Women’s Finances: 10 Money Challenges Women Face and 2 Advantages

As a man, writing on this topic is challenging because I lack first-hand experience.

However, I’ve observed the women in my life (mother, sisters, and daughters) and have helped many women clients.

In addition, I asked seven financial advisors to weigh in – all work with women clients, and five are women. Thus, I hope you find the following helpful and inspirational.

First, let me introduce the pros.

The Contributing Financial Advisors

1. Myra Alport, Founder of Myra Alport Money Coach
2. Michelle Francis, Financial Planner at Life Story Financial
3. Danielle Miura, CFP®, founder and owner of Spark Financials
4. Marianne M Nolte, CFP®, Imagine Financial Services
5. Emily C. Rassam, CFP®, AIFA®, CRPS®, NSSA, Senior Planner at Archer Investment Management
6. Jay W. Rishel, CFP®️, Overman Capital Management
7. Philip H. Weiss, CPA, CFA, Principal at Apprise Wealth Management

What Are the Biggest Financial Challenges Women Face?

Unless you’ve led a charmed life (or are totally oblivious), you know that women face many challenges in our society that men don’t (or do to a lesser degree). This is true in many aspects of life, not least of which is finances.

Here are women’s top 10 financial challenges.

1. Lower Labor Force Participation

Jay Rishel says:

2. The Gender Pay Gap

Even when women do work, they’re paid less than men on average, even for doing the same jobs!

According to the US Department of Labor (DOL) blog, “The data show that the majority of the gap between men’s and women’s wages cannot be explained through measurable differences between workers, such as age, education, industry, or work hours. It is highly likely that at least some of this unmeasured portion is the result of discrimination, but it is impossible to capture exactly in a statistical model…

“The jobs where women are most likely to work pay lower wages overall than jobs with a majority of men. This is especially true of jobs in care work, such as childcare workers, domestic workers, and home health aides, all of which pay below-average wages. And while it does not contribute directly to the wage gap, women-dominated jobs also are less likely to include benefits like employer-provided health insurance and retirement plans compared to occupations dominated by men.”

Some of the highest-paid jobs are in the so-called STEM fields – Science, Technology, Engineering, and Math. In our society, most girls are steered away from these fields and into more “traditionally female” fields like nursing, teaching, childcare, etc.

Rishel explains the result:

Danielle Miura agrees:

Marianne Nolte and Philip Weiss also note this as a serious issue facing women.

3. Career Interruptions for Caregiving

Miura says:

Emily Rassam agrees:

Weiss also notes:

4. Greater Student Loan Debt

Rassam quotes research on this, “Although women are now more educated than men, we also carry more student debt. According to an American Association of University Women study in 2019, women held 64 percent of all student debt, totaling $929 billion vs. men’s 36 percent or $531 billion debt.”

5. The “Pink Tax” on Products Marketed to Women

Miura notes that “Women often pay more than men for personal-care products on an everyday basis.”

This points to the so-called “Pink Tax,” which is not an actual tax – it’s the tendency by many companies to charge more for products marketed to women than for identical or nearly identical products for men. A widely quoted example is razors, where the main difference between women’s and men’s products is the color of the handle, but women’s razors cost more.

J.P. Morgan Chase quotes Jeanne Sun, General Manager of Inclusive Investing for J.P. Morgan: “By many estimates, the pink tax costs women an average of $1,300 annually. If the same amount were invested into a retirement fund each year, that would amount to about $16,000 over 10 years (assuming an annual return of 5%) and nearly $160,000 over a 40-year work life.“

6. The Money Taboo: Why Women Avoid Talking About Finances

Alpert points this out, “Women traditionally struggle to openly reveal their financial lives. Whether due to family upbringing where money was seldom discussed, a lack of financial education, or the view that talking about money is not a culturally or socially acceptable norm, women often feel embarrassed, ashamed, and judged when the subject comes up. They may not wish to face financial challenges due to highly charged emotions related to their finances and prefer the avoidance route instead.”

I can confirm that my mother, after my dad passed away, was very reluctant to discuss her finances. This even when I offered to help her manage those finances since in their 70+ years of marriage, she’d never managed their money.

She finally did agree, but was never truly comfortable with it no matter how much I explained it’s her money, and how she chooses to spend it is entirely up to her – my only concern was to make sure she could maintain her lifestyle without running out.

7. Lower Stock Market Participation and Investing Confidence

Weiss makes several related points here, “Women often delay saving for retirement, or don’t save for retirement at all because their spouse does. They often carry too much credit card debt – especially single women who have lower credit scores and higher outstanding balances. Finally, many women lack financial confidence – while studies show that women generate higher average investment returns than men, many women fail to invest. They’re less confident about their financial experiences and expertise.”

The Motley Fool notes, “Most research indicates that women have a tendency to shy away from stocks, despite the growth potential that comes with them. The average woman investor keeps 68 percent of her portfolio in cash and cash equivalents, like money market accounts, Treasury bills, and certificates of deposit, according to a 2015 BlackRock survey. By comparison, men keep 59 percent of their portfolios in cash.”

They also point out that only one woman in three feels comfortable making investment decisions vs. one in two men.

8. Longevity: Why Women Need Retirement Savings to Last Longer

All seven pros point this one out as a major issue from a financial-planning perspective.

Rassam kicks things off, “If you walk around a nursing home, you’ll notice it’s predominantly women who outlive their partners and must plan for longevity and long-term care.“

Rishel agrees:

Michelle Francis also agrees and ties this to career interruptions:

Weiss notes this is further compounded by the typical age difference between spouses, “Women live longer than men, and this effect gets magnified for most married couples as, on average, women are about two years younger than their husbands.”

My mom’s experience bears this out. Though my dad lived to age 91, my mom was three years younger so she survived him by several years. During those years, her expenses were lower, but not by anywhere near as much as the reduction in income she suffered when he passed away.

9. Lower Social Security Benefits

Another impact of a lower lifetime earning is one pointed out by Nolte, “Women often hold lower-paying jobs; therefore, they receive lower benefits in retirement. Often, if a couple has a small business, the husband takes the financial lead and is taxed on the income received. He contributes to Social Security, but the wife isn’t building a benefit for herself. As a result, women tend to have lower Social Security benefits.” Though widows can receive their late spouse’s benefit if it’s higher than theirs.

10. The “Widow Tax Trap” on RMDs and the Standard Deduction

Nolte points out another issue she terms The Widow Tax Trap, “Say, a husband and wife each have an employer 401(k). They‘re taxed as Married Filing Jointly, which receives the largest standard deduction. In retirement, they each begin taking Required Minimum Distributions (RMD) at the appropriate age (currently 72). Statistically, women tend to outlive their male partners. He passes away and as a widow she inherits his 401(k). Now she has to take RMDs for both her account and his, but two years after he passes away, she receives the considerably lower Single standard deduction.”

What Financial Advantages Do Women Have Over Men?

With so many challenges facing them, many women might feel overwhelmed and simply hope for the best. That would be a big mistake.

Women have some distinct finance-related advantages over men and should use these to overcome the challenges.

Rassam points out two such advantages:

The Motley Fool agrees, “Women’s tendency to do better than men at investing dates all the way back to the early 1990s. A study by the University of California, Berkeley, based on 35,000 brokerage accounts over a six-year period found that women generated returns that were 1% higher, on average, than men… Despite grappling with substantially lower paychecks on average, women tend to have higher savings rates than men.”

That 1-percent annual difference may not seem like much, but over a 40-year career it builds up!

Here’s a hypothetical comparison of women’s results to men’s if both invest $1200 a year, with men’s annual return running at 5 percent, and women’s 1 percent higher.

In this scenario, the extra 1 percent annual return translates to a 29-percent larger portfolio!

The Motley Fool quotes a Vanguard study comparing women’s trading habits to men’s, “Vanguard has also found that women trade 40% less frequently than men. And that’s not just a recent trend. Between February of 1991 and January of 1997, men traded 45% more than women, according to a University of California study. All of that extra trading was said to reduce men’s net returns by 2.65% a year, as opposed to 1.72% for women.”

The Bottom Line: Use Women’s Saving and Investing Strengths to Close the Gap

In our society, it’s inarguable that women face far greater financial challenges than men. The above identifies 10 such challenges.

However, women also have two important finance-related advantages over men. First, they’re more disciplined savers, putting greater emphasis on their future needs than men. Just ask Aesop’s grasshopper how important that can be.

Women are also less impulsive than men, looking at their portfolios less often, and trading far less often than men. Given how a Fidelity study once found that the best returns of all Fidelity investors were of those who forgot they had a Fidelity account, less frequent trading improves investing returns. As a result, women’s returns average about 1 percent a year higher than men’s.

In the second of this two-part article, I address women’s finance-related fears and how they can overcome those and the above challenges using their advantages.

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