Smara Savoy
Helping French Families Navigate Cross-Border Finances
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Serving Clients Nationwide
Helping French Families Navigate Cross-Border Finances
Areas of Focus
- Budgeting
- Education Funding
- Equity Compensation Options
- Estate Planning
- International and Cross-border Planning
- Retirement Planning
- Socially Responsible Investing
- Tax-Efficient Planning
About Smara Savoy
Hi, I'm Smara Savoy, a Financial Planner and Investment Advisor at We Financial Group.Born and raised in the French-speaking region of Switzerland (Suisse Romande), my career began at Nestlé after earning my master's degree. In 2013, I transferred to the U.S., where I've since lived in several states, including Ohio, before settling with my family of five in the sunny Garden State.
Along the way, I experienced firsthand the complexities of navigating finances across borders, particularly between Europe and the U.S. This curiosity led me to dive deeper into understanding how money works in America and how it differs from European financial systems.
After a successful career in HR and Talent Acquisition, I transitioned out of the corporate world and started to pursue my passion for personal finance. I became a Financial Coach and then earned my Series 65 license to join Oui Financial as a Financial Planner and Investment Advisor in late 2024.
I'm excited to help individuals and families navigate the unique challenges of cross-border financial planning with clarity and confidence!
Primary Location
East Windsor, NJ
Meeting Options
- Video Conference
- In-Person
- Phone
Compensation Methods
- Fee Only
- Flat Fee
- Hourly Rate
- Percentage of Assets Managed
What to expect in the first meeting
Click the 'Book Intro Call' button above and complete the short survey to qualify for a complementary financial strategy session. We'll sit down to discuss your situation, your goals, and any concerns you have about your finances in the U.S. and France, and I'll answer your questions so we can determine the best way to move forward. I look forward to speaking with you.Offers Investment Management
Yes
About We Financial
We Financial is an independent financial planning and investment firm founded in 2018 by Guillaume Decalf to help French and French-American families optimize their finances in the United States and in France.Who We Serve
We work with French people and French-American families living in the United States, whether they are new arrivals, settled for the long term, or preparing to return to France or move elsewhere in the world. Managing money as a mixed French-American family involves unique tax, legal, and economic considerations, and we bring bilingual, cross-border expertise to help simplify those decisions.
Our Services
We offer financial planning and investment advisory services, including retirement planning across U.S. and French systems, investment management, guidance on stock options and RSUs, education funding, budgeting, credit building, and estate planning coordination. New relationships typically begin with a free initial consultation, during which we discuss your situation and goals and answer your questions.
Our Philosophy
We don't sell financial products, and we don't receive commissions. We put our clients' best interests at the heart of everything we do, and we primarily invest in socially responsible funds that offer growth and sustainability, so clients always know how their money is allocated.
Advisory services are offered through We Financial Group LLC, an investment adviser registered with the U.S. Securities and Exchange Commission.
Education
University of Neuchâtel, Master's Degree, Psychology of Work and Organization
Hobbies and Interests
- Family
SEC Lookup
View DisclosureWho We Serve
- Americans Living Abroad
- Dual Income Family
- Expats
- Families
- Foreign-Born Individuals
- Immigrants
- Intergenerational Families
- Parents
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