Marcel Miu, CFA, CFP®

Making Finance Easy for Tech Pros. Affordable Flat Fees Starting at $3k.

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Simplify Wealth Planning Marcel Miu, CFA, CFP®
Austin, TX

Serving Clients Nationwide

Making Finance Easy for Tech Pros. Affordable Flat Fees Starting at $3k.

5 Certified Advisor Reviews™
5 out of 5 Stars
Rate this Advisor

Areas of Focus

  • Employee Stock Options
  • Equity Compensation Options
  • Investment Management
  • Retirement Planning
  • Taxes

About Marcel Miu, CFA, CFP®

Hi, I’m Marcel Miu, the founder and lead planner at Simplify Wealth Planning (SWP).

I built SWP because I've been exactly where you are: grinding through long days in demanding tech and finance roles, juggling equity comp decisions, and feeling the relentless pressure of tax implications and investment choices. Your financial life shouldn't overwhelm you just because you're excelling professionally.

The Tech Pro's Financial Dilemma

You're earning well, but managing your wealth feels more like a stressful chore than strategic planning:

- Equity comp packages sit untouched
- April brings uncertain tax outcomes and surprise bills
- Retirement and investment strategies remain undefined
- Mental clutter from too many complex financial decisions

If this hits home, you're not alone.

The Real Cost of Delay

Every day of financial procrastination silently costs you:

- Tens of thousands of dollars lost to overlooked tax strategies
- Equity missteps pushing back financial independence
- Sleepless nights wondering if you’re making costly mistakes
- Missed opportunities to secure your family's long-term well-being

Clear Solutions for Complex Financial Lives

Every client at Simplify Wealth Planning gets a tailored financial roadmap built around their life and goals, focused on:

❶ Tax Mastery: Proactive strategies to slash your tax bill.
❷ Equity Compensation Clarity: Decoding stock options, RSUs, ESPPs, and tax traps like AMT and 83(b).
❸ Advanced Scenario Modeling: Clearly see outcomes before you act. Whether you're considering an IPO, a home upgrade, or a sabbatical.
❹ Evidence-Based Investing: Low-cost, transparent ETF portfolios. No hidden fees.
❺ Clear Communication: Straight talk, zero jargon. You understand exactly what's happening with your money.

Pricing and Flexibility You Can Trust

- Ongoing Planning from $3,000/year
- Premium Strategies for executives and high-net-worth tech pros
- One-Time Comprehensive Plans ($3,000–$10,000)

No asset transfers required.

Meet Your Expert Guide: Marcel Miu, CFA, CFP

I've spent 15+ years navigating complex investments, equity comp and tax challenges. With deep expertise tailored specifically to tech professionals, I ensure your wealth strategy matches your career's pace and complexity.

Life outside the spreadsheets is all about family, delicious food, and sunny strolls with my dog, Nellie. Money matters, but only if it supports a life you truly cherish.

Explore More:

🎬Watch My Firm Intro Video

📬Wealth Made Simple Newsletter

📋Get Your Free "Are You On Track" Snapshot

💡Discover Our Services & Pricing

📂View Sample Public Tech Financial Plan

📂View Sample Private Tech Financial Plan

Professional Designations

  • CERTIFIED FINANCIAL PLANNER ®
  • Chartered Financial Analyst (CFA)

Affiliations

  • CFA Institute
  • CFP Board
  • Fee Only Network
  • Flat Fee Advisors
  • National Association of Personal Financial Advisors

Primary Location

Austin, TX 78701

Video

Meeting Options

  • Video Conference
  • In-Person
  • Phone

Compensation Methods

  • Advice-Only
  • Fee Only
  • Flat Fee
  • One-time Financial Plan

What to expect in the first meeting

Click the 'Book Intro Call' button above to schedule a "Get To Know You Call". We'll discuss your unique circumstances and see how we can help. Our focus is on making it easy to turn stock compensation into wealth, reduce taxes, and live life your way.

Offers Investment Management

Yes

About Simplify Wealth Planning

Annual Fee Range: $3,000 – $15,000 | One-Time Plans Available: $3,000 – $10,000

Our clients earn everything from early-stage founder stock, restricted stock awards (RSAs), stock options (ISO and NSOs), RSUs (private and public companies), and ESPP shares.

SWP is proud to be a flat-fee wealth management firm. Transparent and easy-to-understand fees. Not based on how much money you have or how much we manage for you.

You don’t need to move your money to us for us to help you. We know handing over the reins can be tough, no matter how many safety measures are in place. Our flat fee model uniquely positions us to serve people like you.

We work with clients locally in Austin, Texas and also serve clients virtually nationwide to:

✔️ Optimize Equity Compensation and Tax Outcomes.

Our expert planning services simplify the process, helping you minimize taxes and prepare for future equity gains.

✔️ Build Your Future Nest Egg.

Investment markets can be tricky to understand. SWP will be your guide and help you build an investment philosophy for growing your wealth.

We Go Above and Beyond.

✔️ Insurance, estate planning, and budgeting can carry major implications but don't get the attention they deserve. We will guide you here.

Education

Ohio University, B.B.A., Finance

Volunteer Experience

Marcel volunteers with FoodRescue US. FoodRescue US is a non-profit organization that combats food waste and hunger by connecting food donors with social service agencies through a network of volunteers. They facilitate the transfer of surplus fresh food from restaurants, grocers, and other food providers to communities in need.

Hobbies and Interests

  • Animals
  • Cooking
  • Family
  • Gardening
  • Grilling
  • Reading
  • Sports
  • Volunteering
  • Wine
  • Working Out

Who We Serve

  • Corporate Executives
  • Dual Income Family
  • Families
  • Gen X
  • Gen Y / Millennials
  • Gen Z
  • Individuals
  • Parents
  • Technology Professionals
  • Young Families

To make Wealthtender free for readers, we earn a nominal monthly fee from financial advisors and firms in exchange for marketing services (including being featured on this profile page), subject to terms of use. This compensation creates a natural conflict of interest when we favor their promotion over others. Wealthtender is not a client of these advisors or firms. Testimonials may not be representative of other clients’ experiences and do not guarantee future performance or success.

Write a Review


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5 Stars

✅ Wealthtender Certified Advisor Review™
Feb 3, 2025
The team at Simplify Wealth Planning has been absolutely amazing to work with. I have worked with advisors in the past who did not customize their services to the fact that we have stock income or to our financial goals. Marcel has tailored a plan that has worked for our family, connected us with a great CPA, and helped me rollover my 401(k)s in a very simple way. Marcel is very responsive and is always available when we have a question. SWP has easily saved us 10's of thousands of dollars by not making bad decisions around stock compensation and other areas. I would recommend Simplify Wealth Planning to anyone who wants an advisor who cares about them and their family's financial goals.
Relationship to Financial Advisor: Client as of Feb 3, 2025
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: See disclosure
Disclosure: This reviewer received complimentary services in the past as part of my firm’s effort to build case studies. The reviewer also has a familial relationship. Their review was provided voluntarily and was not tied to any obligation or expectation of favorable feedback.
Avatar for David Forman
David Forman

Outstanding Financial Guidance: A Review of Marcel

✅ Wealthtender Certified Advisor Review™
Jan 21, 2025
Marcel helped us to identify short term and long term savings for our family. He combed through every detail, created smart financial models, and provided us with a detailed financial plan. His platform is very easy to use and we appreciated the helpful visuals that track our spending and financial health. With kindness, patience, and respect, he helped guide us to pinpoint our financial priorities and position ourselves for a successful future. We cannot recommend working with Marcel enough.
Relationship to Financial Advisor: Client as of Jan 21, 2025
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Patrick
Patrick

Thoughtful Financial Advisor for Equity Compensation Clients

✅ Wealthtender Certified Advisor Review™
Jan 14, 2025
As a tax preparer specializing in equity compensation, I’ve had the privilege of working with Marcel. I am impressed by his dedication to understanding each client's situation in order to provide a thoughtful, holistic approach to their financial life. He explores the complexities surrounding equity compensation, from stock options to RSUs, and takes the time to tailor strategies to each client’s unique needs. Marcel is collaborative, ensuring tax implications are integrated into overall financial plans. Clients can count on consistent communication, attention to detail, and genuine care for their financial success.
Relationship to Financial Advisor: Client as of Jan 14, 2025
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Disclosure: This endorsement was provided by Amber, a CPA who collaborates with Simplify Wealth Planning on client cases involving tax and equity compensation strategies. Amber is not a client of Simplify Wealth Planning, and no compensation was provided for this endorsement. The views expressed are their own and based on their collaborative experience working with our firm.
Avatar for Amber
Amber

Great Insight on Tech Equity Compensation

✅ Wealthtender Certified Advisor Review™
Jan 13, 2025
Marcel helped me evaluate multiple equity compensation offers for a late stage startup I was interviewing with which led to me accepting an offer best aligned to my financial goals. His insights demonstrated strong knowledge of the VC and tech landscape and helped model through various exit scenarios and tax implications. Marcel was extremely professional, responsive, and personable throughout all communications. I’d highly recommend working with Marcel.
Relationship to Financial Advisor: Client as of Jan 13, 2025
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Disclosure: The individual was not a client and no fees were charged for this one-time assistance.
Avatar for Michael
Michael

Trustful, personalized advice

✅ Wealthtender Certified Advisor Review™
Jan 13, 2025
Marcel is very knowledgeable and adapts himself to the unique needs of the customer. With Marcel’s help, I was able to create a family plan that addresses my specific concerns and goals. I enjoyed the process and found it very easy to communicate and collaborate with Marcel.
Relationship to Financial Advisor: Client as of Jan 13, 2025
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Alon
Alon