John Stoj
Fighting Wall Street for my clients, one fee at a time.
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Verbatim Financial
John Stoj he/him
Atlanta, GA
Serving Clients Nationwide
Fighting Wall Street for my clients, one fee at a time.
Areas of Focus
- Cash Flow
- Choosing a Financial Advisor
- Financial Life Planning
- Investment Management
- Owning a Business
- Retirement Planning
- Taxes
About Me
“John Stoj is the only financial advisor you’ll ever meet who’s managed over $3 billion and a sushi kitchen.”That’s what it says on my public relations bio at least, and I’d bet it’s true. My path to financial planning was neither straightforward nor easy. That winding road gave me a unique and valuable perspective on investing and life.
After working through the crucible of the 2008/9 financial crisis, I decided to take a page from Monty Python... “And Now for Something Completely Different.” In 2010 I opened Rold Rite Sushi, a wholesaler of fresh sushi and other Asian foods to the trade. I grew the business until I sold it in 2015 to take on the most important job of my life to date, as a stay-at-home dad.
When my son entered school, I knew I wanted to return to finance. This time I have a selfless desire to help people that I learned by working in the food business. Food service workers want to make people feel better. I want to share knowledge and wisdom that can help folks better prepare for the future. I want my clients to feel better and worry less about their future because they have a plan for it.
✅ MORE SIMPLICITY. LESS COMPLEXITY.
I spent decades on Wall Street. I traded and designed some of the most complex bonds ever seen. Then I managed massive portfolios for large institutions. I learned two important lessons from that time.
First, the more complex the investment, the greater its costs.
Second, the greater its costs, the worse it performs.
For investors, simple is better than complex. Einstein said, “Everything should be made as simple as possible, but not simpler.” My mission is to give you more simplicity and less complexity – in both investing and in life.
Professional Designations
- Master of Business Administration (MBA)
Affiliations
-
Fee Only Network
- Financial Planning Association
Primary Location
Atlanta, Georgia
Meeting Options
- Video Conference
- In-Person
- Phone
Compensation Methods
- Advice-Only
- Fee Only
- Flat Fee
- One-time Financial Plan
What to expect in the first meeting
Click the 'Book Intro Call' button above and complete the brief form and let's connect. We can schedule an introductory call to get to know each other and I'll listen to understand your unique circumstances so we can determine the best way to proceed. I look forward to speaking with you.Offers Investment Management
Yes
About our Firm
Are you tired of getting fleeced by Wall Street? I’m tired of seeing it.I do financial planning and advisory for people who know they need help, but don’t want to be taken advantage of.
My grandfather had a saying I’ll never forget: “Do things the right way, or don’t do them at all.”
Too often, the financial services industry doesn’t do things the right way. In fact, it purposefully does things the wrong way in order to maximize profits. Where do their profits come from? Their clients. This is a massive conflict of interest.
I dismiss the traditional financial advisory fee structure to remove conflicts of interest. My clients pay one fee that is clear and fair. They know I work only in their best interest. That is fiduciary.
What does that mean? I work to simplify investments and optimize tax strategies without wasting time on needless and high-cost complexity that’s usually there just to make people think advisors are, “doing something.” This leaves us free to work on what’s important to you.
Education
University of Notre Dame, BBA, MIS | UNC Kenan-Flagler Business School, MBA, Finance
Badges
Hobbies and Interests
- Camping
- Family
- Photography
- Skiing
- Wine
SEC Lookup
View DisclosureWho We Serve
- Baby Boomers
- Business Owners
- Corporate Executives
- Gen X
- Gen Y / Millennials
To make Wealthtender free for readers, we earn a nominal monthly fee from financial advisors and firms in exchange for marketing services (including being featured on this profile page), subject to terms of use. This compensation creates a natural conflict of interest when we favor their promotion over others. Wealthtender is not a client of these advisors or firms. Testimonials may not be representative of other clients’ experiences and do not guarantee future performance or success.
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