How Agentic AI Unlocks Financial Firm Business Intelligence and Growth

[Wealth management firms have been sitting on valuable client data for decades because there has not been an efficient way to bring it together and strategically put it to use to guide firm actions and better serve clients. Now with Agentic AI technology, financial firms can turn their inherent business knowledge – meeting notes, CRM records, emails, client documents, conversations, and other engagement signals – into complete, trusted business intelligence and quickly convert it into coordinated, end-to-end execution.

A new generation of agentic AI platforms is moving the industry beyond simple automation and into a world where systems do not just surface insights – they execute work. At the forefront of this shift is Zeplyn, an AI-native workflow intelligence platform purpose-built for wealth management firms.

Founded by former Google engineers Era Jain, Co-Founder & CEO, and Divam Jain, Co-Founder & CTO, Zeplyn recently introduced Zeplyn Agent Nexus – a context-aware research and execution engine designed to help firms finally turn fragmented client intelligence into finished work at scale.

We spoke with the founders about why Zeplyn Agent Nexus represents a turning point for the industry, and how agentic AI is redefining growth, capacity, and personalization in wealth management.]

Hortz: How does Zeplyn Agent Nexus represent a major evolution in how wealth management firms use AI?

Divam Jain: The first wave of AI in wealth management was largely observational. It summarized meetings and surfaced insights after the fact. It was helpful, but passive.

Zeplyn Agent Nexus represents a shift from knowing to doing. Instead of telling a wealth manager that a client mentioned an asset sale, Zeplyn can draft the personalized outreach, update the CRM workflow, and handle the follow-up, end-to-end. That distinction is subtle, yet profound.

Era Jain: We learned early on that about 60% of meaningful client data is shared in meetings, yet historically less than 25% ever made it into structured systems. Once we solved for capture and accuracy, the real opportunity became clear: intelligence only creates value when it’s activated.

Through our Ask Zeplyn functionality powered by Agent Nexus, for example, wealth managers can now ask complex, real-world questions and immediately request action. That is the leap from AI as a reporting tool to AI as an execution engine, and we are going to start seeing more of this across the entire industry.

Hortz: Can you give an example of how that plays out in practice?

Era Jain: A wealth manager might ask: “Identify clients from last month’s meetings who mentioned an asset sale but haven’t received an estate-planning follow-up.”

Zeplyn Agent Nexus evaluates meeting notes, cross-references CRM data, reviews email history, builds the client list, and drafts personalized outreach that is ready for wealth manager review.

That entire workflow used to take hours across multiple systems. Wealth managers routinely tell us that follow-ups alone can consume nearly 30% of their workweek. Agentic AI compresses that into minutes without sacrificing personalization or control.

Hortz: How exactly does a system of specialized AI agents take dispersed data from across the firm and turn it into fully executed actions? How does this structurally happen?

Divam Jain: Agentic systems are fundamentally different from traditional AI tools. At the core is an orchestration layer. When a complex request comes in, the system breaks it down into sub-tasks and assigns them to specialized agents.

One agent may query the CRM. Another evaluates meeting transcripts. Another handles tone-matching and compliance-aware drafting. The orchestration layer determines which agents are needed, what data they can access, and in what sequence.

The hardest part is context engineering, ensuring each agent has enough information to be accurate, but not so much noise that the results degrade or hallucinate. That is where guardrails and domain specificity matter.

Era Jain: This is not something you can build as a general-purpose tool. Wealth management workflows are nuanced. You need to understand how wealth managers talk about sensitive topics, how firms differ in style, and how compliance fits into every step. That industry intelligence is embedded directly into Zeplyn Agent Nexus.

Hortz: With a lack of trust often being the biggest barrier to AI adoption, how do you balance automation with wealth manager oversight?

Era Jain: We are firm believers in human-in-the-loop design. Zeplyn Agent Nexus does not act autonomously; it acts on instruction.

Wealth managers initiate requests through Ask Zeplyn. The agents handle the heavy lifting by breaking down tasks, gathering data, and drafting outputs, while the wealth manager always reviews and approves the final result. This is accelerated execution, not delegated authority.

Divam Jain: One thing we heard consistently from firms was, “I want it done my way.” That became a design principle for us. Wealth management firms do not just want AI outputs they can tweak; they want systems that are built to reflect how their firm operates.

With Zeplyn, we work directly with firms to configure the system itself – how information is structured, how workflows run, and how outputs are generated – so the AI aligns with the firm’s preferred language, processes, and standards. Then, at the individual level, wealth managers can still review, edit, and refine every output before it is finalized.

That combination is what builds trust. The AI is not imposing a generic model of “how advice should look.” It is operating inside the firm’s own model and acting like a skilled chief of staff who already understands how things are done.

Hortz: Beyond individual productivity, how does agentic AI become a growth engine at the firm level?

Era Jain: Growth in wealth management has always been constrained by capacity. Personalization traditionally does not scale.

When you save wealth managers 50–60% of the time they spend on admin, you dramatically expand their capacity to deepen relationships and pursue new opportunities. At the same time, the system ensures no opportunity falls through the cracks. Firms can surface “silent” opportunities, such as clients who experienced a life event but have not been engaged in months, and can now act proactively.

Divam Jain: At the enterprise level, Zeplyn Agent Nexus becomes a learning system. Leaders can analyze successful wealth manager behaviors, extract patterns, and turn them into playbooks for the rest of the firm.

You can ask the system to review recent high-performing discovery meetings and generate a best-practice guide for junior wealth managers. That is how firms scale institutional wisdom.

Hortz: As former Google engineers, what advice do you have for firms adopting agentic AI?

Era Jain: First, data integrity matters. AI is only as powerful as the data it can access. Firms should ensure that their CRM and meeting notes are being captured consistently. That is the engine’s fuel.

Second, the best way to implement this is to use it as a stress test. Do not just use it for the easy stuff. Push the system to handle complex queries and unique use cases. The more your team interacts with the AI, the more they trust it, and the more “agentic” your firm becomes.

Divam Jain: It is also important to shift your mindset around what agentic AI is. One of the biggest mistakes firms make is treating it like another piece of software. This is not about adding a tool to an existing workflow. It’s about rethinking how work gets done, about redesigning workflows so decisions and execution happen closer together.

This article was originally published here and is republished on Wealthtender with permission.

About the Author

Bill Hortz

Founder Institute for Innovation Development

Bill Hortz is an independent business consultant and Founder/Dean of the Institute for Innovation Development- a financial services business innovation platform and network. With over 30 years of experience in the financial services industry including expertise in sales/marketing/branding of asset management firms, as well as, creatively restructuring and developing internal/external sales and strategic account departments for 5 major financial firms, including OppenheimerFunds, Neuberger&Berman and Templeton Funds Distributors. His wide ranging experiences have led Bill to a strong belief, passion and advocation for strategic thinking, innovation creation and strategic account management as the nexus of business skills needed to address a business environment challenged by an accelerating rate of change.