Whether you have lived in Key West for years or recently moved to town, you may need help finding the right financial advisor in the community best suited for your individual needs.

It’s important to first consider your own financial planning priorities before choosing an advisor. Here are a few quick tips to help you get started along with financial advisors in Key West featured on Wealthtender you may want to add to your shortlist.

As you prepare to interview financial advisors in Key West who may be right for you, get to know local financial advisors featured on Wealthtender.

📍 Map: Financial Advisors with their Primary Office Location in Key West

Double-click (or pinch the map on mobile devices) to zoom in and expand the details for financial advisors whose primary office location is in Key West.

📍Double-click or pinch pins to view more.

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The Benefits of Hiring a Financial Advisor in Key West

Hiring a financial advisor can be a great move to help you build a long-term investing strategy. Advisors can help you build an investment portfolio to meet your financial goals and help you plan appropriately for retirement.

As a resident living in Key West, hiring a financial advisor who lives nearby and understands the local economy, cost of living, and regional employers can be quite valuable, especially if your individual circumstances are deeply tied to such factors.

Do you work for one of the largest employers in Key West? If so, there’s a good chance the local financial advisor you hire will also have other clients who work there. This knowledge could prove valuable if they are already familiar with your employee benefits, such as a 401(k) plan, Health Savings Accounts, and other components of your total compensation package.

When you reach out to financial advisors you’re considering hiring, let them know where you work and ask if they are familiar with your employer’s unique benefits and compensation structure.

Quick Tips For Hiring an Key West Financial Advisor

Before hiring a financial advisor in Key West, here are a few quick tips to help you find the best advisor for you.

1. Decide Which Services You Need

Before hiring an advisor, determine what services you need from them. Whether it’s full-service investment management or a plan focused on a specific area of your finances, put together a list of what you’d like help with before contacting an advisor.

Though most people use a financial planner simply to invest for retirement, this is only a small part of what many advisors offer. Here’s a quick rundown of potential services a financial advisor may offer you:

  • Budgeting and money management
  • Debt management
  • Insurance planning
  • Retirement planning
  • Other investment planning
  • Inheritance planning
  • Estate planning
  • Tax planning

As you can see, financial advisors can help you with your entire financial picture, not just investing. As you start to plan for life’s bigger milestones, you should consider finding a financial advisor that specializes in those areas.

Finding the right advisor can help you minimize risk, maximize gains and take advantage of tax breaks while investing for your future. They can also help you protect your assets with the right kinds of insurance and help you pass on your financial legacy with a proper estate plan.

2. Consider Your Budget and Payment Preferences

Once you have a list of services you would like, review the fee structures financial advisors offer. Finding a balance between the services you need and the cost of those services will help narrow down the field of advisors you may want to work with.

If you are looking for a full-service advisor to manage all of your investments, consider searching among fee-based financial advisors. If you want to manage your money yourself, consider the flat fee and monthly subscription advisors for ongoing support.

3. Interview Multiple Financial Advisors

Once you have chosen the services and fee structure you prefer, it’s time to contact a few advisors and interview them. Here are questions to ask financial advisors:

  • What services do you provide?
  • What are all the ways you get paid? (fee transparency)
  • What is your investment strategy?
  • How do you measure investment performance?
  • How do we communicate about my plan?

Interview multiple advisors to get a feel for who you want to work with. A combination of fees, services, and customer service will help you determine the best fit for your financial advice.

4. Review Financial Advisor Credentials

Once you find an advisor (or two) you feel comfortable with, it’s always a good practice to check their credentials and the firm’s details. You can do this at the Investment Adviser Public Disclosure (IAPD) website

You can check both the individual and the firm to view their background and experience details, as well as any disciplinary action taken against them or their firm.

As licensed financial professionals, there is oversight into how financial advisors conduct business, so running a quick (free) check on them is recommended.

For additional information about advisor credentials, read our article to learn the most popular designations held by financial advisors, as well as specialized credentials which may be important to consider if you have unique financial planning needs.


Frequently Asked Questions & Additional Resources

How do I know if I’m ready to hire a financial advisor?

You should strongly consider hiring a financial advisor if you have a significant amount of money available for saving or investing. This could occur after years of making annual contributions to a retirement plan like a 401(k) through your employer or suddenly if you receive a large inheritance or sell your house for a large profit.

But even if you don’t have a lot of money saved, many financial advisors and planners provide reasonable pricing options and valuable services you should consider, especially if you’re facing a significant life event. For example, if you’re starting a new job, getting married, starting a family, getting divorced, lost your job, starting or selling a business, or approaching retirement age, working with a trusted financial advisor or planner may prove worthwhile.

Before I hire a new financial advisor, should I fire my current advisor?

You don’t need to fire your current advisor before beginning your search for a new financial advisor. In fact, your new advisor can help coordinate the transition of your assets from your previous financial advisor.

Where can I read reviews about financial advisors written by their clients to help me decide if I should hire them?

After 60 years of regulatory prohibition of financial advisor reviews in the US, a rule issued by the Securities and Exchange Commission (SEC) became effective on May 4, 2021 that means both financial advisors and directory websites that help consumers search for a financial advisor can collect and display financial advisor reviews, an important factor worth considering when choosing who you’ll hire to manage your investments and life savings. 

Wealthtender is the first independent advisor review platform designed to be fully compliant with the new SEC rule, and we look forward to helping you evaluate financial advisors based on reviews written by their clients.

I’m a local financial advisor interested in being featured in this guide. How do I get started?

Thanks for your interest. We look forward to learning more about your practice and helping you attract your ideal clients where you may be a good fit based on their individual needs and circumstances. Please click here to learn how you can join local financial advisors featured on Wealthtender.

How Much Does a Financial Advisor Cost?

➡️ How Much Does a Financial Advisor Cost? Read the Article

About the Author
A headshot of Brian Thorp, the founder and CEO of Wealthtender

About the Author

Brian Thorp

Brian is CEO and founder of Wealthtender and Editor-in-Chief. He and his wife live in Austin, Texas. With over 25 years in the financial services industry, Brian is applying his experience and passion at Wealthtender to help more people enjoy life with less money stress. Learn More about Brian

Whether you have lived in Wilkesboro for years or recently moved to town, you may need help finding the right financial advisor in the community best suited for your individual needs.

It’s important to first consider your own financial planning priorities before choosing an advisor. Here are a few quick tips to help you get started along with financial advisors in Wilkesboro featured on Wealthtender you may want to add to your shortlist.

As you prepare to interview financial advisors in Wilkesboro who may be right for you, get to know local financial advisors featured on Wealthtender.

📍 Map: Financial Advisors with their Primary Office Location in Wilkesboro

Double-click (or pinch the map on mobile devices) to zoom in and expand the details for financial advisors whose primary office location is in Wilkesboro.

📍Double-click or pinch pins to view more.

Showing

📍 Additional Advisors Who Serve Clients in Wilkesboro

In addition to the advisors featured above, these advisors can also meet with you in person in Wilkesboro.

The Benefits of Hiring a Financial Advisor in Wilkesboro

Hiring a financial advisor can be a great move to help you build a long-term investing strategy. Advisors can help you build an investment portfolio to meet your financial goals and help you plan appropriately for retirement.

As a resident living in Wilkesboro, hiring a financial advisor who lives nearby and understands the local economy, cost of living, and regional employers can be quite valuable, especially if your individual circumstances are deeply tied to such factors.

Do you work for one of the largest employers in Wilkesboro? If so, there’s a good chance the local financial advisor you hire will also have other clients who work there. This knowledge could prove valuable if they are already familiar with your employee benefits, such as a 401(k) plan, Health Savings Accounts, and other components of your total compensation package.

When you reach out to financial advisors you’re considering hiring, let them know where you work and ask if they are familiar with your employer’s unique benefits and compensation structure.

Quick Tips For Hiring an Wilkesboro Financial Advisor

Before hiring a financial advisor in Wilkesboro, here are a few quick tips to help you find the best advisor for you.

1. Decide Which Services You Need

Before hiring an advisor, determine what services you need from them. Whether it’s full-service investment management or a plan focused on a specific area of your finances, put together a list of what you’d like help with before contacting an advisor.

Though most people use a financial planner simply to invest for retirement, this is only a small part of what many advisors offer. Here’s a quick rundown of potential services a financial advisor may offer you:

  • Budgeting and money management
  • Debt management
  • Insurance planning
  • Retirement planning
  • Other investment planning
  • Inheritance planning
  • Estate planning
  • Tax planning

As you can see, financial advisors can help you with your entire financial picture, not just investing. As you start to plan for life’s bigger milestones, you should consider finding a financial advisor that specializes in those areas.

Finding the right advisor can help you minimize risk, maximize gains and take advantage of tax breaks while investing for your future. They can also help you protect your assets with the right kinds of insurance and help you pass on your financial legacy with a proper estate plan.

2. Consider Your Budget and Payment Preferences

Once you have a list of services you would like, review the fee structures financial advisors offer. Finding a balance between the services you need and the cost of those services will help narrow down the field of advisors you may want to work with.

If you are looking for a full-service advisor to manage all of your investments, consider searching among fee-based financial advisors. If you want to manage your money yourself, consider the flat fee and monthly subscription advisors for ongoing support.

3. Interview Multiple Financial Advisors

Once you have chosen the services and fee structure you prefer, it’s time to contact a few advisors and interview them. Here are questions to ask financial advisors:

  • What services do you provide?
  • What are all the ways you get paid? (fee transparency)
  • What is your investment strategy?
  • How do you measure investment performance?
  • How do we communicate about my plan?

Interview multiple advisors to get a feel for who you want to work with. A combination of fees, services, and customer service will help you determine the best fit for your financial advice.

4. Review Financial Advisor Credentials

Once you find an advisor (or two) you feel comfortable with, it’s always a good practice to check their credentials and the firm’s details. You can do this at the Investment Adviser Public Disclosure (IAPD) website

You can check both the individual and the firm to view their background and experience details, as well as any disciplinary action taken against them or their firm.

As licensed financial professionals, there is oversight into how financial advisors conduct business, so running a quick (free) check on them is recommended.

For additional information about advisor credentials, read our article to learn the most popular designations held by financial advisors, as well as specialized credentials which may be important to consider if you have unique financial planning needs.


Frequently Asked Questions & Additional Resources

How do I know if I’m ready to hire a financial advisor?

You should strongly consider hiring a financial advisor if you have a significant amount of money available for saving or investing. This could occur after years of making annual contributions to a retirement plan like a 401(k) through your employer or suddenly if you receive a large inheritance or sell your house for a large profit.

But even if you don’t have a lot of money saved, many financial advisors and planners provide reasonable pricing options and valuable services you should consider, especially if you’re facing a significant life event. For example, if you’re starting a new job, getting married, starting a family, getting divorced, lost your job, starting or selling a business, or approaching retirement age, working with a trusted financial advisor or planner may prove worthwhile.

Before I hire a new financial advisor, should I fire my current advisor?

You don’t need to fire your current advisor before beginning your search for a new financial advisor. In fact, your new advisor can help coordinate the transition of your assets from your previous financial advisor.

Where can I read reviews about financial advisors written by their clients to help me decide if I should hire them?

After 60 years of regulatory prohibition of financial advisor reviews in the US, a rule issued by the Securities and Exchange Commission (SEC) became effective on May 4, 2021 that means both financial advisors and directory websites that help consumers search for a financial advisor can collect and display financial advisor reviews, an important factor worth considering when choosing who you’ll hire to manage your investments and life savings. 

Wealthtender is the first independent advisor review platform designed to be fully compliant with the new SEC rule, and we look forward to helping you evaluate financial advisors based on reviews written by their clients.

I’m a local financial advisor interested in being featured in this guide. How do I get started?

Thanks for your interest. We look forward to learning more about your practice and helping you attract your ideal clients where you may be a good fit based on their individual needs and circumstances. Please click here to learn how you can join local financial advisors featured on Wealthtender.

How Much Does a Financial Advisor Cost?

➡️ How Much Does a Financial Advisor Cost? Read the Article

About the Author
A headshot of Brian Thorp, the founder and CEO of Wealthtender

About the Author

Brian Thorp

Brian is CEO and founder of Wealthtender and Editor-in-Chief. He and his wife live in Austin, Texas. With over 25 years in the financial services industry, Brian is applying his experience and passion at Wealthtender to help more people enjoy life with less money stress. Learn More about Brian

Do you work at Home Depot?

Get expert insights from financial advisors who specialize in helping Home Depot employees and executives make the most of their compensation package and benefits.

Looking for a financial advisor who specializes in working with Home Depot employees? You’re in the right place. Below, you’ll find advisors who understand Home Depot benefits and compensation — along with their answers to common financial questions from Home Depot employees and executives.

Whether you recently joined Home Depot or you’ve advanced into a management or executive leadership role over a multi-year career, making smart decisions about your income and Home Depot benefits can have a lasting impact on your financial future. For example:

✅ Do you know the right moves to get the greatest value from the Home Depot benefits available to you?

✅ If you’re thinking about leaving Home Depot for another job or planning to retire in a few years, are you taking the right steps today to receive all the compensation and benefits you’ve earned?

Key Takeaways

1

Home Depot’s PCRA Brokerage Within the FutureBuilder 401(k) Is Widely Overlooked but Highly Valuable

The PCRA Trust Brokerage account available inside the FutureBuilder 401(k) is not widely known or utilized by Home Depot employees. When used correctly, it can significantly expand investment options beyond the standard fund lineup and allow for more tailored portfolio management.

2

Concentrated Home Depot Stock Exposure Is One of the Biggest Hidden Risks for Executives

Many Home Depot executives accumulate a large pile of vested HD shares that sit idle for years, on top of ongoing grants of stock options, RSUs, and PSUs. Advisors working with these employees frequently prioritize tax-efficient diversification strategies early in the relationship to reduce that concentration risk.

3

Tenure and Age at Departure Can Determine Whether Unvested Equity Is Lost or Preserved

At Home Depot, the combination of years of service and retirement age can affect whether stock options continue to vest after an employee leaves. Understanding the full value of compensation that would be forfeited upon resignation also gives executives a stronger negotiating position with a prospective new employer.

Why Home Depot Employees Work with a Specialist Financial Advisor

Throughout the year, Home Depot provides its employees and executives with updates about their benefits, ranging from health insurance and health savings accounts to retirement plans like a 401(k) and deferred compensation, along with equity compensation such as restricted stock units (RSUs), stock options, and an employee stock purchase plan. While the company offers many useful resources and access to knowledgeable staff who can assist with questions, you’ll also find financial professionals not affiliated with Home Depot who specialize in helping Home Depot employees make the most of their income and benefits.

Whether you work at one of Home Depot’s offices, from a regional hub, or remotely from home, you may have questions about your compensation package and benefits better suited for a financial professional who can offer unbiased advice and guidance.

Sensitive topics — like the steps you should take before quitting your job at Home Depot to work elsewhere, protecting yourself in advance of a corporate layoff, or deciding when you should plan to retire — are all conversations that may be more comfortable with a trusted financial advisor.

Should You Hire a Home Depot Specialist or a Local Financial Advisor?

You’ll likely find dozens of nearby financial advisors well-suited to help you reach your money goals with a personalized plan. But it can be harder to find a financial advisor who specializes in serving Home Depot employees. Fortunately, many financial advisors offer virtual services, so you can meet online no matter where you (or they) live — which means you can hire a specialist financial advisor who lives hundreds of miles away if their knowledge and experience working with Home Depot employees is the better fit for your unique needs.

💡 In the Q&A below, you’ll gain insights from financial advisors who work with Home Depot employees to help them make smart decisions, get the most value from their compensation and benefits, reduce their money stress, and prepare for a comfortable retirement.

🙋‍♀️ Have a question not yet answered? Use the form below to submit your question. You can also contact financial advisors directly to set up an introductory call or contact them with your questions.

Q&A: Financial Planning Tips for Home Depot Employees & Executives

In this section, you’ll learn how you can make the most of your Home Depot employee benefits and gain valuable tips from financial advisors who specialize in working with Home Depot employees and executives.

Financial Advisor Q&A  ·  Home Depot Employees

Patrick Lawson, Jr., CFP®, Financial Advisor for Home Depot Employees at Branch Partners

Patrick Lawson, Jr., CFP®

Branch Partners  ·  Athens, GA  ·  Serves clients nationwide

Specializes in Home Depot employee financial planning & equity compensation
Book Intro Call

Patrick Lawson is a financial advisor based in Athens, GA who specializes in offering financial planning services to Home Depot employees. Patrick helps clients understand and make informed decisions regarding their Home Depot benefits and compensation package so they can enjoy life and feel confident about their financial future.

QAs a financial advisor with experience helping Home Depot employees save for their retirement, how do you help them make the most of their employee benefits?

First and foremost, every person has different values and personal objectives, so we work with them to help build on their unique plan, and a large piece of that is incorporating their benefits into the mix.

We comb through the robust benefits offered to Home Depot executives to provide a bespoke solution tailored to each client’s individual needs and objectives. Not only does this include helping clients understand their medical and life benefits for them and their families but also utilizing and managing the PCRA brokerage piece to their 401k plans while seeking to maximize the generous company match, making sense out of their stock options, RSUs, PSUs and Restorations Plan and developing implementation strategies designed to support their personal financial planning objectives.

Overall, there is a lot that goes into being an executive at the Home Depot, and many executives may find it valuable to work with a professional to help evaluate these decisions. A “thought partner” to holistically bring it all together in a clear manner is what we do at Branch Partners. Our goal is to make sense of their benefits and incorporate them into a clear, actionable plan.

QWhen you first speak with a Home Depot employee, what questions do you like to ask to better understand their unique circumstances and determine how you can best help them achieve their goals?

– What is it that is important to you? Financial and non-financial.

– Are you fulfilled in what you do? Tell me about it.

– How long have you been with the Company and what is your vision for how much longer you will stay?

– Do you feel like you have a good handle on your executive compensation, how it ties into accomplishing your personal financial objectives?

– Do you have an idea for how your stock compensation impacts your tax picture?

– Have you worked with an advisor before? What worked well, what didn’t?

– What are you looking for out of a financial partner?

QIs there a particular benefit available to Home Depot employees you feel isn’t as well utilized or understood by employees as it should be?

In my experience, the PCRA Trust Brokerage account offered through the FutureBuilder 401(k) is often underutilized or misunderstood by employees. If used appropriately, this can significantly expand the investment options available beyond the core plan menu and provide additional flexibility in portfolio implementation.

QBeyond Home Depot employee benefits for retirement savings, are there other types of benefits offered by the company that you find valuable to discuss with your clients (e.g. stock, education savings, health savings)?

Life and disability benefits. It is important to understand how much life and disability coverage is provided and paid for by the Company. This is great starter coverage, but depending on your family, lifestyle and goals, it is possible that it may not be enough. A full analysis is an appropriate step we take with all of our clients to determine if their family and assets are properly covered.

QFor Home Depot employees thinking about leaving the company to accept a job elsewhere, what actions do you recommend they take before resigning and shortly thereafter?

At many companies, Home Depot included, there is significance around tenure with the Company and age at which you are retiring. This could mean the difference between continued vesting of options or not. This is important to understand.

Additionally, it is equally important to understand what you may be “leaving on the table” if you were to leave the Company. We help executives understand what that amount is that can be beneficial in negotiating tactics for future employers.

QFor Home Depot employees approaching retirement age, how do you recommend they prepare to make the transition from living off their salary to relying upon other sources of income?

You spent your career living off a paycheck — someone else’s promise to pay you, on time, every time. Retirement means living off something you built yourself. That’s a different relationship with money, and it can feel unsettling at first.

But here’s what I want clients to remember: a well-built portfolio isn’t a pile of money you’re slowly spending down. It’s a living, working asset — more like a farm than a savings account. It produces things. It grows things. And when you need income, we harvest thoughtfully — never taking more than the farm can sustainably give, always leaving enough to keep growing.

The paycheck was someone else’s farm. This one is yours. We help clients grow, nurture and harvest what they have responsibly planted.

QFor Home Depot employees who have managed their finances on their own to this point, what would you suggest they consider to help them decide if they should begin working with a financial advisor at this stage in their lives?

The further you grow in the Company, the more is demanded and expected of you. With those expectations come reward — bigger stock option, RSU and PSU grants. This is all great, but it creates complexity – complexity that you may not have time to handle on your own. One thing I tell my executive clients often is that “you wake up every morning thinking about what you have to do to polish the Home Depot brand and you are great at it. You should go do that and not have to think about your own personal finances.”

Much like you do in many other aspects of your life, delegate this work to a professional who knows your financial life inside and out.

QWhat are some of the unique financial planning challenges you commonly see among your clients who are Home Depot employees and how do you help them overcome these obstacles?

Understanding their executive compensation. That entails understanding what they have, when it is accessible to them, following Company regulations such as trading windows, what the tax impacts are of transacting and then ultimately what to do with the proceeds! How much should we allocate to college savings, HSA, tax withholding, brokerage, etc.?

QWhat questions do you recommend Home Depot employees ask financial advisors they’re considering hiring to help them decide if they’re a good fit?

What value do you receive for the price you pay?

How do you incorporate these various forms of compensation into my overall financial picture?

How do you charge clients?

QIs there anything that comes up frequently in your initial meeting with Home Depot employees that surprises you?

It always surprises me how much exposure they have to Home Depot stock. Not only does the Company sign their paychecks and support their family’s healthcare needs, but they also have a pile of vested HD shares that have been sitting there idle for years. Not to mention the hundreds of shares that will vest in the coming year! The stock price has done incredibly well, but I believe proper diversification is key to any successful financial plan. One of the early common conversation topics we have is around diversification and tactics on how to diversify in a tax efficient manner.

QIs there a particularly memorable experience or a moment you recall with a client who worked at Home Depot when you realized they have unique opportunities and circumstances when it comes to their financial planning needs?

In many situations, I find employees and executives may not fully understand all of the benefits and planning opportunities available to them. And it is not their fault. There is just so much to learn and understand that they don’t have the time to learn it themselves.

Considering a financial advisor who specializes in working with Home Depot employees?

Are you a financial advisor who specializes in working with employees at Home Depot or another large company?

✅ Join Wealthtender and get featured as a specialist financial advisor based on your knowledge and experience working with employees at Home Depot or another large company. (Subject to availability and terms.)
Sign up today and join financial advisors attracting their ideal clients on Wealthtender

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About the Author

Brian Thorp, Founder and CEO of Wealthtender and Editor-in-Chief

Brian Thorp

Founder & CEO, Wealthtender  ·  Editor-in-Chief

Brian Thorp is the founder and CEO of Wealthtender and serves as Editor-in-Chief. With over 25 years in the financial services industry — including nearly 22 years at Invesco, where he led strategic partnerships with wealth management firms representing more than $100 billion in assets — Brian founded Wealthtender to help people find financial advisors they can trust and make more informed money decisions.

A member of the National Society of Compliance Professionals and its SEC Marketing Rule Working Group, Brian was recognized by WealthManagement.com as one of its “Ten to Watch in 2024” for his work reshaping how financial advisors market their services. He holds a B.B.A. in Finance from The University of Texas at Austin.

Brian and his wife live in Austin, Texas.

Read Brian’s full bio →   ·   Connect on LinkedIn →

Do you work at Anthropic?

Get expert insights from financial advisors who specialize in helping Anthropic employees and executives make the most of their compensation package and benefits.

Looking for a financial advisor who specializes in working with Anthropic employees? You’re in the right place. Below, you’ll find advisors who understand Anthropic benefits and compensation, along with their answers to common financial questions from Anthropic employees and executives.

Whether you recently joined Anthropic or you’ve advanced into a management or executive leadership role over a multi-year career, making smart decisions about your income and Anthropic benefits can have a lasting impact on your financial future. For example:

✅ Do you know the right moves to get the greatest value from the Anthropic benefits available to you?

✅ If you’re thinking about leaving Anthropic for another job or planning to retire in a few years, are you taking the right steps today to receive all the compensation and benefits you’ve earned?

Key Takeaways

1

Equity Is the Most Valuable and Most Misunderstood Part of Anthropic Pay

For many Anthropic employees, equity compensation (including ISOs, NSOs, and RSUs) is the largest piece of their net worth, yet it’s often the least understood. A specialist advisor can help you work through vesting schedules, exercise windows, and the tax treatment that determines how much of that value you actually keep.

2

Concentrated Stock Is the Top Financial Risk for Anthropic Employees

When Anthropic equity makes up more than roughly 20% of your investable assets, a single adverse event at the company could erase a large share of your net worth. Calculating your concentration and building a diversification and tax plan around it is a common first step, and an especially timely one now that Anthropic has confidentially filed for an IPO.

3

Map Your Vesting and Option Exercise Windows Before You Leave Anthropic

If you’re weighing a job change, understand exactly how much unvested equity you’d forfeit and how long you have to exercise vested ISOs or NSOs after you depart. The same analysis can help you quantify what you’d be walking away from and negotiate a stronger offer with a new employer.

Why Anthropic Employees Work with a Specialist Financial Advisor

Throughout the year, Anthropic provides its employees and executives with updates about their benefits, ranging from health insurance and health savings accounts to retirement savings like a 401(k), along with equity compensation such as stock options and restricted stock units (RSUs). While the company offers many useful resources and access to knowledgeable staff who can assist with questions, you’ll also find financial professionals not affiliated with Anthropic who specialize in helping Anthropic employees make the most of their income and benefits.

Whether you work at Anthropic’s San Francisco headquarters, an office in Seattle, New York, or Washington, D.C., one of its international locations, or remotely from home, you may have questions about your compensation package and benefits better suited for a financial professional who can offer unbiased advice and guidance.

Sensitive topics, like the steps you should take before quitting your job at Anthropic to work elsewhere, protecting yourself in advance of a corporate layoff, or deciding when you should plan to retire, are all conversations that may be more comfortable with a trusted financial advisor.

Should You Hire an Anthropic Specialist or a Local Financial Advisor?

You’ll likely find dozens of nearby financial advisors well-suited to help you reach your money goals with a personalized plan. But it can be harder to find a financial advisor who specializes in serving Anthropic employees. Fortunately, many financial advisors offer virtual services, so you can meet online no matter where you (or they) live, which means you can hire a specialist financial advisor who lives hundreds of miles away if their knowledge and experience working with Anthropic employees is the better fit for your unique needs.

💡 In the Q&A below, you’ll gain insights from financial advisors who work with Anthropic employees to help them make smart decisions, get the most value from their compensation and benefits, reduce their money stress, and prepare for a comfortable retirement.

🙋‍♀️ Have a question not yet answered? Use the form below to submit it anonymously and watch this article for updates with answers to your questions. You can also reach out to the financial advisors below to set up an introductory call or contact them with your questions by email.

Q&A: Financial Planning Tips for Anthropic Employees & Executives

In this section, you’ll learn how you can make the most of your Anthropic employee benefits and gain valuable tips from financial advisors who specialize in working with Anthropic employees and executives.

Jump to a Financial Advisor for Anthropic Employees

Financial Advisor Q&A  ·  Anthropic Employees

Jackie Lewis, Financial Advisor for Anthropic Employees at Wealth With Options

Jackie Lewis, CFP®, MBA

Wealth With Options  ·  San Diego, CA  ·  Serves clients nationwide

Helping clients build wealth with equity compensation
Book Intro Call

Jackie Lewis is a financial advisor based in San Diego, California who specializes in offering financial planning services to Anthropic employees. Jackie helps her clients get the most value from their Anthropic benefits and compensation package so they can enjoy life and feel confident about their financial future.

QAs a financial advisor with experience helping Anthropic employees save for their retirement, how do you help them make the most of their employee benefits?

Anthropic has some great benefits and we make sure that you are taking advantage of all that they offer. This includes helping you with equity compensation, retirement account, health insurance and family benefits within their overall corporate benefits package.

QWhen you first speak with an Anthropic employee, what questions do you like to ask to better understand their unique circumstances and determine how you can best help them achieve their goals?

Anthropic provides robust equity compensation packages so we help you to strategize around the best way to tax efficiently liquidate your RSUs based on your unique situation and needs. This leads to questions such as What are your goals in life? How long do you hope to stay with Anthropic? What would you like to do for your family? How well do you feel you understand your equity compensation? Do you have an idea of what taxes you will owe with your total compensation package?

QIs there a particular benefit available to Anthropic employees you feel isn’t as well utilized or understood by employees as it should be?

We help you to understand your equity compensation and put together a strategic plan to find the most tax efficient way to liquidate this compensation so that you can use this to fund your goals whether they be financial freedom, a home purchase, travel plans, etc.

QBeyond Anthropic employee benefits for retirement savings, are there other types of benefits offered by the company that you find valuable to discuss with your clients?

Anthropic provides a significant portion of your compensation through their equity compensation so we guide you through how best to leverage them during an open window so that you pay the lowest tax possible and have a multi-year plan at your finger tips.

QFor Anthropic employees thinking about leaving the company to accept a job elsewhere, what actions do you recommend they take before resigning and shortly thereafter?

If you’re thinking of leaving Anthropic, you should consider the impact on your equity compensation as you have a window to take advantage of them. In addition, any first-year bonus that may need to be repaid, and whether they are prepared with enough emergency savings if making a move to a smaller tech company.

Another consideration is health insurance. Health insurance will end at month-end of your employment. Knowing you have another job starting in a few weeks vs. a few days may leave you open to a medical emergency if coverage is not continuous. Finally, 401(k) employee contributions and HSA contributions are a sum game across employers. If you contribute the maximum to the Anthropic 401k and then move to a new employer, you will need to wait until the next year to start contributing to the new 401(k).

QFor Anthropic employees approaching retirement age, how do you recommend they prepare to make the transition from living off their salary to relying upon other sources of income?

Many of our tech professional clients look to make work optional around age 50 to age 55. This means a time of needing taxable investments and medical coverage. We work with our clients to understand COBRA and health exchange options years in advance, so we have a good year of emergency savings ready for the first big moment of this next phase in life. Then, it’s really about seeing how you can lean into your values and passions while keeping the finances in mind.

Some of our clients go on to create their own startups or decide on consulting or volunteer work, etc. ‘Retiring’ isn’t about sitting around. These different adventures may require cash needs to get going, so we make sure we understand what will be going out the door for this as well. We help them structure their cash flow needs so they can see how they are doing spending-wise compared to what we planned for.

QFor Anthropic employees who have managed their finances on their own to this point, what would you suggest they consider to help them decide if they should begin working with a financial advisor at this stage in their lives?

An advisor can help with short-term decision-making such as equity compensation decisions, tax advantaged guidance, etc. and also with bigger-picture thinking (i.e. creating a framework so you can see the direction all your hard work is taking you, and make sure your money behaviors are aligning with your life goals). A client is often already doing many of the right things and the value of the planning process is to put things in a broader framework to allow for proactive/intentional decisions to be made as well as being a sounding board and accountability coach for the client.

We encourage DIY investors to consider the cost of NOT getting a second opinion. Investment management is one thing, but retirement planning has incredible nuance to it that many people overlook such as:

  • How will my investments be taxed? Can I minimize my lifetime taxation? Am I taking too much (or not enough) risk in the markets?
  • What is my plan to turn my assets into income? What are the tax implications of doing that?
  • Am I going to run out of money? How should I deal with Inflation? What about long-term care?
  • Are my beneficiary designations up to date? Do I understand what’s going to happen to my assets when I pass?
  • Do I need life insurance? Do I have enough or too much? Should I keep these old policies?

There are a number of different areas that a Certified Financial Planner (CFP) can provide incredible value to a recent retiree, even if they choose to continue to manage their own investments.

QWhat are some of the unique financial planning challenges you commonly see among your clients who are Anthropic employees and how do you help them overcome these obstacles?

A good, high-paying job in tech can feel a bit like golden handcuffs sometimes and it can be hard to imagine walking away. But, if you want to prepare for an exit or a shift to a different industry, we can create a pathway to ease the transition. In a role with equity compensation, a challenge can be to define how much to rely on that compensation in the plan. It’s variable and can be hard to quantify, but can be significant. So, having a firm structure based on a client’s comfort with the exposure and how it’s treated in the plan is important.

QWhat questions do you recommend Anthropic employees ask financial advisors they’re considering hiring to help them decide if they’re a good fit?

Are you a fiduciary? Do you have to act in my best interest? Will you be providing comprehensive financial planning or just investment management? What will I pay in fees? Are there any hidden fees in the products you’re recommending?

Considering a financial advisor who specializes in working with Anthropic employees?

Investment advisory services are offered through Mariner Platform Solutions (“MPS”), an SEC registered investment adviser. Wealth With Options is a separate business entity used for marketing purposes. The separate business entity is not owned, controlled by, or affiliated with MPS and is not registered with the SEC. For additional information about MPS, including fees and services, please contact MPS or refer to the Investment Adviser Public Disclosure website (www.adviserinfo.sec.gov). Please read the disclosure statement carefully before you invest.

Financial Advisor Q&A  ·  Anthropic Employees

Tom Lo, Financial Advisor for Anthropic Employees at Vested Financial Planning

Tom Lo, CFP®, MBA

Vested Financial Planning  ·  San Carlos, CA  ·  Serves clients nationwide

Financial planning for tech professionals with equity  ·  Fee-only fiduciary
Book Intro Call

Tom Lo is a financial advisor based in San Carlos, CA who specializes in offering financial planning services to Anthropic employees. Tom helps clients get the most value from their Anthropic benefits and compensation package so they can enjoy life and feel confident about their financial future.

QAs a financial advisor with experience helping Anthropic employees save for their retirement, how do you help them make the most of their employee benefits?

For Anthropic employees who want to get to financial independence, I help you make the most of your employee equity including ISOs, NSOs, and RSUs. I help you diversify risk, minimize taxes, and make the most of your Anthropic equity so you can achieve financial independence.

QWhen you first speak with an Anthropic employee, what questions do you like to ask to better understand their unique circumstances and determine how you can best help them achieve their goals?

What are your big life goals? When do you want to get to financial independence? What financial goals do you have for yourself and your partner e.g., buy house? What financial goals do you have for your children e.g. pay for college? What financial goals do you have for your lifestyle e.g., travel? What vested and unvested Anthropic equity do you have?

QIs there a particular benefit available to Anthropic employees you feel isn’t as well utilized or understood by employees as it should be?

Anthropic employees don’t understand your Anthropic equity including ISOs, NSOs, and RSUs as well as it should be because this is by far your most important employee benefit. I can help you understand how to diversify risk, minimize taxes, and use your Anthropic equity to reach your goals including financial independence.

QBeyond Anthropic employee benefits for retirement savings, are there other types of benefits offered by the company that you find valuable to discuss with your clients (e.g. stock, education savings, health savings)?

I find it valuable to discuss your Anthropic equity including ISOs, NSOs, and RSUs to help you so you can diversify risk, minimize taxes, and maximize the value to achieve your other financial goals.

QFor Anthropic employees thinking about leaving the company to accept a job elsewhere, what actions do you recommend they take before resigning and shortly thereafter?

For Anthropic employees thinking about leaving Anthropic, I can help you negotiate your compensation package with your new employer by quantifying the financial value of your Anthropic equity that you’re leaving on the table. I can help you understand the details of your vesting schedule including timing so you can maximize the vesting of your equity. I can help you understand how long you have to exercise ISOs and/or NSOs that you have vested but not exercised yet after you leave Anthropic and the exercise cost and taxes if you do that.

QFor Anthropic employees approaching retirement age, how do you recommend they prepare to make the transition from living off their salary to relying upon other sources of income?

I help Anthropic employees approaching financial independence understand how you can use your Anthropic equity and other assets to generate enough income to support your financial independence and with what type of lifestyle.

QFor Anthropic employees who have managed their finances on their own to this point, what would you suggest they consider to help them decide if they should begin working with a financial advisor at this stage in their lives?

For Anthropic employees who don’t have the time, energy, interest, or expertise to understand how to diversify risk, minimize taxes, and maximize value of your Anthropic equity including ISOs, NSOs, and RSUs, you should consider working with a financial planner that specializes in working with tech professionals with equity. If a financial planner can help you get 10% more value out of your Anthropic equity that you would on your own, how much would that be worth?

QWhat are some of the unique financial planning challenges you commonly see among your clients who are Anthropic employees and how do you help them overcome these obstacles?

The primary financial planning challenge among Anthropic employees is helping you understand how you can diversify risk, minimize taxes, and maximize the value of your Anthropic equity including ISOs, NSOs, and RSUs so that you can achieve your goals. I help you overcome these obstacles by helping you identify your goals and using selling and tax strategies to maximize the value of your Anthropic equity to help you reach your goals.

QWhat questions do you recommend Anthropic employees ask financial advisors they’re considering hiring to help them decide if they’re a good fit?

What percentage and number of your clients are tech professionals with equity? How many clients in total do you work with? Are you fee-only which means the client is the only one who pays the advisor? Are you a fiduciary which means the advisor is legally obligated to work in the clients’ best interest? Are you independent which means the advisor isn’t connected to a bank or broker? Do you have the Certified Financial Planner (CFP) designation which is the highest standard for financial planners?

QIs there anything that comes up frequently in your initial meeting with Anthropic employees that surprises you?

Anthropic employees not understanding the importance of the concept of concentrated stock, holding too much of a single company stock, is what surprises me. Anthropic employees are typically taking a ton of risk because Anthropic equity makes up too much of your investable assets. The risk is that something happens to Anthropic and most of your net worth vanishes.

QFor highly compensated Anthropic employees and executives, are there any special benefits you believe it’s important to take into consideration when preparing their financial plan?

The primary benefit to take into consideration when preparing your financial plan for highly compensated Anthropic employees and executives is your Anthropic equity including ISOs, NSOs, and RSUs. I want to help you diversify risk, minimize taxes, and maximize value of your equity. For executives and select employees, I want to be aware if you are subject to corporate insider rules and if so, I would look at using a 10b5-1 plan when selling Anthropic equity.

QIs there a particularly memorable experience or a moment you recall with a client who worked at Anthropic when you realized they have unique opportunities and circumstances when it comes to their financial planning needs?

I met with an Anthropic employee to talk about working together and then met a second time about eight months later. In that relatively short time, the value of his Anthropic equity increased ~600%. The skyrocketing value helped me realize that Anthropic employees have a unique opportunity to use your Anthropic equity to reach your goals likely faster than any tech employees in history.

QWhat should Anthropic employee do first since Anthropic filed for an IPO?

Anthropic employees should first calculate how concentrated you are in your Anthropic equity. Take the value of your total vested Anthropic equity and divide by the total value of your investable assets including savings, investments, retirement, and 401ks to get your concentration. If you are more than 20% concentrated in Anthropic, you need to figure out a plan for your Anthropic equity because it makes up lots of your net worth.

Considering a financial advisor who specializes in working with Anthropic employees?

The information contained within this article is provided for informational purposes only and is not intended to substitute for obtaining accounting, tax, or financial advice from a professional. Information provided in this article is not all inclusive and such information should not be relied upon as being all inclusive. In no way should this information be construed or interpreted to be advice for your specific situation. Before making any financial decision you should consider all factors and consult with a professional. This article provides general information only, and is not intended to provide personal investment advice and it does not take into account the specific investment objectives, financial situation and the particular needs of any specific person. In addition, investments in the stock market are subject to fluctuation, and that the price or value of any securities and investments may rise or fall and you may lose part or all of your investment. In addition, any information relating to the tax status of financial instruments discussed in this article is not intended to provide tax advice or to be used by anyone to provide tax advice. You are urged to seek tax advice based on your particular circumstances from an independent tax professional.

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About the Author

Brian Thorp, Founder and CEO of Wealthtender and Editor-in-Chief

Brian Thorp

Founder & CEO, Wealthtender  ·  Editor-in-Chief

Brian Thorp is the founder and CEO of Wealthtender and serves as Editor-in-Chief. With over 25 years in the financial services industry — including nearly 22 years at Invesco, where he led strategic partnerships with wealth management firms representing more than $100 billion in assets — Brian founded Wealthtender to help people find financial advisors they can trust and make more informed money decisions.

A member of the National Society of Compliance Professionals and its SEC Marketing Rule Working Group, Brian was recognized by WealthManagement.com as one of its “Ten to Watch in 2024” for his work reshaping how financial advisors market their services. He holds a B.B.A. in Finance from The University of Texas at Austin.

Brian and his wife live in Austin, Texas.

Read Brian’s full bio →   ·   Connect on LinkedIn →

The recent Ultimus 2026 Client Summit provided an informative industry event designed to offer an insightful update on the state of the asset management Industry for both registered and private asset managers and RIA clients. The Summit’s carefully crafted agenda addressed major industry issues and challenges by inviting financial industry experts to share insights and perspectives, along with numerous breakout sessions to allow for a substantial sharing of ideas, experiences, best practices, and the exploration of innovative strategies.

As a leading independent, tech-enabled provider of full-service fund administration, accounting, and middle office services for fund sponsors and investment advisers, Ultimus Fund Solutions (Ultimus) has grown considerably over the years through organic growth in new clients and a series of acquisitions. The firm’s growth has strengthened its administrative capabilities and consultative approach across the full registered and private fund spectrum.

It also positions them with a unique vantage point to keep a finger on the pulse of the rapidly changing operating environment, accelerating investment product innovation, distribution re-engineering, and technological transformation happening across the asset management industry in its registered and private fund space.

The 2026 Summit agenda reflected more than a roster of timely topics – it captured a broader strategic reality facing the industry: asset management firms are no longer preparing for gradual change, but for simultaneous transformation across product innovation, distribution, operations, regulation, and technology, and the confluence between registered and private funds.

Key 2026 Summit topics included distribution strategies, regulatory and compliance matters, middle office solutions, optimizing operations, fund governance, registered alternatives structures, ETFs, and cybersecurity. They also organized several excursions and networking opportunities with peers in the fund advisory community, industry experts, and Ultimus professionals from its registered, private fund, and middle office teams.

Overviews and takeaways from some of the sessions are highlighted below:

Ultimus Update: A View from the Top

To kick off the summit, Gary Tenkman, CEO, and John Lehner, President of Public Funds Solutions, shared their vision of Ultimus’ future.

Gary opened the 10th Ultimus Client Summit by discussing his tenure, the company’s growth, and outlining Ultimus’s strategy that focuses on best-in-class service, talent, and technology across a wide range of product wrappers. Ultimus has grown to be the only independent, tech-enabled fund administration firm with scale across all product wrappers, including mutual funds, ETFs, private equity, retail alternatives, and middle office services – a unique competitive position compared to large global custody banks.

As evidence of the firm’s investment in people, he noted the company’s growth from 350 employees in 2019 to nearly 1,300 today, with over 100 hired in the current year alone. Firm growth has led to Ultimus currently supporting over 450 investment advisers, 2,500 funds, four million shareholder accounts, and $775B in assets under administration (AUA).

He also highlighted a key priority of expanding capabilities in Europe and other jurisdictions to better serve clients wanting to distribute funds globally. Announcing a clear vision of expansion signaled the company’s international growth ambitions.

John Lehner followed, reinforcing the company’s core ethos of “service, service, service,” which he framed as “service at scale” – meaning the combination of its client-centric culture with a robust, scalable technology and data infrastructure.

The Summit theme of the “Power of Partnerships” was characterized as a testament to how partnerships amplify possibilities and enable the seizing of new opportunities together by harnessing the collective strength of the community­­ to shape a brighter, more successful future. At the heart of the power in partnership lies the ability to drive progress and achieve extraordinary outcomes through collaboration. He especially thanked clients for their presence and participation at the Summit, making the event even more special and meaningful as everyone can dive into the future of administration, technology, and innovation side by side.

He also discussed the goals of the conference to foster connection, provide education, and listen to client feedback; introduced his public funds team; and emphasized how the company’s focus on scalable technology, seamless data integration, and the responsible adoption of emerging technologies like AI, positions Ultimus as a forward-thinking partner for their asset management clients that is prepared for the future of the financial services industry.

Washington Watch: What’s Ahead for the Industry

This panel of seasoned Washington observers from the ICI, Thompson Hine, and DLA Piper shared practical observations on evolving policy discussions and what policy changes mean for the industry – delivering timely intelligence for investment advisers, trustees, and other industry professionals navigating a rapidly changing environment. Insights into enforcement dynamics were provided to help inform compliance strategies.

Main discussion points revolved around three key areas: tokenization, the use of Artificial Intelligence (AI) in the industry, and the Department of Labor’s proposed rule on alternative investments in 401(k) plans. Speakers explored the implications of tokenization for asset distribution, investor experience, and regulatory frameworks. They also delved into the increasing adoption of AI by investment advisers, the regulatory challenges it presents, and the potential for AI to transform prospectuses and investor interactions. The SEC has already acknowledged the current state of e-delivery as a “crazy quilt,” indicating its archaic nature and the need for re-evaluation and improvement.

Finally, the discussion touched upon the Department of Labor’s efforts to allow alternative investments in 401(k)s, with skepticism surrounding its clarity for litigation avoidance, and the broader impact of regulatory changes and enforcement on the industry.

With the consensus that the industry will be very different from what it is today in five years – not 10 or 15 years, mind you – the most interesting projection made was on tokenization, where in five years most products will be tokenized and most people will be investing through a wallet. It was cited that Schwab reported that their mutual funds have already been tokenized in Europe by third parties, demonstrating that tokenization is occurring independently of direct issuer action.

This data-driven session examined the latest investment product trends and how asset management firms are adapting to a rapidly evolving investment landscape, particularly the shift towards retail distribution and the increasing complexity of investment products. The breakout was led by Nickolaus Darsch, Chief Commercial Officer, Ultimus with Brendan Powers, Director, Product Development, Cerulli Associates, and Kerri Heidemann, Director, Asset & Wealth Management Consulting – North America, Alpha FMC.

The data presented on channel growth (see Cerulli chart below), product adoption, and operational challenges informed asset managers about critical industry shifts that can guide strategic decision-making. The insights into evolving financial adviser needs and the complexities of new product structures like ETFs and alternatives were offered to help firms prioritize investments in technology, talent, and distribution strategies. The discussion on AI specifically highlighted a forward-looking trend that firms need to consider for future operational efficiency and innovation, like exception detection, reconciliation, and onboarding.

Key points:

  • Retail client channels are growing significantly faster than institutional channels.
  • Firms are adapting their business models to offer advanced financial planning services.
  • Asset managers are making strategies more accessible through new vehicles like ETFs and SMAs, and by expanding into different investment options such as direct indexing.
  • Asset managers are increasingly providing support to wealth managers in areas like customization, personalization, and model portfolios.
  • ETFs have become commonplace for financial advisers, with increasing comfort in active ETFs.
  • Operational hurdles for ETFs include managing daily portfolio changes, daily disclosures, and establishing capital markets teams.
  • The dual share class for ETFs presents regulatory and economic challenges.
  • Alternatives are moving into the private wealth channel, with a shift towards semi-liquid funds like interval funds and evergreen funds.
  • Managed accounts are evolving beyond equity to include fixed income and options, with a trend towards model-delivered SMAs.
  • Model portfolios are a key way for asset managers to provide scale to wealth managers, offering investment strategies, client communication tools, and implementation support.
Bubble chart illustrating U.S. retail client channel assets from 2019-2024 in trillions, highlighting rapid growth in the independent RIA channel. Key takeaways, color-coded legend, and CAGR rates are displayed alongside each channel.
Image Credit: Institute for Innovation Development

From Niche to Mainstream: The Rise of Retail Alternative Fund Structures

As retail access to alternative assets continues to expand, fund structures are evolving to meet growing demand. This session unpacked the operational, regulatory, and structural considerations behind interval funds, tender-offer funds, BDCs, and ’34 Act private funds, highlighting the key considerations advisers need to evaluate when looking to launch retail alternative fund structures.

The panel, led by Nicholas Ablahani, Managing Director, Head of Retail Alternative Administration Product, Ultimus, brought together legal and operations specialists to examine how interval funds, tender offer funds, and business development companies (BDCs) are reshaping the way retail investors access private markets. The discussion also touched on fund structures gaining popularity, including ‘34 Act funds, registered 3(c)(7) funds, and outlined the factors advisers should consider when evaluating these structures.

Panelists worked through the structural distinctions that matter most to advisors. Interval funds offer continuous daily subscriptions paired with mandatory periodic repurchase offers, while tender offer funds give boards greater discretion over both the timing and frequency of repurchases as well as net asset value (NAV) striking cadence. That added flexibility, the panel observed, has meaningful downstream operational effects on shareholder servicing, distribution platforms, and the role of the transfer agent. BDCs were positioned with much different considerations: subject to SEC diversification requirements, focused largely on lending to private US companies, and reporting on a 10-Q and 10-K cadence rather than the N-CSR, N-PORT, and N-CEN regime that governs registered investment companies. Across all three structures, the panel identified a consistent set of pre-launch questions that sponsors should be wrestling with early, including seed capital sizing, target asset under management (AUM) thresholds, NAV frequency, liquidity management, and the valuation framework for Level 3 assets.

Operational readiness emerged as the through line. Panelists walked through legal formation, board and chief compliance officer appointments, and the assembly of service providers spanning legal, audit, fund accounting, fund administration, transfer agency, tax, and compliance administration. On the distribution side, the conversation turned practical: how the NSCC Fund/SERV and DTCC pipes interact with daily versus periodic NAV products, the data hurdles advisers routinely encounter at onboarding, and the recordkeeping nuances of private BDCs and 1934 Act private funds that rely on capital commitments and closings rather than traditional subscriptions.

The session closed on regulatory and market context, with commentary on redemption pressure in private credit and the proration mechanics that interval and tender offer funds rely on when repurchase requests exceed the offered amount, alongside heightened SEC scrutiny of valuation policies for hard-to-value assets sitting inside daily NAV vehicles. The takeaway for readers: retail alternatives have crossed into the mainstream, and the operational, governance, and valuation infrastructure behind them is now where the real competitive differentiation lies.

Solving the Unstructured Data Problem

This panel led by Mel Van Cleave, SVP, Technology and Jason Stevens, EVP, Chief Technology Officer, Ultimus with Jack Lupica, Senior Sales Engineer and Strath Lanyon, Chief Client Success Officer, Xceptor, addressed how asset managers are inundated with unstructured data – from PDFs and emails to tax documents and research reports.

The session explored how cutting-edge technologies like Generative AI and Natural Language Processing (NLP) can transform this data into actionable insights, empowering more informed decision-making, and uncovering tradeable opportunities. The discussion on the need for AI security and data governance served as a crucial guide for organizations navigating the complexities of implementing these new technologies responsibly.

A key observation was made that many people assume the pain points show up at the back end of operations, whether it is during reconciliation, or when operations teams are dealing with the data already in the system. The reality is that the problem needs to be solved upfront, at the ingestion stage where governance and normalization are established. That front-end work is where about 90% of the friction lies, when it comes to getting the data into the systems cleanly and consistently.

Further discussions around SEC announcements regarding AI records suggest regulatory bodies are actively considering and preparing for the impact of AI. The concept of an “operational control tower” – integrated platforms that provide real-time monitoring, root cause analysis, and guided response for data incidents – offered a vision for future operational efficiency and risk management.

From Back Office to Powerhouse: Scaling Investment Operations Data for Growth

This session explored how investment operations teams are strengthening their data using modern technology and smarter processes to specifically support growth.

Keith Totten, Founding Partner, Aliter Investment Solutions and Paul Wahmann, SVP, Head of Middle Office Services, Ultimus, along with client testimonials, discussed what is working, what has changed along the way, and how new tools are helping turn investment operations data into an advantage.

Key topics included:

  • Prioritizing which data and operational challenges to modernize first.
  • Turning previously siloed operational data into actionable insights.
  • Experiencing a clear connection between stronger data practices and business growth opportunities.
  • New data capabilities – like lineage, cataloging, or real‑time access – delivering big improvements.
  • Measuring ROI data quality improvements.
  • Evaluating technology partners or platforms.
  • Emerging technologies that have the biggest impact on investment operations in the next 3–5 years.

Scaling Excellence: Future-Proofing Operations, Technology, and Tax for the Private Credit & Multi-Asset Era

As the private funds landscape shifts toward yield-driven private credit strategies and retail-accessible structures, the “back office” has become a critical driver of institutional credibility. This panel explored how fund managers are navigating a new era of complexity, where specialized credit data hooks, process automation, and integrated audit and tax strategies are essential for survival in 2026.

The panel led by Chris Cullison, Managing Director, Head of Private Funds Product, Ultimus, analyzed the shift from siloed workflows to digital-first models capable of handling the unique valuation and reporting demands of private debt alongside traditional assets to meet heightened LP expectations for transparency.

Cyber Crisis in Action: An Incident Response Walkthrough

Of particular value was a two-part interactive breakout session and engaging tabletop exercise led by Shawn Waldman, CEO and Founder, SecureCyber in simulating a real-world cyber incident. Attendees were asked to openly participate and consider “What would you do?”

The panel walked through initial responses and key decision points in managing a cyber crisis and demonstrated effective response strategies. Attendees gained deeper insights into mitigating risks, improving preparedness, and safeguarding organizational integrity during a cyber attack.

Meet the ETF Market Participants

This session focused on the critical roles that key ETF ecosystem participants play in the success of an ETF launch and long-term growth strategy. The discussion featured Trammel Robinson, Director, ETF Issuer Relations, ETF GlobalPaul Weisbruch, Head of ETF Issuer Services, GTSGreg Schmidt, Director of ETF Listings, CBOE, and Michael Prendergast, SVP, Senior ETF Product Specialist, Ultimus.

While innovation and product development are accelerating, the panel emphasized that successful ETFs are ultimately supported by a strong ecosystem of partners across trading, listings, operations, servicing, and distribution.

A major theme throughout the discussion was the importance of understanding how ETF liquidity is created and supported. Paul Weisbruch discussed the role of lead market makers from pre-launch through ongoing trading support, emphasizing that liquidity is often driven more by the underlying securities and ecosystem support than simply by trading volume on screen. Greg Schmidt highlighted how exchanges have evolved beyond simply being listing venues and now play a strategic role in supporting issuer visibility, education, branding, and capital markets connectivity. Michael Prendergast discussed how issuers are increasingly evaluating differentiated product structures, including ETF share classes and alternative investment strategies, while also stressing that many new entrants underestimate the importance of operational planning and distribution strategy early in the process.

The panel also explored the continued rise in ETF launches and whether capacity constraints are beginning to emerge across the ecosystem. Panelists noted that service providers are becoming increasingly selective in the products they support, with greater emphasis being placed on differentiation, distribution readiness, and long-term viability. One of the key takeaways from the session was that launching an ETF has become more accessible than ever before, but achieving scale and gathering assets remains highly competitive. Successful issuers today are those that not only bring innovative ideas to market, but also understand the importance of liquidity support, operational infrastructure, strategic partnerships, and thoughtful distribution planning from day one.

The Intermediary Landscape in a Shifting Distribution Environment

Led by Kevin Guerette, SVP OF Distribution, Ultimus and manager of the Ultimus Distribution Advantage Program, a panel of leading industry intermediaries from Fidelity, LPL, Charles Schwab, and Osaic Wealth shared their approach to engaging with diverse product structures, meeting platform inclusion requirements, and building strong manager firm relationships.

Besides explaining the basic elements of gaining access to these firms and their platforms, they also spent time discussing product usage, investment product trends they are seeing, and directionally where they think flows are heading into the balance of 2026 and beyond. This session offered practical strategies to position investment offerings for success in today’s competitive landscape.

Executing a Distribution Plan in a Multi-product Environment

Also led by Kevin Guerette, SVP of Distribution, Ultimus, this session brought together experienced client partners to share their expertise in distribution strategies. Focus was placed on the successful path each has been on, how they have deliberated to arrive where they are today, and how they are assessing where they need to be in the future.

Topics included product development decisions, leveraging technology, maximizing conference exposure, and implementing wholesaling, national accounts, and marketing best practices. A special focus was placed on distributing multiple product structures, such as mutual funds, ETFs, separate accounts, model delivery, and alternative funds. It provided practical and insightful guidance for dealing with the complexities of a multi-product environment.

Transforming the Future with AI

As the closing keynote, Henry Lindemann, Co-Founder and Chief Growth Officer, BlueFlameAI shared how to build a robust framework for innovation risk and effectively plan for constant change in the rapidly evolving AI era. The session provided strategies to stay ahead of the curve and harness AI’s transformative potential in a fast-paced landscape.

After starting with explanations regarding the basics of LLMs and AI Assistants, along with the two types of AI – Generative and Agentic AI – and their different purposes, he explained that the AI Feature Arms Race is a dead end as AI capabilities are commoditizing. True institutional advantage comes from architecture.

What actually differentiates is: workflow integration embedded in how you actually work; data connectivity to your systems of record; institutional governance of security, compliance, audit trails; and continuous model optimization where you are always using the best AI for each task. No single model wins every task: the answer is multi-model routing.

He offered how Agentic AI is delivering a clear ROI and leading to increasing adoption:

  • Customer service – 25% shorter call times, 60% fewer transfers.
  • Sales agents – 10–30% conversion increases.
  • Supply chain – 40% delay reduction via multi-agent workflows.
  • Commerce – Visa, Mastercard, and PayPal launched agent-capable systems.
  • Projected $5Trillion in AI-mediated global commerce by 2030.
  • 40% of enterprise apps to embed agents by the end of 2026.

Conclusion

The Ultimus 2026 Client Summit provided an informative and insightful conference program that helped reinforce the massive nature and scope of the transformations occurring in the asset management industry. The Summit gave attendees a valuable perspective on the forces reshaping the industry, while also making clear that the lines between the registered and private fund spaces are increasingly converging, creating new opportunities, operational demands, and strategic considerations for asset managers moving forward.

More than a recap of trending topics, the Summit underscored a key takeaway: competitive differentiation will increasingly depend on how well firms align strategic vision with operational readiness, governance, and technology execution. Adaptation is no longer a response to change, but an ongoing business discipline.

With its every 18-month month cadence and breadth of issues addressed, the Ultimus Client Summit continues to establish itself as a meaningful industry gathering for asset managers and industry partners alike. Combining education, partnership, and practical insights, it is a worthwhile event for those who want to stay informed about the innovation and evolution in asset management.

For full disclosure, Ultimus is an Institute Founding Member, and I have always attended their events to stay informed and be in an optimal position to report on the evolution and innovation happening in the asset management industry.

This article was originally published here and is republished on Wealthtender with permission.

About the Author

A middle-aged man, Bill Hortz, with short dark hair wearing a dark pinstripe suit, white dress shirt, and a maroon tie, posing against a plain gray backdrop. He has a slight smile and is looking directly at the camera.

Bill Hortz

Founder Institute for Innovation Development

Bill Hortz is an independent business consultant and Founder/Dean of the Institute for Innovation Development- a financial services business innovation platform and network. With over 30 years of experience in the financial services industry including expertise in sales/marketing/branding of asset management firms, as well as, creatively restructuring and developing internal/external sales and strategic account departments for 5 major financial firms, including OppenheimerFunds, Neuberger&Berman and Templeton Funds Distributors. His wide ranging experiences have led Bill to a strong belief, passion and advocation for strategic thinking, innovation creation and strategic account management as the nexus of business skills needed to address a business environment challenged by an accelerating rate of change.

What this article covers

A Google Business Profile is a valuable digital marketing tools available to financial advisors. But one of its most popular features, Google Reviews, comes with regulatory implications that most advisors haven’t fully considered. Soliciting reviews on Google without understanding how the SEC Marketing Rule applies can turn what looks like a marketing win into a compliance problem not easily solved. This guide covers the regulatory risks advisors need to know about, how to convert existing Google Reviews into compliant testimonials, and a feature most advisors don’t realize is possible: how your Wealthtender reviews can appear directly inside your Google Business Profile without ever collecting a single Google Review.

Given the prominent role of online search in the everyday lives of Americans, it’s important to establish your presence on Google since they control a majority of searches conducted online. Fortunately, setting up a Google Business Profile is an easy and no-cost way to improve your firm’s visibility in search results. Essentially, Google provides businesses with a free billboard to advertise their goods and services on the internet highway.

Of course, financial advisors must consider regulatory restrictions prescribed by the Securities and Exchange Commission, FINRA, and state regulators in order to compliantly maintain a Google Business Profile. Unfortunately, one of the most popular features of Google Business Profiles, Google Reviews, opens the door to considerable risk that could land advisors in regulatory hot water.

In this article, we dive deeper into the good, bad, and ugly of Google Business Profiles and Google Reviews for financial advisors, including ways financial advisors who join Wealthtender can turn Google Reviews into compliant testimonials and strengthen their SEO (Search Engine Optimization) and AEO (Answer Engine Optimization) in the process.

Key Takeaways

1

Soliciting Google Reviews can turn a financial advisor’s Google Business Profile into a compliance liability.

Google Reviews publish without the disclosures required by the SEC Marketing Rule, meaning advisors who solicit them risk entanglement and adoption obligations — and may end up displaying promissory language or misstatements of fact that regulators can scrutinize.

2

Google Reviews imported to Wealthtender can become compliant testimonials optimized for search engines and AI tools like ChatGPT & Gemini.

Wealthtender’s import tool feeds Google Reviews into the same compliance workflow used for all Wealthtender reviews, requiring the addition of disclosures stipulated by the SEC Marketing Rule. Once published, those reviews are indexed by Google and Bing (which powers ChatGPT), appear in AI tools like Gemini and Perplexity, and surface in search results when prospects search an advisor’s individual name — closing the biggest discoverability gap Google Reviews leave open.

3

Your Wealthtender reviews can appear inside your Google Business Profile — without ever collecting a single Google Review.

Google recognizes Wealthtender as a reputable third-party review platform and often surfaces Wealthtender reviews in a firm’s Google Business Profile under the “Reviews from the Web” section.

The Regulatory Risk of Google Reviews

Google Reviews are popular and well-known among consumers. Financial advisors may already have unsolicited reviews written about them and displayed on their Google Business Profiles. Assuming these are favorable reviews and unsolicited, that’s terrific, as advisors are gaining SEO benefits and visibility among consumers.

However, because reviews on Google lack the required SEC disclosures to be considered advertisements (e.g., testimonials that advisors can promote to grow their business), advisors can’t tell prospects to “check out our reviews on Google”. Doing so opens the door to “entanglement” and/or “adoption”, terms defined by the Securities and Exchange Commission (SEC) that trigger additional compliance oversight and disclosure requirements.

Further, we’ve now heard from multiple advisory firms that asked their clients to write Google Reviews, and they ended up with multiple reviews containing promissory language and misstatements of material facts that have turned their Google Business Profiles toxic. (Isaac Mamaysky, Partner of Potomac Law Group, elaborates on why this scenario is problematic in this December 2025 Kitces Guest Post.)

Imagine erecting a billboard on the side of a highway and providing your clients with a ladder and an invitation to write whatever they want without an easy ability for your firm to edit or remove language that is clearly prohibited by regulators in advertisements. Understandably, your clients aren’t familiar with the regulations, so they’re not to blame and only have positive intentions.

Here’s a real-life example of a Google Review written by a well-meaning client about the wealth management firm she works with in Georgia:

A review with five stars. The reviewer mentions that despite a rocky year with dips in the market, their investment clients saw positive results. The reviewer appreciates the investment team's performance. Text is partly redacted for privacy.
Example of a Google Review with promissory language and unsubstantiated statements.

To be clear, the advisory firm that received this review has many positive reviews on its Google Business Profile and appears to be a reputable firm that likely delivers valuable services to its clients. But while the client who wrote the above review had good intentions, her review includes language that appears both promissory and unsubstantiated.

Could a prospective client reading this review draw false conclusions about what to expect if they become a client of this firm? Of course.

Will you find a compliance officer or securities attorney who would permit this testimonial to be utilized in a firm advertisement? No way.

Can the advisory firm displaying this review on their Google Business Profile expect an SEC examiner to say they’re happy about it? Doubtful.

Put yourself in the shoes of the compliance officer or founder of this advisory firm trying to explain to an SEC examiner how your firm isn’t responsible for what commuters read on a billboard advertising your firm as they drive down the highway. Google Business Profiles are like digital billboards for your firm, opening the door for regulators to consider everything you post or solicit within it as being subject to the SEC Marketing Rule’s requirements and prohibitions.

This is one of the many reasons we launched Wealthtender as the industry’s first online reviews platform for financial advisors, with our Certified Advisor Reviews™ feature designed for compliance both with the SEC Marketing Rule and compatible with FINRA requirements.

↗️ Side-by-Side Feature Comparison of Wealthtender Reviews vs. Google Reviews

FMG Chief Evangelist Samantha Russell and Wealthtender Chief Evangelist Diana Cabrices teamed up in this video to offer education on the ways financial advisors can optimize for AI visibility, including the role of Wealthtender Reviews to strengthen SEO and AEO.

Importing Reviews from Google to Wealthtender

To assist firms that have received Google Reviews, Wealthtender offers a tool that is popular with advisors in our community to import reviews from Google to Wealthtender.

When reviews are imported to Wealthtender from Google, they go through the same compliance process as all other reviews, so disclosures can be added to satisfy requirements prescribed in the SEC Marketing Rule.

By ensuring the required disclosures are prominently displayed with each review, advisors can compliantly promote reviews on their Wealthtender profile page.

Importing Google Reviews to Wealthtender Boosts Your SEO and AI Visibility

Importing Google Reviews to Wealthtender also strengthens SEO and AEO for advisors. Once advisors have collected around 3 or 4 reviews on their Wealthtender profile, Google starts to display the gold stars earned by the advisor in search results. And unlike Google Reviews, the reviews published on Wealthtender also appear in AI tools like ChatGPT, Gemini, Perplexity and beyond.

For example, in this Google search for advisor Emily Rassam, Google prominently features Emily’s Wealthtender profile with accompanying gold stars, sending positive signals to Google’s algorithm to help her rank higher in search results. These gold stars also attract the eyes of consumers who are more likely to set up an initial appointment with advisors like Emily, who have reviews, vs. those they may get referred to who don’t.

On the AI front, visit your favorite AI tool and ask how clients feel about working with Emily.

A smartphone displaying a google search result with the profile of "emily rassam, senior financial planner for archer asset management" featured at the top of the search results page.
Example showing how an advisor’s profile on Wealthtender with reviews appears in Google search results, strengthening advisor SEO and accelerating the trust-building process with prospects eager to read reviews written by clients.

Why Advisor Name Searches Matter — and Why Google Reviews Miss Them

Another benefit of importing Google Reviews to Wealthtender is that consumers often search for advisors by their name, not the name of their business.

Since Google Reviews are displayed within Google Business Profiles that generally only appear in search results when consumers search the name of a business, these reviews are often not seen by prospective clients. By importing Google Reviews to an advisor’s profile page on Wealthtender, the gold stars earned by the advisor will appear in search results when consumers search for the advisor by their name.

Introducing Wealthtender Review Sync™

Grid of four financial advisors with names, credentials, and locations. Top left: Maggie Klokkenga; top right: Jeremy Zuke; bottom left: Olivia Lima; bottom right: Chris Mamula. All associated with Abundo Wealth, offering advice-only financial planning.
Example of an SEC registered advisory firm that has activated Wealthtender Review Sync to amplify the reach and impact of each review. Reviews collected on the firm’s Wealthtender profile page are synced to appear on each advisor’s profile on Wealthtender and in Google search results.

Wealthtender Reviews Appear in Bing (Which Also Powers ChatGPT)

While Google continues to be the most popular “traditional” search engine used by consumers, times are quickly changing as more consumers adopt AI tools like ChatGPT. After Microsoft announced its strategic investment in OpenAI, the company responsible for ChatGPT, the partnership resulted in ChatGPT increasingly relying upon the Bing search engine (owned by Microsoft) to generate its results. Concurrently, the Bing search engine has seen an uptick in search traffic as consumers interested in newer technologies like artificial intelligence turn to Bing.

By importing Google Reviews to Wealthtender, wealth management firms and advisors can ensure their reviews appear prominently in Bing (and other non-Google search engines) and are accessible to ChatGPT.

The screenshot just below shows how a Wealthtender profile appears in the Bing search engine for advisory firms with Wealthtender reviews. In this example, the reviews published on the Wealthtender profile for Abundo Wealth were imported from Google. Without reviews published on their Wealthtender profile page, a consumer searching Bing would be very unlikely to find Google Reviews for Abundo Wealth.

A Bing search results page for "Abundo Wealth". The top result is from Wealthtender, featuring Abundo Wealth - Wealthtender with a five-star rating from 58 reviews. The result includes a location at 3217 Montrose Blvd, Houston and was posted on November 22, 2021.

Why You Can’t Export Wealthtender Reviews to Google — and What to Do Instead

On the flip side, Google doesn’t permit third-party review platforms to integrate directly with Google Reviews. All Google Reviews are submitted directly within Google Business profiles by individuals with existing Google accounts and who are willing for their full name to be publicly displayed.

Even if Google permitted third-party review platforms like Wealthtender to integrate with Google Reviews, doing so would risk advisors landing in regulatory hot water, given the shortcomings of the Google platform that lacks the ‘clear and prominent’ disclosures required by the SEC. This is one of the reasons why we launched Wealthtender.

Note: Most compliance officers we speak with never plan to let their advisors request or promote reviews on Google unless Google updates its platform to accommodate SEC Marketing Rule disclosure requirements. On the other hand, some compliance officers have expressed comfort in letting advisors collect reviews on Google but are hesitant to let advisors mention or link to their Google Reviews due to a) adoption or entanglement concerns (terms defined in the SEC Marketing Rule), b) their lack of regulatory disclosures, and c) the inability/difficulty to remedy instances where a Google Review includes language prohibited by the SEC Marketing Rule (e.g., promissory language, misstatements of facts, etc.).

An online article snippet from the national society of compliance professionals (nscp) titled "the 5-star moment for the 800-pound go(ogle) rilla" written by brian thorp, dated february 28, 2022, rated with five stars.
Related article published in Currents, the National Society of Compliance Professionals official publication, authored by Wealthtender founder, Brian Thorp(↗️ View PDF)

Given the current shortcomings of the Google Reviews platform as it pertains to satisfying the guidelines prescribed in the SEC Marketing Rule, and based on our conversations with compliance officers/consultants, we believe best practices for advisors to compliantly maximize the potential of their online reviews include:

1️⃣ Collect reviews on Wealthtender to benefit from the platform we designed from the ground up for regulatory compliance

2️⃣ Import any unsolicited Google Reviews to Wealthtender so they become compliant testimonials (watch how-to video)

3️⃣ Get Wealthtender reviews indexed by search engines for SEO benefits and visibility in AI tools (occurs automatically)

4️⃣ Use widgets from Wealthtender to display reviews compliantly on advisor websites (learn how and view examples)

5️⃣ Create SEC-compliant social media posts using templates we offer (Learn more about Testimonial Marketing Studio)

6️⃣ Incorporate client testimonials into advisor marketing funnel activities (read the UFPG case study)

The Twist: “Reviews from Around the Web” in Google Business Profiles

Of course, anything this complicated wouldn’t be as fun or interesting without a little twist.

Google knows that consumers benefit from reading online reviews about businesses, including online review platforms other than Google Reviews. And Google recognizes Wealthtender as a reputable online review platform for financial advisors. This is why gold stars appear in Google search results when advisors earn reviews displayed on their Wealthtender profile page. Often, Google will also link to Wealthtender reviews within an advisory firm’s Google Business Profile.

Advisory firms that join Wealthtender with multiple advisors have profile pages on Wealthtender for their advisors and a firm profile page. When advisory firms collect reviews on their firm profile, these reviews get indexed in Google search results, just as individual advisor profile pages do. Often, but not always, the reviews will appear in a section of the advisory firm’s Google Business Profile called “Reviews from the Web.”

For example, at the time of this writing, you can search Google for “Rather & Kittrell” and see a section of their Google Business Profile that shows they have more than 100 reviews on Wealthtender with a link to their firm’s profile page on Wealthtender.

Screenshot of a Google search result for Rather & Kittrell Capital Management. It shows an overview of the business, updates, a 5/5 rating from Wealthtender based on 111 reviews, and a 5.0 Google rating from 1 review. The review summary is highlighted in green.

Beyond Rather & Kittrell, here are a few additional examples where you may see Google Business Profiles that include a “Reviews from the Web” section for advisory firms featured on Wealthtender:

Related Article (View PDF)

An online article snippet from the national society of compliance professionals (nscp) titled "the 5-star moment for the 800-pound go(ogle) rilla" written by brian thorp, dated february 28, 2022, rated with five stars.

A Compliant Workaround: How to Feature Testimonials in Your Google Business Profile

We’re always thinking of ways to get creative (while remaining compliant, of course!). And there is one approach advisors can consider to compliantly make their testimonials accessible through their Google Business Profiles.

Specifically, the approach is analogous to creating a compliant social media post, like this “Five-Star Friday” LinkedIn post, using an SEC-compliant template provided by Wealthtender. But instead of posting the graphic to LinkedIn, the graphic with the testimonial and required disclosures can be added as a “photo” to an advisor’s Google Business Profile. Of course, the typical photos added to Google Business Profiles are of a business storefront, pictures of staff, etc., but adding images featuring testimonials should work fine as well.

To help advisors and wealth management firms compliantly promote individual testimonials, Wealthtender introduced a new feature in January 2025, Testimonial Marketing Studio™.

Introducing Testimonial Marketing Studio™

✔️ Access a growing library of professionally designed video and image templates

✔️ Import your online reviews from Wealthtender into Studio projects with just two clicks

✔️ Create scroll-stopping social media content and impactful resources for marketing campaigns in < 2 minutes

✔️ Preview and regenerate projects to optimize their design and ensure disclosures satisfy compliance requirements

Learn More about Testimonial Marketing Studio

Example of a professionally designed template created in Testimonial Marketing Studio that advisors and wealth management firms can access to compliantly promote testimonials.

Ready to Make Your Online Reviews Work Harder? Here’s Where to Start

At Wealthtender, we’re dedicated to helping you get found online and convert more prospects into clients. Beyond our industry-first Certified Advisor Reviews™ designed for compliance with SEC/FINRA regulations, financial advisors and wealth management firms that join Wealthtender gain recognition for their areas of specialization and SEO/AEO benefits to rank higher in Google search results and increase visibility in AI tools.

Whether you’re already part of our growing community of financial advisors and wealth management firms that have chosen Wealthtender as their digital marketing partner, or you prefer to grow on your own, we hope the information in this article helps you feel more confident about your approach to compliant testimonial marketing.

If you have questions this article did not answer, please email yourfriends@wealthtender.com or schedule a Zoom call. We look forward to hearing from you.

To learn more about Wealthtender and get started, please visit this page and choose the plan best for you.

Frequently Asked Questions: Google Reviews and SEC Marketing Rule Risk

Is it risky for our wealth management firm to ask clients to leave reviews on our Google Business Profile?
Yes. The moment your firm solicits reviews on Google, the door to regulatory risk starts to crack open. If your Google Business Profile is deemed to be an advertisement, the SEC Marketing Rule requirements apply. If a regulator asks about your intentions for your Google Business Profile, can you confidently state it isn’t intended to serve as an advertisement for your firm? Do you link to your Google Business Profile from your website or encourage prospects to read your Google Reviews? If so, you’re at high ‘adoption’ or ‘entanglement’ risk.
What do “entanglement” and “adoption” mean, and why do they matter here?
These are concepts the SEC uses to determine when third-party content becomes the firm’s own advertisement. In simplified terms, entanglement arises when a firm is involved in preparing or soliciting the content, and adoption arises when a firm endorses or promotes it after the fact (for example, telling prospects to “check out our Google Reviews”). Either one can pull a Google Review under the Marketing Rule’s requirements and prohibitions, at which point the absence of disclosures and any promissory or unsubstantiated language becomes the firm’s problem, not the reviewer’s. For deeper background, your firm may want to review Wealthtender’s overview of SEC Marketing Rule disclosures. Learn More
If the reviews on Google are positive, why is that a compliance concern?
A favorable review can still create exposure. Clients write in their own words and aren’t familiar with securities regulations, so well-meaning reviews routinely contain promissory language (“they made me money”) or misstatements of material fact that no compliance officer would ever approve in a firm advertisement. Once that content sits on a profile your firm solicited or promotes, an examiner can scrutinize it as advertising — and you can’t easily edit or remove it. Attorney Isaac Mamaysky of Potomac Law Group elaborates on why this scenario is problematic in a December 2025 Kitces guest post. Read the Kitces Guest Post
Are unsolicited Google Reviews treated differently than solicited ones?
Generally, yes, and this is the key distinction. Unsolicited, favorable reviews that appear organically can deliver SEO and visibility benefits without the firm having prompted them. The risk escalates when a firm actively solicits reviews or promotes them, because that’s where entanglement and adoption concerns concentrate. That said, even unsolicited reviews can contain prohibited language, which is why how you reference or promote them still matters.
Can our firm edit a Google Review that contains prohibited or promissory language?
No. Business owners cannot edit the content of a Google Review left on their profile. Once a review is published, only the reviewer has the ability to edit or delete it. Your firm can publicly respond to a review, and you can report it to Google for removal if it violates Google’s policies, but you cannot rewrite or sanitize the text yourself. This is precisely the “billboard with a ladder” problem: you’ve invited content you can’t control onto an advertisement regulators may hold you accountable for.
Can we link to or promote our Google Reviews in marketing materials?
This is where almost all compliance teams draw a hard line. Pointing prospects to your Google Reviews in an email, on your website, or on social media is the kind of promotion that can constitute adoption under the Marketing Rule, incorporating reviews that lack required disclosures into your advertising. A more compliant path is to import qualifying Google Reviews into a platform like Wealthtender, where disclosures are added through the same compliance workflow used for all reviews, so they can be promoted as compliant testimonials. Google Reviews & Wealthtender Comparison
What should we do with the Google Reviews we already have?
Rather than promoting them where they sit, many firms import existing Google Reviews into Wealthtender, where the required SEC disclosures are added and the reviews become compliant testimonials. As a bonus, those reviews then get indexed by search engines and surface in AI tools like ChatGPT, Gemini, and Perplexity, and they appear when prospects search an advisor by name, closing a discoverability gap that Google Reviews (which typically only surface on a business-name search) leave open.
Can a published review on our Google Business Profile be edited by the reviewer, and if so, will we be notified?
As long as a review is published, the reviewer who wrote it can edit the star rating and the text, or delete it entirely, at any time through their Google account under “Your Contributions” → “Reviews.” Your firm cannot edit a reviewer’s content; you can only respond to it or report it for policy violations. Regarding notification: if review notifications are enabled on your Business Profile, Google generally sends an email alert when a review is posted or updated. However, business owners report that alerting on edited reviews is less reliable than for new reviews, so Google’s own documentation is the authoritative reference and periodic manual monitoring of your profile remains a best practice. One important compliance implication: a reviewer can edit a previously benign review to add promissory or prohibited language after publication, meaning a review that was fine when written can become a problem later, often without a prominent indicator to the public that it was changed. Reviewer control is described in Google’s Maps User Contributed Content Policy. Google’s Maps User Contributed Content Policy
Will Google remove reviews that weren’t submitted by clients of our firm upon request?
Not simply upon request. You can report any review, but only those that violate Google’s policies are eligible for removal and Google explicitly states you should not report a review just because you disagree with it or dislike it. A review from a non-client may qualify for removal if it falls under a policy violation, for example, content based on a conflict of interest (such as a competitor, employee, or someone with a professional or personal affiliation), or off-topic, fake, or spam content, but Google evaluates each flagged review against its own guidelines and the outcome is never guaranteed. If Google determines the review violates policy, it may be removed; if it complies, it stays live, and there is no guaranteed timeline, some come down within days, others take weeks if Google investigates further. Submitting concrete evidence (e.g., records showing the reviewer was never a client) strengthens a removal request but does not assure success. Report inappropriate reviews on your Business Profile

FAQ Disclosures

Speak with your compliance team prior to implementing any ideas featured in this article or other resources published on Wealthtender. Information is provided for educational purposes only and should be independently verified.

Certified Advisor Reviews - Wealthtender

Learn how United Financial Planning Group grows its business with a testimonial marketing strategy powered by Wealthtender.

A headshot of Brian Thorp, the founder and CEO of Wealthtender

About the Author

Brian Thorp

Brian is CEO and founder of Wealthtender and Editor-in-Chief. He and his wife live in Austin, Texas. With over 25 years in the financial services industry, Brian is applying his experience and passion at Wealthtender to help more people enjoy life with less money stress. Learn More about Brian

Whether you have lived in Findlay for years or recently moved to town, you may need help finding the right financial advisor in the community best suited for your individual needs.

It’s important to first consider your own financial planning priorities before choosing an advisor. Here are a few quick tips to help you get started along with financial advisors in Findlay featured on Wealthtender you may want to add to your shortlist.

As you prepare to interview financial advisors in Findlay who may be right for you, get to know local financial advisors featured on Wealthtender.

📍 Map: Financial Advisors with their Primary Office Location in Findlay

Double-click (or pinch the map on mobile devices) to zoom in and expand the details for financial advisors whose primary office location is in Findlay.

📍Double-click or pinch pins to view more.

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The Benefits of Hiring a Financial Advisor in Findlay

Hiring a financial advisor can be a great move to help you build a long-term investing strategy. Advisors can help you build an investment portfolio to meet your financial goals and help you plan appropriately for retirement.

As a resident living in Findlay, hiring a financial advisor who lives nearby and understands the local economy, cost of living, and regional employers can be quite valuable, especially if your individual circumstances are deeply tied to such factors.

Do you work for one of the largest employers in Findlay? If so, there’s a good chance the local financial advisor you hire will also have other clients who work there. This knowledge could prove valuable if they are already familiar with your employee benefits, such as a 401(k) plan, Health Savings Accounts, and other components of your total compensation package.

When you reach out to financial advisors you’re considering hiring, let them know where you work and ask if they are familiar with your employer’s unique benefits and compensation structure.

Quick Tips For Hiring an Findlay Financial Advisor

Before hiring a financial advisor in Findlay, here are a few quick tips to help you find the best advisor for you.

1. Decide Which Services You Need

Before hiring an advisor, determine what services you need from them. Whether it’s full-service investment management or a plan focused on a specific area of your finances, put together a list of what you’d like help with before contacting an advisor.

Though most people use a financial planner simply to invest for retirement, this is only a small part of what many advisors offer. Here’s a quick rundown of potential services a financial advisor may offer you:

  • Budgeting and money management
  • Debt management
  • Insurance planning
  • Retirement planning
  • Other investment planning
  • Inheritance planning
  • Estate planning
  • Tax planning

As you can see, financial advisors can help you with your entire financial picture, not just investing. As you start to plan for life’s bigger milestones, you should consider finding a financial advisor that specializes in those areas.

Finding the right advisor can help you minimize risk, maximize gains and take advantage of tax breaks while investing for your future. They can also help you protect your assets with the right kinds of insurance and help you pass on your financial legacy with a proper estate plan.

2. Consider Your Budget and Payment Preferences

Once you have a list of services you would like, review the fee structures financial advisors offer. Finding a balance between the services you need and the cost of those services will help narrow down the field of advisors you may want to work with.

If you are looking for a full-service advisor to manage all of your investments, consider searching among fee-based financial advisors. If you want to manage your money yourself, consider the flat fee and monthly subscription advisors for ongoing support.

3. Interview Multiple Financial Advisors

Once you have chosen the services and fee structure you prefer, it’s time to contact a few advisors and interview them. Here are questions to ask financial advisors:

  • What services do you provide?
  • What are all the ways you get paid? (fee transparency)
  • What is your investment strategy?
  • How do you measure investment performance?
  • How do we communicate about my plan?

Interview multiple advisors to get a feel for who you want to work with. A combination of fees, services, and customer service will help you determine the best fit for your financial advice.

4. Review Financial Advisor Credentials

Once you find an advisor (or two) you feel comfortable with, it’s always a good practice to check their credentials and the firm’s details. You can do this at the Investment Adviser Public Disclosure (IAPD) website

You can check both the individual and the firm to view their background and experience details, as well as any disciplinary action taken against them or their firm.

As licensed financial professionals, there is oversight into how financial advisors conduct business, so running a quick (free) check on them is recommended.

For additional information about advisor credentials, read our article to learn the most popular designations held by financial advisors, as well as specialized credentials which may be important to consider if you have unique financial planning needs.


Frequently Asked Questions & Additional Resources

How do I know if I’m ready to hire a financial advisor?

You should strongly consider hiring a financial advisor if you have a significant amount of money available for saving or investing. This could occur after years of making annual contributions to a retirement plan like a 401(k) through your employer or suddenly if you receive a large inheritance or sell your house for a large profit.

But even if you don’t have a lot of money saved, many financial advisors and planners provide reasonable pricing options and valuable services you should consider, especially if you’re facing a significant life event. For example, if you’re starting a new job, getting married, starting a family, getting divorced, lost your job, starting or selling a business, or approaching retirement age, working with a trusted financial advisor or planner may prove worthwhile.

Before I hire a new financial advisor, should I fire my current advisor?

You don’t need to fire your current advisor before beginning your search for a new financial advisor. In fact, your new advisor can help coordinate the transition of your assets from your previous financial advisor.

Where can I read reviews about financial advisors written by their clients to help me decide if I should hire them?

After 60 years of regulatory prohibition of financial advisor reviews in the US, a rule issued by the Securities and Exchange Commission (SEC) became effective on May 4, 2021 that means both financial advisors and directory websites that help consumers search for a financial advisor can collect and display financial advisor reviews, an important factor worth considering when choosing who you’ll hire to manage your investments and life savings. 

Wealthtender is the first independent advisor review platform designed to be fully compliant with the new SEC rule, and we look forward to helping you evaluate financial advisors based on reviews written by their clients.

I’m a local financial advisor interested in being featured in this guide. How do I get started?

Thanks for your interest. We look forward to learning more about your practice and helping you attract your ideal clients where you may be a good fit based on their individual needs and circumstances. Please click here to learn how you can join local financial advisors featured on Wealthtender.

How Much Does a Financial Advisor Cost?

➡️ How Much Does a Financial Advisor Cost? Read the Article

About the Author
A headshot of Brian Thorp, the founder and CEO of Wealthtender

About the Author

Brian Thorp

Brian is CEO and founder of Wealthtender and Editor-in-Chief. He and his wife live in Austin, Texas. With over 25 years in the financial services industry, Brian is applying his experience and passion at Wealthtender to help more people enjoy life with less money stress. Learn More about Brian

 

What this article covers

Running a small business means navigating financial decisions that most employees never face — retirement savings without an employer plan, cash flow management across both business and personal finances, insurance for situations that could shut the business down overnight, and eventually an exit strategy that either builds lasting wealth or leaves years of value on the table. A financial advisor who specializes in working with business owners can help with all of it. This guide covers seven ways small business financial advisors provide value, how to find the right specialist for your situation, and answers to common business owner questions from credentialed advisors who work with entrepreneurs every day.

 

As a small business owner, you always have a million things on your mind. A financial advisor who specializes in serving business owners can help you navigate the many complex choices you face. No matter where you are on your entrepreneurial journey, it makes sense to surround yourself with professionals who are experts in what you’re not so you can succeed. 

We asked small business financial advisors to share a bit about what they have learned working with entrepreneurs and the value of professional advice.

“Business owners tend to be really qualified at running their business and put their own financial health on the back burner,” said Joe Dunat, an advisor at Sturkie Wealth Management Group. “A good financial advisor will help them limit risk, have a contingency plan in case of death, divorce, or disagreements with a business partner, as well as maximize the value of their business.”

“A financial advisor can help you discover ways to use your business to grow your wealth, both in and out of the business,” said Cady North, Founder and CEO of North Financial Advisors. “For instance, making sure you get paid what you’re worth, ensuring you have a sustainable business model, and taking advantage of retirement savings incentives.” 

Throughout this article, you’ll find additional insights from financial advisors specializing in serving business owners. If you’re ready to begin your search for a financial advisor, use the interactive map and gallery featured in this article to discover small business financial advisors nationwide with profiles on Wealthtender.

 

Key Takeaways

1

Small business owners face financial planning challenges that general advisors aren’t equipped to handle — from retirement savings without an employer plan to succession planning, exit strategy, and business-specific tax optimization.

Without access to employer-sponsored benefits like 401(k) matching, HSAs, or group insurance, business owners are entirely responsible for building their own financial security — often while focused on running the business. A financial advisor who specializes in working with entrepreneurs understands the specific structures available to business owners, from SEP-IRAs to defined benefit plans, and can help extract ongoing value from the business rather than betting everything on an eventual sale.

2

Between 70% and 80% of businesses offered for sale each year don’t sell — making early exit planning one of the most financially critical decisions a business owner can make.

Most business owners wait too long to plan their exit, leaving little time to maximize valuation, structure the deal tax-efficiently, or prepare themselves for the emotional and financial shifts of stepping away. Advisors who hold the Certified Exit Planning Advisor (CEPA) designation specialize in aligning business value, personal financial goals, and life after the business — ideally beginning the process three to five years before a planned exit. Starting early can potentially double the value of a business in that window.

3

Because many business financial advisors work virtually, you’re not limited to advisors in your area — the right advisor for your specific business type may be the most important factor, regardless of where they live.

Specialization matters more than geography when selecting a business financial advisor. An advisor who regularly works with entrepreneurs in your industry — or who holds advanced credentials like the CEPA for exit planning — will understand the specific financial challenges and opportunities you face far better than a generalist advisor nearby. Use the Wealthtender directory to search by specialization, read verified client reviews, and identify advisors whose expertise matches your stage of business ownership.

 

 

📍 Click on a pin in the map view below for a preview of financial advisors who specialize in working with small business owners. Or scroll down to the grid view to search our directory of small business financial advisors with additional filtering options. Click to view advisor profiles to read online reviews written by their clients, learn which credentials they hold, and contact them directly for a preliminary conversation to decide if you may be a good fit to work together.

📍Double-click or pinch pins to view more.

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Seven Ways Financial Advisors Provide Value to Grow Your Business and Wealth

Let’s look at seven ways small business financial advisors can help increase the value of your business and grow your personal wealth.

1. Financial Planning for Your Business

As a small business owner or self-employed person, you don’t have to deal with big company problems or corporate bureaucracy, which is very appealing. But you also can’t access many big company perks. For example, without employee benefits like a 401(k) retirement plan with matching contributions, a health savings account, basic insurance, and/or an employee stock purchase plan, you are solely responsible for accumulating your retirement savings as a small business owner. 

Another overwhelming task that can get easily pushed aside is the ‘deal with it later’ mentality. With investing and saving for your retirement, the earlier you start and the longer you invest, the more benefit you actually see. A business financial advisor can help get you started with financial planning for your business, keep you on track, remind you of the importance, and always have your financial future as a priority. This lets you prioritize your business and focus on making it succeed. 

“One of the main ways I provide value as a financial advisor to small business owners is helping them extract ongoing value out of their business instead of waiting for a magical sale of their business in 20 years,” said Kaleb Paddock, founder of Ten Talents Financial Planning. “We set annual targets and remove profits from the business to retirement accounts and brokerage accounts, and ensure that we aren’t unwittingly ‘business rich’ but family asset poor.”

2. Cash Flow Management 

What do you do with the money you or your business is making? Is it being invested, or is it just accumulating in a low-interest savings/checking account because you don’t know what to do with it? 

“Managing cash flow is extremely important for both personal and business finances; they’re inextricably connected,” said Ryan Firth, founder and president of Mercer Street Company. “It sounds pretty basic, but if you can’t account for where money is coming from and where it’s going, then you likely won’t have much insight into your finances, which makes it nearly impossible to manage your business and personal affairs.”


Just like for an individual, the money your business makes doesn’t have to stop making you money once you get paid. By investing the money your business earns strategically, you can continue to earn interest. This can help you afford expenses for your business, training or software, paying taxes or memberships, really anything you can think of. 

The only people I know who are excited around tax time are the accountants eager to do your taxes. By accumulating, saving, and earning interest, you can make those times when money is tight more manageable. 

3. Insurance Planning for Business Owners

Insurance may sound dull, but every good wealth management plan needs it. We could do all of the portfolio allocations in the world and create a real work of art on a spreadsheet, but then life happens, and you are suddenly unable to work. Then, you have to use all of your savings to keep yourself afloat until you can earn an income again. Your master plan is now completely irrelevant. 

About 45% of us will develop cancer at some point in life – a scary statistic. With cancer comes additional costs, such as medication and treatments, not to mention the stress that comes with it. You’re probably not going to be able to work as much or as hard as you did in the past. 

Insurance is definitely something people overlook or try to risk going without to save costs. Insurance is cheapest earlier on. Some insurance plans offer features like the return of premium, meaning if you don’t need the benefits, you get your money back. A good business financial advisor can teach you about the types of insurance you need to consider and ensure you have a benefits plan that meets your exact needs and is reviewed periodically as your situation changes. Policies with features addressing critical illness, disability, business overhead expenses, and key person insurance should be considered. 

4. Retaining and Attracting Employees with Financial Planning Benefits

Job markets are very competitive. It often comes down to the specific work environment and perks of working for an employer that attracts and retains employees. Everyone needs to have a good financial plan, and that includes investments and insurance. Being able to recommend a financial advisor knowledgeable in your business and who can work with your employees is a big perk, which also means employees can focus more on their primary job responsibilities.

Money concerns are among the most common fears that keep people awake at night and distract them. Taking care of your employees is not only good for them, but it’s good for you and your business. 

5. Succession and Exit Planning for Business Owners

What happens to your business when you retire or if something bad happens? Do you have a successor or an exit plan to sell your business? Are you aware of the tax consequences (and potentially significant small business tax benefit known as QSBS), difficulty with getting fair value, or complications that come along with passing on your business? 

A financial advisor specializing in exit planning for business owners can help make those decisions easier for you and your family. Obviously, you want what is best for you and your family. But it’s always easy to push things off when they aren’t of immediate concern. Financial advisors’ priorities are always protecting you and your family’s wealth. Even if it’s not always on your radar because you’re managing a business, it will be on their mind. 

“A common challenge I see when it comes to working with small business owners is not saving outside of their business for their own retirement,” said Scott Boyles, Financial Planner with Brightscape. “This is important for two reasons. Selling a business can be difficult for multiple reasons, including the selling price being in line with the owner’s expectations. Setting up and retaining a retirement plan offers some significant tax incentives as well.”  

6. Navigating Business Disruption, Debt, and Tax Law Changes

Especially in response to the COVID-19 pandemic, we’ve seen how even thriving businesses can experience sudden and devastating interruptions to revenues and cash flow.

In times like these, the help of a financial advisor or business consultant with turnaround experience can prove invaluable to help navigate discussions with creditors and possibly even a bankruptcy restructuring. For example, the Small Business Reorganization Act of 2019 offers new and more favorable options for business owners facing challenging times.

“The new law allows business owners to continue to operate and keep their firms and reorganize their debts,” said James Sivco, founder of Molten Layer, an advisory firm based in Houston, Texas. “This is a much more business owner-friendly process with much larger impacts.”

More recently, new rules introduced in 2025 under the Trump administration have created even more opportunities for business owners to benefit from tax strategies their financial advisors can recommend.

“For small business owners, proactive tax planning can be one of the most impactful ways to support your business,” said Larry Sprung, CFP®, Founder of Mitlin Financial Inc.. “The One Big Beautiful Bill Act (OBBB Act) brought meaningful changes to the tax code; it is important that owners understand those implications. Our role is to help them navigate these shifts so they can make confident, informed decisions.” 

7. Time: The Most Overlooked Return on Hiring a Business Financial Advisor

When you combine everything together, a small business financial advisor can save you a lot of time and effort. A financial advisor should be considered an asset, not an expense. Financial advisors can bring a lot of value, not only on the business side but also on the personal side. 

Just like a mechanic, dentist, or doctor, it’s important to hire a financial advisor who is a specialist. A good advisor who specializes in working with business owners can focus on what they do best so you can focus on what you do best, successfully managing and running your business.

 

 

How to Find the Best Financial Advisor for Your Small Business

While you may find a great financial advisor to work with through the referral of an acquaintance or whose office you drive by on your daily commute, it’s important to consider several factors to improve your odds of hiring the best business financial advisor for your unique needs.

“Running your own business (including 1099 work) introduces different elements that aren’t always easy to factor into your personal financial plan,” said Todd Pouliot, CEO of Gateway Financial

“Some key issues a business owner should consider when making financial planning decisions include…how certain tax planning factors may be coordinated (e.g., retirement plan contributions, certain deductions, hiring a spouse, specific business entities, etc.) to better suit one’s financial situation… as well as risk tolerance, insurance needs, financing issues, etc. that may be affected by operating a business,” Pouliot said. 

As a business owner, you may decide the best financial advisor for you is one who specializes in understanding the unique financial planning challenges and opportunities commonly faced by entrepreneurs. These specialist business financial advisors may hold credentials like the Certified Exit Planning Advisor (CEPA) designation that demonstrate their expertise and considerable experience working with business owners that could benefit your financial planning needs.

Because many business financial advisors can work with you online, you’re not limited to hiring a financial advisor in your neighborhood when the best financial advisor for you may live hundreds of miles away.

In other words, whether you choose to hire a financial advisor who lives near or far, it may be most important to hire a financial advisor who truly understands your individual needs based on their education, experience, and commitment to helping people just like you. You’ll find a growing number of financial advisors on Wealthtender who serve business owners, including advisors specializing in working primarily with entrepreneurs.

The Bottom Line

Whether your business is young or has been in existence for several years, a business financial advisor should be part of your team. Do your research, look around, and find a financial advisor you trust and can work well with. You owe it to yourself to have a complete team that can help your business succeed.

 

You may also enjoy these additional Wealthtender resources for small business owners:

Derek Condon

About the Author

Derek Condon, CFP®

Derek Condon is a Certified Financial Planner and Mortgage Advisor specializing in financial planning, investments, wealth-preserving insurance, mortgages, and others. I help my clients with a variety of goals. From someone who is just starting their investing journey to a retiree managing their wealth. From a first-time home buyer to someone refinancing to get their very best mortgage. And, of course, everywhere in between.


💡 Expert Answers to Business Owner Questions

Question: I’m excited my business is growing but worried its finances are becoming increasingly complex. What options should I consider and where can I turn for guidance?

Headshot of Ryan Firth, CPA/PFS, CFP®, CCFC, GFP Fellow, RLP®
Ryan Firth, CPA/PFS, CFP®, CCFC, GFP Fellow, RLP® Hourly planning that helps you address the financial complexities in your life.

“When you’re a business owner there are two very important things you need to stay on top of: 1.) your company’s finances; and 2). complying with tax reporting and other regulatory filing requirements.

Getting your books in order will help you in numerous ways: from running your business better, to obtaining financing for your business, to, ultimately, exiting the business. If your books are in bad shape (or even worse, nonexistent), it might behoove you to outsource bookkeeping and payroll functions to a third-party. Although it will cost you money (which should be tax deductible), it will save you time and allow you to focus on continuing to grow your business.

Staying on top of your company’s books and records should help make tax time go smoothly, which brings us to point number two. Again, if you find that your time would be better spent running your business rather than handling tax compliance matters, then consider hiring help to take care of your company’s tax filing obligations.

A Certified Public Accountant (CPA) is a licensed professional who can help you with your company’s bookkeeping and tax needs. To find a CPA, you could ask business acquaintances for recommendations, or reach out to your state or local CPA society for several names. Ideally, you’ll want to work with a professional who is familiar with your company’s industry, but it’s not necessarily a deal breaker. Ultimately, what you’re looking for is a trusted advisor who will help you take your business to the next level, which is exactly what a CPA can do for you.”a

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Ryan Firth, CPA/PFS, CFP®, CCFC, GFP Fellow, RLP® | Mercer Street Financial

 

Question: What are the biggest mistakes business owners make when exiting their company?

Headshot of Larry Sprung, CFP®, CEPA®
Larry Sprung, CFP®, CEPA® Bringing JOY to Your Money Journey®

“The biggest mistakes business owners make are waiting too long to plan their exit and not thinking about “what now.” A successful transition isn’t just about achieving the highest valuation; it’s about aligning your business with your life goals, preparing your team, and working to ensure your finances support your JOYful new adventure.

Ideally, you start thinking about your exit three to five years in advance, or even earlier. That includes planning not only for the financial side, but also for the social and emotional shifts that come with stepping away. The sooner you start, the more options and leverage you’ll have. Exit planning can protect your legacy and help set the stage for your ideal version of tomorrow.

According to a survey by the Exit Planning Institute, 76% of business owners reported feeling profound regret just one year after their exit. Tech entrepreneur Adam Rossi shared openly with me that after his multi-million dollar exit, he struggled to find purpose, going so far as to ask his wife if he could give it all back.

With a focus on growing value and aligning business, personal, and financial goals, you can potentially double the company’s value in three to five years. Most importantly, business owners can avoid feeling profound regret post-exit. At Mitlin, we work to ensure your next chapter is designed with intention and rooted in what brings you JOY, so your transition is a launchpad to your next adventure.”

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Larry Sprung, CFP®, CEPA® | Mitlin Financial, Inc.

 

Question: My business is doing well and I’ve been approached by potential buyers. I’m thinking about retiring soon and considering selling. What should I be thinking about now and where can I turn for help?

Headshot of Deb Meyer, CFP®, CPA/PFS, CEPA
Deb Meyer, CFP®, CPA/PFS, CEPA Retirement plans, investing, and tax strategy for Catholic & Christian parents

“Selling a business that you built from the ground-up isn’t cut and dry. You have many options as a business owner, and it’s wise to get strong counsel from an experienced advisor who can help you navigate the complexities of a business sale. In fact, between 70% and 80% of privately held businesses that are offered for sale each year do not ultimately sell.

A Certified Exit Planning Advisor (CEPA) is specially trained to help you maximize the value of your business as you prepare to sell. Some CEPAs are focused on optimizing business operations, but a financial advisor who is also a CEPA can help you figure out an optimal sales price to ensure your personal cash flow and legacy goals are met during retirement.  And if you’re charitably inclined, there are advanced strategies you can take as the business owner to give the most to charities of your choice.”

n

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Deb Meyer, CFP®, CPA/PFS, CEPA | WorthyNest

 

Question: A pain point for me and many entrepreneurs is finding more time in the day to spend with our families. How do you help business owners create more balance in our work and personal lives?

Headshot of Jenna VanLeeuwen, CFP®
Jenna VanLeeuwen, CFP® Transform your success into a rewarding next chapter.

As a business owner, so much relies on you at work and at home. With so much to do, it can be hard to step back and realize that you have successfully scaled your business to the point where you don’t have to grind so hard.

We look thoroughly at both your business and personal financial life to understand where you are and where you want to go. In the business, we answer questions like: How profitable is your business? Is it growing? What’s your expected profit and your expected compensation? On the personal side, it’s evaluating your progress towards goals like saving for retirement, saving for your kids’ college, or buying a home. Once we know where you are, we break it down into specific steps to get you to where you want to go. I find clients are able to worry less and be more present with their families when they know they have a plan in place, and they are actively working towards their financial goals.

The perspective gained during the planning process helps, but also, I’m able to help do the heavy lifting to help my clients reach their financial goals so they can make progress in less time. For business owners, it’s things like managing their investments, monitoring cash flow, and screening potential partners like accountants, bookkeepers, insurance agents, and estate planning attorneys.

Once you understand where you are in the business and at home, and you have the appropriate financial team in place, it can be easier to create the balance. Not only have you created extra time in your day, you also know that you are on track for providing for your family and you can be present at the dinner table – without worrying about the future.

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Jenna VanLeeuwen, CFP® | Aligning Wealth

 

🙋‍♀️ Have Financial Planning Questions as a Business Owner?

 


 

 

Do you work at Johns Hopkins University?

Get expert insights from financial advisors who specialize in helping Johns Hopkins University faculty and staff make the most of their compensation package and benefits.

Looking for a financial advisor who specializes in working with Johns Hopkins University employees? You’re in the right place. Below, you’ll find advisors who understand Johns Hopkins University benefits and compensation — along with their answers to common financial questions from Johns Hopkins University faculty and staff.

Whether you recently joined Johns Hopkins University or you’ve advanced into a management or executive leadership role over a multi-year career, making smart decisions about your income and Johns Hopkins University benefits can have a lasting impact on your financial future. For example:

✅ Do you know the right moves to get the greatest value from the Johns Hopkins University benefits available to you?

✅ If you’re thinking about leaving Johns Hopkins University for another job or planning to retire in a few years, are you taking the right steps today to receive all the compensation and benefits you’ve earned?

Key Takeaways

1

Johns Hopkins University Provides Institutional 403(b) Contributions Regardless of Employee Participation

JHU contributes a percentage of eligible employees’ salaries directly into their retirement accounts even if employees make no personal contributions. Many employees don’t fully understand this benefit exists or haven’t reviewed how these institutional contributions are invested within TIAA or Fidelity platforms.

2

JHU’s Tuition Remission Benefit Can Be Worth Hundreds of Thousands for Families with College-Bound Children

The university offers tuition assistance for dependent children at JHU and through exchange programs at other participating institutions. This benefit fundamentally changes college funding strategies but requires planning around eligibility rules and interaction with federal financial aid.

3

Career Transitions from JHU Require Careful Timing Around Vesting Schedules and Benefit Conversions

Employees should audit vesting status across all benefit categories before resigning, as leaving before vesting milestones can mean forfeiting institutional contributions. Time-sensitive decisions include COBRA health coverage elections within 60 days and life insurance conversion options.

Why Johns Hopkins University Employees Work with a Specialist Financial Advisor

Throughout the year, Johns Hopkins University provides its faculty and staff with updates about their benefits, ranging from health insurance and health savings accounts to retirement plans like a 403(b), pension options, and other faculty and staff benefits. While the institution offers many useful resources and access to knowledgeable staff who can assist with questions, you’ll also find financial professionals not affiliated with Johns Hopkins University who specialize in helping Johns Hopkins University employees make the most of their income and benefits.

Whether you work at one of Johns Hopkins University’s offices, from a regional hub, or remotely from home, you may have questions about your compensation package and benefits better suited for a financial professional who can offer unbiased advice and guidance.

Sensitive topics — like the steps you should take before quitting your job at Johns Hopkins University to work elsewhere, protecting yourself in advance of a layoff or workforce reduction, or deciding when you should plan to retire — are all conversations that may be more comfortable with a trusted financial advisor.

Should You Hire a Johns Hopkins University Specialist or a Local Financial Advisor?

You’ll likely find dozens of nearby financial advisors well-suited to help you reach your money goals with a personalized plan. But it can be harder to find a financial advisor who specializes in serving Johns Hopkins University employees. Fortunately, many financial advisors offer virtual services, so you can meet online no matter where you (or they) live — which means you can hire a specialist financial advisor who lives hundreds of miles away if their knowledge and experience working with Johns Hopkins University employees is the better fit for your unique needs.

💡 In the Q&A below, you’ll gain insights from financial advisors who work with Johns Hopkins University employees to help them make smart decisions, get the most value from their compensation and benefits, reduce their money stress, and prepare for a comfortable retirement.

🙋‍♀️ Have a question not yet answered? Use the form below to submit your question. You can also contact financial advisors directly to set up an introductory call or contact them with your questions.

Q&A: Financial Planning Tips for Johns Hopkins University Faculty & Staff

In this section, you’ll learn how you can make the most of your Johns Hopkins University employee benefits and gain valuable tips from financial advisors who specialize in working with Johns Hopkins University faculty and staff.

Financial Advisor Q&A  ·  Johns Hopkins University Employees

Jeff Judge, CFP®, AEP®, ChFC®, CLU®, Financial Advisor for Johns Hopkins University Employees at Chesapeake Financial Planners

Jeff Judge, CFP®, AEP®, ChFC®, CLU®

Chesapeake Financial Planners  ·  Maryland  ·  Serves clients nationwide

Specializes in financial planning for Johns Hopkins University employees
Book Intro Call

Jeff Judge is a financial advisor based in Maryland who specializes in offering financial planning services to Johns Hopkins University employees. Jeff helps clients get the most value from their Johns Hopkins University benefits and compensation package so they can enjoy life and feel confident about their financial future.

QAs a financial advisor with experience helping Johns Hopkins University employees save for their retirement, how do you help them make the most of their employee benefits?

Johns Hopkins University offers one of the most comprehensive benefit packages of any employer in the Baltimore region, and helping employees fully leverage those benefits is one of the most rewarding parts of my work. Most JHU employees are enrolled in the university’s 403(b) retirement plan, administered through TIAA and Fidelity Investments, but simply being enrolled is not the same as having a strategy. I work with clients to evaluate their current contribution rate against JHU’s institutional contribution (the university contributes a percentage of salary to eligible employees’ retirement accounts regardless of whether the employee contributes anything themselves), their investment allocations within TIAA and Fidelity, and whether they’re making the most of the Supplemental Retirement Annuity (SRA) for additional voluntary savings. You can read more about our comprehensive planning approach at chesapeakefp.com.

Beyond the retirement plan itself, JHU’s benefits ecosystem includes meaningful health savings account options, tuition remission for employees and dependents, and life and disability coverage. I approach each JHU client’s situation holistically, looking at how each benefit layer interacts with their overall financial plan. A younger faculty member might prioritize maximizing the SRA and using tuition benefits for their children, while a senior researcher approaching retirement might focus on transitioning from salary-based cash flow to systematic withdrawals. The goal is always to make sure nothing is left on the table. JHU’s official benefits documentation lives at hr.jhu.edu/benefits.

I also stay current on changes JHU makes to its plan offerings, because investment lineups, matching structures, and plan rules can change and employees often don’t receive clear guidance on how those changes affect their strategy. Part of my value is serving as a translator between the complexity of a large institutional benefits package and the real-life financial decisions my clients need to make. For JHU employees who want to understand their full range of retirement savings options, the IRS publishes a helpful overview of 403(b) plans at irs.gov/retirement-plans.

QWhen you first speak with a Johns Hopkins University employee, what questions do you like to ask to better understand their unique circumstances and determine how you can best help them achieve their goals?

The first conversation I have with a Johns Hopkins University employee is less about products or portfolios and more about context. I start by asking about their role at JHU, because there is a meaningful difference between the financial planning needs of a tenured faculty member, a postdoctoral researcher, a clinical staff member at Johns Hopkins Medicine, and an administrative professional. Each of these categories comes with different compensation structures, benefit eligibility, and career trajectory considerations. I also ask how long they have been at JHU, because benefit eligibility often vests over time and longevity affects decisions around legacy benefits, TIAA accumulations, and retiree health coverage.

I ask about family situation, including whether they have dependents who might benefit from JHU’s tuition remission program, which is one of the most financially significant but commonly underutilized benefits the university offers. I ask whether they have ever worked through their plan elections with any guidance, because in my experience, many JHU employees made initial enrollment decisions years ago and have not revisited them since. I also ask about income outside of JHU — a spouse’s employment, consulting arrangements, rental property — because JHU benefits have to fit into a complete household financial picture, not exist in isolation. Our initial consultation process is described at chesapeakefp.com.

Finally, I ask about goals in concrete terms: not just “retire comfortably” but what retirement age they are targeting, what lifestyle they envision, and whether they have obligations like parent support, education funding, or charitable giving that belong in the plan. This intake process has been refined over years of working with employees across the Baltimore metro area, and it produces a financial plan specific to a JHU employee’s actual life rather than a generic template.

QIs there a particular benefit available to Johns Hopkins University employees you feel isn’t as well utilized or understood by employees as it should be?

Without question, the benefit I see most consistently underutilized by Johns Hopkins University employees is the university’s institutional contribution to the 403(b) retirement plan. JHU contributes a significant percentage of an eligible employee’s salary directly into their retirement account, and this contribution occurs regardless of whether the employee contributes anything themselves. Many employees I speak with either do not fully understand this benefit exists, do not know how to find their current accumulation within TIAA or Fidelity, or have not reviewed the investment allocation those institutional contributions are going into in years. This is essentially free retirement savings growing in a default investment option that may or may not align with the employee’s actual risk tolerance or timeline. Full details on JHU’s retirement plan structure are at hr.jhu.edu/benefits.

The second most underutilized benefit I encounter is tuition remission for dependent children. JHU’s tuition benefit is extraordinary compared to what most employers offer, and through various tuition exchange programs, eligible children can receive assistance at participating institutions across the country as well. For employees with college-bound children, this benefit can be worth tens or even hundreds of thousands of dollars over time, but it requires planning around eligibility rules, interaction with federal financial aid, and how it factors into an overall college funding strategy.

The Supplemental Retirement Annuity is the third area I would flag. Many JHU employees are contributing at the minimum level without asking whether they could or should be contributing more. For mid-career employees especially, the SRA contribution space represents meaningful tax-advantaged savings capacity that often goes unused simply because no one has walked them through the math. The IRS publishes current 403(b) contribution limits, including catch-up provisions for employees age 50 and older, at irs.gov/retirement-plans.

QBeyond Johns Hopkins University employee benefits for retirement savings, are there other types of benefits offered by the company that you find valuable to discuss with your clients (e.g. stock, education savings, health savings)?

Johns Hopkins University’s non-retirement benefits are genuinely some of the strongest in the Baltimore region, and I make a point to discuss them in depth with every JHU client. Health savings accounts are a significant focus. JHU offers high-deductible health plan options that pair with an HSA, and many employees choose a traditional PPO plan by default without running the numbers on whether an HDHP and HSA combination might actually serve them better, both for current healthcare costs and long-term tax-free growth. A well-funded HSA used as a long-term investment vehicle rather than just a spending account is one of the most tax-efficient tools available, and JHU’s plan eligibility makes this possible for many employees. Current HSA contribution limits are published at irs.gov/publications.

Tuition remission is a benefit I return to frequently because the financial magnitude of it is rarely fully internalized. JHU offers tuition assistance for employees taking courses at the university, which is relevant for employees pursuing graduate degrees or professional development. But the dependent education benefit, which can provide tuition assistance for eligible children at JHU and through exchange programs at other participating institutions, is where the real financial planning conversation begins. For families with children ten or more years from college, the existence of this benefit fundamentally changes how aggressively to fund a 529 plan. Employees can review JHU’s tuition benefit details at hr.jhu.edu/benefits.

Life insurance and disability coverage are the benefits I find most likely to be accepted at face value without any analysis. JHU provides basic life and long-term disability coverage to eligible employees, but the group benefit structures do not always align with what a particular employee actually needs given their income, debts, dependents, and existing personal coverage. I review these alongside any individually owned policies my clients have to identify gaps or redundancies. For JHU employees who have the option of supplemental disability coverage, the decision of whether to elect it and at what level is worth a careful look. Our approach to comprehensive benefit planning for employees of major institutions is at chesapeakefp.com/services.

QFor Johns Hopkins University employees thinking about leaving the company to accept a job elsewhere, what actions do you recommend they take before resigning and shortly thereafter?

Leaving Johns Hopkins University is a significant financial transition, and the preparation that happens in the months before a resignation can have a lasting impact. The first step I recommend is a thorough audit of vesting status across all benefit categories, including retirement plan contributions and any employer contribution matching, because leaving before a vesting milestone can mean forfeiting real money. JHU’s institutional 403(b) contributions vest according to a schedule, and employees should know exactly where they stand before finalizing the timing of their departure. I also recommend reviewing retiree health benefit eligibility rules, because some long-tenured JHU employees have access to retiree health coverage that may be forfeited if they leave before reaching a qualifying threshold.

For the retirement plan itself, JHU employees who leave have several options: leaving the balance in the TIAA or Fidelity accounts associated with the JHU plan (which may be permissible depending on balance size and plan rules), rolling the balance into an IRA for continued tax-deferred growth, or rolling it into a new employer’s plan. Cashing out should be avoided given the immediate tax liability and potential 10% early withdrawal penalty. A direct rollover is the preferred approach because it avoids mandatory 20% withholding. The IRS has a useful overview of rollover rules and direct transfer procedures at irs.gov/retirement-plans/plan-participant-employee/rollovers-of-retirement-plan-and-ira-distributions.

Shortly after leaving, I would prioritize a review of all benefits that have time-sensitive conversion or continuation windows. Health insurance through COBRA must be elected within 60 days of losing coverage. Life insurance policies through JHU may have portability or conversion options that expire quickly. FSA balances often have tight run-out periods. Employees who leave late in the calendar year should also think carefully about tax implications, because the timing of a final paycheck, accrued vacation payout, and any signing bonus from a new employer can create unexpected tax exposure in that tax year. I walk JHU clients through all of this in what I call a career transition planning session, which you can learn more about at chesapeakefp.com.

QFor Johns Hopkins University employees approaching retirement age, how do you recommend they prepare to make the transition from living off their salary to relying upon other sources of income?

The retirement income transition is one of the most psychologically and financially significant shifts a person makes, and for Johns Hopkins University employees, the planning typically starts five to ten years before the target date. The first priority is building a clear picture of what income will look like from day one of retirement. For most JHU employees, that means understanding their TIAA and Fidelity account balances, projecting what those balances can sustainably provide, determining their Social Security benefit at various claiming ages, and identifying any other income sources like a spouse’s retirement account, rental income, or part-time consulting. TIAA in particular offers annuity income options that can provide guaranteed lifetime income, and evaluating whether and how much to annuitize is a major planning decision that belongs in a formal retirement income plan. Our retirement planning process is outlined at chesapeakefp.com/services.

Social Security timing is a conversation I have with almost every pre-retirement JHU client. Claiming at 62, at full retirement age, and at 70 can result in meaningfully different monthly benefits, and the right choice depends on health, other income sources, marital status, and longevity assumptions. The Social Security Administration’s benefits estimator at ssa.gov/benefits/retirement/estimator.html is a useful starting point, but the optimization is more nuanced than the tool conveys. For married JHU employees especially, coordinating claiming strategies between spouses can add significant lifetime value to the household’s total Social Security benefit.

I also focus on expense and cash flow planning, because most people underestimate healthcare costs in the years between leaving work and Medicare eligibility at 65. JHU employees who retire before 65 need a clear plan for bridging health insurance coverage through COBRA, marketplace plans, or a spouse’s employer plan. A complete retirement income plan accounts for taxes on 403(b) distributions, required minimum distributions starting at age 73 under current law, and inflation over what could be a 20-to-30-year retirement. Getting these variables right at the outset makes a substantial difference in long-term financial security.

QFor Johns Hopkins University employees who have managed their finances on their own to this point, what would you suggest they consider to help them decide if they should begin working with a financial advisor at this stage in their lives?

Self-directed financial management works well for some people, and I genuinely respect that many Johns Hopkins University employees are highly educated and capable of handling their own finances. The honest question is not whether working with an advisor is universally necessary — it is whether the complexity of your specific situation has reached a point where outside expertise creates more value than it costs. A few honest self-assessments are worth doing. Can you clearly state your projected retirement income, accounting for your JHU 403(b) balance, Social Security, and any other sources? Do you have a written strategy for when to claim Social Security? Are your investment allocations within TIAA and Fidelity actually aligned with your risk tolerance and timeline, or are they where they were when you first enrolled?

JHU’s benefits package is genuinely complex. Between the 403(b), the SRA, tuition remission, HSA options, insurance elections, and any legacy benefit components, there are a lot of moving parts. Complexity tends to increase at predictable life stages: approaching retirement, receiving an inheritance, going through a divorce, having a child, or experiencing a significant income change. These are the moments when even financially literate people benefit from a second opinion. The CFP Board provides guidance on how to evaluate an advisor and what credentials to look for at cfp.net/find-a-cfp-professional, and SEC resources for evaluating investment advisors are at investor.gov.

I would also suggest that any JHU employee on the fence ask themselves what a mistake in this area would actually cost. Getting investment allocation wrong, claiming Social Security at the wrong time, or missing a benefit election window are not small errors — they can have permanent and compounding financial consequences. The cost of a comprehensive financial plan from a fee-based, fiduciary advisor is typically a fraction of the value created by avoiding one significant mistake. Our fee structure and planning process are described at chesapeakefp.com, and I am always happy to have an initial conversation with no obligation attached.

QWhat are some of the unique financial planning challenges you commonly see among your clients who are Johns Hopkins University employees and how do you help them overcome these obstacles?

One of the most common challenges I see among Johns Hopkins University employees is what I would call the complexity gap: the disconnect between having strong benefits on paper and having any real strategy for using them. JHU’s benefit package is comprehensive, but it is administered across multiple providers including TIAA, Fidelity, and various insurance carriers, accessed through separate portals, with different vesting schedules and rules. Many employees have never seen a consolidated view of what they have. I address this by building a complete financial inventory at the start of our relationship, pulling together every account, benefit, and policy so the client can see the full picture in one place for the first time. More about how we approach this process is at chesapeakefp.com/services.

Income complexity is another recurring theme. JHU employs a large number of researchers, faculty, and clinical professionals whose compensation includes components beyond base salary: grants, consulting arrangements, summer salary for academic-year faculty, clinical revenue sharing at Johns Hopkins Medicine, and in some cases equity from spinout companies or licensing activity. Each income stream has different tax treatment and different implications for retirement savings capacity. A faculty member who earns consulting income can potentially open a SEP-IRA or solo 401(k) on top of their JHU 403(b), significantly expanding tax-advantaged savings. Identifying and acting on these opportunities is a meaningful part of the work I do with JHU clients.

A third challenge is the intersection of academic career trajectories and financial planning timelines. JHU employs many people who spent their twenties and early thirties in graduate programs and postdoctoral positions with limited income and no retirement savings. By the time they reach a tenured or permanent position with meaningful salary and strong benefits, they may be a decade behind peers in other industries who began saving in their mid-twenties. I help these clients build an accelerated savings strategy using the full range of available tools, including maximizing both the SRA and any outside savings capacity, structuring investments for appropriate growth given their compressed timeline, and setting realistic retirement expectations grounded in what the numbers actually support.

QWhat questions do you recommend Johns Hopkins University employees ask financial advisors they’re considering hiring to help them decide if they’re a good fit?

The first question I would encourage any JHU employee to ask a prospective advisor is whether they have specific experience working with university employees or 403(b) plan participants. Working with a university’s 403(b) is meaningfully different from working with a corporate 401(k), and an advisor who primarily serves corporate clients may not have deep familiarity with TIAA’s annuity products, the nuances of academic compensation structures, or the specific benefit architecture JHU offers. Follow-up questions should include how the advisor is compensated (fee-only, fee-based, or commission-based) and whether they are a fiduciary who is legally required to act in the client’s best interest at all times. The SEC’s Investor.gov at investor.gov has helpful guidance on evaluating financial advisors, and FINRA’s BrokerCheck at brokercheck.finra.org allows you to verify credentials and review any disciplinary history.

Second, ask how they approach financial planning as distinct from investment management. Some advisors are primarily portfolio managers who treat financial planning as secondary. For a JHU employee trying to maximize a complex benefits package, optimize multiple savings vehicles, plan a retirement income strategy, and coordinate insurance coverage, investment management alone is not enough. The advisor should be able to describe a comprehensive planning process that covers retirement income, tax strategy, insurance, estate planning, and benefits optimization. Ask to see a sample financial plan, and ask how often the plan is reviewed and updated as your circumstances change.

Third, ask specifically how the advisor would approach your JHU benefits. A prepared, knowledgeable advisor should be able to speak fluently about the 403(b) plan structure, TIAA and Fidelity investment options, the institutional contribution, and the SRA. They should ask you pointed questions about your benefit elections and offer specific observations about whether your current setup appears optimized. If the advisor seems unfamiliar with JHU’s plan structure or suggests it is something to revisit later, that is a meaningful signal. The CFP Board’s advisor search tool at cfp.net/find-a-cfp-professional lets you find and verify credentialed planners in your area.

QIs there anything that comes up frequently in your initial meeting with Johns Hopkins University employees that surprises you?

The thing that surprises me most consistently is how rarely JHU employees have had a substantive conversation about money with anyone. Johns Hopkins employs some of the most accomplished people in the country — researchers, physicians, engineers, attorneys — and many of them have never sat down with a financial advisor, never reviewed their investment allocation with any real intention, and have only a vague sense of what their retirement accounts actually contain. There appears to be a pattern in highly educated professional environments where financial literacy is assumed but never explicitly developed, and where admitting uncertainty about personal finance feels inconsistent with professional identity. The result is that people manage something critically important on the basis of enrollment decisions made years or even decades ago.

The second thing that surprises me is how many JHU employees have never looked at their TIAA account in any meaningful way. TIAA is the primary retirement platform for higher education institutions, and it operates differently from the mutual-fund-based platforms most people are more familiar with. TIAA’s annuity products, including the TIAA Traditional, have guaranteed return components that function unlike anything else in a 403(b). Many JHU employees have significant balances in TIAA products they do not fully understand, and some do not know that certain TIAA products have restricted liquidity, meaning they cannot be moved freely without following a specific payout schedule. TIAA’s own educational resource center at tiaa.org is a useful starting point, and I walk new clients through these products as a foundational step.

A third recurring pattern is dual-income households where both spouses work at major institutions — Johns Hopkins University, Johns Hopkins Medicine, other universities, federal agencies, or large nonprofits — and have never coordinated their benefits or retirement savings across the household. Two sets of institutional contributions, two retirement accounts at different providers, two sets of insurance elections, and potentially two Social Security benefit strategies being managed completely independently of each other. The coordination opportunity in those situations is often the single highest-value conversation I have with a new client.

QFor highly compensated Johns Hopkins University employees and executives, are there any special benefits you believe it’s important to take into consideration when preparing their financial plan?

Highly compensated Johns Hopkins University employees and executives face a distinct set of planning challenges and opportunities that go beyond standard benefit optimization. The most immediately relevant consideration is the IRS annual addition limit for 403(b) contributions, which for 2025 is $70,000 total including both employee and employer contributions for those under age 50, with additional catch-up provisions for older participants under SECURE 2.0. Once 403(b) contributions are maximized, the question becomes where to direct additional savings. Some JHU employees may have access to a 457(b) non-qualified deferred compensation plan, which is an important tool at this income level because it carries an entirely separate contribution limit and allows for significant tax deferral on income that would otherwise be taxed in the current year. The IRS overview of 457(b) plans is at irs.gov/retirement-plans/irc-457b-deferred-compensation-plans.

Highly compensated JHU employees should also be aware of how their income level interacts with other planning opportunities. At higher income levels, traditional IRA deductibility phases out, Roth IRA direct contributions phase out (though backdoor Roth strategies remain available for many), and certain tax credits become unavailable. Tax-efficient asset location, meaning the deliberate decision of which types of investments belong in tax-advantaged accounts versus taxable accounts, becomes increasingly valuable as income rises. For faculty or researchers with consulting income or intellectual property licensing revenue, there may be additional self-employment savings capacity through a SEP-IRA or solo 401(k) running parallel to the JHU 403(b), and identifying that capacity is a significant planning opportunity. Our approach to high-income financial planning is at chesapeakefp.com/services.

At the executive level, compensation may include components requiring specific financial planning treatment: deferred compensation arrangements, supplemental retirement plans, or in some cases equity interests in spinout companies connected to university research. These situations often carry significant complexity around timing of income recognition, tax exposure, and concentration risk. I also focus on insurance adequacy for high-income JHU professionals, because the standard group life and disability coverage JHU provides is calculated on compensation formulas that may be structurally insufficient for someone with a large income, significant financial obligations, and dependents who have built a lifestyle around that income level. Individually owned coverage often needs to fill material gaps.

QIs there a particularly memorable experience or a moment you recall with a client who worked at Johns Hopkins University when you realized they have unique opportunities and circumstances when it comes to their financial planning needs?

There was a client I worked with who had been a senior researcher at Johns Hopkins for over twenty years. When we first sat down together, she walked me through her financial life with the kind of systematic precision you would expect from someone who had spent decades in scientific research. She had her salary information, her account statements, her insurance policies — everything organized and ready. But when I asked her what she expected her monthly income to look like in retirement, she paused in a way I will never forget and said, “I assumed I would figure that out when I got there.” Here was someone with a distinguished research career, significant retirement savings built up over twenty years of disciplined contributions, and access to one of the best university benefit packages in the country — and she had never had anyone help her connect those pieces into an actual income strategy.

What made her situation particularly compelling was the combination of a substantial TIAA accumulation she had never fully analyzed, a Social Security benefit being shaped in real time by choices she was still making, tuition remission benefits for two college-bound children that had never been factored into her savings rate, and consulting income from a private sector advisory role that had never been captured in any retirement savings vehicle. There were four or five significant financial planning opportunities in her picture that had simply never been acted on because no one had ever mapped them out together in one place. That experience crystallized for me why JHU employees in particular — who are often incredibly capable and organized in their professional domains — benefit so much from having a financial planning partner. More on how we approach these discovery conversations is at chesapeakefp.com.

The moment I return to most often is not when we finalized her plan. It was when we finished the initial inventory session and I showed her the projected monthly income from her existing accounts alongside her Social Security benefit at her target retirement age. She had assumed she was behind. She was not. She had quietly built a strong foundation over twenty years of consistent saving, and the work ahead was optimization and coordination, not rescue. That is actually a common story among long-tenured JHU employees: more has been accumulated than they realize, and the planning work is about making sure it is structured to serve them well in retirement.

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About the Author

Brian Thorp, Founder and CEO of Wealthtender and Editor-in-Chief

Brian Thorp

Founder & CEO, Wealthtender  ·  Editor-in-Chief

Brian Thorp is the founder and CEO of Wealthtender and serves as Editor-in-Chief. With over 25 years in the financial services industry — including nearly 22 years at Invesco, where he led strategic partnerships with wealth management firms representing more than $100 billion in assets — Brian founded Wealthtender to help people find financial advisors they can trust and make more informed money decisions.

A member of the National Society of Compliance Professionals and its SEC Marketing Rule Working Group, Brian was recognized by WealthManagement.com as one of its “Ten to Watch in 2024” for his work reshaping how financial advisors market their services. He holds a B.B.A. in Finance from The University of Texas at Austin.

Brian and his wife live in Austin, Texas.

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