Wealthtender Advisor Marketing Consultant Spotlight Series: Zephyr Q&A with Michael Reynolds, Co-founder of Zephyr We asked Zephyr co-founder, Michael Reynolds, to tell us more about his company and their work improving SEO (search engine optimization) and building websites for fee-only RIAs interested in standing out online to grow their business. Q: You’re in an elevator […]
When you hear the term content marketing as a financial advisor, the first thing that likely comes to mind is writing and publishing articles on your own website. But there’s so much more to content marketing and if writing isn’t your cup of tea, don’t worry! We’ll share ideas to help you attract your ideal […]
Establishing your profile on websites that help people find a financial advisor offers both obvious benefits and advantages you may not have considered. Most financial advisor online directories don’t offer much more than basic details about you and your firm. The best find-an-advisor sites help people learn more about you and your services and provide […]
Given the prominent role online search now plays in the lives of Americans, it’s important to establish your presence on Google since they control a majority of searches conducted online. Fortunately, setting up your Google My Business page is an easy and free way to improve your visibility in search results. But an increasing number […]