It’s easy to get excited about everything “out there” and forget all the local resources at your disposal. Retirees often have more programs and services available than they might realize. Not every benefit will apply to your situation, but it’s a good idea to know what’s available.
If nothing else, having a good handle on the resources in your local area might help someone else you know in need. It’s important to stay informed about resources for a successful retirement.
Why Local Benefits Matter More Than You Think
Community programs can dwindle and die because of underutilization. Unfortunately, many programs aren’t used due to a common misconception of services being intended for “someone else.” If you qualify for a beneficial program or service, you need to explore it.
Also, by using a benefit or service, you can help others who might benefit from it. There’s nothing better than first-hand experience to help you guide someone else. Regardless, don’t let these benefits go unused!
Reducing Fixed Expenses in Retirement
When it comes to reaching our financial goals, retirement or otherwise, you really only have three main levers: spend less, make more, or adjust your goals. If you’re able to take advantage of programs and services, you can help reduce your expenses. This can be especially helpful for retirees on a fixed income.
Increasing Your “Spendable” Income Without Taking More Risk
At the end of the day, only the money you get to spend matters. If you’re able to take advantage of local tax breaks or incentives, you can increase your “spendable” money. This keeps more money in your nest egg without adding risk.
Many Benefits Go Unused
By some estimates, seniors miss out on billions of dollars of unused federal aid each year. Not everyone qualifies for these programs, but it’s worth taking a look. There are many programs looking to help.
Property Tax Relief Programs
Once you cross the threshold into retirement, taxes often become one of your major expenses alongside healthcare. Even if you paid your mortgage off, you often can’t escape property taxes. Luckily, there are some programs to help alleviate some of your property tax burden.
We can’t speak for all states, but in Missouri and Kansas, where most of our clients live, programs operate very differently. You’ll need to check with your local county, city, and state government offices to find out if they offer tax relief programs. We’ll touch on Missouri and Kansas briefly so you can see what we mean.
Missouri Property Tax Credit and Freeze Programs
For Missouri property tax freeze programs, each county decides whether to participate and how to administer it. With 114 different counties in Missouri, it’s impossible to keep track of them all. Be sure to check with the local county assessor’s and collector’s offices to learn more.
Kansas Homestead and Refund Programs
On the West side of the Missouri River, Kansas operates its property tax freeze programs much differently. There are three separate programs: the Homestead Refund Program, the Safe Senior (SAFESR) Program, and the Senior or Disabled Veteran (SVR) Program. The eligibility criteria for the property tax freeze programs are somewhat restrictive, so you’ll need to check to see if you’re eligible for them.
Additionally, each county can keep overall tax collections the same each year (revenue-neutral), but many don’t.
Why This Matters for Long-Term Planning
The recent explosion in real estate prices since 2020 has caused many seniors’ property taxes to increase significantly. Over time, these higher evaluations can lead to ever higher property taxes for the same home. All while your income may stay the same or even decrease relative to inflation.
Healthcare and Prescription Cost Assistance
Healthcare is one of the most important issues retirees face, if not the single most important issue. Your access and ability to pay for quality healthcare are huge quality-of-life concerns. Be on the lookout for assistance through federal and local government programs.
It’s a good idea to know about these programs even if you’re not eligible. Even if it’s not helpful to you, it may be useful to friends and family who need some assistance.
These often have eligibility requirements, but they vary by program.
Local Clinics and Community Health Resources
Don’t forget to check for other organizations and nonprofits in your local city and county. There are too many resources to list here, but you never know what’s available until you check.
Utility and Everyday Cost Savings
Some programs are specific to certain age groups, disabilities, or other specific qualifying needs.
Utility Assistance Programs
There are several utility assistance programs available to low-income households or senior citizens. Many local electric cooperatives and/or utility companies will have information on their website. A good place to start looking is the local United Way or the nearest Salvation Army.
Transportation and Senior Discounts
If getting to and from the doctor’s office or grocery store becomes difficult, you may be in luck. There are generally several resources available to you. Search for local transportation resources available to you.
Veteran-Specific Benefits
If you or your spouse served in the military, you might be eligible for many services, programs, and discounts. It’s always a good idea to check the National Resource Directory for benefits you may qualify for.
You should be aware of scams. Veterans are never required to pay to apply for or access VA benefits.
Property Tax and Housing Benefits for Veterans
Many states offer an array of tax benefits for military members and veterans. Many of these are specific to the veteran’s VA disability rating, so filing a claim for a service-connected disability should be the first step.
Why Coordination Matters
For veterans, you may need to create a “roadmap” to benefits because many benefits might qualify you for additional benefits. For instance, having a documented service-connected disability may qualify you for additional benefits. Also, you may be eligible for multiple versions of similar benefits.
If you’re not careful, you might end up with a confusing array of benefits which serve similar needs.
Start with Federal, State, and County Resources
Many local benefits depend on funding or eligibility from federal or state benefits. For instance, some prescription programs only apply if you’re already enrolled in Medicare. In other cases, SNAP eligibility might automatically qualify you for other community resources.
However, most local community organizations will help point you in the right direction.
Work with a Financial Planner or Counselor
Just because you’re in a good financial position doesn’t mean you don’t qualify for local resources. It also doesn’t mean you don’t “deserve” help either. If you qualify for a benefit, we’d encourage you to apply.
Most of the time, a financial planner or counselor in the area will have a newsletter or blog with local resource information. Even if you don’t work with them directly, these folks can be a great resource for up-to-date information and insights.
Review Annually
We recommend checking for new benefits and programs each year. It’s common for programs to be shut down or defunded, consolidated, or modified over the years. It never hurts to spend a few minutes checking for new programs.
Bringing It All Together
At the end of the day, knowing your local resources can help you build a more efficient retirement plan. More than likely, your tax dollars fund many of the programs we talked about either directly or indirectly. You may as well get some use from them if you’re eligible.
Stay informed about your local community resources and get the most out of your retirement!
This article reflects the insights and opinions of its author and is not a recommendation or endorsement of their views or services.
About the Author
Clint Haynes, CFP®Helping you build a retirement with pleasure, purpose, and peace of mind.
Ask ten financial advisors whether you should pay off your mortgage before retiring, and you’re likely to get ten different answers — and all of them might be right, depending on your situation. The conventional wisdom that responsible retirees enter retirement debt-free has real merit for some people, but for others it’s a rule that delays retirement unnecessarily, drains liquidity at the worst possible time, and trades a manageable fixed payment for a portfolio too small to weather a market downturn. The real question isn’t whether carrying a mortgage into retirement is good or bad. It’s whether you’re evaluating the right factors — interest rate, tax consequences, guaranteed income, liquidity, and emotional tolerance — to make the decision that’s actually right for you.
Until last year, my wife and I were paying three mortgages. One on our old house, which we kept as a residential rental. Another for an office suite we both use and partially lease to others. The third for our current home.
When we’d had enough of being residential landlords, we sold the rental property, leaving us with two active mortgages. Then I reached a personal and professional decision point: should I mostly retire, or keep running my consulting business full-time?
I chose retirement.
If you were advising me then, you might have asked, “But what about the mortgages? Are you planning to pay them off?” That would have been a fair question. For many people, being debt-free feels like a requirement for retiring responsibly.
In our case, the math didn’t force the issue. We could pay off the mortgage without draining our savings, but both loans carry low fixed rates, so the payments are manageable.
Still, we’ve long planned to downsize. As empty nesters who live close to our kids, we love our home, but it’s more house than we need. But now, things aren’t so simple.
Even if we move to a home costing half as much as our current home and put 20% down, the new mortgage payment would be higher than our current one because today’s rates are so much higher. Downsizing would still reduce our cash-flow needs by lowering utilities, property taxes, maintenance costs, and insurance premiums, so it’ll likely be the right decision in the short to medium term.
But then, we’d face a familiar dilemma: should we buy the next place in cash, or take out a new mortgage and invest the difference? This isn’t a simple “pay it off or don’t” decision.
Even financial advisors don’t all agree. Some say retirees should do everything they can to enter retirement debt-free and stay that way. Others argue that tying up so much net worth in home equity reduces your retirement income and flexibility.
The real issue isn’t whether a mortgage is good or bad, even in retirement. It’s whether you’re evaluating the right factors so you can make the decision that’s right for you.
Key Takeaways
1
Paying off your mortgage before retirement isn’t always the safer choice.
Eliminating a mortgage reduces fixed expenses and provides peace of mind, but it also converts liquid, income-generating assets into illiquid home equity. For retirees with low-rate mortgages or limited portfolio size, paying off the loan can actually increase financial risk by reducing flexibility exactly when you need it most.
2
The mortgage payoff decision must be evaluated as part of your full retirement plan — not in isolation.
Key factors include your mortgage interest rate, the tax consequences of liquidating assets to pay it off, how much of your fixed expenses are covered by guaranteed income sources, and how much liquidity you’ll retain afterward. A large IRA withdrawal to clear a mortgage, for example, can trigger bracket creep, IRMAA surcharges, and a permanently smaller tax-deferred base.
3
A third option — partial paydown with a dedicated mortgage reserve — often beats paying off or keeping the loan outright.
Recasting the mortgage after a partial paydown, or setting aside short-duration Treasuries or a laddered CD portfolio to cover remaining payments, can capture most of the psychological benefit of debt elimination while avoiding a one-time tax event and preserving liquidity. Most retirees don’t realize this middle path exists until a financial advisor models it alongside the two obvious alternatives.
Why the “Pay Off Your Mortgage Before Retiring” Rule Can Backfire
For many people, the idea of keeping a mortgage into retirement feels not just suboptimal, but outright wrong, maybe even irresponsible.
Blame decades of conventional advice that said the only way to retire responsibly is to pay off your mortgage and any other debt you may have.
That doesn’t mean this view has no merit. If you do this:
Your retirement expenses are lower, making your lifestyle easier to sustain.
No lender can come in and take away your home for missing a few payments.
As a result, there’s the very real emotional comfort of owning your home outright.
That’s why it feels so obvious that if you can pay off your mortgage before you retire, you should absolutely do that.
However, this approach treats your mortgage as a standalone problem you need to solve, rather than as one piece of your larger financial puzzle.
And that’s the pitfall.
Because once you choose to accept that you must pay off your mortgage before retiring, it can dramatically delay your retirement age, just because you haven’t yet “checked that box.”
This, even if your overall financial picture can support it,
The result is that you aren’t optimizing for the life you want to live in retirement. Instead, you’re optimizing for following conventional wisdom that may not be wise for you.
Why Financial Advisors Disagree on Paying Off Your Mortgage in Retirement
Some advisors argue passionately that paying off your mortgage as early as possible, especially if you’re about to retire, or already in retirement, is one of the best moves you can make.
Others make just as strong a case for keeping that mortgage in place, especially if the interest rate is fixed and low.
Both sides’ reasoning is valid, for certain people, in certain circumstances.
A perfect example of why it’s called personal finance.
Advisors who favor paying off your mortgage focus on the resulting simplicity and certainty. It eliminates a high fixed cost from your monthly budget, reducing the retirement income you need. This is especially important during a market crash, when your portfolio is down, and you want to avoid, or at least minimize, selling shares.
Seen from that perspective, retiring your mortgage reduces risk and increases stability.
The advisors who argue the opposite focus on flexibility and opportunity.
If you pay off your mortgage, you’re tying up a large chunk of your investable capital in an illiquid asset that provides no income – home equity. This is often described as a “phantom return” equal to the interest rate of the loan you’re paying off.
As Chris Chen, CFP, Wealth Strategist, Insight Financial Strategists, says, “The decision isn’t as straightforward as having cash hanging around in your checking account. For example, you may have held your 30-year mortgage for, say, 20 years. At that point, most of your payment goes toward paying off the principal, essentially moving money from your checking account into your home equity. Very little goes to interest. Suppose you have to take an IRA distribution to pay off the mortgage. Does that distribution interfere with your other goals, such as Roth conversions? Does the distribution make you jump a tax bracket, resulting in a higher tax bill? There is no way to know until you run the scenario.”
Jeffrey J. Smith, Founder & Managing Partner, Owl Private Wealth Advisors, expands, “Paying off your mortgage for most is a financial goal that has been worked for multiple decades. Up until 2020, many soon-to-be retirees likely had a mortgage rate of 5%+, but now we see that same demographic of soon-to-be or recent retirees locked in at historically low rates sub 4%, these historically low rates have made the decision a bit murkier.
“For many, the decision to pay off or not to pay off the mortgage is part math and part emotion. If they have excess savings in non-qualified accounts, it likely makes sense to pay off the mortgage with those funds simply for the sleep-well factor.
“If overfunded with qualified retirement savings, it becomes more complicated. Paying off the mortgage with those funds will have implications not only for your current tax year but also for 2 years later, with the potential for higher Medicare Income-Related Monthly Adjustment Amount (IRMAA) premiums, given the 2-year look-back. As stated above, this is a personal decision that can only be made after a careful discussion with the client and their advisor on what is best for their personal financial goals.”
Peter Bo Rappmund, Principal at Counterpoint, agrees, “I lean toward paying off the loan when the math is close and the mortgage creates real friction in a client’s retirement plan. The clearest ‘yes’ cases I see are when a client has a higher-rate mortgage (6% or higher) that they took out in the last few years, the payoff doesn’t require liquidating assets that would trigger a meaningful tax event, and after the payoff, they still have 12–24 months of liquid reserves plus comfortable headroom in their portfolio to cover essential expenses.I’m also more inclined to recommend a payoff when a client takes the standard deduction anyway, that, post-Tax Cuts and Jobs Act (TCJA), is most retirees, because they’re getting no tax benefit from the interest, so the mortgage rate is effectively the after-tax rate.
“Behavior matters too. For clients who genuinely sleep better without the debt and who aren’t going to redeploy their freed-up cash flow into something riskier, the psychological return is real and worth pricing in.”
Especially today, when so many mortgages are fixed at historically low rates, like our 30-year fixed 3% loan. That’s a very low return compared to what that capital could likely earn if invested for retirement income.
According to DQYDJ.com, the median net worth for Americans in their late 60s is $394k. That’s not very high relative to what’s needed for a comfortable retirement. Worse, however, is that two-thirds of that net worth is tied up in home equity, leaving just $132k to generate income to supplement Social Security retirement benefits.
Anything that ties up a large fraction of your net worth in home equity makes it that much harder to have a reasonable retirement income.
Seen from this perspective, a mortgage isn’t just a liability. It’s a tool for maintaining liquidity, increasing retirement income, and increasing your margin of safety.
That’s why the argument isn’t really about whether keeping a mortgage is good or bad.
It’s about what risk you’re trying to reduce or remove, and which risk you’re more comfortable living with.
Do you prefer predictability and stability, risking a lower standard of living, or would you rather optimize for higher income along with potentially better long-term outcomes?
Neither is universally better.
Each solves for different objectives, which is what makes this a matter for careful, personalized assessment.
How Paying Off Your Mortgage Affects Your Entire Retirement Plan
From the above, it should be clear that framing this as a “mortgage = good/bad” decision is what leads to confusion and disagreement.
Because paying off your mortgage isn’t a simple decision with pros and cons that are independent of the rest of your financial picture.
It’s just one part of your overall finances, along with your income, investments, and spending, and how large or small, and how flexible or fixed, they are.
It’s more useful to shift the question from “Should I pay off my mortgage before or early in retirement?” to “How does paying my mortgage off before retirement (or in early retirement) affect my overall financial safety?”
Once you change your perspective like that, whether to keep the mortgage or pay it off stops being a standalone decision and becomes an integral part of your overall financial plan.
Paying off your mortgage:
Reduces your fixed expenses.
Lowers the retirement income you need to generate.
Per research by David M. Blanchett, PhD, CFA, CFP®, reducing the fixed fraction of your retirement budget lets you increase your safe withdrawal rate (SWR) by ~7% (Blanchett, Head of Retirement Research at Morningstar Investment Management, found that reducing your fixed expense fraction from 75% to 25%, with certain reasonable assumptions, increases SWR from 4.1% to 4.4%).
However, paying off the mortgage also:
Reduces your investable assets.
Reduces your retirement income.
Reduces liquidity and flexibility to respond to unexpected expenses and/or unexpected opportunities, should your circumstances change.
Obviously, keeping your mortgage does the opposite.
Keeps fixed expenses higher.
Requires higher retirement income.
Reduces SWR.
Keeps investable assets higher.
Increases retirement income.
And maximizes liquidity and flexibility.
That’s the trade-off most people miss.
They focus solely on the mortgage decision and miss its implications for flexibility, adaptability, and safety in retirement. And, in retirement, adaptability and safety are every bit as important as optimization, if not more so.
Table 1 shows the factors affecting your decision and how each influences it. In each line, the check mark indicates the preferred outcome.
Table 1. These key trade-offs affect your decision about whether to pay off your mortgage or keep it in retirement.
Why Fixed Expenses Matter More Than Most People Realize
While you’re working, fixed expenses can be a very good thing.
A fixed-rate mortgage means your principal and interest payment never increases during the life of the loan. No landlord raising rents, and no variable-rate loan letting the lender increase your interest rate when the market turns against you.
Predictable and stable.
As long as your income stays stable, you have little to worry about. And if something unexpected happens, you can, e.g., work longer hours, start a side gig, and/or cut expenses elsewhere.
In retirement, your earnings stop.
Instead, you depend on Social Security, pensions, if any, annuities, if any, and withdrawals from your portfolio.
The first three are predictable, but small to non-existent for most people.
The main source for a comfortable retirement is the last, portfolio-based, assuming you saved enough. Unfortunately, the markets are anything but predictable.
On average, stocks return about 10% a year. But they could gain 50% one year and drop 40% the next.
That’s why flexibility and margin of safety matter even more in retirement.
Fixed expenses like a mortgage, that can’t easily be reduced, make you less flexible.
If markets decline or expenses spike, especially early in your retirement, you have lower discretionary spending, reducing the area where it’s usually the easiest to trim costs when needed.
If you need to cover higher expenses and/or have to sell more shares at depressed prices during a bear market to make ends meet, your risk of running out of money increases.
On the flip side, if more of your spending is discretionary, you have more levers to pull to respond to a market crash and/or an expense spike. You can temporarily reduce travel, delay replacing the car, scale back gift-giving, etc., all without disrupting your core lifestyle for long.
On the other hand, even with somewhat higher fixed expenses, a significantly larger portfolio increases your baseline retirement income, which gives you a greater margin of safety, either by allowing you to increase your discretionary spending even more (so a larger fraction of your budget is discretionary) or by drawing a smaller percentage of your portfolio value each year.
Why Downsizing Doesn’t Eliminate the Mortgage Trade-off in Retirement
Downsizing seems like an attractive option for many retirees facing cash-flow limitations.
You sell an expensive home that’s larger than you need, and buy a smaller, less expensive one. This lets you eliminate your mortgage or at least replace it with a smaller loan.
Ideally, that smaller loan means lower monthly payments.
Except when it doesn’t, like in our case.
As mentioned above, our current mortgage rate is so much lower than the current market rates that we could move to a home that costs half as much as our current one, take a new mortgage with 20% down, which would significantly reduce our mortgage balance, and end up with a higher monthly payment than what we’re paying now.
At the same time, downsizing will reduce other costs:
A smaller home is easier to manage and cheaper to maintain.
It also tends to reduce utility expenses.
A less expensive home usually means lower property taxes.
It’s also typically less expensive to insure.
All of these reduce monthly cash flow needs, which is an important goal in retirement.
So, we’re still likely going to downsize, at which point we’ll come up against a similar trade-off. What do we do with the equity we unlock from our current home when we sell it?
Do we use most of it to buy a less expensive home outright, with no mortgage, or do we use a small portion of that equity to put down just 20% for a new loan?
This decision goes back to the trade-offs we described above, for eliminating your mortgage before retirement or keeping it in place.
The former would dramatically reduce our cash flow needs and fixed expenses. Still, it would also cost us the opportunity to increase our investable assets and the greater margin of safety that higher retirement income provides.
The latter would reduce our cash flow needs and fixed expenses, but nowhere near as much, because we’d still have the large mortgage payment. However, it would significantly increase our portfolio size, and, along with that, our retirement income and the resulting margin of safety.
Downsizing changes the specifics, but it doesn’t eliminate the trade-offs and the decision.
A Better Framework for Deciding Whether to Pay Off Your Mortgage in Retirement
As we said before, there isn’t a single, universally correct answer that tells you to eliminate your mortgage before retirement (and stay debt-free thereafter), or not.
But that doesn’t mean you have to guess.
You just need better questions and a better decision framework.
Rather than considering the mortgage payoff question in a vacuum, you need to evaluate the multiple impacts on your overall financial situation.
With the mortgage vs. without it, how much of your budget is fixed and non-negotiable, and how much is discretionary? The higher your fixed expenses, the more income you need in retirement, regardless of your portfolio’s performance in any given year. This puts more pressure on your investments and makes it harder to adapt when needed.
Next, how much of your fixed expenses are covered by predictable sources like Social Security retirement benefits (which also get adjusted up for inflation), pensions, and annuities? The higher the portion of fixed expenses that you can cover from predictable income, the less you need to take from your portfolio, which is especially important when, not if, the market crashes. This gives you more flexibility in managing your investments.
Now, look at liquidity. How much of your net worth is tied up in your home equity, which is illiquid and doesn’t generate income that lets you cover unexpected (or even planned-for) expenses? Paying off the mortgage (and not taking out a new one) increases the part of your net worth that’s tied up and non-productive like that. Keeping your mortgage (or taking out a new one when downsizing) does the opposite.
Beyond the numbers, it’s time to look at the emotional aspect. When the market crashes, how comfortable will you be with having to continue making fixed mortgage payments? Or would eliminating that mortgage make it easier to stick with your financial plan? Your answers to this point are at least as important as the results of the above three calculations.
Finally, consider your margin of safety. Is your portfolio large enough to comfortably support your lifestyle, even when things don’t go exactly as planned? Or are you so close to the edge that you need to do something to increase your margin, e.g., by increasing your productive investments?
Putting all these factors together is how you can make a holistic decision that accounts for the multiple ways that eliminating or keeping the mortgage will affect your retirement in the long term.
After all, that’s the critical goal here.
Not to become debt-free at all costs, and not to maximize returns at all costs.
But to build a plan that offers you a combination of stability, flexibility, margin of safety, and long-term sustainability that you’re most comfortable with and lets you stick with the plan.
Rappmund offers a comprehensive, balanced look at when to pay off vs. when not to. “I lean toward paying off the loan when the math is close,and the mortgage creates real friction in a client’s retirement plan. The clearest ‘yes’ cases I see are when a client has a higher-rate mortgage (6% or higher) that they took out in the last few years, the payoff doesn’t require liquidating assets that would trigger a meaningful tax event, and after the payoff, they still have 12–24 months of liquid reserves plus comfortable headroom in their portfolio to cover essential expenses.I’m also more inclined to recommend a payoff when a client takes the standard deduction anyway, that, post-Tax Cuts and Jobs Act (TCJA), is most retirees, because they’re getting no tax benefit from the interest, so the mortgage rate is effectively the after-tax rate.
“Behavior matters too. For clients who genuinely sleep better without the debt and who aren’t going to redeploy their freed-up cash flow into something riskier, the psychological return is real and worth pricing in.
“I push back hard when paying off the mortgage would require a large taxable distribution from a traditional IRA or 401(k), or a concentrated capital gains realization. Especially if it pushes the client into a higher marginal bracket, triggers IRMAA surcharges, or causes more of their Social Security benefit to become taxable.
“I also advise against it when the mortgage is a legacy (3% or lower) loan; that’s an inflation hedge and a negative-real-rate liability you generally don’t want to retire early. And I won’t sign off on a payoff that leaves a client house-rich/cash-poor, because home equity is the least useful asset in a downturn. You can’t eat it, and a Home Equity Line of Credit (HELOC) can be frozen by the bank at exactly the time you need it most.”
But even when the math seems clear, mistakes are common. Rappmund shares several common mistakes people make: “The single most common mistake I see is comparing the mortgage rate to a hoped-for portfolio return without adjusting for risk, taxes, or sequencing. A client says, ‘My mortgage is 4%, and my portfolio earns 8%, so it’s obvious.’ That comparison is wrong on two fronts: paying off the mortgage is a guaranteed, after-tax return equal to the mortgage rate, while the 8% is a pre-tax, risk-bearing expected return that includes years like 2008. The right comparison is the mortgage rate vs. the after-tax yield on a similar-duration, low-risk bond. On that basis, the decision is much closer than people think.
“The second mistake is solving for net worth instead of cash flow. Retirement is often fundamentally a cash-flow problem, not a balance-sheet problem. Two clients with identical net worth can have radically different retirement experiences depending on how much of their monthly expenses are fixed and inflexible.
“And the third, which I see all the time, is making this decision in isolation, separate from the tax plan. Pulling $300k out of an IRA in a single year to clear a mortgage can cost a client tens of thousands in avoidable taxes and Medicare premium increases, and it permanently shrinks the tax-deferred base that was going to compound for the next 20 years.”
So how should you actually evaluate the trade-offs? Rappmund describes how he helps clients with this, “I help clients weigh the tradeoff between reducing fixed expenses and preserving liquidity and investment income in retirement by separating the question from the math and asking what role this decision plays in the plan. We map out essential expenses (housing, food, healthcare, insurance) vs. discretionary, and we look at what’s already covered by guaranteed income (Social Security, pensions, and annuities).
“If the mortgage payment is the difference between essentials being covered by guaranteed income and not, that’s a strong argument for retiring the debt; you’re effectively buying yourself a higher floor and reducing sequence-of-returns risk in the early retirement years, which is when portfolio damage is most permanent.
“From there, we run the actual numbers in the financial plan, modeling paying it off, keeping it, and a third path. And I almost always show a third option, because most clients don’t realize it exists. That path is something like recasting the mortgage after a partial paydown or carving out a dedicated mortgage reserve in short-duration Treasuries or a laddered CD portfolio that earns close to the mortgage rate and gives the client the option to extinguish the loan later if rates or circumstances change.
“That tends to be the right answer surprisingly often, as it captures most of the psychological benefit and avoids a one-time tax event. The frame I leave clients with is that liquidity is itself a form of insurance, and in retirement, it’s one of the cheaper kinds you can own.
“Paying off the mortgage converts a flexible asset (cash and securities) into an illiquid one (home equity), and that conversion is irreversible without taking on new debt at whatever rates happen to exist when you need it. So, the question isn’t really ‘should I pay it off?’ Rather, it’s ‘what’s the right amount of fixed-expense reduction I can buy without giving up more flexibility than I can afford to lose?’”
The Uncomfortable Truth About Entering Retirement Debt-Free
For many retirees or near-retirees, believing the conventional wisdom that “you must enter retirement debt-free” is worse than outdated.
If accepting that paying off your mortgage is a go/no-go gate for entering retirement forces you to:
Delay retirement for years.
Tie up too high a fraction of your capital in home equity that generates zero income.
Reduce your liquidity to the point where you have no good options when something unexpected happens.
Then, following this “rule” can increase your risk and possibly cause you far more financial harm than good.
It’s counterintuitive. Eliminating your mortgage feels like it should reduce your risk, but in some situations, it can leave you more exposed rather than less.
It removes a fixed obligation, simplifies your finances, and reduces the retirement income you need. But it does so while reducing your retirement income, increasing the risk that you’ll need to sell assets when they’re depressed, and leaving you with less liquidity and flexibility.
Over a decades-long retirement, in many situations, those risks may be the ones you’re less comfortable carrying.
That’s why there isn’t a universally correct answer to the question of eliminating your mortgage before retiring. It’s because the “enter retirement debt-free” rule, like any other financial rule, is designed to offer a simple shortcut for making decisions.
But your situation isn’t simple.
It’s multi-faceted and different than anyone else’s.
A complexity that simple “rules” can’t capture.
The Bottom Line: Should You Pay Off Your Mortgage Before Retiring?
As frustrating as it may be, I can’t give you an answer on whether you should wait until you’ve paid off your mortgage before entering retirement, or even whether taking out a new mortgage in retirement when downsizing makes sense.
That’s because my answer is just that – mine.
You need your answer.
And that answer depends on many factors:
How large is your nest egg?
How high a retirement income do you need to be comfortable?
How will paying off your mortgage affect those two answers?
What risks are you comfortable carrying, and which ones do you need to avoid?
Which decision gives you the best chance of sustaining your desired lifestyle in retirement over the long haul?
Can you, emotionally, stick with a plan that keeps a mortgage into retirement?
For many people, these factors result in a preference for paying off their mortgage.
For many others, they’ll point to keeping the mortgage in place for as long as possible.
Both approaches are right, given the right circumstances. And both are wrong given the wrong situation.
Your bottom line must be based on a clear understanding that the mortgage payoff decision must be made as part of a comprehensive assessment of your personal situation, goals, and risk preferences.
Because to have a good retirement, your decisions can’t be based on box-checking.
They need to be made as part of a comprehensive plan that you can live with and stick to, through good markets and bad, because you will live through both.
As Dr. Steven Crane, Founder of Financial Legacy Builders, says, “I’d only strongly recommend paying off a mortgage if the payment is creating stress or the person needs simplicity to sleep at night. Beyond that, the math doesn’t always support it. I actually push back on people who rush to pay it off just because it ‘feels safe.’ In a lot of cases, they’re trading liquidity and flexibility for a psychological win.
“The biggest mistake is treating the mortgage like the enemy instead of looking at the full picture. I’ve seen retirees drain a large chunk of their savings to wipe out a low-interest mortgage, only to put themselves in a tighter position long term. They feel better emotionally, but financially, they’ve boxed themselves in. I frame it as control vs. comfort. Paying off the mortgage gives you comfort, no payments, and a clean slate. Keeping the mortgage often gives you more control, more liquidity, and more flexibility if something changes. Most people default to comfort without realizing what they’re giving up. Debt isn’t the problem in retirement. Poor planning is. A mortgage can be managed. Running out of options can’t.”
A practical way to start is this: picture both scenarios.
One where your mortgage is gone, but your portfolio is smaller, and one where your mortgage remains, but your portfolio is larger and more flexible.
Which scenario gives you more confidence that you can handle whatever comes next?
Disclaimer: This article is intended for informational purposes only, and should not be considered financial advice. You should consult a financial professional before making any major financial decisions.
About the Author
Opher Ganel, Ph.D.
My career has had many unpredictable twists and turns. A MSc in theoretical physics, PhD in experimental high-energy physics, postdoc in particle detector R&D, research position in experimental cosmic-ray physics (including a couple of visits to Antarctica), a brief stint at a small engineering services company supporting NASA, followed by starting my own small consulting practice supporting NASA projects and programs. Along the way, I started other micro businesses and helped my wife start and grow her own Marriage and Family Therapy practice. Now, I use all these experiences to also offer financial strategy services to help independent professionals achieve their personal and business finance goals. Connect with me on my own site: OpherGanel.com and/or follow my Medium publication: medium.com/financial-strategy/.
If you’ve ever pulled up a college savings calculator and felt an immediate knot in your stomach, you’re not alone — and you’re probably not as far behind as you think. The benchmarks that investment firms publish are useful planning tools, but they’re built on assumptions that rarely match any real family’s situation, and they say nothing about what actually determines whether families reach a good outcome. What financial advisors consistently find is that the decisions you make about funding, school choice, and trade-offs matter far more than the balance in a 529 account. Here’s how to stop measuring yourself against a hypothetical family and start focusing on the factors you can actually control.
If you have kids under 18, you’ve probably looked up college savings numbers.
According to T. Rowe Price (TRP), for example, the full cost of attendance for a four-year degree is $103k at a public university for in-state students and $183k for out-of-state students. At a private non-profit school, that cost grows to $244k.
TRP expects parents to save up enough to pay about half of that, considering likely grants, scholarships, loans, and income from current employment during school years.
If you’re anything like my family was while our kids were growing up, it can seem like an impossible task, especially given all the competing priorities, like putting food on the table, keeping a roof over your head, and hopefully saving at least some money for retirement.
Key Takeaways
1
College savings benchmarks measure a hypothetical family, not yours.
Benchmarks from firms like T. Rowe Price assume you started saving at birth, contributed consistently, and knew years in advance which type of school your child would attend. Most families don’t fit that profile. Being behind on paper reflects those mismatched assumptions — not a verdict on whether your child can afford college.
2
Deciding how much you’re willing to pay matters more than how much you’ve saved.
Defining your funding commitment — whether that’s full cost of attendance, in-state tuition only, a fixed dollar amount, or a percentage of total cost — drives every other decision: school choice, loan strategy, scholarship goals, and how realistic your path forward actually is. Two families with identical savings balances can reach completely different outcomes based on this one conversation.
3
Retirement savings should take priority over college savings when you can’t fully fund both.
Your child has decades of options — loans, scholarships, work-study, and school choice — to fund their education. You have far fewer levers to fund retirement, and every year you delay makes the challenge steeper. Financial advisors consistently remind clients that not becoming a financial burden to your children later in life is itself one of the most meaningful things you can do for them.
When our kids were growing up, we never managed to save a single dollar toward their college costs, let alone meet TRP’s benchmarks, shown in Table 1.
Table 1. Guidelines for the amounts to be saved by children’s age and school type, per TRP (based on covering ~50% of total costs).
In practical terms, that means being expected to have tens of thousands saved well before high school. Those are big numbers, especially if you’re starting late.
Say you have a 15-year-old who has her heart set on attending a private university. Do you already have $91k in her college fund?
If you’re not on track with these guidelines, the gap can feel increasingly uncomfortable. You may be asking yourself, “Are we behind?”
And if the answer is yes, you may be thinking, “Are we failing our daughter?”
That’s a feeling I know well from firsthand experience.
Since we didn’t have a college fund, we had to figure out ways to cover those costs as we went, using current income, with trade-offs and uncertainty as our constant companions.
When our son was accepted to our state university’s flagship campus, the University of Maryland, College Park (UMCP), and to a prestigious private school he preferred, we sat him down to discuss what each choice would mean.
We could cover the full costs of a degree at UMCP without taking out loans, but the private school would have left him with many tens of thousands of dollars in student-loan debt by graduation, even considering their offer to reduce his tuition by 50%.
Conversations like this, and the decisions they led to, shaped how we paid for our kids’ degrees, how they approached school and work, and, ultimately, their careers.
All this forced us to face something that benchmarks and guidelines don’t usually address. Those numbers were never intended to be treated as a scorecard.
They’re a useful planning tool, based on specific assumptions, defined savings goals, and the ability to contribute consistently from birth to college graduation. If you’re anything like we were, your life simply doesn’t look like that.
Some families start late.
Some can’t save consistently, or at all.
Even if you saved from your kid’s birth, they may start out willing to attend their state school, only to decide later that they really want to attend a highly selective, super expensive private school. And when that happens, say when they’re 15, even in the unlikely case that you were “on track” up to that point, you’re suddenly less than halfway to where you’re “supposed” to be.
And yet, many of those families still find a way to make it work.
Not by hitting all the benchmarks on time, but by making informed decisions about what they’ll pay for, what they won’t, and how they expect their children to support the process.
Unless you’re uber-wealthy, you can’t avoid all trade-offs. But you can and should make smart choices about the trade-offs you face.
What that looks like is what we’ll cover below.
What College Savings Benchmarks Actually Measure And What They Don’t
The biggest pitfall of benchmarks like TRP’s is if you believe they’re something they’re not, which may then lead you to despair or make unsustainable decisions.
First, what they aren’t.
They’re not requirements, predictions, or guarantees.
They’re just intended to give you a sanity check. And even that’s limited, because they’re trying to give you a plausible path to successfully funding your kid’s college career, without knowing anything about your situation.
How old is your child?
What’s the full cost of attendance at the college your child will attend, and how will that cost change by the time your child graduates?
How many college years will your child need to graduate (4 is the minimum, not a maximum or even the median*)?
How many other children do you have, for whom you need to save in parallel?
How much, if anything, do you already have saved up for their college expenses?
How much can you afford to put into their college fund, and how consistently?
How will you invest that college fund, and what returns will you achieve?
* According to the National Center for Education Statistics (NCES), “In 2020, the overall 6-year graduation rate for first-time, full-time undergraduate students who began seeking a bachelor’s degree at 4-year degree-granting institutions in fall 2014 was 64 percent.” This means that more than one in three students took longer than 6 years to graduate! The median time to graduate was 52 months, and only 44.1% graduated in 4 years.
So, not knowing any of those things, they make assumptions:
You have one child (or the following is true for each of your children).
You started saving from your child’s birth and contribute a consistent amount each month.
You aim to cover 50% of the full cost from your college fund.
Your college fund is invested and will compound at a “reasonable” long-term rate.
You know the cost level of your child’s college (between the three levels they show).
With all these hypotheticals in place, they generate a plausible trajectory that helps you see if you’re ahead, on track, or behind.
But there’s a problem.
You live in the real world, not in their hypothetical “typical” scenario.
You may have started saving later than ideal.
You face competing priorities and may have had months (or years) when you couldn’t contribute as much, or at all, to the college fund.
College costs are unlikely to stay the same over the 20+ years from when your kid is born until they graduate from college.
You may think you’ll send your kid to your state’s school, but they may choose to go to a far more expensive private school.
As Cole Williams, Founder, Vessel Financial Planning, says, “Benchmarks are hard to trust because the true out-of-pocket cost varies so much from family to family. There are too many variables on the front end to know whether you’re ahead or behind.”
Using the benchmarks as gospel is like playing on a tilted playing field with moving goalposts.
Stressful and not very helpful.
TRP recognizes this and provides a secondary set of benchmarks for parents who can’t save as much as their main model assumes, starting from their child’s birth. This secondary model assumes lower contributions early on, with contributions increasing gradually, as seen in Table 2.
Table 2. Guidelines for the amounts to be saved by children’s age and school type, per TRP’s “Ramp up” model (based on covering ~50% of total costs).
This seems much more practical because many families face higher expenses in the early years, especially for childcare, and their earnings are usually lower than in later years. As these factors reverse, it becomes easier to allocate money for college savings.
This shows that TRP realized their benchmarks need flexibility, though even this “ramp-up strategy” doesn’t necessarily account for your specific situation and how it will evolve over 20+ years.
As you can tell, these benchmarks should be viewed as one reference point, not a judgment or verdict on how successful you are.
They help answer the question: If everything went according to the specific assumptions of these benchmarks, where should I be at this point?
They don’t answer any of these questions:
Am I doing this right?
Have I already failed?
Will my child end up unable to go to college because I haven’t saved enough?
They also don’t tell you what to do next, given your specific situation, which is really the only thing that would make a difference.
Things like:
Discuss school choice with your kid and make clear what you can and likely cannot afford.
Adjust your aim to a smaller portion of the full cost of a degree, with grants, scholarships, and loans covering the remainder.
Have your kid work part-time through college to help pay tuition.
Two families can have identical college-fund balances for kids at the same age but have completely different likelihoods of success, depending on how they address potential shortfalls.
That’s why financial advisors tend to treat such benchmarks as a starting point rather than a plan. They use them to surface potential gaps, then shift to defining realistic goals, prioritizing competing needs and goals, and proposing ways of making the plan work by increasing income, decreasing spending, or a combination of the two.
As Joe Stabile, founder of Coast Financial, explains, “Most families I speak with would like to fund their kid’s college 100% if they could, but also understand it may not be realistic. I’ve found that the best way to give them confidence in their decision is to show them different scenarios on what it would take to fund different levels of college tuition. For example, showing them the monthly savings required to fund 100%, 75%, 50%, and 25% of projected college tuition at different tuition rates. Once they see these numbers and we have a conversation about their family values, they feel much more confident in their approach.”
This kind of scenario planning helps make trade-offs concrete and easier to evaluate.
In other words, benchmarks can tell you how close you are to a plausible trajectory, but don’t tell you what to do about it.
That’s our next focus.
The College Planning Decision That Matters More Than Your Savings Balance
Since benchmarks don’t tell you what to do next, what does?
The answer is both simpler and more uncomfortable than you might expect.
You need to decide how much you’re actually willing and able to pay toward your child’s college.
As Mike Hunsberger, ChFC®, CFP®, CCFC, Owner, Next Mission Financial Planning, puts it, “I find that most families are behind in saving for college and don’t understand what they’re likely to be expected to pay at different schools. While saving for college is important, choosing the best school you can actually afford has far more impact.”
That single decision drives everything else:
What type of school can your child realistically attend, cost-wise?
Will they need to take out student loans, and if so, how large?
Will they need to bring in scholarships and grants?
Will they need to work during college to help cover costs?
How much “catching up” do you have to do?
Without such clarity, you risk defaulting to “We should cover the full cost of attendance at whatever school she chooses.”
Steve Witter, CFP®, CSLP®, Founder of Student Loan Steve, warns, “The biggest mistake I see with parents is telling their kid that ‘if you get into your dream college, we will figure it out.’ With the new student loan borrowing limits and the loss of parents’ ability to repay Parent Plus loans based on income, it’s more important than ever to have a college budget and stick to it.”
Hunsberger agrees, “The most dangerous words in college planning are ‘If you get in, we’ll figure it out.’ Families need a plan and a budget for college. You don’t shop for Ferraris if all you can afford is a Honda. College shouldn’t be any different.”
Doing that could cause you to:
Stretch beyond what you can sustain.
Underfund your retirement nest egg.
Suffer long-term financial stress that lasts long after your kid graduates.
This is why a good financial advisor won’t ask, “How far behind are you?”
Instead, your advisor is more likely to ask, “What role do you want to play in paying for your child’s college?”
Your answer could be, “All costs related to getting the degree at whatever college he chooses.” And if you can afford that, without shortchanging your other priorities, your advisor will work that into your plan.
However, you could instead say, “Full cost of attendance for 4 years at the in-state tuition level,” or a fixed dollar amount, or a set percentage of total cost.
There’s no universally right answer here.
There’s just an answer that’s right for you, your situation, and your priorities.
Williams explains, “School choice still matters, but it’s not as clean as ‘public = affordable, private = expensive.’ There are exceptions on both sides. What matters more is getting clear early on whose shoulders the funding will fall. Are the parents and student willing to take on loans? Is the student prepared to do the work required to get merit-based aid, such as scholarships or grants? How much? These answers matter a lot.”
He then addresses what often happens when there are several children, “I commonly see spouses who aren’t aligned on what college funding should look like, especially with multiple kids, when ‘being fair’ becomes the goal. Fairness is our instinct as parents, but life doesn’t sit still. One spouse loses a job, or bonuses dry up, or, on the flip side, income increases. The financial picture that existed when your oldest started school often looks different by the time your youngest gets there.”
Should You Prioritize College Savings or Retirement Savings?
Except for the wealthiest among us, we all face financial trade-offs.
The biggest such trade-off regarding funding college is how it interacts, not to say interferes, with saving and investing for retirement.
Hunsberger shares how he illustrates this to clients, “I like to frame the savings choice between college and retirement in terms of how much longer the parents will need to work if they decide that funding college is the priority. If their after-tax income is $120,000 and they have 2 kids that they expect will cost $240,000 to get through undergrad, I make sure they’re willing to work for an additional 2 years.”
Williams agrees, “Every family is different, but my general coaching is to put your own oxygen mask on before helping others with theirs. Some parents commit to covering every dollar of their kid’s education without realizing that choice might require them to work three more years before they can retire comfortably. I want them to see that tradeoff clearly before they share any funding expectations with their students.”
I’m sure you’ve heard the common saying, “You can borrow for college, but not for retirement.”
And while it’s not completely accurate, since you can take out a reverse mortgage to help fund retirement, it is directionally true, since those options tend to be expensive, reduce flexibility, and leave you with a smaller cushion later in retirement.
Student loans, on the other hand, are a $1.8 trillion (and growing) industry that includes both federal and private options.
This doesn’t mean that student loans are appropriate in all cases, nor that students don’t often over-extend themselves and then struggle with years or decades of debt repayment.
But it is a broader and more readily available resource.
Peter Bo Rappmund, Principal at Counterpoint, explains, “Regarding how to balance college savings with retirement savings, especially when you can’t fully fund both, the priority is clear: retirement comes first. You put on your oxygen mask, then help your kids. Your child has decades of options to pay for college, including loans, scholarships, part-time work, and school choice. You have far fewer options to fund retirement, and they all diminish the longer you wait. I remind clients that a loving and thoughtful thing you can do for your kids is not to become their financial burden in 20 years. So, we protect retirement at the level we need to commit to, then direct what’s left toward college, and we have an honest conversation with the child about what that means for school choice.”
A Real-World Example: Starting College With $0 Saved
In our situation with my two older kids, this wasn’t a theoretical trade-off.
We barely managed to put something away for retirement. We certainly couldn’t save anything for their college expenses, so we had to figure out what we could and would do.
Their mother and I, seeing our trajectory early on, told them both, from when they were tweens, that we would cover their full cost of attendance for 4 years at UMCP in-state levels.
If they wanted to attend a more expensive school and/or if they took longer than 4 years, it would be up to them to cover the difference. This could be from grants and scholarships, or student loans.
That was the context of our later conversation with our son, which led him to decline his acceptance to the private school he initially preferred and to attend UMCP.
While this wasn’t an easy conversation to have, it was clear.
And it was that clarity that led him to make that choice, because he understood that (a) managers at the private school had a higher regard for UMCP graduates in his field than their own, all other things being equal; (b) it would be far better for him financially to avoid the crushing student debt he’d incur; and (c) his career outcome was unlikely to be affected by school choice in the long term, based on research that shows long-term earnings are often similar regardless of school selectivity.
As a result, he graduated in 4 years with a degree in his chosen field from a highly regarded school and went on to a successful career, all from a starting point of $0 in college savings when he started school.
Rappmund says such conversations are critical, “The biggest mistake I see parents make when trying to fund their child’s college education is when they avoid the conversation. Parents will save diligently for 18 years and then never sit their kid down to say, ‘Here’s what we can pay for, here’s what we can’t, and here’s what we expect you to bring or compromise on.’ That straightforwardness and clarity are worth more than another $20,000 in the 529 plan. The mistake isn’t so much that too little was saved. It’s hoping the numbers will perfectly work themselves out by the finish line.”
This illustrates the limitations of college savings benchmarks.
They focus only on the savings balance and the child’s age. Understandably, they can’t account for the things you can do to address any “paper shortfalls.” Things like setting expectations and deciding what trade-offs you’re willing to make.
Two families can have identical college-fund balances, be equally behind (or on track) on paper, and end up with vastly different ultimate outcomes. Had we encouraged our son to go to the private school, his results would likely have been far worse.
In other words, while how much you’ve saved matters, the decisions you make about funding, school choice, and trade-offs matter far more.
That’s what ultimately determines whether a family ends up with a workable outcome or one that creates long-term financial stress.
As Rappmund puts it, “Benchmarks can be a good sanity check, but shouldn’t be a scorecard. The savings balance tells me where a family stands on a hypothetical track. It tells me almost nothing about whether they’ll reach a good outcome, though. The decisions matter far more. I’ve seen families who were ‘behind’ on paper end up just fine because they had those conversations early. And I’ve seen families who were ‘on track’ get into real trouble because they never did.”
The most important takeaway here isn’t that you shouldn’t try to set aside money for your kids’ college education.
It’s that your goal can’t be to avoid every trade-off; it should be to make the trade-off choices that are right for you and your family.
Articulate and share with your kids what you’re willing and able to pay towards their college expenses. Once you do that, even if you’re far behind on paper, your path forward becomes much clearer.
What to Do If You’re Behind on College Savings
If you made it this far and still feel behind, you’re not alone.
But remember, what matters most isn’t where you are relative to benchmarks based on “typical” assumptions.
It’s what you’ll do next.
TRP acknowledges this and offers more nuanced guidance based on your child’s age.
If your kid is young, they suggest trying to redirect money spent on childcare to college savings. The point isn’t to fix everything immediately by magically making up any savings shortfall, but to concentrate on changing the trajectory.
If your kid is about halfway to college age, they suggest asking family and friends to make college-funding contributions as holiday and birthday gifts, and using income increases, and budget cutting to increase college savings. Here, the point is to make serious changes that make it at least plausible that you’ll hit your goal.
When there’s little or no time left, their guidance is to try to get scholarships, student loans, and paid internships or part-time work while in school. At this point, you’re in the situation we were in. It’s too late to save for college, but you still have options for getting to a good outcome, especially if your kid is willing to attend your state school.
In our case, we did what we needed to do:
Set clear boundaries.
Made trade-offs explicit for our kids.
Set expectations that they’d work while in school and contribute some of their earnings toward their college expenses.
We also took (legal) advantage of our state’s 529 plan rules.
In Maryland, contributions to a 529 plan may qualify for a state income tax deduction, even if the funds are used shortly after you contribute. Thus, when we needed to make a tuition payment, we first put the money into a 529 plan, then withdrew it the next day and sent it to the school.
We couldn’t benefit from the tax-free growth of investing over time in such plans, but we did get the state income tax deduction for the 529 contributions, which helped make those college expenses somewhat more affordable.
The details of 529 plan rules vary by state, so you may or may not be able to do something similar. But the broader point stands. Even late in the process, there are probably ways you can improve your situation.
The Bottom Line on College Savings Benchmarks
Benchmarks are useful tools. But they’re not a guilty verdict when you’re behind on paper.
Instead of stressing over how far behind you may be, focus on what you can still control.
Evaluate and adjust your strategy and the trade-offs you’re willing to accept.
Decide what you’re willing and able to pay.
Make adjustments where you can.
What you’ve saved so far gives you options you wouldn’t have otherwise. But it doesn’t determine your outcome.
The most important factors in determining your results are the trade-offs you choose and the actions you take from this point forward.
Disclaimer: This article is intended for informational purposes only, and should not be considered financial advice. You should consult a financial professional before making any major financial decisions.
About the Author
Opher Ganel, Ph.D.
My career has had many unpredictable twists and turns. A MSc in theoretical physics, PhD in experimental high-energy physics, postdoc in particle detector R&D, research position in experimental cosmic-ray physics (including a couple of visits to Antarctica), a brief stint at a small engineering services company supporting NASA, followed by starting my own small consulting practice supporting NASA projects and programs. Along the way, I started other micro businesses and helped my wife start and grow her own Marriage and Family Therapy practice. Now, I use all these experiences to also offer financial strategy services to help independent professionals achieve their personal and business finance goals. Connect with me on my own site: OpherGanel.com and/or follow my Medium publication: medium.com/financial-strategy/.
It seems like a tempting offer; lower fees are certainly a benefit, as costs impact total return for investors. However, an early investor discount isn’t the only factor to consider (nor is it the most important) when deciding if a private equity opportunity is right for your portfolio.
Before locking up a portion of your money into a new opportunity, you should know how the investment works, where it fits into your broader plan, and whether the manager is reputable. Two concepts can help you cut through the noise: the J-Curve, which explains why early returns often look discouraging, and fee discounts, which fund managers use to offset that early sting. Understanding how they connect, and what neither one tells you, can help you make a more informed decision.
What Is the J-Curve?
Many private equity funds begin with an investment period where capital is called from the investor (commonly referred to as drawdown funds). During this period, the fund is looking for feasible investments and collecting capital from investors on an as-needed basis. Once they’ve identified and acquired businesses, the capital is deployed, acquisitions completed, and the businesses are infused with funds to help increase profitability.
When the initial acquisition takes place, no value has yet been gained on the investment, meaning returns are nonexistent—possibly even negative.
The acquired companies begin to improve operations and gain value. During this time, investors may be paying management fees or other operating expenses. With no meaningful exits yet (or no companies sold), gains likely haven’t been realized either. The combination shows a slow start for the fund on paper. If you were to plot the path on a chart, it would resemble the letter “J” (hence the name).
As portfolio companies grow, improve, and eventually get sold or recapitalized, returns may start trending upward at a steeper rate.
While an initial downturn in value might surprise new investors, the J-curve is a relatively normal part of how private equity performance typically moves.
So, Why Do Fund Managers Offer Fee Discounts?
Remember, it’s likely that once investors have joined the fund, they’ll see the value of their investment initially drop before (ideally) rising over time. Fund managers recognize that this initial downward dip can feel painful for investors. Many offer reduced management fees as a way to soften the blow and reward early participation.
Lower fees may modestly improve net returns over time and can help reduce some of the drag that often appears during a fund’s earlier stages.
However, a fee discount does not improve the quality of the underlying investments or determine whether a management team is reputable. It also won’t accelerate when portfolio companies are ready to be sold, nor will it reduce risk.
While it may be an effective way to reward those willing to commit capital early in the fundraising process, it should not be a primary reason to invest.
Deciding if Participation Makes Sense
When I evaluate a private equity opportunity with a client, there are a few specific questions I like to start with.
Who is the fund manager?
It’s important to review a fund manager’s track record, paying close attention to how they performed through different market environments. Remember, you’re trusting these managers with your capital. The quality of the team managing the fund is paramount to the success of the investment.
What is the strategy, and does it make sense for you?
Some funds focus on buying mature businesses. Others target growth companies, distressed opportunities, or niche sectors. The strategy should align with your goals, risk tolerance, and broader portfolio design.
Are you comfortable with the time horizon?
Private equity is typically a long-term commitment, often with a 5- to 10-year lifecycle. Your capital will likely be tied up for an extended period, with limited opportunities for liquidity along the way. Investors need to be comfortable planning around that reality.
How does it fit within everything else you own?
While everyone’s asset mix is unique, a private equity allocation will likely need to complement a larger investment strategy, not dominate it.
That is why I often tell clients, you are not investing because of a fee break. You are investing in a manager, a process, and a long-term strategy.
Selecting the Right Opportunity for Your Portfolio
If you’re already thinking about private equity, it’s certainly worth considering the benefit of lower fees for getting in early. Costs matter, and all else equal, paying less in management fees is better than paying more.
You’ve talked about retirement. You’ve even run some numbers. But somewhere beneath the spreadsheets, there’s a question neither of you has quite asked out loud: Are we actually picturing the same future? In blended families, the answer is often no, not because anyone is being careless, but because each partner brings different obligations and a different sense of what “enough” looks like. Blended family retirement planning starts well before the portfolio. It starts with the expectations each of you carries and where they came from.
Those expectations don’t announce themselves. They show up in assumptions about who owns what assets and what obligations to children or former spouses should take priority. Understanding what each person values, and where that comes from, is where meaningful retirement planning in a blended family begins.
Where Financial Expectations Come From (and Why They Differ in Blended Families)
Every financial decision you make today is connected to something you experienced before. Over time, those experiences become internal rules about what money should do for you. In behavioral finance, these are often referred to as “money scripts”—deeply ingrained beliefs that influence how we save and spend, often without us realizing it.
In a blended family, aligning your finances requires aligning the beliefs behind them. That’s why expectations around retirement timing, investment risk, and lifestyle can feel so different even when you’re working toward the same future. It’s a dynamic I examine throughout my book, Blended Family Finances: How to Talk About Money, Plan for the Future, and Build a Life You Love. Because understanding where those beliefs come from is the first step toward building a life that you actually want to live.
Even among higher-income couples, asset division, legal costs, and years of financial disruption can leave partners at very different starting points by the time they remarry. U.S. Census data show that adults who have married more than once are significantly less likely to have accumulated substantial retirement savings compared to those who married only once, and the gap persists even when current income is strong. One partner may carry that history internally, shaping how security and fairness feel to them in ways the other may not immediately see. Those differences matter because they shape real decisions.
This is the emotional math of blended family finances—invisible calculations about what feels protective, threatening, or fair. Feelings like guilt toward children, worry of repeating past mistakes, or a desire to protect what you’ve rebuilt can influence your choices. They’re signals worth paying attention to, even when they resist logical solutions, because they can shape everything from how much you save to how you structure your legacy.
Different Starting Points, Different Timelines: Retirement After Remarriage
Our financial history tells a story. In many blended families, perhaps one partner has spent years steadily rebuilding wealth, while the other is still rebuilding after the financial disruption of divorce.
That gap is well documented. According to a Business Insider analysis of U.S. Census Bureau data, the average married retiree has over $100,000 more saved in retirement accounts than a divorced retiree, a difference driven largely by asset division, legal costs, and lost compounding time. Even among couples who remarried, retirement income remained lower than that of those who had married only once.
For higher-income couples, the absolute numbers differ, but the dynamic remains the same. One partner may arrive at the relationship with a well-funded portfolio and a clear retirement timeline. The other might be earning well right now but still carrying the financial weight of starting over after divorce. Those two pictures don’t automatically align, and when they don’t, expectations around retirement timing, lifestyle, and risk tolerance can drift apart.
Those gaps shape how you plan together. How much should you save now? Whose timeline takes priority? How much risk feels comfortable when one partner still feels the urgency to catch up?
These are the kinds of decisions that require coordination across both past and present relationships. And getting them right starts with understanding what each partner is actually bringing to the table.
Clarity Starts with a Conversation
In blended families, many of the biggest financial challenges don’t come from a lack of planning. They stem from assumptions that were never spoken aloud. Over time, those assumptions harden into expectations, and when expectations diverge, even well-resourced couples can find themselves making decisions that pull in different directions.
Bringing those assumptions into the open is where the real planning begins.
One of the most valuable conversations a couple can have isn’t about the numbers—it’s about the experiences that shaped how each person defines security, responsibility, and what ‘enough’ actually means.
In retirement planning, this is where direction begins. It influences when retirement feels possible, how secure it needs to feel, and how you balance caring for the people who depend on you—past and present—without losing sight of the life you’re building together.
For example, one partner may feel a responsibility to preserve assets for children from a previous marriage, something shaped by promises made, or lessons learned the hard way. The other may be focused on building a shared future as a couple, assuming that resources will be used more fluidly between present lifestyle and long-term goals.
Neither perspective is wrong. But without a conversation, both can influence decisions:
how much risk feels appropriate
how aggressively to save
how retirement is ultimately structured
And over time, those differences show up in how aligned (or misaligned) the plan feels.
That’s why in our work with blended families, planning doesn’t start with projections alone.
It starts by uncovering: he values each person brings into the relationship, the money stories behind those values, and the vision they’re trying to build together
Because once those pieces are clear, the financial decisions that follow tend to make more sense—not just on paper, but in how they feel to both partners.
Aligning Your Retirement Vision as a Blended Family
You each stepped into this relationship with a story already in progress. Blended family financial planning is the work of bringing those two stories into a coherent shared chapter, one that accounts for where each of you has been while building toward something you can both see clearly.
That work doesn’t have to feel overwhelming. When expectations are surfaced, discussed, and aligned, blended family retirement planning becomes a reflection of the relationships and responsibilities you care about most.
The question isn’t whether you and your partner see retirement differently. It’s whether you’ve given yourselves the space to say so and to understand why.
That’s where the planning starts.
And it’s also where having a clear framework can make those conversations more productive.
In my book, I walk through a practical approach for having these conversations, including how to structure them, what to surface first, and how to move from alignment on values to shared direction. It includes a companion workbook so you and your partner can work through the process together.
Discover financial advisors trusted by residents of Northfield, New Jersey in the only local directory featuring 5-Star Certified Advisor Review™ recipients and Wealthtender Voice of the Client Award™ winners—recognition earned for exceptional client feedback. Compare fiduciary, fee-only advisors, CFP® professionals, and specialists to find the right fit for your unique financial needs.
Whether you have lived in Northfield for years or recently moved to town, you may need help finding the right financial advisor in the community best suited for your individual needs.
It’s important to first consider your own financial planning priorities before choosing an advisor. Here are a few quick tips to help you get started along with financial advisors in Northfield featured on Wealthtender you may want to add to your shortlist.
Featured Northfield Financial Advisors
As you prepare to interview financial advisors in Northfield who may be right for you, get to know local financial advisors featured on Wealthtender.
📍 Map: Financial Advisors with their Primary Office Location in Northfield
Double-click (or pinch the map on mobile devices) to zoom in and expand the details for financial advisors whose primary office location is in Northfield.
The Benefits of Hiring a Financial Advisor in Northfield
Hiring a financial advisor can be a great move to help you build a long-term investing strategy. Advisors can help you build an investment portfolio to meet your financial goals and help you plan appropriately for retirement.
As a resident living in Northfield, hiring a financial advisor who lives nearby and understands the local economy, cost of living, and regional employers can be quite valuable, especially if your individual circumstances are deeply tied to such factors.
Do you work for one of the largest employers in Northfield? If so, there’s a good chance the local financial advisor you hire will also have other clients who work there. This knowledge could prove valuable if they are already familiar with your employee benefits, such as a 401(k) plan, Health Savings Accounts, and other components of your total compensation package.
When you reach out to financial advisors you’re considering hiring, let them know where you work and ask if they are familiar with your employer’s unique benefits and compensation structure.
Quick Tips For Hiring an Northfield Financial Advisor
Before hiring a financial advisor in Northfield, here are a few quick tips to help you find the best advisor for you.
1. Decide Which Services You Need
Before hiring an advisor, determine what services you need from them. Whether it’s full-service investment management or a plan focused on a specific area of your finances, put together a list of what you’d like help with before contacting an advisor.
Though most people use a financial planner simply to invest for retirement, this is only a small part of what many advisors offer. Here’s a quick rundown of potential services a financial advisor may offer you:
Budgeting and money management
Debt management
Insurance planning
Retirement planning
Other investment planning
Inheritance planning
Estate planning
Tax planning
As you can see, financial advisors can help you with your entire financial picture, not just investing. As you start to plan for life’s bigger milestones, you should consider finding a financial advisor that specializes in those areas.
Finding the right advisor can help you minimize risk, maximize gains and take advantage of tax breaks while investing for your future. They can also help you protect your assets with the right kinds of insurance and help you pass on your financial legacy with a proper estate plan.
2. Consider Your Budget and Payment Preferences
Once you have a list of services you would like, review the fee structures financial advisors offer. Finding a balance between the services you need and the cost of those services will help narrow down the field of advisors you may want to work with.
If you are looking for a full-service advisor to manage all of your investments, consider searching among fee-based financial advisors. If you want to manage your money yourself, consider the flat fee and monthly subscription advisors for ongoing support.
3. Interview Multiple Financial Advisors
Once you have chosen the services and fee structure you prefer, it’s time to contact a few advisors and interview them. Here are questions to ask financial advisors:
What services do you provide?
What are all the ways you get paid? (fee transparency)
What is your investment strategy?
How do you measure investment performance?
How do we communicate about my plan?
Interview multiple advisors to get a feel for who you want to work with. A combination of fees, services, and customer service will help you determine the best fit for your financial advice.
4. Review Financial Advisor Credentials
Once you find an advisor (or two) you feel comfortable with, it’s always a good practice to check their credentials and the firm’s details. You can do this at the Investment Adviser Public Disclosure (IAPD) website.
You can check both the individual and the firm to view their background and experience details, as well as any disciplinary action taken against them or their firm.
As licensed financial professionals, there is oversight into how financial advisors conduct business, so running a quick (free) check on them is recommended.
For additional information about advisor credentials, read our article to learn the most popular designations held by financial advisors, as well as specialized credentials which may be important to consider if you have unique financial planning needs.
Frequently Asked Questions & Additional Resources
How do I know if I’m ready to hire a financial advisor?
You should strongly consider hiring a financial advisor if you have a significant amount of money available for saving or investing. This could occur after years of making annual contributions to a retirement plan like a 401(k) through your employer or suddenly if you receive a large inheritance or sell your house for a large profit.
But even if you don’t have a lot of money saved, many financial advisors and planners provide reasonable pricing options and valuable services you should consider, especially if you’re facing a significant life event. For example, if you’re starting a new job, getting married, starting a family, getting divorced, lost your job, starting or selling a business, or approaching retirement age, working with a trusted financial advisor or planner may prove worthwhile.
Before I hire a new financial advisor, should I fire my current advisor?
You don’t need to fire your current advisor before beginning your search for a new financial advisor. In fact, your new advisor can help coordinate the transition of your assets from your previous financial advisor.
Where can I read reviews about financial advisors written by their clients to help me decide if I should hire them?
After 60 years of regulatory prohibition of financial advisor reviews in the US, a rule issued by the Securities and Exchange Commission (SEC) became effective on May 4, 2021 that means both financial advisors and directory websites that help consumers search for a financial advisor can collect and display financial advisor reviews, an important factor worth considering when choosing who you’ll hire to manage your investments and life savings.
Wealthtender is the first independent advisor review platform designed to be fully compliant with the new SEC rule, and we look forward to helping you evaluate financial advisors based on reviews written by their clients.
I’m a local financial advisor interested in being featured in this guide. How do I get started?
Thanks for your interest. We look forward to learning more about your practice and helping you attract your ideal clients where you may be a good fit based on their individual needs and circumstances. Please click here to learn how you can join local financial advisors featured on Wealthtender.
Brian is CEO and founder of Wealthtender and Editor-in-Chief. He and his wife live in Austin, Texas. With over 25 years in the financial services industry, Brian is applying his experience and passion at Wealthtender to help more people enjoy life with less money stress. Learn More about Brian
Do you work at EOG Resources? Get the resources you need and expert insights from financial professionals who specialize in helping EOG Resourcesemployees make the most of their compensation package and benefits.
Whether you’re a new EOG Resources employee or you’ve moved up the ranks into a management or executive leadership role over a multi-year career, it’s important to make smart money moves with your income and employee benefits. For example:
✅ Do you know the right moves to make to get the greatest value from the EOG Resources benefits available to you?
✅If you’re thinking about leaving EOG Resources for another job or planning to retire from the company in a few years, are you taking the right steps today to ensure you will receive all of the compensation and benefits that you’ve earned?
Get the Most Value from Your EOG Resources Benefits and Compensation Package
Throughout the year, EOG Resources provides its employees and executives with updates about their benefits ranging from health insurance and health savings plans to retirement plans like a 401(k), deferred compensation plans, and stock options. While the company offers many useful resources and access to knowledgeable staff who can assist with questions, you’ll also find financial professionals not affiliated with EOG Resources who specialize in helping EOG Resources employees make the most of their income and benefits.
Whether you work in the EOG Resources headquarters in Houston, Texas, another office location around the country, or remotely from home, you may have questions about your compensation package and benefits better suited for a financial professional who can offer unbiased advice and guidance.
For example, sensitive topics like discussing the steps you should take before quitting your job at EOG Resources to work elsewhere, protecting yourself in advance of a corporate layoff, or deciding when you should plan to retire are all conversations that may be more comfortable with a trusted financial advisor.
Should you hire a EOG Resources specialist financial advisor or an advisor close to home?
You’ll likely find dozens of nearby financial advisors well-suited to help you reach your money goals with a personalized plan. But it may be more difficult to find a financial advisor who specializes in serving EOG Resources employees.
Fortunately, many financial advisors offer virtual services so you can meet online no matter where you (or they) live.
This means you can choose to hire a specialist financial advisor who lives hundreds of miles away if you decide their knowledge and experience working with EOG Resources employees is a better fit to help with your unique needs.
💡 In the Q&A below, you’ll gain insights from financial advisors who work with EOG Resources employees to help them make smart decisions to get the most value from their compensation and benefits, reduce their money stress, and prepare for a comfortable retirement.
🙋♀️ Do you have questions not yet answered? Use the form below to submit questions anonymously and watch this article for updates with answers to your questions. You can also reach out to the financial advisors below to set up an introductory call or contact them with your questions by email.
💸 Smart Money Insights for EOG Resources Employees & Executives
This page is organized into sections to help you quickly find the information you need and get answers to your questions:
Q&A: Financial Planning Tips for EOG ResourcesEmployees & Executives
Get Answers to Your Questions About Your EOG ResourcesBenefits and Career
Browse Related Articles
Q&A: Financial Planning Tips for EOG Resources Employees & Executives
Answers to Employee Questions with Dr. Preston Cherry, CFP®
Dr. Preston Cherry is a financial advisor based in Houston, Texas who specializes in offering financial planning services to EOG Resources employees. Preston helps his clients get the most value from their EOG Resources benefits and compensation package so they can enjoy life and feel confident about their financial future.
Q: As a financial advisor with experience helping EOG Resources employees save for their retirement, how do you help them make the most of their employee benefits?
Preston: EOG Resources professionals are often in a strong financial position—high salary income, performance-based bonuses, and long-term incentives tied to company results. That creates a powerful wealth-building opportunity, but also introduces a different kind of planning challenge: how to allocate, structure, and tax-optimize that income efficiently. Making the most of EOG benefits is not about maximizing one account. It’s about coordinating cash flow, equity compensation, taxes, and long-term investment strategy so peak earning years translate into lasting flexibility.
When working with EOG professionals, I focus on integrating:
401(k) strategy beyond standard deferrals, including after-tax contributions and Roth conversion opportunities (when available)
Employer match optimization and investment exposure within the plan
Equity compensation (RSUs and performance-based PSUs) and how vesting impacts taxes and concentration
Bonus income planning and marginal tax bracket management
Brokerage account strategy to build flexible, tax-efficient capital
Backdoor Roth IRA contributions alongside workplace plans
Retirement income modeling while income is at its peak
For many high-income EOG professionals, once traditional 401(k) contributions are maxed, the real planning begins, deciding how to allocate income across tax-deferred, tax-free, and taxable accounts. The goal is not just accumulation. It’s building a structure where your income, investments, and future withdrawals work together to support both retirement durability and lifestyle flexibility.
Q: When you first speak with a EOG Resources employee, what questions do you like to ask to better understand their unique circumstances and determine how you can best help them achieve their goals?
Preston: With EOG professionals, the starting point is analyzing the benefits summary and, more importantly, understanding how income actually behaves. Compensation often includes variability through bonuses and performance-based equity, which directly affects tax planning and investment strategy.
I focus on questions like:
What percentage of your compensation is variable vs fixed?
How consistent have your bonuses been across cycles?
What is your current savings rate during strong income years?
How much of your net worth is tied to EOG or the energy sector?
Are you building assets outside of retirement accounts?
What does financial independence or optional work look like for you?
EOG professionals typically earn well. The key question is whether that income is being deployed intentionally.
Get to Know Dr. Preston Cherry, Financial Advisor for EOG Resources Employees:
Q: Is there a particular benefit available to EOG Resources employees you feel isn’t as well utilized or understood by employees as it should be?
Preston: One of the most misunderstood areas for EOG professionals is how equity compensation actually behaves, especially performance-based awards. At EOG, equity is often delivered through performance-based incentives (PSUs), which can lead to significant income variability. Unlike RSUs, which vest on a schedule, PSU payouts depend on company performance and can be materially higher or lower than expected.
In strong years, this can result in a sudden increase in taxable income. This is where many high earners experience what they describe as a “tax spike” or “tax bomb.” A large PSU payout may arrive in a single year, pushing income into higher marginal brackets and increasing overall tax liability if not planned for in advance.
EOG professionals navigating equity compensation alongside broader energy sector planning considerations can find additional resources on our Oil & Gas Financial Planning page.
The opportunity is not just in receiving the compensation, but in how it’s managed once it’s received.
That includes:
Planning ahead for the tax impact of vesting events
Determining how much to sell immediately vs retain
Allocating proceeds intentionally across: lifestyle and short-term needs, ongoing financial goals, and long-term investment strategy
When equity vests, the key question is: What role does this money play in your life going forward?
I often guide clients to think in three buckets:
Lifestyle + taxes
Ongoing goals
Long-term capital
Another overlooked opportunity is what happens after traditional retirement contributions are maxed out. Many EOG professionals stop at the 401(k) when additional strategies may be available:
After-tax 401(k) contributions with Roth conversion (when supported)
Backdoor Roth IRA contributions
Brokerage accounts structured for tax efficiency and flexibility
At higher income levels, the focus shifts from saving more to saving across the right account types.
Q: Beyond EOG Resources employee benefits for retirement savings, are there other types of benefits offered by the company that you find valuable to discuss with your clients?
Preston: For EOG professionals, one of the most valuable “benefits” is income itself and how it’s used.
Beyond traditional retirement plans, I focus on:
Brokerage accounts for flexibility and early access
Tax-efficient investing across account types
Health Savings Accounts as long-term investment vehicles
Insurance and protection planning aligned with income
Liquidity planning for career transitions or market cycles
Retirement accounts are important, but they come with restrictions. Brokerage accounts, when used intentionally, partner with retirement accounts to provide flexibility, especially for professionals who may want optionality before traditional retirement age.
Q: For EOG Resources employees thinking about leaving the company to accept a job elsewhere, what actions do you recommend they take before resigning and shortly thereafter?
Preston: Leaving EOG is more than a career decision—it’s a financial event.
Before making a transition, EOG professionals should evaluate:
Bonus timing and eligibility
Vesting schedules for RSUs and PSUs
Unvested equity that may be forfeited
Changes in income structure
Retirement plan contributions and match
Healthcare differences
One of the most important—and often overlooked—areas involves employer stock inside a retirement plan. If EOG stock is held within a 401(k), there may be a one-time opportunity to use a strategy called Net Unrealized Appreciation (NUA). When structured properly, NUA allows the appreciation on employer stock to be taxed at long-term capital gains rates instead of ordinary income rates. However, this is a one-time decision tied to specific triggering events like separation from service. If missed or executed incorrectly, the opportunity is typically lost.
Timing matters. A difference of a few months can impact:
Equity vesting outcomes
Tax exposure
Retirement strategy
Transitions should be structured in advance, not figured out afterward.
Q: For EOG Resources employees approaching retirement age, how do you recommend they prepare to make the transition from living off their salary to relying upon other sources of income?
Preston: For EOG professionals, retirement planning often happens later than it should. Not due to lack of resources, but because income has been strong. Planning should include:
Converting assets into a structured income strategy
Managing tax exposure across account types
Reducing concentration in company or sector exposure
Coordinating Social Security and withdrawals
Maintaining lifestyle flexibility
The shift is from “Can I retire?” to “How do I want to live, and how do I fund that efficiently?”
Q: For EOG Resources employees who have managed their finances on their own to this point, what would you suggest they consider to help them decide if they should begin working with a financial advisor at this stage in their lives?
Preston: The need usually appears when decisions become more complex and more impactful. For EOG professionals, that includes:
Managing multiple income streams
Coordinating tax strategy
Allocating high earnings efficiently
Reducing concentration risk
Structuring retirement income
The value is not just investment management. It’s confident strategy, coordinated decisions, collaborative guidance, time optimization, and disciplined implementation.
Q: What are some of the unique financial planning challenges you commonly see among your clients who are EOG Resources employees and how do you help them overcome these obstacles?
Preston: EOG professionals often face:
Income variability tied to performance
High earnings that can mask inefficiencies
Concentration in the energy sector
Underutilization of advanced tax strategies
Delayed planning due to strong income
The real risk is unstructured income. Earning well without a clear plan for how it’s allocated, invested, and used over time.
Q: What questions do you recommend EOG Resources employees ask financial advisors they’re considering hiring to help them decide if they’re a good fit?
Preston: EOG professionals should ask:
Are you a fiduciary?
How are you compensated?
Do you charge a flat fee or a percentage of assets?
How do you integrate tax strategy with investing?
How do you handle equity compensation?
Fee structure matters. It determines whether advice is aligned, transparent, and built on trust.
Q: Is there anything that comes up frequently in your initial meeting with EOG Resources employees that surprises you?
Preston: What surprises me most is how often high earners feel uncertain despite doing many things right. Another common theme is excess cash accumulation during strong income years, which delays investment decisions. Once structure is introduced, clarity follows quickly.
Q: For highly compensated EOG Resources employees and executives, are there any special benefits you believe it’s important to take into consideration when preparing their financial plan?
Preston: Highly compensated EOG professionals often have:
Performance-based compensation
Equity awards
High tax exposure
Access to advanced savings strategies
Planning should focus on:
Tax management across years
Roth and after-tax strategies
Brokerage account construction
Equity and sector diversification
The opportunity is meaningful, but it only works when it’s structured with intention and follow-through.
Q: Is there a particularly memorable experience or a moment you recall with a client who worked at EOG Resources when you realized they have unique opportunities and circumstances when it comes to their financial planning needs?
Preston: The most memorable moments working with EOG professionals aren’t just about hitting a number. They’re about defining what “enough” means. Many have high incomes and equity compensation but lack clarity about how it’s all being allocated and coordinated. Once income, investments, and tax strategy are aligned around how they want to live, everything changes. Clarity replaces uncertainty. Confidence replaces hesitation.
Are you a financial advisor who specializes in working with employees at EOG Resources or another large company?
✅ Join Wealthtender and get featured as a specialist financial advisor based on your knowledge and experience working with employees at EOG Resources or another large company. (Subject to availability and terms.) ✅ Sign up today and join financial advisors attracting their ideal clients on Wealthtender ✅ Or request more information by email:
🙋♀️ Have Questions About Your EOG ResourcesBenefits or Career?
Get answers from the Wealthtender network of financial professionals and educators.
Are you ready to enjoy life more with less money stress?
Sign up to receive weekly insights from Wealthtender with useful money tips and fresh ideas to help you achieve your financial goals.
About the Author
Brian Thorp
Founder and CEO, Wealthtender
Brian is CEO and founder of Wealthtender and Editor-in-Chief. He and his wife live in Austin, Texas.
With over 25 years in the financial services industry, Brian is applying his experience and passion at Wealthtender to help more people enjoy life with less money stress.
Your first round of client reviews was a meaningful accomplishment — and it put you ahead of the 90% of advisors who still haven’t asked. But if you’ve been coasting on that initial effort, your review profile may be quietly falling behind, even as your client relationships continue to grow stronger. Reviews age. Prospects notice. Search engines and AI tools weight recency. This guide explains why ongoing review outreach matters more than most advisors realize, why wealth management requires a different cadence than the transactional professions that have been doing this longer, and how to build a sustainable, compliant process — including two ready-to-use email templates and a CRM and AI meeting tool workflow — that keeps fresh reviews flowing in year after year.
Congratulations. You did something the majority of financial advisors still haven’t done: you invited your clients to write reviews. You drafted the email, cleared it with compliance, hit send, and watched your glowing testimonials begin to roll in. That was a meaningful step, and it put you ahead of 90% of advisors still sitting on the sidelines.
But your first round of reviews was just the opening chapter. If you’ve been coasting on that initial effort without a plan for what comes next, your review strategy may be quietly falling behind, even as your client relationships continue to grow stronger every year.
In this article, we’ll explain why ongoing review outreach matters, why wealth management presents a unique set of challenges compared to other professions that have been doing this longer, and how you can build a sustainable, compliant, and client-friendly process for keeping your review profile fresh year after year.
Key Takeaways
1
Asking for reviews once is not enough — ongoing outreach is essential.
A single round of review invitations is a great start, but reviews age over time. Advisors who treat review outreach as a one-time campaign risk their review profile getting stale, reducing SEO/AEO benefits and costing them credibility with prospects who look to recent reviews for social proof.
2
Wealth management requires a different review cadence than transactional professions.
Unlike doctors or lawyers who can tie review requests to discrete appointments or case closings, financial advisors serve clients in an ongoing relationship with no natural finish line. This makes it critical to identify recurring, relationship-driven moments — like annual client meetings or firm anniversaries — to re-invite clients to share their experience compliantly and gracefully.
3
Building review outreach into your CRM and annual meeting process turns it from a chore into a habit.
Advisors who systematize their review outreach — using CRM automation, AI meeting tools, and annual client touchpoints — generate a steady, compliant stream of new reviews without it feeling awkward or burdensome for clients. The key is consistency: a modest but regular flow of fresh reviews is far more valuable than an occasional spike.
Why Financial Advisors Need to Ask Clients for Reviews More Than Once
When you sent your first-round review invitations, you were thinking about a moment. What most advisors don’t anticipate is that reviews, like any content, have a shelf life.
Across any type of business, consumers don’t just count reviews they look to see when they were written. Research in the legal profession has found that recency of reviews is one of the most important factors in how much weight prospective clients assign to them. The same behavioral tendency, albeit to a lesser degree given the long-term nature of advisor/client relationships, could be expected when evaluating financial advisors as well.
Think about it from a prospect’s perspective. You’re considering working with an advisor and you pull up their Wealthtender profile. You see eight glowing reviews, all from three years ago. Compare that to an advisor with five reviews, three of which are from the past six months. Who feels more active, more trusted, more current? Almost always, the latter.
Beyond consumer perception, there is a practical SEO and answer engine optimization (AEO) argument as well. Search engines and AI tools that power recommendation engines give greater weight to businesses with consistent, recent review activity. A profile that continues to earn reviews over time is a profile that continues to earn the greatest visibility.
The conclusion is simple: your first round of reviews built a foundation. But building the structure on top of that foundation requires an ongoing commitment.
Why the Doctor and Lawyer Playbook Doesn’t Fully Apply to Financial Advisors
To understand why ongoing review outreach feels harder for wealth managers than for other professions, it helps to look at how doctors and lawyers handle it because they’ve had much more time to develop their playbooks. While both professions, like financial advisors, survive and thrive based on consumer trust, there are differences worth noting.
A physician’s practice is inherently transactional in cadence. Every appointment is a discrete event and a natural moment of reflection that lends itself to an immediate ask. A patient finishes their visit, feels grateful for the care they received, and receives a follow-up text or email asking them to share their experience. The review request matches the moment.
Law firms face similar dynamics. As one legal marketing guide describes it, review requests work best “within one to two weeks after case closure, when details are fresh and positive emotions are still present.” The end of a legal matter creates a moment of resolution and relief, a natural trigger for asking a client to reflect on their overall experience.
Wealth management is different in a fundamental way: there is no finish line. Your client relationship doesn’t end with a discharged diagnosis or a closed case. It is, by design, an ongoing relationship intended to span years, decades, and in many cases, generations. That’s the beauty of what you do, and it’s also what makes the review ask more complex.
When you invite a longtime client to write a review, they’re not reflecting on a single interaction. They’re reflecting on the entirety of a relationship that may include bull and bear markets, major life transitions, estate planning conversations, and the quiet reassurance of knowing someone is looking out for their financial future. That’s a richer, deeper experience to articulate, and that’s actually a good thing for the quality of reviews you’ll receive. But it means the “timing” question is less obvious than it is for a doctor or a lawyer.
There is an additional wrinkle specific to wealth management: the question of what to do about clients who have already written a review. This creates a real tension. You want to keep your review profile fresh. But you don’t want to create awkward pressure for a client who already came through for you once. And from a compliance standpoint, you remain obligated to avoid cherry-picking which means your approach to ongoing outreach needs to remain systematic and consistent, not targeted at select clients.
How Financial Advisors Should Structure Ongoing Review Outreach
Given these dynamics, how should advisors think about reigniting and sustaining their review efforts over time? The answer lies in shifting from a campaign mindset to a culture mindset.
A campaign is something you launch, run, and conclude. A culture is something you embed in your workflows, your team habits, and your client communications. The advisors who will build the most powerful review profiles over the next five years won’t be the ones who do one big annual push. They’ll be the ones who have woven review outreach into the rhythmic fabric of how they serve clients every year.
Here are two primary frameworks to consider:
Strategy 1: Send an Annual Review Invitation to All Clients
One of the most elegant solutions to the “how often do we ask?” question is the annual firm-wide invitation, a message sent to your entire client list on approximately the same date each year (for example, the anniversary of your firm).
This approach has several advantages:
It treats all clients equally, which is essential for demonstrating to regulators that you are not cherry-picking reviewers.
It establishes a predictable, firm-wide rhythm rather than an ad hoc, person-by-person approach.
It frames the ask as an expression of gratitude rather than a request for a favor.
The annual touchpoint also gives you a graceful way to re-invite clients who have already written a review. The message can be framed to acknowledge that some recipients may have already shared their feedback – thanking them for having done so – while gently opening the door for them to update or add to their review if their experience has continued to evolve.
Think about how this might feel to a client: you’re not asking them to repeat themselves or do something they’ve already done. You’re inviting them, if they’re willing, to share how the relationship has grown. That’s a meaningful distinction.
Strategy 2: Ask for a Review Within 48 Hours of Every Annual Client Meeting
The annual client review meeting, already a cornerstone of most advisory practices, is an ideal natural trigger for a review invitation. It’s the one moment each year when a client is most engaged with the breadth of their relationship with you, thinking holistically about their financial picture, their goals, and the progress they’ve made.
That reflective energy is precisely the mindset that produces rich, authentic reviews.
Rather than asking for a review during the meeting itself (which can feel awkward and transactional), the most effective approach is to send a brief, personal follow-up email within a few days of the meeting concluding. The timing is important: the conversation is still fresh, the client is likely in a positive frame of mind, and the ask arrives as a natural extension of the touchpoint rather than an unrelated cold request.
This approach also integrates cleanly into CRM-based workflows, which we’ll discuss in more detail below, making it something your team can execute consistently rather than something that depends on an individual advisor remembering to follow up.
Compliant Email Templates for Asking Financial Advisor Clients to Write Reviews
The art of re-inviting clients to write reviews, especially clients who have already done so, is to make the ask feel warm, purposeful, and genuinely optional. Your work ethic and culture of compliance requires that you not pressure clients or selectively target favorable ones. Good judgment requires that you not make anyone feel obligated or uncomfortable.
The language below is designed to honor both of these principles.
Template 1: Annual Client Review Invitation Email (For All Clients, Including Those Who’ve Already Written a Review)
Template 1: Annual Firm-Wide Review Invitation
For All Clients
Subject:A thank-you from [Firm Name] — and a small favor if you’re willing
Hi [First Name],
Each year around this time, I take a moment to reflect on what I’m most grateful for in this work, and without question, the trust our clients place in us is at the top of that list.
Thank you for being a valued client of [Firm Name]. It’s a privilege to play a role in your financial journey, and I don’t take that lightly.
As part of our ongoing commitment to transparency, we periodically invite our clients to share their experience online. These reviews help people who are searching for a financial advisor get a genuine sense of what it’s like to work with us, and they help us continue earning the trust of new clients the same way we earned yours.
If you’ve written a review for us in the past, we’re genuinely grateful, and there’s no need to take any additional action unless you’d like to update or add to what you shared. If you haven’t yet written a review, we’d be truly honored if you’d consider it when you have a few minutes.
Here’s a link to our profile: [Your Wealthtender Profile “Review Me” Link]
It only takes a couple of minutes, and it means a great deal to us and to those who are trying to make an informed decision about their financial future.
As always, please don’t hesitate to reach out with anything on your mind. We’re here for you.
With gratitude,
[Your Name]
Subject:Great catching up — one small ask when you have a moment
Hi [First Name],
Thank you for the time we spent together this week. I always look forward to our annual conversations. Getting a clear picture of where things stand and thinking through what’s ahead with you is one of the most meaningful parts of this work.
I have a small favor to ask, and please know it’s entirely optional. I’d be grateful if you’d consider sharing your experience in a review on our Wealthtender profile. Reviews like yours help people who are looking for a financial advisor understand what working with us is really like, and they make a real difference.
Here’s a link to our profile: [Your Wealthtender Profile “Review Me” Link]
If you’ve already written a review for us in the past, thank you. There’s no need to do so again unless you’d like to. And if this isn’t the right time, I completely understand. I’m just glad we had the chance to connect.
Looking forward to continuing to support you and your family. Please don’t hesitate to reach out if anything comes up before we speak again.
[Your Name]
How to Automate Ongoing Client Review Outreach Using Your CRM and AI Meeting Tools
Knowing what to say is only part of the equation. The advisors who succeed at ongoing review outreach are the ones who have removed the burden of remembering to do it. That means building the process into your systems, not your willpower.
Here’s how to make it systematic:
Use Your CRM to Automate Annual Outreach
Most modern CRM platforms used by advisors (including Salesforce, Redtail, and Wealthbox, among others) allow you to set recurring tasks or automated email triggers based on specific dates or relationship milestones. Configure your CRM to flag all active clients for a review outreach campaign once per year, tied to either the anniversary of your first review push or a fixed date meaningful to your firm.
Tag clients who have already submitted a review so you can customize the messaging accordingly, sending one version to first-time recipients and a subtly different, appreciative version to those who have already written one. This segmentation keeps the communication thoughtful without crossing into the territory of cherry-picking, since both messages go out to entire cohorts rather than selectively chosen individuals.
How AI Meeting Tools Like Jump.ai and Zocks Can Automate Your Review Follow-Ups
AI-powered meeting and note-taking tools like Jump.ai, Zocks, and others are transforming how advisors capture and act on client meeting insights. These tools don’t just summarize conversations, they can trigger post-meeting workflows based on what was discussed.
If your firm uses one of these tools, work with your team to configure a workflow that adds a review follow-up task to the advisor’s queue whenever an annual review meeting is logged. The task can include a pre-drafted email template (like Template 2 above) that the advisor can review, lightly personalize if desired, and send with minimal friction.
This approach accomplishes something important: it turns review outreach from something advisors have to remember to do into something the system prompts them to do. That’s the difference between a process and a culture.
Assign Ownership: Who on Your Team Is Responsible for Review Outreach?
Just as healthcare practices train their front-desk staff to request reviews as a natural part of the checkout process, advisory firms benefit from making review outreach a team responsibility rather than a solo advisor task. Designate someone, whether an operations coordinator, a client service associate, or a marketing lead, as the person accountable for ensuring the annual outreach goes out on schedule and that post-meeting follow-ups are sent within a defined window (ideally within 48 to 72 hours of the meeting).
Track it as you would any other business metric. How many review invitations went out this year? What’s the response rate? How many new reviews were added to the profile? Giving the process the same visibility you give other growth metrics ensures it doesn’t slip through the cracks during busy stretches.
Lessons From Doctors and Lawyers on Building a Consistent Review Culture
Doctors and lawyers have had years of practice building review cultures and there are lessons worth borrowing.
The most important one is this: consistency matters more than volume. Legal marketing research consistently finds that a modest but steady flow of reviews is more valuable to online visibility and consumer trust than a large spike followed by a long silence. The same logic applies for financial advisors. Ten thoughtful reviews added across the course of a year do more for your profile than thirty collected in January and nothing thereafter.
The second lesson is about framing the ask around the relationship, not the transaction. Law firms that have cracked the code on ongoing review outreach have learned to invite clients to share how it felt to work with them, the communication, the responsiveness, the sense of being cared for, rather than asking them to narrate specific outcomes or case details. That reframe makes the ask feel less vulnerable and more genuine.
For financial advisors, this is especially resonant. You’re not asking a client to describe their portfolio returns. You’re inviting them to share what it feels like to know that someone is helping them navigate the complexity of their financial life with care and expertise. That’s a story most clients are happy to tell, if you give them an easy, comfortable way to do it.
How Wealthtender Helps Financial Advisors Collect Reviews Compliantly and Consistently
Building an ongoing review culture is only valuable if it’s built on a compliant foundation. That’s where Wealthtender’s platform is purpose-built to support you.
Unlike general consumer review platforms which lack the infrastructure to address the SEC Marketing Rule’s prohibitions and disclosure requirements, Wealthtender’s Certified Advisor Reviews™ are designed from the ground up with regulatory compliance in mind. That means:
Required disclosures are built into the review display, ensuring that reviews you promote meet the SEC’s disclosure requirements for testimonials and endorsements.
A compliant review collection process helps you demonstrate to regulators that you are inviting reviews broadly and consistently, not cherry-picking favorable clients.
A profile that compounds over time, so every new review you collect builds on the ones before it, deepening your profile’s credibility and visibility with consumers, search engines and AI answer engines.
The first round of reviews was your beginning. With the right process in place, the next round, and every one after it, can become one of the most valuable habits you build as a marketer and as a trusted advisor to the clients who count on you.
This article is for informational purposes only. Nothing herein constitutes legal, compliance, or investment advice. Financial advisors should consult with their compliance team and legal counsel before implementing any review outreach strategy.
Want to see how individual advisors and leading wealth management firms are successfully using Wealthtender to grow their business? Visit Wealthtender.com/grow or schedule a demo to learn how you can start converting more prospects into clients with the industry’s first digital marketing platform for AI-optimization and compliant online reviews.
About the Author
Brian Thorp
Brian is CEO and founder of Wealthtender and Editor-in-Chief. He and his wife live in Austin, Texas. With over 25 years in the financial services industry, Brian is applying his experience and passion at Wealthtender to help more people enjoy life with less money stress. Learn More about Brian
Book a Demo
Select a day in the calendar below to schedule a meeting with Brian Thorp, Wealthtender founder and CEO.
Discover financial advisors trusted by residents of Bellingham, Washington in the only local directory featuring 5-Star Certified Advisor Review™ recipients and Wealthtender Voice of the Client Award™ winners—recognition earned for exceptional client feedback. Compare fiduciary, fee-only advisors, CFP® professionals, and specialists to find the right fit for your unique financial needs.
Whether you have lived in Bellingham for years or recently moved to town, you may need help finding the right financial advisor in the community best suited for your individual needs.
It’s important to first consider your own financial planning priorities before choosing an advisor. Here are a few quick tips to help you get started along with financial advisors in Bellingham featured on Wealthtender you may want to add to your shortlist.
Featured Bellingham Financial Advisors
As you prepare to interview financial advisors in Bellingham who may be right for you, get to know local financial advisors featured on Wealthtender.
📍 Map: Financial Advisors with their Primary Office Location in Bellingham
Double-click (or pinch the map on mobile devices) to zoom in and expand the details for financial advisors whose primary office location is in Bellingham.
The Benefits of Hiring a Financial Advisor in Bellingham
Hiring a financial advisor can be a great move to help you build a long-term investing strategy. Advisors can help you build an investment portfolio to meet your financial goals and help you plan appropriately for retirement.
As a resident living in Bellingham, hiring a financial advisor who lives nearby and understands the local economy, cost of living, and regional employers can be quite valuable, especially if your individual circumstances are deeply tied to such factors.
Do you work for one of the largest employers in Bellingham? If so, there’s a good chance the local financial advisor you hire will also have other clients who work there. This knowledge could prove valuable if they are already familiar with your employee benefits, such as a 401(k) plan, Health Savings Accounts, and other components of your total compensation package.
When you reach out to financial advisors you’re considering hiring, let them know where you work and ask if they are familiar with your employer’s unique benefits and compensation structure.
Quick Tips For Hiring an Bellingham Financial Advisor
Before hiring a financial advisor in Bellingham, here are a few quick tips to help you find the best advisor for you.
1. Decide Which Services You Need
Before hiring an advisor, determine what services you need from them. Whether it’s full-service investment management or a plan focused on a specific area of your finances, put together a list of what you’d like help with before contacting an advisor.
Though most people use a financial planner simply to invest for retirement, this is only a small part of what many advisors offer. Here’s a quick rundown of potential services a financial advisor may offer you:
Budgeting and money management
Debt management
Insurance planning
Retirement planning
Other investment planning
Inheritance planning
Estate planning
Tax planning
As you can see, financial advisors can help you with your entire financial picture, not just investing. As you start to plan for life’s bigger milestones, you should consider finding a financial advisor that specializes in those areas.
Finding the right advisor can help you minimize risk, maximize gains and take advantage of tax breaks while investing for your future. They can also help you protect your assets with the right kinds of insurance and help you pass on your financial legacy with a proper estate plan.
2. Consider Your Budget and Payment Preferences
Once you have a list of services you would like, review the fee structures financial advisors offer. Finding a balance between the services you need and the cost of those services will help narrow down the field of advisors you may want to work with.
If you are looking for a full-service advisor to manage all of your investments, consider searching among fee-based financial advisors. If you want to manage your money yourself, consider the flat fee and monthly subscription advisors for ongoing support.
3. Interview Multiple Financial Advisors
Once you have chosen the services and fee structure you prefer, it’s time to contact a few advisors and interview them. Here are questions to ask financial advisors:
What services do you provide?
What are all the ways you get paid? (fee transparency)
What is your investment strategy?
How do you measure investment performance?
How do we communicate about my plan?
Interview multiple advisors to get a feel for who you want to work with. A combination of fees, services, and customer service will help you determine the best fit for your financial advice.
4. Review Financial Advisor Credentials
Once you find an advisor (or two) you feel comfortable with, it’s always a good practice to check their credentials and the firm’s details. You can do this at the Investment Adviser Public Disclosure (IAPD) website.
You can check both the individual and the firm to view their background and experience details, as well as any disciplinary action taken against them or their firm.
As licensed financial professionals, there is oversight into how financial advisors conduct business, so running a quick (free) check on them is recommended.
For additional information about advisor credentials, read our article to learn the most popular designations held by financial advisors, as well as specialized credentials which may be important to consider if you have unique financial planning needs.
Frequently Asked Questions & Additional Resources
How do I know if I’m ready to hire a financial advisor?
You should strongly consider hiring a financial advisor if you have a significant amount of money available for saving or investing. This could occur after years of making annual contributions to a retirement plan like a 401(k) through your employer or suddenly if you receive a large inheritance or sell your house for a large profit.
But even if you don’t have a lot of money saved, many financial advisors and planners provide reasonable pricing options and valuable services you should consider, especially if you’re facing a significant life event. For example, if you’re starting a new job, getting married, starting a family, getting divorced, lost your job, starting or selling a business, or approaching retirement age, working with a trusted financial advisor or planner may prove worthwhile.
Before I hire a new financial advisor, should I fire my current advisor?
You don’t need to fire your current advisor before beginning your search for a new financial advisor. In fact, your new advisor can help coordinate the transition of your assets from your previous financial advisor.
Where can I read reviews about financial advisors written by their clients to help me decide if I should hire them?
After 60 years of regulatory prohibition of financial advisor reviews in the US, a rule issued by the Securities and Exchange Commission (SEC) became effective on May 4, 2021 that means both financial advisors and directory websites that help consumers search for a financial advisor can collect and display financial advisor reviews, an important factor worth considering when choosing who you’ll hire to manage your investments and life savings.
Wealthtender is the first independent advisor review platform designed to be fully compliant with the new SEC rule, and we look forward to helping you evaluate financial advisors based on reviews written by their clients.
I’m a local financial advisor interested in being featured in this guide. How do I get started?
Thanks for your interest. We look forward to learning more about your practice and helping you attract your ideal clients where you may be a good fit based on their individual needs and circumstances. Please click here to learn how you can join local financial advisors featured on Wealthtender.
Brian is CEO and founder of Wealthtender and Editor-in-Chief. He and his wife live in Austin, Texas. With over 25 years in the financial services industry, Brian is applying his experience and passion at Wealthtender to help more people enjoy life with less money stress. Learn More about Brian