Amar Shah, CFA, CFP®

Helping Individuals, Families and Businesses Achieve Their Financial Goals

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Client First Capital Amar Shah, CFA, CFP®
San Diego, California

Serving Clients Nationwide

Helping Individuals, Families and Businesses Achieve Their Financial Goals

Rated 5 out of 5
9 Certified Advisor Reviews™
Rate this Advisor

Areas of Focus

  • Equity Compensation Options
  • Estate Planning
  • Family and Money
  • Inherited Wealth
  • Investing

About Me

Amar Shah founded Client First Capital to create a platform that reflects his values and provides impartial, evidence-based advice to his clients around maximizing their financial well-being. Amar strongly believes that integrity, transparency, knowledge, and insight are core values for a successful, long-term client relationship.

Amar has more than 20 years of experience in the financial industry, helping individuals, families, and businesses achieve their financial goals. He is experienced in estate planning advice, retirement planning, and risk management. He and his team help clients protect, distribute, and grow their wealth, and they are committed to cultivating long-lasting client relationships based on trust and mutual respect.

Prior to founding Client First Capital, Amar was a Senior Wealth Manager at USAA for 8 years, and before USAA, he was a vice president within J.P. Morgan’s wealth management division in New York City. Amar holds the Chartered Financial Analyst designation and is also a CERTIFIED FINANCIAL PLANNER™ (CFP®) practitioner and abides by the code of ethics and fiduciary standards of these best-in-class industry designations.

A native of San Diego, Amar grew up in Rancho Penasquitos, California. Amar has a deep commitment to service and community, having served as a firefighter for the City of Poway.

He attended the University of California, Riverside, where he received a Bachelor of Science in computer engineering. He was also a board member of CFA Society’s San Diego Chapter, holding the position of Advocacy Chair.

An avid sportsman, Amar enjoys ultra-endurance events and has completed multiple Ironman 70.3 races. He has climbed Mount Kilimanjaro, hiked the West Highland Highway, and completed the Rock ‘n’ Roll San Diego Marathon. Most recently, he has completed the iconic swim, Escape from Alcatraz.

When he is not training, he serves as a race guard, helping administer first aid at races in Southern California. Amar is also a nature enthusiast and enjoys sharing his love of the outdoors with his wife and two young daughters.

Professional Designations

  • CERTIFIED FINANCIAL PLANNER™ Professional
  • Chartered Financial Analyst (CFA)

Affiliations

  • CFA Institute
  • CFP Board

Primary Location

92103

Additional Locations

📍 4075 Park Blvd, Suite 102-400 San Diego, CA 92103

Meeting Options

  • Video Conference
  • In-Person
  • Phone

Compensation Methods

  • Fee Only
  • Flat Fee
  • Hourly Rate
  • Percentage of Assets Managed

What to expect in the first meeting

Click the 'Book Intro Call' button above to schedule a 30-minute introductory phone call. This will give us both a chance to make sure your situation matches our expertise. I look forward to speaking with you.

Offers Investment Management

Yes

About our Firm

At Client First Capital, we provide customized, evidenced-based financial solutions by applying behavioral finance to your long term goals, current financial situation and unique life circumstances.

We are the point person that is accountable for executing our client’s financial strategy and providing ongoing guidance based on clear and transparent reporting around progress towards financial goals.

While no person can control the financial markets, our job is to focus on risk, fees, and taxes, three areas which we can control. Taking a proactive approach around these three areas is crucial to achieving a higher after-tax return for your family than simply picking and timing the right investment.

Our Financial Planning Services are priced on a tiered structure and include the following:

✅ Retirement Planning

✅ Insurance Planning

✅ Investment Planning

✅ Tax Planning

✅ Estate Planning

Visit our website to learn more about why Client First Capital is the firm for you!

Education

University of California, Riverside, Bachelor of Science, Computer Engineering; Embedded Systems

Badges

Hobbies and Interests

  • Camping
  • Cycling
  • Family
  • Hiking
  • Running
  • Surfing
  • Swimming

Who We Serve

  • Baby Boomers
  • Business Owners
  • Corporate Executives
  • Couples
  • Dual Income Family
  • Gen X
  • Intergenerational Families
  • Living in Retirement
  • Parents

Thousands of people visit wealthtender.com each month to discover and connect with financial advisors ready to help them enjoy life more with less money stress. To make this service free to you, Wealthtender earns money from advisors who pay to be featured. This creates a natural conflict of interest when we favor their promotion over others. Wealthtender is not a client of these advisors. Learn how we operate with integrity to earn your trust.

Write a Review


By clicking submit, you acknowledge this review is based on your own experience and reflects your genuine opinion. You also agree to our review policy, privacy policy, and terms and conditions, and give this financial advisor permission to publicly display your review on their website.

Five Stars

✅ Wealthtender Certified Advisor Review™
Rated 5 out of 5
November 30, 2022

Amar has been my family’s most trusted financial planner for so many years now he is truly a part of our family. He has personally helped me navigate different financial situations with such ease! What sets Amar apart from any other planners I have worked with is he really takes that extra time to get to know each of his client’s personal needs and goals therefore maximizing their investments to fund that which they value the most. Do yourself and/or your family a favor and reach out to him because you will not be disappointed!

◼ Relationship to Financial Advisor:Current Client
◼ Compensation:This reviewer received no compensation for this review.
◼ Conflicts of Interest:There are no material conflicts of interest.
Avatar for Jaclyn Colbeth
Jaclyn Colbeth

Five Stars

✅ Wealthtender Certified Advisor Review™
Rated 5 out of 5
October 27, 2022

Amar Shaw has been our financial advisor for almost 10 years. Initially we were affiliated through his role as an advisor with USAA. We were always pleased with his professional approach to financial planning. Detailed personal meetings resulted in a very specific plan dependent on our goals, expectations, risk tolerance and many other factors unique to us. Amar has helped us invest through a time of income generated through work to our current situation as a retired couple.

When USAA changed its model for individual advisors contact with clients, Amar decided to leave and establish his own firm, Client First Capital.

We elected to leave USAA and stay with Amar. We are delighted with this decision. Amar made the transition seamless and his Client First on line portal is excellent and provides much better account information than we previously obtained. Amar utilizes a disciplined and data driven approach.

He has provided calm, intelligent and effective advice throughout periods of great volatility in the current investment environment. He continues excellent personal communication through email phone and in person meetings. He is always available for consultation.

We would give him a 5 star recommendation.

◼ Relationship to Financial Advisor:Current Client
◼ Compensation:This reviewer received no compensation for this review.
◼ Conflicts of Interest:There are no material conflicts of interest.
Avatar for Larry G
Larry G

Five Stars

✅ Wealthtender Certified Advisor Review™
Rated 5 out of 5
October 27, 2022

Client First Capital with Amar Shaw is the best financial investment company/advisor I have ever hand, and I have had a few. He provides information in a concise and understandable form, is on top of everything constantly, explains well what is happening and actions taken, and keeps up with the current financial world and conveys that information to clients in a clear and understandable way. And he has our big picture in mind and integrates personal considerations into his financial planning.

◼ Relationship to Financial Advisor:Current Client
◼ Compensation:This reviewer received no compensation for this review.
◼ Conflicts of Interest:There are no material conflicts of interest.
Avatar for Maurice L.
Maurice L.

Five Stars

✅ Wealthtender Certified Advisor Review™
Rated 5 out of 5
October 27, 2022

We have been with Amar for a number of years and totally trust his judgement and business ethics. He not only has an amazing knowledge of the financial world but also has the unique ability to explain things to a neophyte like me. He and his business partner Jason are a pleasure to work with. Trust is what it is all about, and we TRUST them.

◼ Relationship to Financial Advisor:Current Client
◼ Compensation:This reviewer received no compensation for this review.
◼ Conflicts of Interest:There are no material conflicts of interest.
Avatar for Gary S.
Gary S.

Five Stars

✅ Wealthtender Certified Advisor Review™
Rated 5 out of 5
October 27, 2022

Find Amar to guide me through the challenges with midlife financial decisions has been a huge weight off my shoulders. He is guiding me through Traditional vs ROTH IRA moves and when is the right time to do it has been great. He has brought up so many things I didn’t think about when I made financial decisions in the past. Having an expert on my side has been wonderful. Easy to reach via phone and email and love the website for organizing my financial life and all the pieces that make it up (not just investments).

◼ Relationship to Financial Advisor:Current Client
◼ Compensation:This reviewer received no compensation for this review.
◼ Conflicts of Interest:There are no material conflicts of interest.
Avatar for The K.
The K.

Five Stars

✅ Wealthtender Certified Advisor Review™
Rated 5 out of 5
October 27, 2022

My husband & I started with Amar many, many years ago when he was with his previous employer. There was an instant rapport that has lasted to this day. When my husband died 6 years ago, Amar was there for me as he is now. There was no question that I would follow Amar when he started his own company & I have been more than pleased with the result. Finding Amar those many years ago was a very lucky day for me!

◼ Relationship to Financial Advisor:Current Client
◼ Compensation:This reviewer received no compensation for this review.
◼ Conflicts of Interest:There are no material conflicts of interest.
Avatar for Kay D.
Kay D.

Five Stars

✅ Wealthtender Certified Advisor Review™
Rated 5 out of 5
October 27, 2022

I have worked with Amar Shah for several years. Our relationship predated his launch of Client First Capital. I have been highly satisfied with Amar and the level of service that he has provided. I live two time zones away and we have successfully navigated the physical distance by leveraging technology. Amar has provided sound advice using a transparent process and backed up by best in class research. I have been impacted less than most during this current downturn. I attribute this to Amar’s attention to detail and financial acumen.

◼ Relationship to Financial Advisor:Current Client
◼ Compensation:This reviewer received no compensation for this review.
◼ Conflicts of Interest:There are no material conflicts of interest.
Avatar for Jennifer B
Jennifer B

Five Stars

✅ Wealthtender Certified Advisor Review™
Rated 5 out of 5
October 27, 2022

We wouldn’t go anywhere else for our financial needs than to Amar Shah and Client First Capital. We have known Amar for many years and followed him from a previous employer to join his business as a client. He is able to communicate financial explanations and recommendations in a way that a lay person can easily understand, and always listens to our concerns and questions. He is easily accessible by phone, text, and email. He is also interested in how we are, personally, and knows our family. We have followed his growing family and like the fact that we have that relationship with him, too; it’s not all business! We highly recommend Amar Shah and his staff to handle your financial investments for life!

◼ Relationship to Financial Advisor:Current Client
◼ Compensation:This reviewer received no compensation for this review.
◼ Conflicts of Interest:There are no material conflicts of interest.
Avatar for valery k.
valery k.

Five Stars

✅ Wealthtender Certified Advisor Review™
Rated 5 out of 5
October 27, 2022

We have known and worked with Amar Shah since 2017. When he founded Client First Capital, we decided without hesitation to continue with Amar as our financial adviser and to have him continue to manage our investments.

Amar has always given us sound, conservative financial advice about our portfolio. He always makes time to clearly answer our questions faithfully updates us with useful periodic reports about the status of our investments. We trust him to manage our retirement savings with our best interests in mind. Karen and I highly recommend Amar Shah and Client First Capital as an outstanding investment and management resource for your retirement funds!

◼ Relationship to Financial Advisor:Current Client
◼ Compensation:This reviewer received no compensation for this review.
◼ Conflicts of Interest:There are no material conflicts of interest.
Avatar for Dan B
Dan B