talk about it as a couple better, plan strategically. My favorite part of his way of serving us is how he views money as just one resource we have to use...there are also others that need to be considered - time, attention, energy...so helpful
Relationship to Financial Advisor: Client as of Nov 23, 2025
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Mabry Keel
Mabry Keel

5 Stars

✅ Wealthtender Certified Advisor Review™
Nov 5, 2025
Financial planning is for everyone! I love that Bryan is focused on asking you what YOUR goals are - what is most important to YOU. And then helps you devise a plan to get there. Many people assume that financial planning is for the rich elite but truly everyone can benefit from help/direction/planning - and doing so at any stage of life. In my own experience, the cost of Bryan's service has far paid for itself in the wonderful guidance, expertise, and peace of mind he has provided.
Relationship to Financial Advisor: Client as of Nov 5, 2025
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Melissa Hollon
Melissa Hollon

5 Stars

✅ Wealthtender Certified Advisor Review™
Oct 23, 2025
Lighthouse Planning & our advisor Bryan are so knowledgeable, easy to discuss tougher money topics with. We always recommend to friends and family!
Relationship to Financial Advisor: Client as of Oct 23, 2025
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Elizabeth Ulrich
Elizabeth Ulrich

5 Stars

✅ Wealthtender Certified Advisor Review™
Oct 16, 2025
A one of a kind financial planner. Bryan has done his own work of negotiating the role of wealth in creating lives worth living and offers his values-based approach to all who see him. Bryan listens to our own values and pushes us outside of our limiting beliefs to help us achieve things we couldn't have conceived possible, time and again. He is equal parts wise sage and cheerleader, using his intelligence and passion to care deeply for his clients.
Relationship to Financial Advisor: Client as of Oct 16, 2025
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Casey Gum
Casey Gum

5 Stars

✅ Wealthtender Certified Advisor Review™
Oct 16, 2025
Bryan has helped our family navigate ever evolving financial and life seasons over the last 8 years. We’ve gone back to school twice, bought our first home, had kids and transitioned many work environments. Bryan does an incredible job listening to our goals and helping us to achieve authentic peace with our finances. He brings a huge amount of expertise and care to our lives, we couldn’t recommend him and his team enough!
Relationship to Financial Advisor: Client as of Oct 16, 2025
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Bethany Gum
Bethany Gum

5 Stars

✅ Wealthtender Certified Advisor Review™
Oct 16, 2025
Working with Bryan has been one of the best decisions we’ve ever made. He has guided us through important financial and life changes, helping us align our goals with our current situation. His expertise and genuine care have made a huge positive impact on our lives. We’re truly grateful for his support and highly recommend him to anyone looking for a trusted financial planner.
Relationship to Financial Advisor: Client as of Oct 16, 2025
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Clara Calsina
Clara Calsina

5 Stars

✅ Wealthtender Certified Advisor Review™
Oct 16, 2025
I always assumed financial planners were for the ultra wealthy, so I never even considered it….until I met Bryan. I was immediately swept away by Bryan’s values surrounding money. Over the past ~8 years, Bryan has helped me plan for retirement, given me the confidence to spend in real time, and has helped me find a balance with my income. Even with a moderate income, I feel confident in how my finances are allocated and I am enjoying my life now, while knowing I will continue to be taken care of in the future! Oh! And, I bought my first home this year with confidence. I always joke that I can’t imagine making these big financial decisions without Bryan in my back pocket.
Relationship to Financial Advisor: Client as of Oct 16, 2025
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for shelby wichman
shelby wichman

5 Stars

✅ Wealthtender Certified Advisor Review™
Oct 15, 2025
There is not a better financial planner out there. Bryan is so knowledgeable and helpful to everyone, making the financial world accessible to all. His mindset about money and life goal oriented approach are a breath of fresh air in a world obsessed with money and power. I would recommend Bryan to anyone no hesitation!
Relationship to Financial Advisor: Client as of Oct 15, 2025
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Karlie Cooper
Karlie Cooper