Bill Pauley, CFA, CFP®

Fee-only, fiduciary advice designed for high-earning professional families

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Southernmost Advisors Bill Pauley, CFA, CFP®
Key West, FL

Serving Clients Nationwide

Fee-only, fiduciary advice designed for high-earning professional families

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Areas of Focus

  • 1031 Exchanges
  • Direct/Personal Indexing
  • Estate Planning
  • Retirement Income Planning
  • Taxes

About Bill Pauley, CFA, CFP®

Hi, I'm Bill Pauley, founder of Southernmost Advisors. I am a math nerd who built a career in finance in order to help others find financial security. This amazing journey has been a function of my own money story.

I built this firm to provide the comprehensive financial service model I wanted for my own working family: commission free, fully integrated across tax, estate, cashflow, insurance planning and in-house investment management.

I’ve been known to be obsessed with data across my 20 years in the industry. That obsession with data has fueled a decade designing custom index portfolios, focused on managing risk, demanding evidence over Wall Street storytelling, & aligning every decision with client goals.

Prior to founding Southernmost Advisors, I spent the previous 10 years as the head of the head of the Client Portfolio Management Group for Systematic ETFs at Hartford Funds. I received my bachelor's degree from Syracuse University and have completed coursework towards a Financial Mathematics master's degree from Johns Hopkins. I have also earned the right to use the Chartered Financial Analyst® designation, am a Certified Financial Planner professional, and am a member of CFA Society of Philadelphia.

My Family & Personal Background

Home:

Following my time at Syracuse University and early career stops in the NYC and DC metros, my wife Nicole and I – along with the joy of our lives, our daughter Airyanna – now happily split our time between Bucks County, PA and sunny Key West. (We are actively working on our status as true freshwater Conchs!)

Hobbies:

We love spending as much family time together as our calendars permit. You can usually find us at Airy’s performance recitals, spending time with the amazing artists in Key West, going to Syracuse games, or going on family ski trips.

Our Key West Story:

Starting with our first vacation together almost 20 years ago, Key West has become home and the place of many of our biggest life moments. It’s where we became engaged, had our wedding, and now where we’re fortunate enough to build our family with our own little slice of paradise.

Professional Designations

  • CERTIFIED FINANCIAL PLANNER ®
  • Chartered Financial Analyst (CFA)

Affiliations

  • CFA Institute
  • CFP Board
  • XY Planning Network

Primary Location

3706 N Roosevelt Blvd, Ste 208, Key West, FL

Additional Locations

📍 152 N Main Street, Doylestown, PA 18901

Meeting Options

  • Video Conference
  • In-Person
  • Phone

Compensation Methods

  • Annual Retainer
  • Fee Only
  • Flat Fee

What to expect in the first meeting

Click the Book Intro Call button above to schedule an introductory conversation. We start with a conversation all about you: your goals, your concerns, what’s working, what feels messy. No prep work needed here, just come ready to ask questions and share your story.

If we think we can help, we’ll tell you. If we can’t, we’ll tell you that too. At no point will you be sitting through an awkward sales pitch for our services.

If working together makes sense, we’ll outline what the process look like, and how to get started.

Offers Investment Management

Yes

Offers Tax Preparation

Yes

About Southernmost Advisors

We at Southernmost believe the comprehensive and enduring ‘Family Office’ model, which has long been used by the wealthiest families, should be accessible to working professional families.

Over the last 20 years working in finance, I designed and managed custom investment portfolios and provided deep analytics for thousands of financial advisors and institutions serving high net-worth clients.

We believe you deserve what we demand ourselves: unbiased advice, transparent pricing, and a guide whose only goal is helping you achieve yours.

Southernmost Advisors is Different From Your Average Wall Street Firm

The goal was simple: Build the firm I would actually want for my own family. That meant checking three important boxes.

✔️ Must be Fully Integrated: Covering retirement, income planning, tax, investment management, estate & insurance consulting, cash flow analysis & more.

✔️ Must be Free from Conflicts of Interest: Absolutely no commissions of any kind. No payments or hidden incentives from ‘product partners’ offering ‘support’ for client events. A fee that is simple and transparent.

✔️ Must have In-House Investment Management: Institutional quality infrastructure that allows us to customize strategies to the specific goal, keep fees in check and maximize tax advantages.

Southernmost Philosophy

We’re here for those who work hard, earn well, and still wonder “Do I have enough to show for this?” Our job is to put all the pieces together, relieving you of stress, freeing you to live the life you have earned.

Your money should be a tool to live your version of a great life, not become yet another complexity to worry about.

Education

Johns Hopkins Whiting School of Engineering, Financial Mathematics Masters Candidate | Syracuse University, BS, Finance

Hobbies and Interests

  • Boating
  • Exercising
  • Family
  • Football
  • Music
  • Skiing
  • Working Out

Who We Serve

  • Accountants
  • Business Owners
  • Corporate Executives
  • Dual Income Family
  • Engineers
  • Entrepreneurs
  • Families
  • Gen X
  • Gen Y / Millennials
  • Healthcare Professionals
  • Intergenerational Families
  • Physicians
  • Real Estate Investors
  • Women Professionals

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Get answers to frequently asked questions regarding the services offered by Bill Pauley, CFA, CFP® View Disclosures

FAQs

Is Southernmost Advisors a fiduciary?
Yes, as a fully independent, fee only, fiduciary Family Office, we offer something not many financial professionals can: impartial advice on what your financial needs may look like, without the conflict of earning commission from product sales. No commissions means conflict-free advice.
Do you offer tax planning and preparation?
Yes, providing Family Office services means, we act as a one-stop shop that manages your taxes, investments & overall financial plan in-house, with every asset, document and personal record organized in one place by a team who understands your unique needs. To simplify our clients finances we can even file the tax returns on your behalf, if preferred. Learn More

FAQ Disclosures

Southernmost Advisors LLC is a registered investment adviser. Serving clients nationally from FL and PA.