Joe Petry, PhD, CFP®, CRPC®

Tax smart retirement planning and asset management for a flat fee

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Mayfair Financial Joe Petry, PhD, CFP®, CRPC®
Kirkwood, MO

Serving Clients Nationwide

Tax smart retirement planning and asset management for a flat fee

11 Certified Advisor Reviews™
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Areas of Focus

  • Estate Planning
  • Financial Life Planning
  • Investing
  • Investment Management
  • Retirement Planning
  • Social Security
  • Taxes

About Me

Hi, I'm Joe Petry, the founder of Mayfair Financial, a trusted financial planning firm.

Over three decades, I have worked in financial markets and educated others on how they work. I have built a process emphasizing simplicity, detailed customization, and dedicated service. I work closely with individuals and families, helping them untangle the complexities and capitalize on their wealth opportunities.

I began my career in 1991 after completing a Ph.D. in economics from the University of Illinois. I went on to work as an Economist at Citibank and Credit Suisse First Boston and taught economics and finance at NYU Stern School, IUPUI, and the University of Illinois.

Throughout my career, I have thought carefully and deeply about wealth management and the evidence-based practices that differentiate the very best advisory services. I earned my Master's in Personal Financial Planning from the College of Financial Planning and hold the Chartered Retirement Planning Counselor® credential.

I'm active with the Financial Planning Association and the XY Planning Network. I'm also a fiduciary for my clients, meaning all decisions are made with my client's best interests at heart.

Outside work, I enjoy spending time with my wife, Ann, family (including dogs Finn and Emy), and friends. I love being out in nature, hiking, and camping, and I am a voracious reader. I also love playing basketball with my buddies.

Professional Designations

  • CERTIFIED FINANCIAL PLANNER™ Professional
  • Chartered Retirement Planning Counselor (CRPC)
  • Master of Science in Financial Planning (MSFP)

Affiliations

  • CFP Board
  • Fee Only Network
  • Financial Planning Association
  • National Association of Personal Financial Advisors
  • XY Planning Network

Primary Location

Kirkwood, MO 36122

Meeting Options

  • Video Conference
  • In-Person
  • Phone

Compensation Methods

  • Advice-Only
  • Fee Only
  • Flat Fee

What to expect in the first meeting

Click the 'Book Intro Call' button to schedule a free introductory video call. We will discuss your current situation, what motivated you to schedule the call, and what you hope to achieve through a financial plan. We will also preview a few common deliverables. By the end of the call, we should have a good idea if we are a mutual fit. We look forward to our meeting!

Offers Investment Management

Yes

About our Firm

Mayfair Financial is a flat-fee financial planning firm.

We offer financial planning and asset management for a flat fee. We provide ongoing planning on all aspects of your finances. Our services include smart asset management and regular tax minimization guidance.

We are a fiduciary for our clients, meaning that we always act in the client's best interest--we receive no commissions, loads, sales fees, or referral fees of any sort for any of the products or services we recommend.

The starting point of our ongoing service is creating your financial plan, which is the roadmap for future decision-making. We implement investment and tax-related strategies for you. We work with you to make adjustments as things change, whether in the economy, taxes, or your life circumstances. With our ongoing support & investment management, we're with you as a trusted partner along the way.

With the comprehensive plan in place, we'll continue to work with you throughout our relationship on areas such as:

✅ Portfolio withdrawal strategies
✅ Roth conversions
✅ Tax bracket management
✅ Analyzing pension payment options
✅ Investment account consolidation
✅ Cash management
✅ Reallocating investment portfolios
✅ Social Security & IRMAA planning
✅ Tax gain/loss harvesting
✅ Health insurance coverage analysis
✅ Asset location/allocation analysis
✅ Periodic portfolio rebalancing
✅ Amending insurance coverage
✅ Debt refinancing & consolidation
✅ Retirement spending plan
✅ Updating estate plan
✅ Income tax withholding elections
✅ Buying or selling real estate

We'll have up to four scheduled meetings per year to stay up-to-date on your plan, refine your portfolio withdrawal strategy, determine tax planning objectives and actions, and answer questions. We are also available as needed.

You'll also have a personal finance portal on RightCapital, our financial planning software. RightCapital aggregates information and data from your banking, investment, and lending accounts into one dashboard. You'll be able to see and track your net worth, investment holdings, cash flow projections, and progress toward your goals.

Education

PhD, Economics, University of Illinois Urbana-Champaign, MS, Personal Financial Planning, College of Financial Planning, BS, Economics, University of Illinois, Urbana-Champaign

Volunteer Experience

I'm an active St. Peter Catholic Church and the ACTS retreat community member. I served on the Illinois Association of Park District Board of Directors, Champaign Park District Board, East Central Illinois Foundation, and Prairie Rivers Board. I have also received awards for my volunteerism and leadership, and I believe in the power of random acts of kindness as one way to better the world around us.

Hobbies and Interests

  • Basketball
  • Camping
  • Family
  • Hiking
  • Reading
  • Volunteering

Who We Serve

  • Baby Boomers
  • Corporate Executives
  • Couples
  • DIY Investors
  • Dual Income Family
  • Gen X
  • Intergenerational Families
  • Living in Retirement
  • Parents

To make Wealthtender free for readers, we earn a nominal monthly fee from financial advisors and firms in exchange for marketing services (including being featured on this profile page), subject to terms of use. This compensation creates a natural conflict of interest when we favor their promotion over others. Wealthtender is not a client of these advisors or firms. Testimonials may not be representative of other clients’ experiences and do not guarantee future performance or success.

Write a Review


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Joe is fantastic!

✅ Wealthtender Certified Advisor Review™
Oct 25, 2024
In the short time my husband and I have been working with Joe, it has been wonderful. We are working with a very knowledgeable, professional and honestly and all around great human being. He has made us feel at ease and answers any questions we may have and we definitely feel the support we need for our financial plans. He is a gem!!
Relationship to Financial Advisor: Current Client
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Ana Marshall
Ana Marshall

Holistic Financial Planning

✅ Wealthtender Certified Advisor Review™
Jul 26, 2024
We decided that we no longer wanted to try to manage the multifaceted complexities of investments, finances, taxes, social security, health care, long term care and Roth conversions. We interviewed at least 3 flat fee financial advisors and decided to partner with Joe and we feel that it was a really good decision. Joe has provided us with a complete financial plan that incorporates a holistic approach on all our financial matters. He has always been available whenever we needed advice or questions answered and responds in a very timely manner, usually the same day. We would definitely recommend Mayfair Financial to anyone seeking a comprehensive financial plan.
Relationship to Financial Advisor: Current Client
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for M M
M M

We found our trusted partner, Joe!

✅ Wealthtender Certified Advisor Review™
Jul 15, 2024
Joe has been an absolute joy to work with! After meeting Joe on a video conference for the first time, we knew right away that he was the one to manage our finances. His soft tone voice and calming demeanor just puts your anxieties and fears at ease. Aside from these traits, he is very knowledgeable at what he does. He took his time to explain in detail what we can and can’t do based on our future goals. He took his time and listened to what our needs were and suggested the best way to go about it so that we can achieve our goals. He has an even keeled attitude which helps you when you are in panic mode and that’s something we can’t help but appreciate in the long run. Not only is he a knowledgeable financial advisor but he is also a great person for other resources besides finance! If you are looking for a financial advisor, look no further than Joe Petry! We highly recommend Joe to handle your finances. Thanks Joe!
Relationship to Financial Advisor: Current Client
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Stephanie and Ky
Stephanie and Ky

Working with Joe was a great financial decision

✅ Wealthtender Certified Advisor Review™
Feb 16, 2024
Having worked with various financial advisors with the AUM model (ranging from robot-advisors to dedicated client managers), it's refreshing to work with Joe. We researched a number of professionals and could not be happier with our decision. In addition to being financially savvy, he's able to make information understandable by adapting to the audience. My husband & I have different levels of financial acumen (& interest). We both walk away from meetings with a clear understanding of where we stand and the next steps we should take. It's refreshing to work with someone not trying to "dazzle you" with unnecessary information in an attempt to make the process seem like magic. We appreciate the clear information he provides in a delightful manner that will appeal to both "left brain" and "right brain" people. This isn't a meat-grinder process where everyone gets the same result. Joe learns what the client wants, asks questions to see what the client needs, and is a partner throughout the process. Bottom line - we feel smart to have selected him, feel confident about our decisions, and look forward to a long-term partnership.
Relationship to Financial Advisor: Current Client
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Gretchen Johnson
Gretchen Johnson

Outstanding Financial Planner with a Personal Touch

✅ Wealthtender Certified Advisor Review™
Feb 16, 2024
After many years of DIY financial planning, I decided to set a goal to retire early. I quickly realized that my spreadsheet approach could not handle the interconnected complexities of SS and tax optimizations, Roth conversions, health and long-term care costs, inflation, and other retirement challenges. This led to my frustrating multi-year search for a qualified and competent fee-only financial planner. After interviewing several local, national, and institutional financial planners, including signing on and terminating several of those relationships, I finally found Joe. From the outset, he has exhibited remarkable professionalism and a genuine desire to provide us with a holistic financial plan. He has taken the time to thoroughly understand our financial situation, unique stock programs, goals, and issues and is working towards creating a plan to address all our needs. As if that was not enough, I genuinely appreciate his ability to involve my wife in the planning process and utilize his exceptional communication skills, breaking down complex concepts into easily understandable terms for both of us. This makes the entire process more accessible, and we feel more confident that we are making informed decisions together. Thanks to Joe's thoughtful and inclusive approach, my wife and I are working towards a financial plan that aligns with our shared goals. He is ideal if you're looking for a financial planner who values teamwork, communication, and inclusivity. I wholeheartedly recommend his services to anyone seeking personalized and collaborative financial planning experience.
Relationship to Financial Advisor: Current Client
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Bill Robinson
Bill Robinson

Joe Petry Retirement planning

✅ Wealthtender Certified Advisor Review™
Feb 5, 2024
It has been a pleasure working with Joe. He takes his time to explain information and makes u feel very comfortable asking questions. He is extremely knowledgeable and has great advice.
Relationship to Financial Advisor: Current Client
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Paula
Paula

The financial puzzle pieces fit together better in Joe's Petry's hands!

✅ Wealthtender Certified Advisor Review™
Dec 18, 2023
We began our financial journey with Joe in the summer of 2023. He offers comprehensive services for a competitive fee. We rather nervously uploaded our documents to "the vault" where shared viewing/analysis begins. Joe then analyzes, compares, categorizes... the data and makes recommendations during Zoom meetings with regularity. The meetings use visuals and conversation to explain how the recommendations help to meet our goals;the conversation is give and take always-with humor added for good measure. Our meetings have been regular (as promised) and begin right on time. He always ends the encounters with the advice "Think it over, let me know if you have questions". I always have questions and Joe seems to patiently wade through the financial muck with me well. We then do some research to ensure his recommendations make sense to us-execute trades if so and call him back if not for more conversation. I am learning different ways of thinking about the financial universe; various techniques/paths to use to ensure our family's financial success. I wanted to work with a mentor for my own learning experience and Joe fits that bill for me 100 times over-knowledgeable (various financial vehicles, tax efficiency), listens well then clarifies goals, dependable, easy to talk to, and guides/challenges us to make decisions in a timely manner. His network of professional colleagues has been helpful in creating our vision of financial security.
Relationship to Financial Advisor: Current Client
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Carole Buckner
Carole Buckner

Extremely Helpful

✅ Wealthtender Certified Advisor Review™
Dec 17, 2023
Joe is exactly what I need in a financial advisor. He charges a flat fee, so he focuses on listening to me. He's knowledgeable, patient, and explains the reasoning for each step. I fully endorse him!
Relationship to Financial Advisor: Current Client
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Steve Buchholz
Steve Buchholz

Individualized/Comprehensive CFP

✅ Wealthtender Certified Advisor Review™
Dec 16, 2023
Retained Joe Petry of Mayfair Financial earlier this year. I needed a detailed, comprehensive and holistic evaluation of my finances which were getting too complicated lately. It was not easy finding a flat fee, CFP that met my needs and Joe fit the bill. He is was extremely thorough and focused on our current and future needs. He is a great guy, very helpful and explains items that are complicated for me. I look forward to ZOOM meetings with him as we implement the financial plan. Looking forward to a long term relationship with Mayfair.
Relationship to Financial Advisor: Current Client
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Bradley Perry
Bradley Perry

Financial Planning Experience with Joe Petry Ph.D.

✅ Wealthtender Certified Advisor Review™
Nov 21, 2023
Joe has provided financial planning for our mutual clients and the experience to help them reach their personal and financial goals has proven to be invaluable. His deep quantitative background as Ph.D in Economics along with having his Masters in Financial Planning gives him the ability to advise clients at a high level. He does a great job explaining complex topics in every day language so all can understand. I highly recommend Joe to anyone who needs financial planning or financial advice in general.
Relationship to Financial Advisor: Wealth Management Colleague
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for John Betterman
John Betterman

Extremely knowledgeable and helpful

✅ Wealthtender Certified Advisor Review™
Nov 20, 2023
Joe Petry has exceeded our expectations. He not only has a firm grasp on stocks/mutual funds but also understands the tax ramifications of owning the various funds. He prepares a well thought out, detailed and understandable report and explains his reasoning in a way that is understandable, despite the complex nature of the topics. All our questions are answered. My husband and I are so happy that we hired him as an advisor.
Relationship to Financial Advisor: Current Client
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Joyce Lipton
Joyce Lipton