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Wealthtender Advisor Marketing Consultant Spotlight Series: Zephyr
Q&A with Michael Reynolds, Co-founder of Zephyr
We asked Zephyr co-founder, Michael Reynolds, to tell us more about his company and their work improving SEO (search engine optimization) and building websites for fee-only RIAs interested in standing out online to grow their business.
Q: You’re in an elevator with an advisor. How do you describe your business and the services you offer?
We deliver beautiful (and affordable) websites & SEO for fee-only RIAs.
Q: How do the services you offer benefit financial advisors?
We help advisors create an online presence they can be proud of without spending a fortune. We also help them get found with SEO services and strategic consulting.
Q: What should advisors think about when deciding if they are a good fit for your services?
We are a great fit for advisors who:
- Want to delegate the heavy lifting to a professional
- Don’t want to spend a fortune
- Want someone who “gets” our industry and can deliver quickly and efficiently
Q: What distinguishes your services from other companies in your space an advisor might be evaluating?
We are owned by a practicing CFP® who runs an RIA, so we truly get the industry. We are also lower cost and provide more personalized service than bigger firms.
Q: Can you describe your pricing model and how advisors should measure their ROI?
We charge a flat fee of $1,800 for a website with a $35/month support agreement. An SEO audit is a one-time fee of $800.
Q: For an advisor who is on the fence about getting started with your services, what feedback would you provide to help them decide?
We can deliver a new website in 30 days with minimal pain and effort. We have a methodical process that makes it easy for advisors to launch a new website quickly and easily. And for existing websites, we make SEO easy to understand and help you define the best approach for your RIA in order to win at SEO.
Q: What inspired you to launch your business?
I’m a career changer and previously owned a marketing agency for 23 years. I sold my agency in 2018 and launched my RIA soon after. However, I found myself helping other advisors with website and marketing questions, so developed a business around it through Zephyr.
As an RIA owner and CFP® myself, I am intimately knowledgeable about our industry which makes me and my team uniquely qualified to serve advisors.
Q: Where can advisors learn more about your company and services?
Advisors can learn more by visiting zephycms.com.
To make Wealthtender free for readers, we earn money from advertisers, including financial professionals and firms that pay to be featured. This creates a conflict of interest when we favor their promotion over others. Read our editorial policy and terms of service to learn more. Wealthtender is not a client of these financial services providers.
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