As an SEC registered investment adviser, the policies and procedures you develop for your firm’s testimonials and endorsements to comply with the SEC Marketing rule [Rule 206(4)-1] will need to be incorporated into your existing written policies and procedures established to prevent violation of the Advisers Act. Fortunately, the SEC Marketing rule offers a principles-based […]
As a content strategist for financial advisors, I’ve always been surprised by the results I get back from voice of customer (VOC) surveys—and so have my clients. If you create a VOC survey for your business, I guarantee you’ll be surprised too, even if you’ve been serving your ideal clients for years. A VOC survey […]
Everyday Americans are in desperate need of personalized, high-quality financial advice. The statistics regarding financial literacy and confidence in our citizens reveal a bleak gap in knowledge. This financial knowledge gap spans generations and income levels, creating an exciting and profitable opportunity for financial advisors to show up online. When individuals have questions about their […]
The financial advisory industry has shifted dramatically over the last 20 years. As clients demand a more comprehensive and personalized experience, today’s financial advisors are stepping into the role of not just portfolio managers but true officers of their clients’ total financial well-being. This transformation demands a fresh perspective, one that blends not just investment […]
Are you a financial advisor looking to improve your game, grow your practice and deliver superior client service? Are you tired of waking up and reading the same financial newsletters? Do you want a change of pace? If so, this article is for you. In the fast-paced and ever-changing world of finance, staying ahead of […]
Learn how financial advisors can use video marketing to build rapport and quickly establish an emotional connection with prospects. As an increasing number of people turn to the internet to find a financial advisor, how can you accelerate the trust-building process without an in-person meeting? Most advisor websites offer written descriptions of an advisor’s background […]
Wealthtender Advisor Marketing Consultant Spotlight Series: Zephyr Q&A with Michael Reynolds, Co-founder of Zephyr We asked Zephyr co-founder, Michael Reynolds, to tell us more about his company and their work improving SEO (search engine optimization) and building websites for fee-only RIAs interested in standing out online to grow their business. Q: You’re in an elevator […]
“Financial illiteracy is not an issue unique to any one population. It affects everyone: men and women, young and old, across all racial and socioeconomic lines. No longer can we stand by and ignore this problem. The economic future of the United States depends on it.” – President’s Advisory Council on Financial Literacy While a […]
When supply increases, value drops. That is why communicating to the mass affluent looks all the same. Similar newsletters, Similar client review meetings, and similar experiences. If you want to deliver a world-class communication strategy for your top ten clients and your top ten prospects, here are a few ideas. It starts with feedback Before […]