Financial Planning

Top Athletes Trust This Financial Coach. She Can Help You, Too

By  Brian Thorp

Disclaimer: To make Wealthtender free for our readers, we earn money from advertisers, including financial professionals and firms that pay to be featured. This creates a natural conflict of interest when we favor their promotion over others. Wealthtender is not a client of these financial services providers. Learn how we operate with integrity to earn your trust.

Whether you’re a professional athlete or your career is off the field, this financial educator and coach can help you enjoy life more with less money stress.

If you’re looking to hire a financial coach who has proven her worth with many of the toughest clients in the world (literally), look no further than Hillary Seiler, the founder of Financial Footwork.

Since beginning her work in 2017 teaching athletes how they can make smarter decisions with their money, Hillary and her colleagues have partnered with nearly a dozen NFL organizations and additional collegiate teams. Through her Financial Footwork business, Hillary “Coach Hill” helps people from all walks of life learn how they can become financially fit, too.

Financial Coaching for Athletes and the Rest of Us

💡 In the Q&A below, you’ll gain insights from Coach Hill based on her experience educating athletes that can help you learn ways to enjoy life more today while preparing for a comfortable retirement in the future.

🙋‍♀️ Do you have questions not answered below? Use the form on this page to submit your questions, and we’ll update this article with answers from the financial professionals and educators in the Wealthtender community. You can also contact the financial coaches featured in this article directly to set up an introductory call or ask your questions by email.


💸 Smart Money Insights for Athletes and the Rest of Us

This page is organized into sections to help you quickly find the information you need and get answers to your questions:

  1. Q&A with “Coach Hill”, Hillary Seiler, CFEd®
  2. Get Answers to Your Questions About Financial Coaching
  3. Browse Related Articles

Q&A: Financial Coaches Specializing in Serving Athletes (and the Rest of Us)

Three Questions with “Coach Hill”, Hillary Seiler, CFEd®

We asked Portland, Oregon-based financial educator Hillary Seiler (“Coach Hill”) to answer three questions based on her experience working with professional athletes that can be useful for everyone interested in becoming financially fit.

Q: What is a common financial coaching challenge unique to athletes that you frequently encounter when working with your clients? How do you work with them to overcome this challenge?

Hillary: Financial Literacy is a common unknown for most people. Money is an uneven playing field we all step onto. Most of us don’t get any kind of financial literacy education until we hit the real world and have to start dealing with money. The same goes for athletes; the only difference is that they are in the spotlight, so we hear more about their struggles as they navigate their personal finances.

I take a training-based approach to helping everyone I work with handle their personal finances, and that all starts with our 12-week workout program for your finances. These are the fundamentals–the basics of money–and the tools you need to be successful with your finances.

Many of my clients understand fitness programs and how training requires consistency and practice. The same rules apply to money and that is how we overcome the challenges that a lack of financial literacy brings.

Our program allows me to be their financial coach in a self-paced environment via workouts and tutorials, with a go-at-your-own-pace approach for those who may not be ready for one-on-one coaching. This also makes it a perfect fit for those who just want to brush up on the basics of their money game.

Q: How do the coaching services you offer distinguish your firm from other coaches?

Hillary: We work with people from all aspects of life. Our sports and athlete work has given us a unique perspective on how to not only teach but coach our clients. We understand that no matter what your income level, everything starts with the basics to help people really understand their money. Since we truly believe that the athlete mindset can be harnessed by anyone, we use those principles when coaching people on their money game.

Q: For professional athletes preparing to transition into a career earning income off the field (and anyone else going through a major life adjustment) what actions do you recommend they take before they transition and shortly thereafter?

Hillary: Anyone going through a life transition should assess where they are at financially; pro-athletes, military members, young business professionals, and employees transitioning to a new job. It is not specific to athletes because we all go through transitions in life.

When I encounter any of my clients who are going through a transition, I always recommend a financial audit. Where are you at financially; budgeting, savings, debt, and your overall net worth? From there it is about planning and goal-setting to make sure your transition is as seamless as possible. This is typically where one-on-one coaching is incredibly effective and helpful.

Get to Know Hillary Seiler “Coach Hill”, Financial Coach for Athletes and the Rest of Us:

View Coach Hill‘s profile page on Wealthtender or visit her website to learn more.

Resources to Help You Choose a Financial Coach

What is a Financial Coach?

What You Need to Know Before Hiring a Financial Coach


🙋‍♀️ Have Questions About Financial Coaching?




Are you ready to enjoy life more with less money stress?

Sign up to receive weekly insights from Wealthtender with useful money tips and fresh ideas to help you achieve your financial goals.

  • This field is for validation purposes and should be left unchanged.

About the Author
Brian Thorp, Founder and CEO of Wealthtender profile picture

Brian Thorp

Founder and CEO, Wealthtender

Brian and his wife live in Texas, enjoying the diversity of Houston and the vibrancy of Austin.

With over 25 years in the financial services industry, Brian is applying his experience and passion at Wealthtender to help more people enjoy life with less money stress.

Connect with Brian on LinkedIn

Disclaimer: To make Wealthtender free for our readers, we earn money from advertisers, including financial professionals and firms that pay to be featured. This creates a natural conflict of interest when we favor their promotion over others. Wealthtender is not a client of these financial services providers. Learn how we operate with integrity to earn your trust.