Amanda Howerton, CFP®

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Rather & Kittrell Amanda Howerton, CFP®
Knoxville, TN

Serving Clients Nationwide

Together we can design a plan that will guide to a successful financial future.

19 Certified Advisor Reviews™
4.9 out of 5 Stars
Jump to Reviews

Areas of Focus

  • Estate Planning
  • Financial Life Planning
  • Investment Management
  • Retirement Planning
  • Taxes

About Amanda Howerton, CFP®

Amanda Howerton joined Rather & Kittrell in May 2012 and assists families and individuals as they navigate financial decisions related to every day life and major transitions. She has been a CERTIFIED FINANCIAL PLANNER™ Professional since 2009.

Amanda grew up in Dallas, TX. She is a graduate of Texas Tech University with a Master of Science in Personal Financial Planning and a Master of Business Administration in General Business. While at Texas Tech, she volunteered with the Red to Black Financial Planning Program.

After graduating from Texas Tech, Amanda spent the next year working as a research assistant for the Peer Financial Counseling Program at the University of Georgia. In 2006, she moved to Atlanta and spent 5 years working for Homrich Berg Wealth Management as an associate advisor.

Since 2006, Amanda has been involved with local Junior Achievement programs, The Georgia Consortium for Personal Financial Literacy (2006-2011), and the Financial Planning Association (2014-2016). She currently serves on the board of the Knoxville Family Justice Center and her church financial board.

Amanda met her husband, Neil, a native to East Tennessee, while living in Atlanta. After the birth of their daughter, Grace, in 2011, they moved to Maryville to be closer to extended family. In 2016 they welcomed their second daughter, Amelia. Together, they enjoy college football, traveling, and watching their girls play sports.

Professional Designations

  • CERTIFIED FINANCIAL PLANNER ®

Affiliations

  • Financial Planning Association

Primary Location

11905 Kingston Pike Knoxville, TN 37934

Video

Meeting Options

  • Video Conference
  • In-Person
  • Phone

Compensation Methods

  • Percentage of Assets Managed

What to expect in the first meeting

Click the 'Book Intro Call' button and complete the brief form to get in touch with us. From individuals to families to businesses, let’s talk about how Rather & Kittrell can help ensure your transitions go as smoothly as possible. We look forward to speaking with you.

Offers Investment Management

Yes

About Rather & Kittrell

Rather & Kittrell is a Knoxville-based fiduciary financial advisory firm providing private wealth management and corporate retirement plan services, helping clients navigate major life transitions such as retirement, business sales, and divorce. Lytle Rather and Chris Kittrell launched RK more than 20 years ago, based on the steadfast belief that “people come first.” In that time, a two-desk business has grown into an advisory firm that serves individuals, families, and businesses managing the transitions that inherently come with money.

At RK, we begin with a foundational question: what’s best for our client? Everything we do is in service of that goal.

WEALTH MANAGEMENT PHILOSOPHY

As a fiduciary advisor, we always act in your best interests. We consider your investments, plan ways to mitigate risk and protect what you’ve built, and work with your other trusted professionals to create a custom plan to guide you through all of life’s transitions. We believe that if we do what’s best for you, everything else takes care of itself.

OUR SERVICES ADDRESS 6 KEY CONCERNS OF OUR CLIENTS

✅ Wealth Preservation: Our team makes certain your investments align with what’s most important to you.

✅ Wealth Enhancement: We work with you to keep your cash flow healthy and mitigate your tax burden.

✅ Wealth Transfer: Wealth transfer planning ensures that your financial legacy passes to the right people with minimal difficulty.

✅ Wealth Protection: Wealth protection is about protecting your assets from catastrophic loss.

✅ Charitable Giving: Charitable giving is donating a portion of your wealth and making meaningful gifts to charity.

✅ Full-Service Collaboration: We work with your entire team of experts to ensure that your plan is aligned with all your goals.

What began as a commitment to the simple philosophy of educating clients while offering excellent service at a fair price has blossomed into a growing firm that is focused on becoming the market leader in East Tennessee for wealth advisory and retirement planning.

Education

Texas Tech University, Master of Science (MS), Personal Financial Planning; Master of Business Administration (MBA) | University of North Texas, Bachelor of Arts (BA), Sociology

Hobbies and Interests

  • Family
  • Football
  • Traveling

Who We Serve

  • Baby Boomers
  • Corporate Executives
  • Divorce
  • Dual Income Family
  • Gen X
  • Living in Retirement

Wealthtender® is a trusted, independent financial directory and educational resource governed by our strict Editorial Policy, Integrity Standards, and Terms of Use. While we receive compensation from featured professionals (a natural conflict of interest), we always operate with integrity and transparency to earn your trust. Wealthtender is not a client of these providers. Testimonials may not be representative of other clients’ experiences and do not guarantee future performance or success.

Write a Review


By clicking submit, you acknowledge this review is based on your own experience and reflects your genuine opinion. You also agree to our review policy, privacy policy, and terms and conditions, and give this financial advisor permission to publicly display your review on their website.

5 Stars

✅ Wealthtender Certified Advisor Review™
Jun 29, 2026
										One of the best decisions I have ever made is deciding on Rather & Kittrell as my trusted financial advisement partner. Amanda Howerton is more than just a financial advisor—she's someone I genuinely trust. What sets her apart is that she takes the time to understand what truly matters to me, not just financially, but personally. She listens to my goals, my priorities, and what I want my future to look like, then builds a plan that reflects those values.One of the things I appreciate most is knowing she always has my best interests at heart. She celebrates my progress, and makes sure my plans aligns with my goals.Working with Amanda has given me confidence and peace of mind. Instead of worrying about whether I'm making the right financial decisions, I know I have someone in my corner who is knowledgeable, trustworthy, and willing to have the honest conversations when I need them most.If you're looking for a financial advisor who truly listens, builds a plan around what matters most to you, and will always be honest—even when it's not what you want to hear—I can't recommend Amanda highly enough.									
Relationship to Financial Advisor: Client as of Jun 29, 2026
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Carolyn T
Carolyn T

5 Stars

✅ Wealthtender Certified Advisor Review™
Jun 28, 2026
										We have been with R&K capital for almost three years. They have maintained a fairly diverse portfolio, invested into ETFs issued by Dimensional Fund Advisors. Working with Amanda and Sam has been great! Jay & Linda Lord									
Relationship to Financial Advisor: Client as of Jun 28, 2026
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Jay Lord
Jay Lord

5 Stars

✅ Wealthtender Certified Advisor Review™
Jun 28, 2026
										I’ve had an outstanding experience with Rather & Kittrell, especially working with Amanda Howerton and her wonderful support team. Amanda has taken all of the intimidation out of financial planning by explaining everything in terms I can actually understand. She takes the time to walk me through different scenarios, answer my questions, and make sure I feel confident in the decisions I’m making.Because of Amanda’s guidance, I truly feel like I’m on the right path to retire comfortably and take care of myself in the years ahead. The entire team is knowledgeable, extremely responsive, and genuinely invested in helping their clients succeed. I highly recommend Amanda, Crystal, and everyone at Rather & Kittrell to anyone looking for thoughtful, trustworthy financial planning.									
Relationship to Financial Advisor: Client as of Jun 28, 2026
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Katie Smith
Katie Smith

5 Stars

✅ Wealthtender Certified Advisor Review™
Jun 27, 2026
										Our experience with Rather & Kittrell can only be expressed in positive terms. Dealing with Sam Paganelli and Amanda Howerton has been a pleasure. They have explained all actions to us in understandable terms, been endlessly patient with us, and provided us with what we believe to be excellent financial advice. We could not ask for better service.									
Relationship to Financial Advisor: Client as of Jun 27, 2026
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Sheila Hromadka
Sheila Hromadka

5 Stars

✅ Wealthtender Certified Advisor Review™
Jun 25, 2026
										Rather & Kittrell has provided us with trust and peace of mind for almost a decade. Our financial Advisor, Amanda Howerton and her team, have done an outstanding job in helping us meet our financial and retirement goals. They are always available if we have questions for concerns. We don't hesitate to recommend them to friends and family.									
Relationship to Financial Advisor: Client as of Jun 25, 2026
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Laura Gac
Laura Gac

5 Stars

✅ Wealthtender Certified Advisor Review™
Jun 23, 2026
										I’ve entrusted Rather & Kittrell with my financial future for over 20 years. The staff of R&K especially Chris Kittrell and Amanda Howerton treat me like family. Their financial expertise gives me a comfort level during volatile markets.									
Relationship to Financial Advisor: Client as of Jun 23, 2026
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Teresa Kirkham
Teresa Kirkham

5 Stars

✅ Wealthtender Certified Advisor Review™
Jun 18, 2026
										Investment analysis and customer service are top notch!									
Relationship to Financial Advisor: Client as of Jun 18, 2026
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Joe Z.
Joe Z.

5 Stars

✅ Wealthtender Certified Advisor Review™
Jun 18, 2026
										We have been clients of Rather & Kittrell for approximately 16 years, and throughout that time, they have consistently provided exceptional service, guidance, and support. We truly could not ask for a better financial firm to partner with.Amanda has been our personal advisor for many years, and her dedication, expertise, and commitment to our financial well-being have been outstanding. No matter how complex or diverse the challenges we have presented, she has always taken the time to thoroughly explore every option and provide thoughtful, personalized solutions. Her knowledge, professionalism, and genuine care make her an invaluable asset to both her clients and the company.We have also had the pleasure of working closely with other team members, including Crystal, and have always been impressed by the professionalism, responsiveness, and teamwork demonstrated by everyone at Rather & Kittrell. It is clear that they work together to provide the highest level of service and support.We are sincerely grateful for the guidance, knowledge, and assistance we have received over the years and highly recommend Rather & Kittrell to anyone seeking a trustworthy and dedicated financial advisory team.									
Relationship to Financial Advisor: Client as of Jun 18, 2026
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Douglas Peterson
Douglas Peterson

5 Stars

✅ Wealthtender Certified Advisor Review™
Jun 17, 2026
										The team at Rather & Kittrell have been and continue to be a blessing to our family. We have the utmost confidence in them and would highly recommend them especially Amanda Howerton.									
Relationship to Financial Advisor: Client as of Jun 17, 2026
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Deborah Watson
Deborah Watson

5 Stars

✅ Wealthtender Certified Advisor Review™
Jun 17, 2026
										They know their job well and we are very happy with the results and how our money is being handled.									
Relationship to Financial Advisor: Client as of Jun 17, 2026
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Melinda Fawver
Melinda Fawver

4 Stars

✅ Wealthtender Certified Advisor Review™
Jun 17, 2026
										   									
Relationship to Financial Advisor: Client as of Jun 17, 2026
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Gene Patterson
Gene Patterson

5 Stars

✅ Wealthtender Certified Advisor Review™
Jun 17, 2026
										The team at Rather & Kittrell has been a very important part of our retirement planning.									
Relationship to Financial Advisor: Client as of Jun 17, 2026
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Michael Holman Mike And Judy Holman
Michael Holman Mike And Judy Holman

5 Stars

✅ Wealthtender Certified Advisor Review™
Jun 17, 2026
										I have been working with Rather and kittrell for several years. I asked them originally to manage my portfolio and be the “quarterback“ of my game plan they have done that very well. Amanda is my personal advisor and she is marvelous. One of the best things about this company is that they do return my calls or my text and they do explain any scenario or question that might arise. And I have been very pleased and I have no intention of changing anything and would recommend this company very highly for anyone looking for retirement and wealth management needs.									
Relationship to Financial Advisor: Client as of Jun 17, 2026
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Terry Bingham
Terry Bingham

5 Stars

✅ Wealthtender Certified Advisor Review™
Jun 17, 2026
										Years before retirement, we met w Chris Kittrell and Lytle Rather concerning consolidating our diverse portfolio. The first thing they did was ask about our goals, dreams and priorities. They introduced us to Amanda Howerton and team to begin the process while staying true to our plan. One of our goals was to complete hiking the 500 mile ElCamino Frances—which we did this spring.									
Relationship to Financial Advisor: Client as of Jun 17, 2026
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Kathy Bingham
Kathy Bingham

5 Stars

✅ Wealthtender Certified Advisor Review™
Jun 17, 2026
										Rather and Kittrell Capital Management has been absolutely wonderful to work with. When we first started, we honestly didn't know exactly what we wanted. They provided incredible guidance, walking us through our investment options and helping us pinpoint our exact financial goals. The entire team is super easy to work with and takes the stress out of the process. I cannot recommend them highly enough!									
Relationship to Financial Advisor: Client as of Jun 17, 2026
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Kermit Easterling II
Kermit Easterling II

5 Stars

✅ Wealthtender Certified Advisor Review™
Jun 17, 2026
										   									
Relationship to Financial Advisor: Client as of Jun 17, 2026
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Gabrielle Blake
Gabrielle Blake

If you want to sleep at night...See Amanda Howerton

✅ Wealthtender Certified Advisor Review™
Sep 5, 2023
										As clients, my wife and I could not ask for a better financial advisor. Amanda actually listens and always puts our needs ahead of any other considerations. We meet several times a year and Amanda is always well prepared with exact details on the status of our portfolio. Therefore we never have any angst regarding out financials, knowing she and the RK staff are diligently protecting our interests. I might also add that Amanda has connected us with estate planning and insurance professionals as part of her services.									
Relationship to Financial Advisor: Client as of Sep 5, 2023
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Bob and Laura Gac
Bob and Laura Gac

confidence in Rather Kittrell

✅ Wealthtender Certified Advisor Review™
Sep 5, 2023
										Amanda continues to take my investment philosophy and mesh it with RK									
Relationship to Financial Advisor: Client as of Sep 5, 2023
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Bill Whitworth
Bill Whitworth

Personal investment service; advisors get to know you, your challenges, and make sure your needs are best served.

✅ Wealthtender Certified Advisor Review™
Sep 5, 2023
										My R&K advisors spend time to get to know you and your life situation and tailor investments and other services to best meet your needs. They have gone out of their way to help me navigate through my finances after losing my wife to cancer, work with my Mom to make sure her finances are in order when she is not able to come to the office from her assisted living, and helping me ensure my daughter's future is financial secure. I am impressed with their compassion and empathy in their service; a quality that cannot be found at most financial institutions. I highly recommend R&K.									
Relationship to Financial Advisor: Client as of Sep 5, 2023
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Mike Farrar
Mike Farrar