Enrich Finance

We want to help people become financially independent faster

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Enrich Finance Enrich Finance

Serving Clients Nationwide

We want to help people become financially independent faster

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Compensation Methods

  • Subscription

About Enrich Finance

Enrich Finance is for passive investors with assets scattered across accounts. Advanced rebalancing, tax optimization, asset location, and ETF overlap analysis—automated portfolio analysis and rebalancing guidance, not a robo-advisor that trades for you.

Enrich Finance empowers individuals to take full control of their investments through intelligent automation, transparent insights, and tax-efficient strategies.

We combine financial expertise with simplified portfolio management—from smart rebalancing and goal tracking to real-time performance monitoring. Our mission is to make complex investing accessible, intuitive, and completely within your reach.

See your portfolio across your brokerages, see your true allocation by goal, get alerted when cash is idle and when goals go off track, and receive specific trade instructions for rebalancing and tax-loss harvesting, all for $50/year with no AUM fees.

Why Savvy DIY Investors Choose Enrich

✔️ Mobile-first

Manage every nuance of your investments right from your phone. Enrich is built for real life, so your full portfolio fits in your pocket—always current, always seamless.

✔️ Zero homework, professional-grade insights

Stay confident in your portfolio strategy—no more second-guessing formulas, tracking down errors, or researching advanced optimization. Every calculation updates automatically, with nuanced techniques already built in for you.

✔️ Always active, while you stay passive

Enrich works with Morningstar® and trusted vendors to track changes in markets, fund holdings, and ratings. Enrich gives you clear, actionable trade checklists across every account. No discretionary trading, no model portfolios forced on you—just guidance that fits your own strategy.

✔️ Your strategy, fully customizable

Define your own asset allocation and investment approach—by sector, region, market cap, specific holdings or any rule you choose. Enrich lets you set your own preferences, so you build and manage a portfolio that actually reflects you—not someone else’s one-size-fits all template. Enrich is an advisory and analytics tool, not a robo-advisor or broker. You keep your existing accounts and execute trades yourself.

Who We Serve

  • DIY Investors

Wealthtender® is a trusted, independent financial directory and educational resource governed by our strict Editorial Policy, Integrity Standards, and Terms of Use. While we receive compensation from featured professionals (a natural conflict of interest), we always operate with integrity and transparency to earn your trust. Wealthtender is not a client of these providers. Testimonials may not be representative of other clients’ experiences and do not guarantee future performance or success.

Get answers to frequently asked questions regarding the services offered by Enrich Finance View Disclosures

FAQs

Do I have to move my money into Enrich accounts?
Nope. Enrich simply connects (read-only) to your current brokers and banks using secure APIs. Your money never moves.
How does Enrich handle my financial data?
Your financial data is encrypted end-to-end and never sold—period. We don’t use your info for marketing or upselling. We’re finishing SOC 2 certification as independent verification of our data handling practices. Plus, we are a registered RIA with the SEC.
Does Enrich make investment recommendations or sell products?
No and no. Enrich delivers analytics, not sales pitches—so you get hands-on control without product shilling or hidden agendas.
How customizable are asset allocation rules?
Extremely. You build allocation rules by sector, geography, market cap, growth style—you make the strategy as simple or sophisticated as you want, no templates forced on you. And as your investments composition changes we’ll handle how the actual allocation get updated accordingly - no manual management.
How much does Enrich cost?
Enrich is $5 a month or $50 a year—flat ($7/month or $65/year if purchased through Apple Pay). No AUM fees, no surprises, just one transparent price for unlimited accounts. Everyone gets a free trial - no credit card required.

FAQ Disclosures

Enrich Finance, LLC is an SEC-registered investment adviser (CRD #337784). Registration with the SEC does not imply any level of skill or training.
Investment advisory services are provided only to users who become clients pursuant to a written agreement. See our Form ADV Part 2A Brochure and Privacy Policy for more information. View our disclosures, terms, and forms here. This website is intended for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any securities or investment advisory services in any jurisdiction where such offer or solicitation would be unlawful. Services are intended for U.S. residents only.