Cole Williams, CFP®, CIMA®, BFA™

Helping families navigate the messy middle with clarity and purpose

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Vessel Financial Planning Cole Williams, CFP®, CIMA®, BFA™
Plano, TX

Serving Clients Nationwide

Helping families navigate the messy middle with clarity and purpose

7 Certified Advisor Reviews™
5 out of 5 Stars
Jump to Reviews

Areas of Focus

  • Estate Planning
  • Financial Life Planning
  • Insurance
  • Investment Management
  • Retirement Planning
  • Taxes

About Cole Williams, CFP®, CIMA®, BFA™

Cole Williams brings nearly a decade of experience helping clients make sense of their finances and build plans that align with what matters most. He views money as a tool, a vessel to move from one place to another, and his goal is to help clients use it strategically to pursue their priorities and create the life they want.

Cole’s background in life coaching adds a unique ability to ask the right questions and uncover the values that shape every decision.

As a fiduciary and CERTIFIED FINANCIAL PLANNER™ professional, Cole is committed to keeping his clients’ interests at the center of every decision. With years of hands-on financial planning experience, he knows what works, what doesn’t, and how to adapt a plan to fit real life. That expertise gives clients confidence that their future is not only well planned but on track.

Family is at the center of Cole’s life. He married Joanna in 2021, and raising their daughter keeps them both busy and inspired every day.

As the oldest of four, Cole learned the value of family early on, and he carries this perspective into both his personal life and his work, helping clients navigate their financial lives with the same care and focus on what matters most.

Professional Designations

  • Behavioral Financial Advisor (BFA)
  • CERTIFIED FINANCIAL PLANNER ®
  • Certified Investment Management Analyst (CIMA)

Affiliations

  • CFP Board
  • Fee Only Network
  • Financial Planning Association
  • Investments & Wealth Institute
  • National Association of Personal Financial Advisors
  • XY Planning Network

Primary Location

Plano, TX 75023

Video

Meeting Options

  • Video Conference
  • In-Person
  • Phone

Compensation Methods

  • Fee Only
  • Flat Fee
  • One-time Financial Plan
  • Percentage of Assets Managed

What to expect in the first meeting

Click the 'Book Intro Call' button above to schedule a free introductory conversation. We'll get to know each other and I'll listen to understand your unique circumstances so we can determine the best way to proceed. I look forward to speaking with you.

Offers Investment Management

Yes

About Vessel Financial Planning

At Vessel Financial Planning, we start with what matters most to you: your values, your goals, and the way you want to live. We help you bring clarity to your financial life so you can live fully today while building confidence in the future you’re creating.

Planning That Puts Your Goals First

Experience matters when it comes to your financial future. At Vessel Financial Planning, Cole brings nearly a decade of proven insight to help you navigate investments, retirement, insurance, taxes, estate, and more.

The result is a financial plan that not only protects what you have today but also builds toward the life you want tomorrow. With a trusted advisor by your side, you can rest easy knowing your money is working for you, aligned with your priorities, your goals, and the future you want to create.

✔️ Investing & Wealth Planning

Aligning your investments with what matters most so your portfolio supports your goals, not the other way around.

✔️ Protection & Risk Management

Comprehensive insurance and estate plan reviews to safeguard your future and your family.

✔️ Life Stage Planning

Helping you balance today’s needs and tomorrow’s goals so you’re prepared for what’s next.

Financial Planning that Moves with You

Life doesn’t stand still, and your financial plan shouldn’t either. Vessel Financial Planning provides more than a single snapshot in time; we create plans that grow and adjust with your goals, values, and circumstances. With practical guidance and ongoing support, you can confidently move forward, knowing your financial life is aligned with where you want to go.

Your Values. Your Future.

You’re more than an account balance, you’re a person with goals, dreams, and values worth building around. We welcome you to start the conversation and discover how clarity today creates freedom and joy tomorrow.

Education

Texas A&M University, Bachelor of Science (B.S.), Economics

Hobbies and Interests

  • Family
  • Football
  • Music
  • Pickleball
  • Traveling

Who We Serve

  • Business Owners
  • Corporate Executives
  • Dual Income Family
  • Entrepreneurs
  • Gen X
  • Gen Y / Millennials
  • Intergenerational Families
  • Parents
  • Young Families

Wealthtender® is a trusted, independent financial directory and educational resource governed by our strict Editorial Policy, Integrity Standards, and Terms of Use. While we receive compensation from featured professionals (a natural conflict of interest), we always operate with integrity and transparency to earn your trust. Wealthtender is not a client of these providers. Testimonials may not be representative of other clients’ experiences and do not guarantee future performance or success.

Write a Review


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A true professional that really cares.

✅ Wealthtender Certified Advisor Review™
Apr 29, 2026
Very knowledgeable financial planner that listens, to understand our goals and values. This helps him put a plan together that we are comfortable with and that is performing as expected. We are confident in his direction and advise. We feel very secure as we approach our retirement phase in a few years.
Relationship to Financial Advisor: Client as of Apr 29, 2026
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for George
George

Fantastic advisor

✅ Wealthtender Certified Advisor Review™
Apr 27, 2026
Cole is amazing. He is always willing to help and explain things in a way that my non-finance brain can understand. I trust him completely!
Relationship to Financial Advisor: Client as of Apr 27, 2026
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Jamie T.
Jamie T.

Trusted financial advisor!

✅ Wealthtender Certified Advisor Review™
Apr 24, 2026
Cole is a great financial advisor for me and my wife, Kathryn. We've been meeting since 2022 to discuss a myriad of financial topics. Primarily focused around long-term growth, Cole has offered us fantastic insight into the markets as well as a hand-crafted approach to our specific situation. While I have not sat in on other meetings, I am certain that he applies the same level of care, empathy, and aptitude with everyone he advises. I highly suggest doing business with Cole, he is very knowledgeable about any situation we've asked for advice on. And an important factor - he truly follows through with what he says he will do! We consistently receive a detailed email after our meetings to not only recap our discussion; but for questions he didn't have an on-the-spot answer for, he's always replied with additional information later. All that said - we highly recommend him as not only a trusted financial advisor but as a genuinely good person!
Relationship to Financial Advisor: Client as of Apr 24, 2026
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Trey
Trey

Great Personal Partnership

✅ Wealthtender Certified Advisor Review™
Apr 23, 2026
My husband and I have always shied away from digging into our finances. Cole is incredibly supportive on our goals and takes the time to make sure we are in complete understanding of what he is specifically doing for us. Because of the compensation set up he has in place I am very clear that he has our best interests in mind. One other very unique factor is he is available. His response time is impeccable. I would highly recommend him for his honesty, integrity, and attention to detail.
Relationship to Financial Advisor: Client as of Apr 23, 2026
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Rachel and Timothy Smith
Rachel and Timothy Smith

Guiding my Finances to Match my Priorites

✅ Wealthtender Certified Advisor Review™
Apr 22, 2026
Cole has been amazingly helpful in making sure that I'm properly setup for my future, giving great guidance on how to properly divest to build a strong future, saved me some money along the way by helping me see items that have been missed, and always there to help give guidance whenever making big purchases to ensure that I'm making the best decision for the priorities I have in my life and not being rash.
Relationship to Financial Advisor: Client as of Apr 22, 2026
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Kyle Peavy
Kyle Peavy

Future directions from a trustworthy person

✅ Wealthtender Certified Advisor Review™
Apr 22, 2026
The reason I truly trust another with my earnings is develop from an individual who understands the markets and helps us clarify our future goals. Cole has done this over the years and I am thankful for his insights.
Relationship to Financial Advisor: Client as of Apr 22, 2026
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Steven Teese
Steven Teese

Advisor & Trusted Partner

✅ Wealthtender Certified Advisor Review™
Apr 22, 2026
We have been working with Cole Williams for a little over a year. Working with Cole has been a great experience. He is consistently proactive in reaching out and keeping us informed, and he takes the time to clearly explain all of our options so we can make confident decisions. What really stands out is his willingness to act as a true partner—always available to talk through different strategies and potential paths forward. It’s clear he genuinely cares about us as clients and is deeply invested in helping us achieve our long-term goals.
Relationship to Financial Advisor: Client as of Apr 22, 2026
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Andrea Pickens
Andrea Pickens