Key Takeaways: Earning and promoting third-party ratings and awards can significantly boost the credibility and visibility of financial advisors and wealth management firms. While qualification requirements can vary considerably, awards issued by reputable organizations provide advisors with a competitive edge in attracting and retaining clients. On the other hand, advisory firms that fail to adhere […]
As a financial advisor subject to SEC oversight, how you ask for testimonials and endorsements matters. In this article, we’ll explain how you can solicit reviews from your clients (testimonials) and non-clients (endorsements) for compliance with the SEC Marketing Rule [Rule 206(4)-1]. ⭐ At the end of this article, you’ll find an email template you […]
Key Takeaways: For financial advisors and wealth management firms collecting reviews on Wealthtender, the reviews displayed on your profiles are automatically shared with search engines like Google and Bing, sending positive trust signals to their algorithms and helping you rank higher in search results. And for the next generation of prospects turning to AI tools […]
As an SEC registered investment adviser, the policies and procedures you develop for your firm’s testimonials and endorsements to comply with the SEC Marketing rule [Rule 206(4)-1] will need to be incorporated into your existing written policies and procedures established to prevent violation of the Advisers Act. Fortunately, the SEC Marketing rule offers a principles-based […]
In this article, we’ll explain the specific disclosure requirements prescribed by the SEC for testimonials and endorsements to help you craft disclosures that are compliant with the SEC Marketing rule [Rule 206(4)-1]. Beyond regulatory compliance, we’ll also discuss how thoughtfully prepared disclosures help consumers make more informed and educated decisions when evaluating financial advisors. And […]
Where you choose to collect, display and promote testimonials and endorsements matters. This is especially true for financial advisors and wealth management firms subject to SEC oversight. In this article, we compare features and policies of general online review platforms (specifically Google and Yelp) to a dedicated industry online review platform (Wealthtender), and your own […]