Define Financial

Retirement and tax planning for people over age 50.

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Define Financial Define Financial
San Diego, CA

Serving Clients Nationwide

Retirement and tax planning for people over age 50.

15 Certified Advisor Reviews™
5 out of 5 Stars
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About Define Financial

Define Financial is a fee-only, fiduciary financial advisory firm dedicated to helping individuals aged 50+ achieve a secure, tax-efficient retirement.

We specialize in retirement planning and investment management, combining tax planning, retirement income optimization, Social Security timing, and insurance optimization to deliver deeply personalized advice.

As CFP® Professionals, our goal is to empower retirees and near‐retirees—especially those navigating career transitions or seeking to preserve lifestyle—by minimizing tax burdens, managing investment risk through volatile markets, and generating sustainable income in retirement.

While we are based in San Diego, CA, we are licensed in all 50 states and currently serve hundreds of families nationwide.

Who We Serve

  • Airline Pilots
  • Baby Boomers
  • Corporate Executives
  • Couples
  • Data Scientists
  • Divorce
  • DIY Investors
  • Engineers
  • Entrepreneurs
  • Families
  • Financial Independence Retire Early (FIRE)
  • Healthcare Professionals
  • Individuals
  • LGBTQ
  • LGBTQ Couples
  • Living in Retirement
  • Physicians
  • Scientists
  • Single Women
  • Technology Professionals
  • Travel Lovers
  • Widow
  • Women Professionals

Wealthtender® is a trusted, independent financial directory and educational resource governed by our strict Editorial Policy, Integrity Standards, and Terms of Use. While we receive compensation from featured professionals (a natural conflict of interest), we always operate with integrity and transparency to earn your trust. Wealthtender is not a client of these providers. Testimonials may not be representative of other clients’ experiences and do not guarantee future performance or success.

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5 Stars

✅ Wealthtender Certified Advisor Review™
Sep 17, 2025
Since August 2023, we have worked with the Define Financial team regarding our financial situation post-retirement. I listened to Taylor’s podcasts for over (6) months prior to our engagement to understand their approach and investment philosophy -- should have reached out earlier. A strong fiduciary approach and working with clients like us were (2) key deciding factors. Their expertise, recommendations and implemented plans have provided us with peace of mind and a clear path forward. A special thanks to Karen, whose work regarding portfolio administration has been exceptional. High marks for attention to detail, responsiveness, and the ability to simplify the processes for our numerous requests. We believe the Define Financial team has a genuine commitment to our financial well-being. We highly recommend their services to anyone seeking expert financial advice and guidance in retirement planning.
Relationship to Financial Advisor: Client as of Sep 17, 2025
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for M Robbins
M Robbins

5 Stars

✅ Wealthtender Certified Advisor Review™
Jul 14, 2025
As my wife and I transitioned from earning and working to retirement and with all the financial changes that go along with switching gears, Define Financial is the perfect fit for us. Their knowledge of this phase in our financial life and their responsiveness to our questions really allows us to enjoy our retirement knowing that we are in very capable hands.
Relationship to Financial Advisor: Client as of Jul 14, 2025
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Frank Green
Frank Green

5 Stars

✅ Wealthtender Certified Advisor Review™
Jul 10, 2025
We are very happy with the service we receive from the team at Define Financial. Knowing that we have a knowledgeable team guiding us through our retirement brings us great peace of mind.
Relationship to Financial Advisor: Client as of Jul 10, 2025
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Anthony Harris
Anthony Harris

5 Stars

✅ Wealthtender Certified Advisor Review™
Jul 10, 2025
The Define team is wonderful. They take the stress and anxiety out of finances for us. They have earned our utmost trust and respect.
Relationship to Financial Advisor: Client as of Jul 10, 2025
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Bill Weisberg
Bill Weisberg

5 Stars

✅ Wealthtender Certified Advisor Review™
Jul 10, 2025
We have had Define Finance as our Financial Advisor for over 2 years. I am very impressed with their attention to detail and overall approach to ensuring our finances are managed appropriately. They are insuring I am paying the least taxes, as well as keeping my nest egg appropriately invested. I can ask any question about all aspects of my wealth management and they will find the answer. I have full confidence in their team.
Relationship to Financial Advisor: Client as of Jul 10, 2025
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Letch Kline
Letch Kline

5 Stars

✅ Wealthtender Certified Advisor Review™
May 16, 2024
The team at Define Financial is excellent across the board. Their advice and portfolio management greatly exceeds the cost. I don't have to worry about the markets--my advisor is doing that for me while I get to enjoy improving my golf game.
Relationship to Financial Advisor: Client as of May 16, 2024
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Diane Ruesch
Diane Ruesch

5 Stars

✅ Wealthtender Certified Advisor Review™
May 2, 2024
Always provide excellent financial advice in a warm, friendly and personal manner- the team prepares for my individual needs and is easy to work with!! Highly recommend their services.
Relationship to Financial Advisor: Client as of May 2, 2024
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Nathan Rendler
Nathan Rendler

5 Stars

✅ Wealthtender Certified Advisor Review™
Apr 29, 2024
I found Taylor Schulte through his Live Wealthy podcast which I can highly recommend! When we learned their team was accepting new clients, we quickly got in touch to see if they may be a good fit for us. We had just recently retired and we felt that our "traditional financial planner" was not meeting our needs. We met with Taylor and Tyler, and to say we were BLOWN AWAY is not strong enough! These guys have Retirement Planning dialed in!! They were very thorough, asked the right questions and came through with a complete financial plan that was easy to understand and covered many things we had yet to think about. They showed us how Roth conversions could make a huge difference in our lifetime tax bill. They uncovered the (often mysterious ) fees we were paying within our various accounts and helped us simplify the assets to make them more manageable. For MANY years we paid our advisor but did not feel we were receiving what we needed. We couldn't articulate what we were missing because you don't know what you don't know!! Taylor and Tyler turned the lights on for us and we are very grateful. I also must mention that their office manager, Karen, is WONDERFUL too! She is professional, kind, proactive, and wonderful at detail and follow-up - she plays a critical part! These are ALL-STARS, and if you are seeking a team for your financial planning needs - look no further!!
Relationship to Financial Advisor: Client as of Apr 29, 2024
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Laura Measell
Laura Measell

5 Stars

✅ Wealthtender Certified Advisor Review™
Jul 7, 2020
At 70 years of age I have invested a lot of time and money with different advisors and none of them can compare with the quality of care as well as the success of my portfolio! Taylor Schulte and his team of experts shine head and shoulders above the rest. Nobody could be more professional.
Relationship to Financial Advisor: Client as of Jul 7, 2020
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: Steve is an immediate family member.
Avatar for Steve Trebbin
Steve Trebbin

5 Stars

✅ Wealthtender Certified Advisor Review™
Nov 29, 2018
Working with Taylor, Jon and the Define Financial team has been amazing and we couldn't have asked for a better partner for our finances. We love the fact that they're a fee-only fiduciary and are always looking out for what's best for us. They truly go above and beyond to make sure that no stone is left unturned when it comes to minimizing investment costs/taxes, reducing stress + complexity and maximizing returns. Before we ever decided to work together, Taylor and Jon met with us on multiple occasions to educate us on their philosophy and make sure we were aligned on a long-term, low-cost, diversified investment approach. We found it incredibly helpful to understand the "why" before getting caught up in the specifics of any individual investment decisions. Taylor and Jon are tech-savvy, data-driven and very well researched when it comes to modern advances in portfolio theory. Their investment philosophy is grounded in timeless fundamentals and is a no-nonsense approach that avoids so many of the common pitfalls with investing. They provide each client with a custom portal to manage all of your finances and also regularly provide action items to work on. Over the past 6 months of working together, we've made huge strides on so many big projects from investments to insurance and so much more. They've also helped introduce us to a wonderful new accountant, a great estate planning attorney, and have made multiple connections within their network of highly qualified experts. Above all, they're just really good people who are a joy to work with. It's clear from every interaction that they care deeply about each and every one of their clients. We're looking forward to working with Taylor & Jon for many years to come and are grateful to have them as part of our team.
Relationship to Financial Advisor: Former Client
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Evan Shoemaker
Evan Shoemaker

5 Stars

✅ Wealthtender Certified Advisor Review™
May 29, 2018
Taylor and John were great! They gave easy to follow recommendations and explained everything in a very clear and understandable manner. They did not make me feel pressured at all, and their suggestions showed that they were looking out for my best interests.
Relationship to Financial Advisor: Former Client
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Cat Zhang
Cat Zhang

5 Stars

✅ Wealthtender Certified Advisor Review™
Apr 25, 2018
   
Relationship to Financial Advisor: This reviewer has never been a client.
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: Lara is the spouse of Taylor Schulte, an owner of the firm.
Avatar for Lara Schulte
Lara Schulte

5 Stars

✅ Wealthtender Certified Advisor Review™
Apr 24, 2018
My wife and I have been working with Taylor and Jon to get our first retirement account setup through our business. It is something I've wanted to do for a while but have put off because I always got a strange vibe from advisors. I work very hard for every dollar and want to watch it grow over time in a way that I can trust. When Taylor spoke about his philosophy and strategy it made perfect sense. We came in for a meeting where they laid out the ratio and potential funds we were going to invest in and we could see everything perfectly on their screen. Everything I was concerned with, they had an answer for. And now everything is setup to run automatically. The biggest takeaway - how comfortable they made us feel and how trustworthy they have been.
Relationship to Financial Advisor: Former Client
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Kirk Hensler
Kirk Hensler

5 Stars

✅ Wealthtender Certified Advisor Review™
Jul 23, 2017
I love the Stay Wealthy San Diego Podcast!
Relationship to Financial Advisor: This reviewer has never been a client.
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Benjamin Brandt
Benjamin Brandt

5 Stars

✅ Wealthtender Certified Advisor Review™
Sep 11, 2016
   
Relationship to Financial Advisor: This reviewer has never been a client.
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Jeff Rose
Jeff Rose
Get answers to frequently asked questions regarding the services offered by Define Financial View Disclosures

FAQs

Does Define Financial act as a fiduciary and put clients’ interests first at all times?
Yes. Define Financial is a fiduciary, fee-only financial advisor. We are legally and ethically required to put your best interests first—100% of the time. Unlike commission-based advisors, we never accept product kickbacks, sales incentives, or hidden fees. Our transparent pricing ensures our advice is objective and focused solely on helping you optimize your retirement and reduce taxes.
Who does Define Financial specialize in working with?
We specialize in helping high-net-worth individuals and families over age 50 who are retired or within five years of retirement. Most of our clients have $2 million or more of investable assets and seek advanced retirement income planning, tax strategies, and tax-smart investment management. If you’re looking for a trusted fiduciary financial advisor to help you navigate retirement with clarity and confidence, Define Financial was built for you.
Can Define Financial help me create a retirement income plan that minimizes taxes?
Yes. Tax planning is at the core of everything we do. Our Total Retirement System™ combines a unique retirement income strategy with proactive tax planning to help minimize lifetime taxes, maximize your after-tax income, and give you confidence that you won’t run out of money in retirement. From Roth conversions to Required Minimum Distribution (RMD) strategies and tax-smart investing, we help clients keep more of what they’ve earned while creating a sustainable income plan designed to last a lifetime.
What makes Define Financial different from other wealth management firms?
Define Financial is a fee-only wealth management firm exclusively specializing in retirement and tax planning for people over 50. We limit the number of new families we take on to ensure highly personalized service, and our entire team works together to serve every client. Using our four-step Total Retirement System™—tax planning, retirement income, legacy planning, and investments—we help simplify retirement, maximize after-tax income, and provide confidence you won’t run out of money.
Does Define Financial offer flat-fee, comprehensive retirement planning services nationwide or only in San Diego?
Define Financial is based in San Diego, California, but we are licensed in all 50 states and currently work with hundreds of families nationwide. Thanks to secure video conferencing, working with us is just as easy whether you’re five miles away or five time zones away. Every meeting is protected with a unique password, and we follow strict security standards to keep your information safe. No matter where you call home, you’ll receive flat-fee, fiduciary advice and highly personalized retirement and tax planning services from our dedicated team of experts.