Free playbook · For advisors & firm leaders
The Online Reviews Playbook for Financial Advisors
The SEC Marketing Rule opened the door to new opportunities, and new risks. This step-by-step playbook shows you how to turn client testimonials and endorsements into an evergreen source of digital referrals, compliantly.
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Email yourfriends@wealthtender.com →What’s inside
A practical, compliance-first guide to testimonial marketing
Written for financial advisors and wealth management firm leaders, the playbook turns the SEC Marketing Rule from a source of uncertainty into a repeatable growth strategy.
Inside, you’ll learn how to:
- Understand what the SEC Marketing Rule changed, and the opportunity and risks it created
- Ask clients and others for testimonials and endorsements, compliantly
- Craft the clear and prominent disclosures the SEC requires
- Prepare the policies and procedures your compliance team expects
- Compliantly promote third-party ratings and awards
- Display reviews on your website and turn them into social content
- Avoid the compliance pitfalls of collecting reviews on Google and Yelp
- Turn reviews into an evergreen source of digital referrals
Prefer bite-sized? Pair the playbook with our SEC Marketing Rule Education Series.
Why learn this from Wealthtender
We wrote the playbook because we pioneered the platform
Wealthtender launched the industry’s first financial advisor review platform designed for full SEC Marketing Rule compliance in 2021, developed with securities counsel and refined ever since.
Founder and CEO Brian Thorp is a member of the National Society of Compliance Professionals (NSCP) and participates in its SEC Marketing Rule Working Group. We built Wealthtender for full compliance with the Marketing Rule, to help advisors abide by the rules and succeed, not bend them and ask forgiveness later.
“Financial advisors embracing online reviews will lead the industry in attracting new clients throughout the historic transfer of wealth from Baby Boomers to Millennials over the next decade.”
Brian Thorp, Wealthtender Founder & CEO
“Wealthtender is one of the best decisions we have made as a firm. I wish we had done it sooner.”
Gerry Barrasso, President, United Financial Planning Group
Reflects one firm’s experience. Individual results vary.
Get started
The playbook shows you how.
Wealthtender makes it easy.
Join 900+ advisors and wealth management firms using Wealthtender, the leading independent SEC-compliant reviews platform and find-an-advisor directory, to collect reviews, get found, and gain trust.
Affordable plans. Firm and enterprise pricing available.
Keep going
More resources worth bookmarking
Certified Advisor Reviews™
The full overview of SEC-compliant reviews: how they work, answers for compliance teams, and how firms roll them out.
Explore the overview →Grow with Wealthtender
On-demand masterclasses and in-depth marketing guides to help advisors get found, gather testimonials and grow.
Watch & read →Winning with Wealthtender
Real advisor success stories, like how Emily Rassam earns new clients through AI search and how UFPG grows with testimonial marketing.
See the stories →Ready to grow with online reviews?
Download the playbook to learn the strategy, then join Wealthtender to put it to work, compliantly.
Wealthtender, Inc. · 1401 Lavaca St. #893 · Austin, TX 78701
The Online Reviews Playbook and related resources are educational and do not constitute investment, legal, or compliance advice. Advisors should confirm their approach with their own compliance team and counsel. Third-party links are provided for convenience and are not endorsements. Wealthtender is a trusted, independent financial directory and educational resource governed by our Editorial Policy, Integrity Standards, and Terms of Use. While we receive compensation from featured professionals (a natural conflict of interest), we operate with integrity and transparency to earn your trust. Testimonials may not be representative of other clients’ experiences and do not guarantee future performance or success.