John Stoj

Fighting Wall Street for my clients, one fee at a time.

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Contact Me
Verbatim Financial John Stoj he/him
Atlanta, GA

Serving Clients Nationwide

Fighting Wall Street for my clients, one fee at a time.

Areas of Focus

  • Cash Flow
  • Choosing a Financial Advisor
  • Financial Life Planning
  • Investment Management
  • Owning a Business
  • Retirement Planning
  • Taxes

About Me

“John Stoj is the only financial advisor you’ll ever meet who’s managed over $3 billion and a sushi kitchen.”

That’s what it says on my public relations bio at least, and I’d bet it’s true. My path to financial planning was neither straightforward nor easy. That winding road gave me a unique and valuable perspective on investing and life.

After working through the crucible of the 2008/9 financial crisis, I decided to take a page from Monty Python... “And Now for Something Completely Different.” In 2010 I opened Rold Rite Sushi, a wholesaler of fresh sushi and other Asian foods to the trade. I grew the business until I sold it in 2015 to take on the most important job of my life to date, as a stay-at-home dad.

When my son entered school, I knew I wanted to return to finance. This time I have a selfless desire to help people that I learned by working in the food business. Food service workers want to make people feel better. I want to share knowledge and wisdom that can help folks better prepare for the future. I want my clients to feel better and worry less about their future because they have a plan for it.


I spent decades on Wall Street. I traded and designed some of the most complex bonds ever seen. Then I managed massive portfolios for large institutions. I learned two important lessons from that time.

First, the more complex the investment, the greater its costs.

Second, the greater its costs, the worse it performs.

For investors, simple is better than complex. Einstein said, “Everything should be made as simple as possible, but not simpler.” My mission is to give you more simplicity and less complexity – in both investing and in life.

Professional Designations

  • Master of Business Administration (MBA)


  • Fee Only Network
  • Financial Planning Association

Primary Location

Atlanta, Georgia

Meeting Options

  • Video Conference
  • In-Person
  • Phone

Compensation Methods

  • Advice-Only
  • Fee Only
  • Flat Fee
  • One-time Financial Plan

What to expect in the first meeting

Click the 'Book Intro Call' button above and complete the brief form and let's connect. We can schedule an introductory call to get to know each other and I'll listen to understand your unique circumstances so we can determine the best way to proceed. I look forward to speaking with you.

Offers Investment Management


About our Firm

Are you tired of getting fleeced by Wall Street? I’m tired of seeing it.

I do financial planning and advisory for people who know they need help, but don’t want to be taken advantage of.

My grandfather had a saying I’ll never forget: “Do things the right way, or don’t do them at all.”

Too often, the financial services industry doesn’t do things the right way. In fact, it purposefully does things the wrong way in order to maximize profits. Where do their profits come from? Their clients. This is a massive conflict of interest.

I dismiss the traditional financial advisory fee structure to remove conflicts of interest. My clients pay one fee that is clear and fair. They know I work only in their best interest. That is fiduciary.

What does that mean? I work to simplify investments and optimize tax strategies without wasting time on needless and high-cost complexity that’s usually there just to make people think advisors are, “doing something.” This leaves us free to work on what’s important to you.


University of Notre Dame, BBA, MIS | UNC Kenan-Flagler Business School, MBA, Finance


Hobbies and Interests

  • Camping
  • Family
  • Photography
  • Skiing
  • Wine

Who We Serve

  • Baby Boomers
  • Business Owners
  • Corporate Executives
  • Gen X
  • Gen Y / Millennials

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