Matthew A. Elliott, CFP®

We're your lifelong thinking partners on the journey to financial success.

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J. F. Williams Co., Inc. Matthew A. Elliott, CFP®
Denver, CO

Serving Clients Nationwide

We're your lifelong thinking partners on the journey to financial success.

5 Certified Advisor Reviews™
5 out of 5 Stars
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Areas of Focus

  • Employee Stock Options
  • Equity Compensation Options
  • Investment Management
  • Tax-Smart Accumulation Planning
  • Tax-Smart Distribution Planning

About Matthew A. Elliott, CFP®

Matt Elliott joined J.F. Williams Co., Inc. in April 2008 with prior experience in personal financial planning for a Denver-based, fee-only advisory firm, as well as business technology consulting expertise from his career with a Fortune 500 company based in Silicon Valley.

Matt began serving as the CEO of J.F. Williams Co., Inc. in 2017. As far as where things are headed in the future, Matt’s role is continuing to build an environment where financial professionals can foster their growth through apprenticeship, peer review and an ongoing commitment to competence and development. This way, our firm is prepared to help our clients plan through life’s transitions.

Matt has a bachelor’s degree in business administration – finance from Humboldt State University and a master's degree in financial planning and taxation from Golden Gate University. He holds a Financial Planning Certificate from Kaplan University and obtained his CERTIFIED FINANCIAL PLANNER™ (CFP®) certification in 2008. Matt has served on the board and as chapter president for the Colorado chapter of the Financial Planning Association (FPA®). He is also a member of the National Association of Personal Financial Advisors.

Matt’s interests outside of work include staying active, playing music, learning bits of Mandarin and hanging with his family.

Professional Designations

  • CERTIFIED FINANCIAL PLANNER ®

Affiliations

  • Fee Only Network
  • Financial Planning Association
  • National Association of Personal Financial Advisors

Primary Location

1120 Lincoln Street, Suite 1603, Denver, CO 80203

Video

Meeting Options

  • Video Conference
  • In-Person
  • Phone

Compensation Methods

  • Fee Only
  • Percentage of Assets Managed

What to expect in the first meeting

Click the 'Book Intro Call' button to schedule an initial meeting. The purpose of this meeting is to get to know each other by covering 5 primary areas: 1) Getting to know our firm and our philosophies, 2) Getting to know who we work with, 3) Discussing your personal situation, dreams, and where you want to be in the future, 4) Understanding our planning process, 5) Taking the next steps if you determine moving forward with a relationship is a good fit. I look forward to speaking with you.

Offers Investment Management

Yes

About J. F. Williams Co., Inc.

At J. F. Williams Co., Inc., we're not just financial advisors – we're your lifelong thinking partners on the journey to financial success.

We understand that everyone's financial path is unique, and that's why we've been committed to building enduring relationships since 1995. We're not here for a one-time service; we're here for a lifetime of financial growth and security.

Serving Denver, the Colorado Front Range, and Virtually Nationwide Since 1995.

Navigating Your Financial Journey With Insight and Purpose

Discover a new approach to financial planning at J. F. Williams Co., Inc. We are not just advocates; we are your dedicated partners in shaping the narrative of your financial future. Our mission is to understand the unique story you've lived, empowering you to script the next chapters of your life with purpose and confidence. As your thinking partners, we are committed to supporting you in making financial decisions that align with your individual goals and values.

Our Values as a Firm Are Showcased Through:

✔️ Lifelong Partnerships
✔️ Evidence-Based Investing
✔️ Collaborative Planning
✔️ Tax-Aware Solutions

Impactful Connections Set Us Apart

We believe in the art and science of financial advice. Our approach goes beyond numbers, focusing on building relationships that make a meaningful difference in your life. Together, let's define your "why" and create true alignment between your finances and your purpose.

Embark on your financial journey with confidence. With J.F. Williams Co., Inc. by your side, you have more than advocates; you have partners who are dedicated to helping you confidently navigate the twists and turns of your financial story.

Education

Golden Gate University, Master’s Degree, Financial Planning & Taxation | Humboldt State University, B.S., Business Administration - Finance

Hobbies and Interests

  • Exercising
  • Family
  • Music
  • Reading

Who We Serve

  • Families
  • Individuals

To make Wealthtender free for readers, we earn a nominal monthly fee from financial advisors and firms in exchange for marketing services (including being featured on this profile page), subject to terms of use. This compensation creates a natural conflict of interest when we favor their promotion over others. Wealthtender is not a client of these advisors or firms. Testimonials may not be representative of other clients’ experiences and do not guarantee future performance or success.

Sophisticated knowledge combined with thoughtful listening

✅ Wealthtender Certified Advisor Review™
Sep 8, 2025
I have been working with an advisor at JF Williams for about 8 years. When I came to the firm, I was recently widowed and did not have much knowledge about financial planning. They provided strong support for me at a difficult personal time. Much has changed for me since I started to work with them and they have accommodated my changes. Everyone at JF Williams is well educated in his or her role. This includes support staff as well as financial planners. I have great respect for my planner. He brings substantial education and experience to helping me determine and meet my goals. He listens carefully to me as my life and future change. He also is knowledgeable in all areas of the financial world and is certain to use that knowledge for my benefit. Plans, needs and goals have changed and I feel supported as we work out the financial issues together. My financial planner has my total confidence in his technical knowledge and listening skills. I intend to continue this relationship.
Relationship to Financial Advisor: Client as of Sep 8, 2025
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
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Anonymous

Trust your financial future with J.F. Williams Co. Inc.

✅ Wealthtender Certified Advisor Review™
Sep 5, 2025
I have trusted my finances with J.F. Williams Co., Inc. and team for over 20 years. After several years of significant economic challenges in the early 2000’s, I brought what was left of my meager investments to Jim Williams. Jim started me on my financial recovery journey through planning, setting goals and monitoring progress. Since then, I have had the pleasure of working with the whole J.F. Williams team. The journey has not always been easy. But, I always felt like the people I worked with were not only my advisors, but a partner working toward my best interest. No matter how challenging the situation, they always kept me focused on my financial future. Because of their guidance and dedication to building a healthy financial portfolio with me, my husband and I were able to reach our goal of retiring early.
Relationship to Financial Advisor: Client as of Sep 5, 2025
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
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Anonymous

Peace of mind

✅ Wealthtender Certified Advisor Review™
Sep 2, 2025
Twenty five years ago I started asking Jim Williams questions about risk management, asset allocation, diversification, etc. Jim provided understandable and common sense answers, and Matt Elliott and Adam Van Wert have continued to do so after Jim retired. But what they've really provided for the last 25 years is financial peace of mind, giving me the freedom to pursue my favorite hobby: spoiling my grandchildren. Who could ask for anything more?
Relationship to Financial Advisor: Client as of Sep 2, 2025
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
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Anonymous

Williams Company Meets the Mark

✅ Wealthtender Certified Advisor Review™
Sep 2, 2025
When my financial advisor retired, he recommended Jim Williams as a good fit for my needs, values and resources. Twenty-one years later, after much company growth and a change in leadership, I am still a happy, satisfied client. Integrity has been key to our relationship, fostered by open communication and transparency of fees. Through all the ups and downs of the market, they have insisted on sticking to the plan they developed to fit my needs providing me security during my retirement years and making sure my accounts will pass securely to my heirs. All of the staff are well-trained, personable professionals with whom I enjoy working.
Relationship to Financial Advisor: Client as of Sep 2, 2025
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
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Anonymous

Great personal relationship!

✅ Wealthtender Certified Advisor Review™
Aug 28, 2025
All of the folks at JFWilliams are top notch. No need to look at the larger, more well known firms; these are high quality professionals who are well-versed in investment strategy. They are willing to go above and beyond to assist you with your personal investment planning, Start here and you will stay here!
Relationship to Financial Advisor: Client as of Aug 28, 2025
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
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