Investing

How to Make Money in a Bear Market: What History Says About Buying Low

By 
Opher Ganel, Ph.D.
Opher Ganel is an accomplished scientist (particle physics), instrument designer, systems engineer, instrument manager, and professional writer with over 30 years of experience in cutting-edge science and technology in collider experiments, sub-orbital projects, and satellite projects.

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What this article covers

Written as the S&P 500 fell more than 20% from its January 2022 peak, this article by Opher Ganel uses bear market history since 1929 to show why selling in a downturn tends to backfire: half of the index’s strongest days over two decades came during bear markets, and every modern bear has been followed by a bull. Three financial advisors explain why falling valuations make stocks more compelling for long-term investors who keep buying.

Key Takeaways

1

Trying to time a bear market means missing most of the market’s best days

According to Hartford Funds data cited in the article, half of the S&P 500’s strongest days in the 20 years through December 2021 came during a bear market, and another 34% came in the first two months of a bull market. Sitting out the pain of a bear market means missing more than five in six of those best days.

2

Bear markets are common, shorter than bull markets and have always been followed by a recovery

There have been 27 bear markets since 1929, about one every 3.5 years, and every completed one was followed by a bull market. Since World War II, the average bear lasted 11 months with a 32.1% peak-to-trough loss, stocks spent only 18% of the time in bear markets, and the market took an average of 23 months to regain its prior level.

3

Lower prices make stocks more compelling for long-term investors, not less

As prices fall, valuations compress (the S&P 500’s CAPE ratio dropped from nearly 40 to about 32.5), downside risk shrinks and upside potential grows. Advisors interviewed point to historical returns averaging 9.6% to 11.4% a year after 10% declines and urge long-term investors to keep averaging money into the market.

Featuring insights from financial advisors in the Wealthtender community

Yes, it’s a bear market.

As of the 6/13/2022 close, the S&P 500 lost over 20 percent of its value since its 1/3/2022 peak (-21.6 percent at the recent low, recovering slightly to -20.5 percent as of this writing).

If you’re thinking you’d best pull your money out of the stock market (or have already done so), and/or that you don’t want to invest more of your money in the market, you aren’t alone.

That’s because it’s really hard to see a large fraction of your wealth evaporate.

It’s even harder when it grinds down over an extended period of time, and especially when the market teases you repeatedly with multiple “dead-cat bounces” that raise your hope that the worst is behind us, only to dash it when the index drops even further.

The most important thing in investing is to follow a plausible strategy and not panic when the market does what the market does.

Should You Try to Time the Market in a Bear Market?

If you have a functioning crystal ball (mine stopped working a long time ago), you can yank your money out of the market at the top, wait until we hit bottom, and then jump in just in time for the market’s eventual recovery.

Because historically, the market always recovers and goes even higher than it was before the bear.

But as Joshua Lutkemuller, CFA, Investment Advisor and Head of Portfolio Strategy at Strongside Asset Management says:

When in a bear market, the likelihood of finding the ‘perfect bottom’ is a pipe dream, which is why you must accept that short-term dips might move against you temporarily.

But as a long-term investor, you have time on your side, and the ability to recover from such short-term losses. All in all, these are the types of opportunities that tend to deliver outsized returns in the long run.

What happens if you try to avoid the pain of bear markets?

According to Hartford Funds, “Half of the S&P 500 Index’s strongest days in the last 20 years occurred during a bear market. Another 34 percent of the market’s best days took place in the first two months of a bull market — before it was clear a bull market had begun.” The 20 years refers to 12/16/01 — 12/15/21.

You can’t avoid the pain of bear-market losses without missing out on more than five in six of the best days of the market.

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How Often Do Bear Markets Happen, and How Long Do They Last?

Will we have a bull market after this bear?

History says we will.

Since 1929, we’ve had 27 bear markets (counting this one), of which 15 were in the modern era (since WW-II). And each of those (excluding this one, for obvious reasons — it’s not done yet), was followed by a bull market.

And if a bull market does come to end the current bear, will that bull be followed by another bear?

Again, history says yes.

Lutkemuller adds:

It’s important to understand that during the 18 months prior to 2022, we were blessed with insanely low volatility and outsized returns. In a lot of ways, that spoiled us. Bear markets aren’t all that rare, in fact, they happen every 3.5 years on average [since 1929; every five years in the modern era — OG]. If this is your first bear market, I can almost guarantee it won’t be your last.

That’s why it’s so important to understand the dynamics of a bear market and adopt a mindset that views this turbulent market more as an ‘opportunity’ rather than a time to cash in all your chips and run. You should find resolve in the fact that bull markets last much longer on average and tend to deliver positive moves that are far greater than bear market losses.

What are those dynamics? As shown in the table below, in the modern era:

  • Stocks spent 18 percent of the time in bear markets. Of course, that means they spent the other 82 percent of the time in bull markets.
  • The average bear market lasted (peak to trough) 11 months. If the economy fell into recession, the average length increased to 15 months. We’re currently 5.5 months into this bear market, and of the other 14 bears since WW-II, three didn’t even last this long.
  • The average loss during a bear market (peak to trough) was -32.1 percent. If the economy fell into recession, the average loss was a little worse, at -34.5 percent.
  • The average time the market took to recover to its pre-bear-market level was 23 months.
  • Not every bear market sees the economy fall into recession, and not every recession sees stocks fall into a bear market. Just under six in 10 bear markets coincided with a recession, and about seven in 10 recessions coincided with a bear market.
The image shows a table that compares bear market and recession statistics since 1929 and since 1945. it includes data on the number of bear markets and recessions, the fraction of bear markets with and without recessions, average lengths of bear markets with and without recessions, average losses during these periods, average time to recover from bear markets, and the fraction of time in bear markets.
Bear market and recession statistics (data from Seeking Alpha, The Balance, and the Washington Post)

What Bear Market History Says About How Much Further Stocks Could Fall

This means three simple things:

  1. We’re in a bear market.
  2. The bear will continue for as long as it continues, and go as low as it will go.
  3. Anyone who tells you he knows how long it will last or how much further the market will fall is lying to you (or to himself).

We can only let history guide us. So what does history say?

  • If this bear ends up on the shorter end of bear markets, it may already be over. If it ties the longest in the modern era (the 1973/74 bear), we have 15.5 months to go. If it ends up about average, we’re about halfway through.
  • If it’s over already, it would be the second shallowest bear market in the modern era. If it ends up as bad as the worst since WW-II, it’s gonna drop another 39 percent from its recent low. If it ends up about average, we’re in for about a 13 percent further drop.

Why Stocks Become More Attractive in a Bear Market, Not Less

The first reason is that the so-called Cyclically Adjusted Price to Earnings (CAPE) ratio, also known as Shiller’s P/E ratio, was nearly 40 back in December.

That’s more than double the CAPE’s long-term average of about 17. Historically, when the market’s CAPE was that high, it presaged a market downturn.

The S&P 500’s CAPE is now about 32.5. Still historically high, but much less exuberant than it was six months ago.

The second reason is related to the first. The further stocks drop the smaller your downside risk, and the larger your upside benefit. Conversely, the higher the market climbs, the more things are flipped, with greater downside risk and smaller upside.

Ian Weiner, CFP® says:

The data we have about market declines since 1926 shows that after a decline of 10 percent or more (certainly where we are) the average annualized returns for the next year was 11.4 percent, over the next three years 10.3 percent, and over the next five years 9.6 percent. This isn’t a guarantee of what’s to come, yet it has to inform our thinking about market volatility. When you have time, volatility is your friend — if you own great assets.

Lutkemuller agrees.

Valuations have compressed and now more and more stocks are trading at discounts we haven’t seen in many years. Coming into 2022, stocks were much more fully valued, but now in mid-2022, we are at the point where forward expected returns are much more attractive for investors who have a long-time horizon.

The third reason is that bear markets are an opportunity to ensure you make more money by buying low. Ayad Amary, MBA, CFP®, AIF®, VP and Senior Wealth Advisor at Wealthcare of the Lehigh Valley explains:

This is the opportunity one waits for! It amazes me how average investors are willing to chase higher prices in bull markets yet run for cover when stocks are on sale during bear markets.

As long as one maintains a long-term time horizon individual investors should absolutely continue to average money into this type of market. They will be rewarded during the next bull run…whenever that may be!

Warren Buffet expressed similar thoughts. Writing in a letter to Berkshire Hathaway investors, he said he’s puzzled when the same people who’d be delighted if they found everything at the store on a half-off sale are dismayed when the stock market is 50 percent off, even though they’re net buyers of stocks.

The Bottom Line: Be Greedy When Others Are Fearful

Warren Buffet famously said, “I will tell you how to become rich. Close the doors. Be fearful when others are greedy. Be greedy when others are fearful.”

So, are others greedy now, or fearful? Just listen to the talking heads on TV, or read what pundits are saying.

Then consider doing the opposite and you might just be able to make money in a bear market.

Unsure what to do? Consider hiring a financial advisor who can work with you to develop a personalized plan to reach your near and long-term goals.

Frequently Asked Questions

Can you make money in a bear market?

Long-term investors can, mainly by continuing to buy stocks while prices are low and holding through the recovery. The article notes that every completed bear market since 1929 has been followed by a bull market, and one advisor interviewed calls a bear market the opportunity investors wait for, when stocks are on sale.

Should I sell my stocks during a bear market?

The article argues against it. Nobody can reliably call the top or the bottom, and half of the S&P 500’s strongest days over a 20-year period occurred during bear markets, with another 34% in the first two months of the following bull. Selling to avoid losses means you are likely to miss most of the rebound.

How long do bear markets usually last?

Since World War II, the average bear market lasted 11 months from peak to trough, or 15 months when the economy fell into recession. The longest in the modern era was the 1973/74 bear, and the market took an average of 23 months to recover to its pre-bear level.

How often do bear markets happen?

There have been 27 bear markets since 1929, or roughly one every 3.5 years on average, and about one every five years in the modern era. Stocks spent about 18% of the time in bear markets since World War II and the other 82% in bull markets.

Does a bear market mean a recession is coming?

Not necessarily. In the modern era, just under six in 10 bear markets coincided with a recession, and about seven in 10 recessions coincided with a bear market. When a recession did occur, bear markets tended to be somewhat longer and deeper.

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Disclaimer: This article is intended for informational purposes only, and should not be considered financial advice. You should consult a financial professional before making any major financial decisions.

Opher Ganel, Ph.D.

About the author

Opher Ganel, Ph.D.

Contributing Writer, Wealthtender

My career has taken some unexpected turns, from earning a PhD in experimental high-energy physics, to conducting cosmic-ray research in Antarctica, to supporting NASA projects and programs, to running my own consulting business. I also run several other small businesses and help my wife run her Marriage and Family Therapy practice.

Those experiences taught me to question assumptions, think critically, and recognize that real-world decisions of any significance rarely have simple answers that apply to everyone. Today, I bring that perspective to writing about personal finance. Drawing on my analytical background, business experience, and research, I explore financial decisions, challenge conventional wisdom, and help readers understand the tradeoffs that can affect their financial well-being. To complement my own research and experience, I also weave insights from financial professionals into my articles, drawing on their expertise and real-world experience helping clients navigate financial decisions and challenges.

At medium.com/@opher-ganel, you can read more of my articles and subscribe to receive email notifications when new ones come out.

Wealthtender is a trusted, independent financial directory and educational resource governed by our strict Editorial Policy, Integrity Standards, and Terms of Use. While we receive compensation from featured professionals (a natural conflict of interest), we always operate with integrity and transparency to earn your trust. Wealthtender is not a client of these providers. ➡️ Find a Local Advisor | 🎯 Find a Specialist Advisor