Steven Fox, CFP®, EA
Helping financial planners give advice, not sales pitches
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Serving Clients Nationwide
Helping financial planners give advice, not sales pitches
Areas of Focus
- Cash Flow
- Estate Planning
- Investing
- Retirement Planning
- Saving
- Student Loan Advising
- Taxes
About Steven Fox, CFP®, EA
Thanks for checking out my profile! Here's a little about me:I'm happily married to the love of my life who somehow hasn't realized how far out of my league she is (so please don't tell her). When not working, I’m probably chasing after our two amazing kids who keep life loud and full in the best ways, or experimenting with new vegan curry recipes, or injuring myself trying to get back into a workout routine since I refuse to accept that I’m no longer a 20-something Marine.
I'm often asked how I got into financial planning. After the military, I headed to San Diego State University not knowing what my next steps would be, but knowing that I 1) wanted to do meaningful work that could genuinely help people, 2) had a strong interest in finance, and 3) was compelled to continue my lifelong string of side projects and small businesses I kept finding myself in. Smashing those together led to becoming a CFP® and founding Next Gen Financial Planning to serve clients often overlooked by our profession, giving me the chance to help hundreds of people navigate their financial and life journeys.
Along the way, I did my best to learn from every financial planner in San Diego or elsewhere who would answer my calls or emails. Jim taught me the importance of truly listening to clients before offering solutions. Michael showed me how to think like a business owner, not just an advisor. Nancy taught me that sales can be ethical and fun. Taylor showed me the power of community and supporting each other as we grow. I'm deeply grateful to them, and to the many others who helped me get here. Next Gen grew up to be bigger than just me, and I passed the torch over to the team in 2024.
Now I'm excited to set my sights on a new mission with AdviceOnly because it's time for change, not just for me but in how our profession treats both financial advisors and the clients we serve. I’m building a new model to help advisors focus on giving advice, not sales pitches. Too many are overwhelmed by compliance/tech/admin, or feel lonely, or pressured to put the firm's financial performance over their sense of what’s right.
Until now, advisors who wanted to work on an advice-only model (without selling products or managing investments) often had to start their own RIA to do so. We’re changing that, and setting a higher standard together. If you're an advice-only financial advisor, or thinking of becoming one, we should talk.
How would your life, your practice, and your client relationships change if you could just focus on the reasons you became a financial advisor in the first place?
Professional Designations
- CERTIFIED FINANCIAL PLANNER ®
- Enrolled Agent (EA)
Affiliations
-
Advice Only Network
- CFP Board
- Fee Only Network
- Financial Planning Association
- Foundation for Financial Planning
- Garrett Planning Network
- National Association of Personal Financial Advisors
- The AGC
- XY Planning Network
- CFP Board
Primary Location
1455 Frazee Rd, Suite 500, San Diego, CA 92108
Video
https://www.youtube.com/watch?v=5VIQyUZ7bk8Meeting Options
- Video Conference
- In-Person
- Phone
Compensation Methods
- Fee Only
- Flat Fee
- Hourly Rate
- Offers Advice-Only Services
- One-time Financial Plan
- Subscription
About AdviceOnly
AdviceOnly is the new home for independent financial advisors who want to work with clients through a service model and business model that they feel great about, WITHOUT having to start and run their own RIA. No product sales, no investment management, just competent and ethical financial advice.AdviceOnly provides a wide range of member benefits including a tech stack, admin support, community, succession & continuity plans, E&O insurance, marketing support, and much more.
And just as AdviceOnly members charge clients a fair, flat, transparent rate for their services, they'll only pay a set flat rate for services provided by the network. No more grid rates, no percentage of revenue taken from the top, no clawbacks, no forgivable loans, no noncompetes, no nonsense. Keep 100% of the revenue earned from working with clients, and only pay the network for the services you need.
Join us in igniting a revolution in the financial advice industry. Together, we're building a future where transparency, integrity, and client-focused service are the norms—not the exceptions.
Education
San Diego State University Bachelor of Science - BS, Financial Planning and Services
SEC Lookup
View DisclosureWho We Serve
- Dual Income Family
- Gen Y / Millennials
- Individuals
- Military
- Parents
- Veterans
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