Lindsey Swanson, CFP®

Hourly and ongoing financial planning and investment management

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We Financial Lindsey Swanson, CFP®
San Francisco, CA

Serving Clients Nationwide

Hourly and ongoing financial planning and investment management

Areas of Focus

  • Equity Compensation Options
  • Estate Planning
  • International and Cross-border Planning
  • Investment Management
  • Real Estate Investing
  • Retirement Planning
  • Socially Responsible Investing
  • Tax-Efficient Planning

About Lindsey Swanson, CFP®

Hi, I'm Lindsey Swanson. I'm a Financial Advisor at We Financial Group.

A Certified Financial Planner (CFP®) from the Bay Area, I've dedicated my career to financial services—but it wasn't always an obvious path. Growing up, I was taught that women weren't naturally good with numbers.

Through education and determination, I discovered that financial literacy isn't a fixed trait but a skill you can develop and strengthen, just like a muscle. I'm passionate about breaking down barriers and showing others that anyone can master their financial future.

After running my own independent firm for three years, I gained invaluable experience building something from the ground up—insights I now bring to helping clients navigate their own journeys.

Professional Designations

  • CERTIFIED FINANCIAL PLANNER ®

Affiliations

  • CFP Board

Primary Location

San Francisco, CA 94108

Meeting Options

  • Video Conference
  • In-Person
  • Phone

Compensation Methods

  • Fee Only
  • Flat Fee
  • Hourly Rate
  • Percentage of Assets Managed

What to expect in the first meeting

Click the 'Book Intro Call' button above and complete the short survey to qualify for a complementary financial strategy session. We'll sit down to discuss your situation, your goals, and any concerns you have about your finances in the U.S. and France, and I'll answer your questions so we can determine the best way to move forward. I look forward to speaking with you.

Offers Investment Management

Yes

About We Financial

We Financial Group is an independent, SEC-registered, fee-only wealth management organization dedicated to helping clients make confident financial decisions throughout every stage of life.

Unlike traditional advisory firms that operate under a single brand, We Financial Group brings together specialized advisory practices that serve different client communities while sharing the same planning philosophy and fiduciary commitment.

Whether a client is planning for retirement, managing equity compensation, growing a business, preparing for college expenses, coordinating estate planning, navigating cross-border financial issues, or aligning investments with personal values, our goal is to provide specialized expertise within a coordinated long-term financial plan.

Across every brand, our mission remains the same: simplify financial complexity, provide objective advice, and help clients build lasting financial confidence.

As fiduciaries, we never sell financial products or receive commissions. Every recommendation is made solely in our clients’ best interests.

Who We Serve

We work with French people and French-American families living in the United States, whether they are new arrivals, settled for the long term, or preparing to return to France or move elsewhere in the world. Managing money as a mixed French-American family involves unique tax, legal, and economic considerations, and we bring bilingual, cross-border expertise to help simplify those decisions.

Our Services

Depending on your needs, our advisors provide guidance in areas including:

Comprehensive financial planning
Investment management
Retirement planning
Tax-efficient investing
Equity compensation planning (RSUs, stock options, and ESPPs)
Estate planning coordination
Education planning
Cash flow and budgeting
Business owner planning
Cross-border financial planning
Sustainable and impact investing

Our Philosophy

Financial planning is about far more than investment performance.

Every important financial decision is connected. Investments affect taxes. Taxes influence retirement. Estate planning impacts future generations. Business decisions shape personal wealth.

Our role is to help clients see the bigger picture, understand their options, and make informed decisions with confidence.

By combining specialized expertise with a collaborative planning approach, we help clients build financial strategies that are coordinated, objective, and designed to evolve throughout every stage of life.

Education

The University of Alabama, Bachelor's Degree, Financial Planning

Hobbies and Interests

  • Animals
  • Family

Who We Serve

  • Americans Living Abroad
  • Business Owners
  • Corporate Executives
  • Dual Income Family
  • Entrepreneurs
  • Expats
  • Families
  • Foreign-Born Individuals
  • Immigrants
  • Intergenerational Families
  • Technology Professionals

Wealthtender® is a trusted, independent financial directory and educational resource governed by our strict Editorial Policy, Integrity Standards, and Terms of Use. While we receive compensation from featured professionals (a natural conflict of interest), we always operate with integrity and transparency to earn your trust. Wealthtender is not a client of these providers. Testimonials may not be representative of other clients’ experiences and do not guarantee future performance or success.

Get answers to frequently asked questions regarding the services offered by Lindsey Swanson, CFP® View Disclosures

FAQs

Who does We Financial help?
We specialize in helping French and French-American families and individuals living in the United States navigate cross-border financial planning, including investments, taxes, and retirement decisions that span both the U.S. and France, whether you're newly arrived, settled long-term, or planning a move back to France.
Are you a fiduciary, and how does We Financial get paid?
As a registered investment adviser, we have a fiduciary responsibility to act in your best interest. We are fee-only, meaning we don't sell financial products or receive commissions. Depending on the services you choose, we're compensated through an hourly rate, a flat fee, and/or a percentage of the assets we manage for you.
Can you help me decide what to do with my stock options or RSUs?
Yes, we regularly help clients evaluate employee stock options and RSUs, weighing whether to sell or hold and how that decision fits into your broader cross-border financial plan, tax situation, and long-term goals in the U.S. and France.

FAQ Disclosures

Still have questions? Contact us today and we’ll be happy to help.