Keith Hensley, CFP®

Fee-Only Fiduciary Financial Advisor in Orlando for Pre-Retirees & Retirees

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Florida Financial Planning Keith Hensley, CFP®
Winter Garden, FL

Serving Clients Nationwide

Fee-Only Fiduciary Financial Advisor in Orlando for Pre-Retirees & Retirees

7 Certified Advisor Reviews™
5 out of 5 Stars
Jump to Reviews

Areas of Focus

  • Cash Flow
  • Estate Planning
  • Financial Life Planning
  • High Net Worth
  • Investing
  • Retirement Planning
  • Social Security
  • Tax-Smart Accumulation Planning
  • Tax-Smart Distribution Planning

About Keith Hensley, CFP®

Hi, I'm Keith Hensley. You might say I'm a different kind of financial advisor in Orlando.

I operate as an Advice-Only, Flat-Fee firm. Outdated are the ‘asset under management’(AUM) models as index investing has dominated markets since the early 2000’s. No more paying a premium for minor rebalancing or “stay the course” guidance.

I’m a CERTIFIED FINANCIAL PLANNER™ (CFP®) professional strictly providing financial advice for a transparent fee.

Why I Started Florida Financial Planning

After more than a decade in the financial industry, having served hundreds of individuals and families of different ages, levels of wealth, educational backgrounds, and personal lifestyles, I stepped away from the corporate world to create Florida Financial Planning (FFP). I wanted to provide a service that is centered around relationships and sound advice. No selling products, just clear advice for a sensible fee.

How I Help

At the core, I understand every family’s financial journey is unique. This is why I take the necessary time to understand what truly matters most to you.

Whether you’re preparing for retirement or building wealth, I’ll help you cut through the noise and build a strategy that actually works for you. We’ll focus on the things we can control, make smart tax moves along the way, and keep the process as simple as possible.

A Little About Me

When not serving clients I enjoy spending time with my wife, son, family, and friends. We love calling Winter Garden home! My hobbies include the gym, golf, and spending too much time enjoying college football and basketball.

I am an active member of NAPFA (National Association of Personal Financial Advisors), Fee-Only Network, Advice-Only Network, and XY Planning Network.

Professional Designations

  • CERTIFIED FINANCIAL PLANNER ®

Affiliations

  • Advice Only Network
  • Fee Only Network
  • Measure Twice Planners
  • National Association of Personal Financial Advisors
  • XY Planning Network

Primary Location

Winter Garden, FL, 34787

Meeting Options

  • Video Conference
  • Phone

Compensation Methods

  • Fee Only
  • Flat Fee
  • Hourly Rate
  • Offers Advice-Only Services
  • One-time Financial Plan

What to expect in the first meeting

Click the 'Book Intro Call' button above and take the first step toward financial confidence by scheduling a complimentary introductory meeting with us today. I look forward to speaking with you.

About Florida Financial Planning

Florida Financial Planning is a fee-only and advice-only firm specializing in retirement planning for pre-retirees and retirees in Orlando. No hidden fees. No commissions. You pay a transparent flat fee for financial advice. That's it.

As a fiduciary, our #1 focus is on what you value most in life. We have the credentials: CFP® - CERTIFIED FINANCIAL PLANNER™. We have the expertise and knowledge having served hundreds of individuals and families, at all different stages of their financial journey. We have a well-defined proven process.

Flat-fee pricing offers clarity, predictability, and minimizes conflicts of interest, at a price that makes sense.

Our #1 goal is to win a lifetime relationship by providing an extremely valuable experience.

Retirement Planning for Orlando Professionals

You've spent your career working hard, maybe at one of Central Florida's theme parks, healthcare systems, defense contractors, or tech companies. You've saved diligently. You're ready for the next phase of your life, but it's unchartered territory. What's next?

Retirement isn't just about having a plan on paper. It's about making sure everything actually gets done - the 401(k) rollover, setting up your retirement paycheck, optimizing Social Security, minimizing taxes.

Click the 'Book Intro Call' button above and let's have a conversation to see if we're the right fit.

Education

University of Florida, Bachelor of Science (BS), Food and Resource Economics

Hobbies and Interests

  • Animals
  • Basketball
  • Exercising
  • Family
  • Football
  • Golf
  • Movies
  • Working Out

Who We Serve

  • Baby Boomers
  • Corporate Executives
  • Couples
  • DIY Investors
  • Dual Income Family
  • Families
  • Gen X
  • Gen Y / Millennials
  • Healthcare Professionals
  • Individuals
  • Living in Retirement
  • Parents

Wealthtender® is a trusted, independent financial directory and educational resource governed by our strict Editorial Policy, Integrity Standards, and Terms of Use. While we receive compensation from featured professionals (a natural conflict of interest), we always operate with integrity and transparency to earn your trust. Wealthtender is not a client of these providers. Testimonials may not be representative of other clients’ experiences and do not guarantee future performance or success.

Write a Review


By clicking submit, you acknowledge this review is based on your own experience and reflects your genuine opinion. You also agree to our review policy, privacy policy, and terms and conditions, and give this financial advisor permission to publicly display your review on their website.

5 Stars

✅ Wealthtender Certified Advisor Review™
Jan 16, 2026
Working with Keith has been a great experience. He took the time to understand my situation, and explain options in a way that makes sense. Keith's advice was objective and tailored specifically to my goals and timeline.
Relationship to Financial Advisor: Client as of Jan 16, 2026
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Joe Reilly
Joe Reilly

5 Stars

✅ Wealthtender Certified Advisor Review™
Jan 6, 2026
My wife and I (both in our early 30s) reached out to Keith to ensure we were on the right track for retirement. While we were already good at saving, we struggled with how to effectively allocate those savings toward our specific long-term goals. Working with Keith over the last 4 months has been eye-opening. He didn't just give us a generic plan; he built a customized investment and savings strategy tailored specifically to us. He also walked us through retirement nuances we hadn't previously considered and provided expert insight into our questions regarding taxes and insurance. Keith truly took the time to understand our situation from day one. We’ve just finished our initial plan and feel much more confident in our financial future. We highly recommend him to anyone looking for a proactive, knowledgeable partner!
Relationship to Financial Advisor: Client as of Jan 6, 2026
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Austin
Austin

5 Stars

✅ Wealthtender Certified Advisor Review™
Dec 30, 2025
Keith has been our financial advisor for almost a year; from the very first meeting, his integrity and transparency were obvious. He explained everything clearly, never use pressure tactics, and consistently put our goals first; no hidden agendas or commission were driven by his recommendations. Throughout this year our confidence in him only grows. If you're looking for a financial advisor you can genuinely trust with your future, Keith Hensley is the one. What stands out most is his complete trustworthiness, he was transparent about his fee, never push unnecessary products and truly act in our best interest as our advisor. We've felt completely at ease handing over our finances to someone so honest and reliable. I can't recommend him highly enough.
Relationship to Financial Advisor: Client as of Dec 30, 2025
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Julie Ratliff
Julie Ratliff

5 Stars

✅ Wealthtender Certified Advisor Review™
Dec 9, 2025
Working with Keith Hensley has been a genuinely transformative experience. He took the time to truly understand my goals for retirement and created a clear, actionable plan that I feel confident about. My investments are now organized, and I have peace of mind about retiring. Highly recommend Keith’s professionalism and expertise!
Relationship to Financial Advisor: Client as of Dec 9, 2025
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Elaine Gillette
Elaine Gillette

5 Stars

✅ Wealthtender Certified Advisor Review™
Dec 5, 2025
Keith Hensley with Florida Financial Planning is Awesome! We have been working closely with Keith for the past 8 months to help get us on the right track for retirement next June. With his outstanding Financial/Retirement Planning knowledge and experience, he has greatly enhanced our investment portfolio, provided valuable guidance for our Social Security benefits, our home/mortgage loans, developed highly successful strategies for our early and long-term retirement goals. We're very pleased with everything Keith has done for us, he exceeded our expectations. I highly recommend Florida Financial Planning.
Relationship to Financial Advisor: Client as of Dec 5, 2025
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Mike DiPrato
Mike DiPrato

5 Stars

✅ Wealthtender Certified Advisor Review™
Jul 13, 2025
Keith has been fantastic! My husband and I have 2 young kids and wanted to make sure we were on the right track. Keith has detailed a specific plan for us to thrive in our retirement years and we are forever grateful! Highly recommended.
Relationship to Financial Advisor: Client as of Jul 13, 2025
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Kelly Smidebush
Kelly Smidebush

5 Stars

✅ Wealthtender Certified Advisor Review™
May 26, 2025
I had the pleasure of working with/being advised by Keith Hensley and I can say confidently that his knowledge and personalized approach have made a significant stride in my/our financial life and well being. I am retired, my wife is not and will be employed for several years hence. From the beginning Keith took the time to understand our goals AND needs, assess my/our current financial situation, and construct and develop separate but comprehensive plans that aligned with our permanent needs and aspirations. What sets Keith apart is his ability to explain complex financial concepts in a way that's easy to understand. Whether it was budgeting, retirement planning, along with investment strategies, I always felt informed and empowered to make smart decisions with Keith's guidance.. His communication is consistent and timely, as is his patience. I've never felt rushed or pressured, just supported. He regularly checked in on our progress, made adjustments when necessary and genuinely cares about helping us stay on track. I unequivocally highly recommend Keith to anyone seeking a knowledgeable, trustworthy and approachable advisor.
Relationship to Financial Advisor: Former Client
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Ralph Landau
Ralph Landau