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Every small business owner will have his or her daily, non-negotiable, money-making tasks. These are mine. They work exceptionally well for me as an online content creator, but – with some adaptations – they could work for almost any business.
Create
As a content creator it makes sense that the first thing I do, every single day, is create. Writing content is my main money-making activity, so this generally means writing something: an article, a blog post, a sales page, a product description. Or perhaps a section of an eBook or other digital product. I start my day this way every single weekday, without fail.
On the weekend, the vibe is different, but the first thing I do is the same. I create something. It will just be something smaller. Something a little less like work. It might be a social media post (or a batch of them for the next few days) an email to my list, or a short, very basic, plan for the coming week.
For other business owners, what you create might be something a little different. A friend of mine, who works as a coach and consultant, says the first thing he creates every morning is an opportunity. There are dozens of different ways to do this, so if nothing else it’s a real antidote to boredom when it comes to getting started on his business tasks for the day.
Connect
The next thing I do is connect. This is usually, though not always, a natural progression from what I’ve created. If I wrote a newsletter, I send it out to my community. If I created something new for my digital product store I reach out to my existing customers and let them know about it. If I posted a new article or blog post, I reach out to my social media followers and let them know they can read, share, and engage with it.
Sometimes, if I’m struggling with my current creation, I reach out to my online groups of amazing creative entrepreneurs for advice. And sometimes I simply connect with someone to touch base and see how we can help each other right now.
That might be someone I’ve collaborated with in the past, an affiliate for my products, or perhaps someone I’m an affiliate for. Maybe it’s a client I can do more work for, a blogger I can swap guest posts with, or someone who might promote a new product of mine to their audience.
Review and React
Last and maybe most important, I review (at the end of my work day). What went well today? What worked? What resulted in immediate sales? What brought people into my community or prompted an enquiry from a new (or existing) client? What content got the most engagement? Which product sold the most? On which platform? Where did any new subscribers, followers, readers or customers come from? Which activities encouraged them to act, or did someone refer them?
Not all these questions can be answered, but with the help of online tracking tools, what your customers and community tell you, and a little educated guesswork, many of them can.
When I have my answers, I react to them. Before I log off for the day, I do a little more of whatever worked for me today. Maybe I respond to a few more emails or comments. Maybe I send out another DM or two. Maybe I post one more time on the platform that’s getting results. Then it really is the end of my work day.
Karen Banes is a freelance writer specializing in entrepreneurship, parenting and lifestyle. She writes articles, website content, ebooks and the occasional award winning short story. Her work has appeared in a range of publications both online and off, including The Washington Post, Life Info Magazine, Transitions Abroad, Brave New Traveler, Natural Parenting Group, and Copia Magazine. Learn More About Karen
To make Wealthtender free for readers, we earn money from advertisers, including financial professionals and firms that pay to be featured. This creates a conflict of interest when we favor their promotion over others. Read our editorial policy and terms of service to learn more. Wealthtender is not a client of these financial services providers.
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