Alison Roth, CFA, CFP®

Focused on helping individuals understand & optimize their financial life.

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AdvicePeriod Alison Roth, CFA, CFP®
Los Angeles, CA

Serving Clients Nationwide

Focused on helping individuals understand & optimize their financial life.

7 Certified Advisor Reviews™
5 out of 5 Stars

Areas of Focus

  • Cash Flow
  • Employee Stock Options
  • Equity Compensation Options
  • Financial Life Planning
  • Investment Management
  • Retirement Planning
  • Taxes
  • Women & Wealth

About Alison Roth, CFA, CFP®

If you are reading this, you are likely considering working with a new financial advisor (potentially for the first time!), so congratulations! 🎉 It can be an overwhelming process, though, navigating the financial world...

And just like shouldn't go to a foot doctor if you need help with your heart, you shouldn't start working with just any financial advisor, you should aim to work with one that is experienced in helping folks with a situation similar to yours.

📖 So here is a little about me to help you better gauge if I might be a good fit for you:

📈 I work with folks to use money as a tool to help achieve their financial goals while staying true to their values and what matters most.

🌎 Our work is comprehensive; we dive deep into all areas of our clients' financial lives to evaluate their current situation versus where they’d like to be and co-develop an actionable roadmap to help get there, adjusting as life and goals inevitably change.

🤝 Folks often choose to partner with us because they either lack the time, desire, and/or expertise to effectively manage their finances themselves. They want a partner in the process.

💰 We place an emphasis on tax planning, because "Nothing is certain except death and taxes".

📚 Continuing education is key; I hold the CFA® designation and CFP® certification, and received a certificate in Financial Life Planning from Golden Gate University.

⏳ In my free time, I enjoy reading, playing and watching sports, and spending time with family, friends, and my two cats.

Professional Designations

  • CERTIFIED FINANCIAL PLANNER ®
  • Chartered Financial Analyst (CFA)

Primary Location

2121 avenue of the stars

Meeting Options

  • Video Conference
  • In-Person
  • Phone

Compensation Methods

  • Flat Fee
  • Percentage of Assets Managed

What to expect in the first meeting

The primary purpose of our first meeting is really for us to learn more about your unique situation and what's on your mind. To do that, we will ask you a series of questions. Don't worry it's not some test that you need to set aside hours to study or prepare for, but you might find it helpful to glance over some of your financials beforehand. At the end of the meeting, there will be no commitment asked for, instead we can simply mutually decide if we should have a second meeting to dive into more specifics about your situation and how we might be able to help. If that sounds like something that would be helpful for you, click the 'Book Intro Call' button above to schedule a free 30-45 minute zoom meeting.

Offers Investment Management

Yes

About AdvicePeriod

At AdvicePeriod, we think it’s time to reinvent wealth management and focus clients on the important decisions necessary to manage their wealth. Our advisors prepare clients for whatever life brings their way. We understand how any event or opportunity might impact the big picture, so we can help clients plan, grow, and keep more of their wealth over time.

By combining actionable planning advice with objective investment guidance, we strive to enable clients to achieve their financial goals, and shape their legacy for generations to come.

This is how wealth management is going to evolve.

We built our firm to achieve three simple objectives.

✅ We want you to meet your financial objectives. Our firm is grounded in robust planning. It’s what allows us to deliver advice that makes a difference now and in the long run.

✅ We want you to sleep well at night. No more worrying. Our data-driven process is designed to help ensure sure you keep more of what you’ve earned, and we offer total access and transparency whenever you want it.

✅ We want you to be happy you found us. To ensure you’re happy we’re part of your life, we’ll keep you “in the know” with unparalleled service. We can’t control the markets, but we can control the experience.

Isn’t it time you got the advice you’ve always wanted?

AdvicePeriod is another business name and brand utilized by Mariner Platform Solutions, LLC, a SEC registered investment adviser. Registration of an investment advisor does not imply a certain level of skill or training. For additional information about MPS, including fees and services, please contact MPS or refer to the Investment Adviser Public Disclosure website (www.adviserinfo.sec.gov). Please read the disclosure statement carefully before you invest.

Education

Loyola Marymount University, Bachelor’s Degree, B.B.A. in Finance; B.S. in Economics

Badges

Hobbies and Interests

  • Eating Out
  • Family
  • Reading
  • Relaxing
  • Sports
  • Traveling

Who We Serve

  • Business Owners
  • Corporate Executives
  • Engineers
  • Gen X
  • Gen Y / Millennials
  • Technology Professionals
  • Women Professionals
  • Young Families

To make Wealthtender free for readers, we earn a nominal monthly fee from financial advisors and firms in exchange for marketing services (including being featured on this profile page), subject to terms of use. This compensation creates a natural conflict of interest when we favor their promotion over others. Wealthtender is not a client of these advisors or firms. Testimonials may not be representative of other clients’ experiences and do not guarantee future performance or success.

considerate and knowledgeable

✅ Wealthtender Certified Advisor Review™
Apr 30, 2025
Ali has been watching over my accounts for awhile now. I appreciate her diligence, attention to detail, and excellent communication skills. She has been very helpful to me in managing my overall portfolio.
Relationship to Financial Advisor: Client as of Apr 30, 2025
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Barbara Schwartz
Barbara Schwartz

A True Partner in Financial Planning

✅ Wealthtender Certified Advisor Review™
Apr 30, 2025
Working with Ali has been one of the best financial decisions we’ve made. From the start, her communication style made us feel more confident and at ease. She delivers clear, actionable insights—and those recommendations have already helped us save a meaningful amount of money. What really stands out is that there’s zero judgment. Whether we’re talking about riskier investments or alternative assets, Ali approaches everything with thoughtfulness and partnership. Our goals are her goals. We’ve never felt pressured into a decision; instead, she lays out the options, makes the next steps simple, and stays available for anything we need. If you’re looking for a financial advisor who’s knowledgeable, empathetic, and fully in your corner, Ali is the one.
Relationship to Financial Advisor: Client as of Apr 30, 2025
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Trey
Trey

Trustworthy and Insightful Financial Advisor

✅ Wealthtender Certified Advisor Review™
Apr 30, 2025
We couldn't be more pleased with the guidance and support we have received from Ali. From the beginning, Ali took the time to understand our financial goals and crafted a personalized plan that made sense for our needs. Ali is patient, knowledgeable, and always willing to explain things clearly, which has helped us feel more confident in our financial decisions. We highly recommend Ali to anyone looking for trustworthy and insightful financial advice.
Relationship to Financial Advisor: Client as of Apr 30, 2025
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Tisha and Brian Goodman
Tisha and Brian Goodman

Thank you Ali!

✅ Wealthtender Certified Advisor Review™
Apr 30, 2025
I am retired and my son (who is computer savvy) found Ali to help me manage my nest egg. I thank Ali very much for taking a very professional look at my financial situation and recommending diversification. My retirement is now a managed account with US and international stocks and bonds and it is able to weather the ups and downs the market. An added benefit is that Ali is very easy to work with . She listens to my questions and explains financial concepts in ways that even I can understand. Thank You, Ali!
Relationship to Financial Advisor: Client as of Apr 30, 2025
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Peter
Peter

A Wealth Manager Who Listens, Delivers, and Earns Praise From CPAs Too

✅ Wealthtender Certified Advisor Review™
Apr 29, 2025
I have been a client of Ali's for about four years and I truly enjoy working with Ali on anything. Spearheaded by Ali, we have created trusts, wills, new businesses, scoured the earth for more economical insurance options, and of course weathered some exciting times in the markets and my personal financial situation. She is exceptionally quick, easy to work with, and really takes the time to understand my goals. I really appreciate Ali's ability to blend her expert knowledge with efficient execution and project management/followup. I have felt exceptionally well supported throughout the entire engagement and would recommend her to anyone looking for a wealth manager. But don't take just my word for it, in the words of my CPA: "Ali is excellent, and I see a lot of financial advisors".
Relationship to Financial Advisor: Client as of Apr 29, 2025
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Mike T
Mike T

First Time Investor

✅ Wealthtender Certified Advisor Review™
Apr 29, 2025
I had always been reluctant to reach out to a financial advisor because I felt a giant lack of knowledge about investing. However, my oldest daughter persuaded me to contact Ali Roth as I expressed concerns about my retirement savings. Ali has not only been a kind and patient individual as I muddled my way through understanding investment options, but she has provided financial education in an easy-to-understand language. Ali has incredible attention to detail and follows up after every meeting with a to-do list action plan. I trust her good judgment and advice. I highly recommend Ali to any person who is either an investment novice like myself or a seasoned investor looking for a new direction. You cannot go wrong with Ali Roth at the helm of your investment strategy.
Relationship to Financial Advisor: Client as of Apr 29, 2025
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Barbara C
Barbara C

A Trusted Partner

✅ Wealthtender Certified Advisor Review™
Apr 28, 2025
My wife and I have been working with Ali for a few years and could not be happier. She has done a phenomenal job managing our complete financial picture including the function of our finances and the emotions behind our finances. She develops smart, thoughtful and thorough recommendations and then leaves it up to myself and my wife to make the final call. We feel incredibly supported and well informed. Some of the things she has helped us with include: - Big picture planning in terms of financial goals and ambitions and what's needed to achieve them - Implementing strategic approaches to our 401k plans and Roth IRA plans - Navigating RSU stock - Understanding and acting on our tax liability associated to our financial goals - Setting up our HSA investment account - Starting the conversation on a living will Ali is such a joy to work with. She is a great sounding board for any financial decisions. She is a wealth of knowledge and expertise. I could not be happier with Ali and the work she does for us. I would highly recommend her to anyone.
Relationship to Financial Advisor: Client as of Apr 28, 2025
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Carter
Carter