Introducing Certified Advisor Reviews™

Wealthtender offers the industry’s first financial advisor review platform designed for SEC Marketing Rule compliance.
Certified Advisor Reviews™ help consumers make smarter hiring decisions when choosing a financial advisor.

Unlike sites like Google and Yelp, your advisors’ reviews on Wealthtender always include disclosures to satisfy regulatory and firm requirements. You can choose to only display client reviews and use admin tools to take actions to ensure regulatory compliance and protect the privacy of your advisors’ clients. If your advisors have received Google Reviews, Wealthtender’s import tool helps you unlock their potential to strengthen SEO (search engine optimization). You’re always in control of the features accessible by your advisors.

Online reviews accelerate the trust-building process with prospects. Your advisors already build credibility with their experience and credentials. With online reviews, your advisors also establish an emotional connection with prospects, increasing their likelihood of setting up an introductory call and choosing to hire your advisors over others without reviews online.

Your advisors’ reviews appear on wealthtender.com, visited by nearly 500,000 consumers annually. Your advisors’ reviews also send positive trust signals to Google’s algorithm, and their gold stars will shine bright in search results, helping your advisors stand apart from advisors who lack reviews to win more business. It’s also easy to display reviews on your advisors’ websites.

Certified Advisor Reviews - Wealthtender Testimonial Marketing
Success Story

Learn how United Financial Planning Group grows its business with a testimonial marketing strategy powered by Wealthtender.

How Wealthtender Compares

Lower Cost. More Benefits. Wealthtender is the Leader in SEC-Compliant Testimonial Marketing.

Solution Provider  width=  width=  width=
Company Website (Link) Wealthtender Indyfin by WiserAdvisor Amplify Reviews Testimonial IQ
T3/Advisor Software Survey User Rating (2024) 8.03 (Extraordinary) Not Rated Not Rated Not Rated
PRICING
Lowest Monthly Cost (1 Advisor) $39/mo. $99/mo. $99/mo. $99/mo.
Multi-Advisor Discounts Yes (↗️ Learn More) Unknown Yes Yes (Per Office)
INBOUND LEAD GEN BENEFITS
Consumer Website URL wealthtender.com indyfin.com N/A N/A
Quarterly Consumer Traffic ** 154,000 141,000 N/A N/A
Domain Authority (SEO Strength) ** 62 22 N/A N/A
Advisor Directory Listing with Client Reviews Yes Yes N/A N/A
Gold Stars Appear in Google Search Results Yes No N/A N/A
Convert Google Reviews to SEC-Compliant Testimonials Yes No N/A N/A
Review Sync™ (Sync Firm Reviews to Advisor Profiles) Yes No N/A N/A
ADVISOR WEBSITE BENEFITS
Embed/Display SEC-Compliant Testimonials Yes (↗️ Learn More) No Yes No
⚠️ DANGER ZONE: HIGH REGULATORY RISK ***
Enable Consumers to Submit Google Reviews No No Yes Yes
ADMINISTRATION FEATURES
Dashboard to Manage Reviews Yes Yes Yes Yes
ADDITIONAL BENEFITS
Get Quoted in the Media Yes (↗️ Learn More) No No No
Get Featured in Local Guides Yes (↗️ View Examples) No No No
Gain Recognition for Areas of Specialization Yes (↗️ View Examples) No No No
Online Advisor Community Yes (↗️ Learn More) No No No
View Table Disclosures

** Domain Authority as of Sept 2023 (Source: Moz) & Estimated Monthly Consumer Traffic as of August 2023 (Source: Similarweb)

*** Tools that enable consumers to submit Google Reviews introduce advisory firms to significant regulatory risk. In FINRA Regulatory Notice 17-18, FINRA offers guidance for Registered Representatives applicable to social networks (e.g., Facebook, LinkedIn, Google Reviews), stating: “FINRA does not regard unsolicited third-party opinions or comments posted on a social network to be communications of the broker-dealer or the representative for purposes of Rule 2210, including the requirements related to testimonials in paragraph (d)(6).”

Based on this language, FINRA makes it clear that the act of solicitation triggers disclosure requirements not supported by the Google Reviews platform.

Should SEC Registered Investment Advisors not subject to FINRA oversight expect the SEC to take a more lenient stance?

We don’t believe so and don’t think it’s worth the risk. Wealthtender believes it’s highly likely the SEC will take issue in upcoming exams and sweeps with advisors proactively soliciting reviews on platforms known to be incompatible with the Marketing Rule.

With its principles-based rule intended to ensure consumers gain important information to make more informed decisions, we don’t expect the SEC to look favorably upon a rampant proliferation of advisor reviews on platforms incapable of addressing the Marketing Rule’s prohibitions and disclosure expectations.

We could update our platform tomorrow to enable consumers to submit their reviews to Google. That’s not the issue. We’re simply not in the business of ‘doing it anyway’ and asking for forgiveness later.

We designed our platform for 100% compliance with the SEC Marketing Rule. We’re not here to get cute or help advisors bend the rules. We’re here to empower advisors to abide by them and succeed with compliant testimonial marketing.