Mary Masters, AIF®, PPC™

Tax-smart, fiduciary wealth planning for families and business owners.

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Masters Tax & Financial Planning LLC Mary Masters, AIF®, PPC™
Statesville, NC

Serving Clients Nationwide

Tax-smart, fiduciary wealth planning for families and business owners.

5 Certified Advisor Reviews™
5 out of 5 Stars
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Areas of Focus

  • 721 Exchanges
  • Business Owners
  • Capital Gains
  • Divorce Financial Planning
  • Estate Planning
  • Financial Life Planning
  • High Net Worth
  • Inherited Wealth
  • Investment Management
  • Loss of Spouse or Partner
  • Retirement Planning
  • Tax-Efficient Planning

About Mary Masters, AIF®, PPC™

Hi, I'm Mary Masters. With 25+ years in financial planning, I’ve seen what happens when people get great advice — and what happens when they don’t. That’s what drives me every day.

I’m a Financial Planner, Accredited Investment Fiduciary (AIF®), Professional Plan Consultant (PPC™). Those credentials reflect real depth across the situations my clients actually face — from growing a business and managing a 401(k) plan, to navigating a divorce, to building a retirement that lasts.

What makes our firm truly different is that I partner with my husband Don Masters, CPA, to offer comprehensive financial planning and tax preparation under one roof. Your investment strategy, retirement plan, estate goals, and tax returns are built together — not handed off to strangers who don’t talk to each other. Most clients have never experienced that level of coordination, and once they do, they don’t go back.
I also work with individuals going through divorce who need a financial expert in their corner — someone who can model settlement scenarios, protect long-term interests, and make sure decisions made today don’t create problems ten years from now.

My clients are typically business owners, families, and individuals who have worked hard to accumulate wealth and now want to make sure it’s working as hard for them. I’m fee-only and fiduciary, which means I’m paid by you — not by commissions — and I’m required to put your interests first, always.

Our clients are a diverse group located all over the US and locally in Statesville, NC and Wilkesboro, NC. We are very comfortable meeting virtually.

If you have accumulated significant assets, own a business, are approaching retirement, or expect an inheritance, it may be worth determining whether your investment, tax, and estate planning strategies are working together as effectively as they could be.

When I’m not working, you’ll find me scuba diving or in the garden — both remind me that the best outcomes come from patience, preparation, and knowing when to go deep.

Professional Designations

  • Accredited Investment Fiduciary (AIF)
  • Professional Plan Consultant (PPC)

Primary Location

246 E Broad Street, Statesville, NC 28625

Video

Meeting Options

  • Video Conference
  • In-Person
  • Phone

Compensation Methods

  • Fee Only

What to expect in the first meeting

What to Expect in the First Meeting Many of the people who contact us already have an advisor, a CPA, or both. What they often discover is that their investment strategy, tax planning, retirement planning, and estate planning are being handled separately. The purpose of our first meeting is to determine whether those pieces are working together as effectively as they could be. We'll discuss: -Your current financial priorities -Upcoming tax, retirement, inheritance, or business events -Potential gaps between your investment, tax, and estate planning strategies -Whether a more coordinated approach could add value Even if we never work together, most people leave the conversation with a clearer understanding of the opportunities and risks they may not have previously considered.

Offers Investment Management

Yes

Offers Tax Preparation

Yes

About Masters Tax & Financial Planning LLC

Masters Tax & Financial Planning LLC is a husband-and-wife firm built on a simple idea: your financial plan and your tax strategy should never be separate.

Mary Masters, AIF® PPC™, leads the financial planning and investment side. Don Masters, CPA, handles tax preparation and accounting. Together, they bring a level of coordination that most firms simply can’t offer — every investment decision, retirement strategy, and estate plan is made with your tax picture already in view.

We serve high-net-worth individuals, families, small business owners, nonprofits, and individuals navigating major life transitions including divorce. Our clients typically have $500,000 or more in investable assets (though exceptions are made).

We operate as a fiduciary on a fee-only basis — no commissions, no conflicts of interest, just advice that’s built around you.

Hobbies and Interests

  • Dogs
  • Family
  • Gardening
  • Scuba Diving

Who We Serve

  • Attorneys
  • Baby Boomers
  • Business Owners
  • Corporate Executives
  • Divorce
  • Dual Income Family
  • Entrepreneurs
  • Families
  • Government Employees
  • Healthcare Professionals
  • Individuals
  • Intergenerational Families
  • Living in Retirement
  • Sales Professionals
  • Widow
  • Women in Transition
  • Women Professionals
  • Women’s Finance

Wealthtender® is a trusted, independent financial directory and educational resource governed by our strict Editorial Policy, Integrity Standards, and Terms of Use. While we receive compensation from featured professionals (a natural conflict of interest), we always operate with integrity and transparency to earn your trust. Wealthtender is not a client of these providers. Testimonials may not be representative of other clients’ experiences and do not guarantee future performance or success.

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5 Stars

✅ Wealthtender Certified Advisor Review™
Jun 9, 2026
Working with Mary has given me confidence about our financial future. She is transparent, proactive, responds to our questions making sure we understand the answers, and is a trusted partner. Mary follows a thoughtful and proven approach to managing our funds. Previously our funds were managed by a large company through work, and I had no idea who was paying attention. From our first meeting with Mary, she has made a material difference in our lives now and in the future. I know she's got our back!
Relationship to Financial Advisor: Client as of Jun 9, 2026
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Eileen Carey
Eileen Carey

5 Stars

✅ Wealthtender Certified Advisor Review™
Dec 17, 2025
Don and Mary have been life-savers. Our finances and taxes were a tangled web between a probate case and a son with special needs. We had no idea what we were doing. Don patiently walked us through the myriad tax implications and return filing from my aunt's estate - larger than expected. Mary just goes above and beyond as a financial planner! We're thrilled to have her help us. But what's so striking is her concern and extra efforts to help protect our special needs son. We can't begin to express our gratitude. They both sincerely care for their clients well being.
Relationship to Financial Advisor: Client as of Dec 17, 2025
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Serrin Anderson
Serrin Anderson

5 Stars

✅ Wealthtender Certified Advisor Review™
Jun 19, 2025
I highly recommend Masters Tax & Financial Planning. Don and Mary are knowledgeable about their business and I trust them with my money. We have known them for several years now and feel very confident that our financial situation is secure.
Relationship to Financial Advisor: Client as of Jun 19, 2025
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Linda VanDyke
Linda VanDyke

5 Stars

✅ Wealthtender Certified Advisor Review™
Jun 7, 2025
Mary Moose has been my advisor for 20 years. She takes time to know your approach to risk versus return and puts you first. She is knowledgeable, adept at managing your accounts and most importantly works with you to meet your goals. Don Master can help with complex taxes. Highly recommend their services
Relationship to Financial Advisor: Client as of Jun 7, 2025
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Salomeja Garolis
Salomeja Garolis

5 Stars

✅ Wealthtender Certified Advisor Review™
Jun 6, 2025
Mary and Don are the BEST. Mary has been our financial advisor for more than 10 years. She is not only an excellent advisor but a very good person who is extremely ethical with a high level of integrity. We have referred several people to her and they have all been very satisfied with her work.
Relationship to Financial Advisor: Client as of Jun 6, 2025
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Mel Marth
Mel Marth
Get answers to frequently asked questions regarding the services offered by Mary Masters, AIF®, PPC™ View Disclosures

FAQs

What makes Masters Tax & Financial Planning different from other financial advisors?
We provide a fully integrated CPA and financial planning experience, bringing tax strategy and wealth management together under one roof. Instead of coordinating between separate professionals, our clients benefit from a unified team that considers every aspect of their financial life. This collaborative approach helps create more effective strategies and ensures that investment, tax, business, and estate planning decisions work together toward the same goals.
Who is a good fit for Masters Tax & Financial Planning?
We specialize in serving high-net-worth individuals, business owners, and families with complex financial and tax planning needs. Our clients value fiduciary, fee-only advice and appreciate having a long-term partner who can help them navigate important financial decisions. We take the time to understand each client's unique goals and circumstances, then develop customized strategies that evolve as their wealth, family, and business interests grow and change.